The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

Aaron Hays

Authority Signal

Founder

Alterfy

Co-Founder & Director of CS

Rockbot

Account Director

Optimizely

Manager - Onboarding / Implementation

ZoomInfo

Customer Onboarding  Manager

Gordon Food Service

Project Manager

Booking.com

Account Manager

I help SaaS leaders build trust, visibility, and inbound opportunity on LinkedIn | Writer on SaaS leadership, reputation building, and content that converts

I'm currently in a full-time SaaS leadership role while building Authority Signals, where I help other SaaS professionals grow their presence, sharpen their voice, and attract opportunity, without needing to go viral.

After more than a decade in SaaS, leading CS teams, building onboarding playbooks, and navigating the emotional pressure of being “the glue” - I realized something:

Great work doesn’t speak for itself.

Many of the most capable operators I know stay invisible online. They lead quietly, burn out privately, and get passed over for louder, flashier people.

I help them change that.

I work with SaaS leaders - especially in CS, GTM, and RevOps, to clarify their voice, tell the truth about their leadership journey, and build real visibility on LinkedIn.

I’m not a coach, and I’m not here to make you post every day.

Through my Leadership Narrative Sprint, I help mid-to-senior professionals reposition themselves around trust, clarity, and authority, not hustle or fluff.

I also write about the emotional reality of modern leadership:

Burnout from invisible labor

Boundaries in high-stakes roles

Building trust without performative branding

✅ 16K+ followers
✅ 1K+ newsletter subscribers
✅ Posts seen by over 1 million people

If you’re tired of doing great work in silence, and you want your next opportunity, client, or promotion to find you, I’d love to help.

📩 DM me “Leadership” to see how the Sprint works.
Or follow for weekly insights on trust, visibility, and voice.

Took a some time away from LinkedIn to reset, refocus, and clear some headspace.

We all need a reset from time to time.

Director | SaaS Account Management & Customer Success Leader | Building high-performing teams that drive retention, growth, and customer trust

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The Battle

Ian Lopez

Aaron Hays

Followers

Posts

Engagements

Likes

Performance ScoreAaron Hays's LinkedIn Performance

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taplio

The Battle

Ian Lopez

Aaron Hays

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Hays's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAaron Hays's LinkedIn Performance