Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Prophix

Specialized in optimizing revenue processes through strategic systems and process improvements, and enhancing efficiency and accuracy across sales, marketing, and CS. A systems-thinking mindset and proficiency in GTM tools allows me to streamline workflows and provide valuable data insights that support informed decision-making and revenue forecasting.

Revenue Operations

ello Consulting

ello Consulting offers strategic marketing automation services, specializing in modern digital marketing. Focused on Eloqua, Hubspot, Marketo, and Salesforce.com platforms, we offer training and consultation, as well as tactical execution and project management to suit all levels of the enterprise.

Founder

Envisio

Oversee a diverse team dedicated to providing end-to-end solutions within the Envisio platform, including implementation, custom build-outs, and strategic consulting services. With a focus on guiding clients through transformative journeys in strategic planning execution and performance management, I excel in building lasting partnerships and delivering exceptional value to our customers, while delivering projects on-time and on-budget.

Director of Professional Services

As manager of the implementation and community teams at Envisio, I help to define and build the strategic journey our new customers experience as they learn to use and leverage Envisio's software and interact with our professional services groups.

Manager, Implementation and Community

Highway Education

Highway is a public benefit company (B-Corp) launching meaningful careers in digital marketing operations for high-potential job-seekers, dedicated to pioneering accessible and impactful learning experiences. 

Passionate about nurturing the next generation of marketing operations professionals, I spearheaded a comprehensive training program designed to equip career-starters and re-starters with the technical and soft skills essential for success in the marketing operations and automation fields. Through hands-on instruction and mentorship, I guided participants in mastering key platforms such as Marketo, HubSpot, Salesforce, Pardot, and Eloqua. Additionally, I facilitated training on peripheral marketing tools such as Airtable, Zapier, Zoom, On24, and Figma, as well as essential software like MS Office and Google Workspace. By fostering a supportive learning environment and emphasizing practical application, I empowered aspiring marketers to thrive in a fast-paced industry, enabling them to confidently navigate complex marketing automation systems and drive impactful campaigns.

Co-Founder, VP of Development and Delivery

4Thought Marketing

Managing marketing automation projects from lead scoring to CRM implementations, email nurture and lead flow management, and beyond! As the Director of Campaign Services at 4Thought Marketing, I lead a dedicated team in crafting comprehensive marketing strategies and implementing tailored solutions to maximize client success. Specialized in streamlining marketing operations and driving tangible results.

Director Campaign Services; Project Manager

Vision Critical

As a CX enablement expert, my goal is to load up the toolbelts of our Customer Success teams with the absolute best tools to create life-long customers for Vision Critical. My key project is launching and managing Vision Critical Academy, our new, collaborative, "one-stop-shop" learning platform to help our customers get the most out of their experience. This project starts with scoping and launching our brand new platform, and moves to ongoing support and enhancement, moving forward.

Customer Experience Enablement

Oracle

As Manager of the Curriculum Development group, I was responsible for the direct management the Marketing Cloud Academy's North American-based content developers, as well as providing assistance and guidance to an offshore extended team. 

My priorities focused around my team creating the absolute best content that could be offered to modern marketers. We were able to create innovative and engaging content and offer a course catalog deep in both product knowledge and best practices. Managing content creation across five Oracle Marketing Cloud product lines, my primary focus was consistency and integration, to enable our customers to see the full benefit of the Oracle Marketing Cloud suite of products. Our team focused on newer, better, and faster content creation while maintaining an incredible team dynamic and rapport.

Curriculum Development Manager

Playing a pivotal role in shaping the educational landscape for cutting-edge technologies, I lead the design, development, and enhancement of comprehensive curriculum content, ensuring alignment with Oracle's strategic objectives.

Responsibilities include collaborating with cross-functional teams to identify training needs, conceptualizing (and bringing to life!) engaging learning materials, and employing innovative instructional design methodologies. From crafting in-depth training modules to incorporating the latest industry trends, I was responsible for creating educational experiences that empowered learners to leverage the full suite of Oracle's Marketing Cloud suite.

My technical acumen and adult education mastery blended in this role, to deliver training solutions that not only met but exceeded the expectations of our diverse audience.

Senior Curriculum Developer

As Principal Education Specialist, I am responsible for the success of training events, both live and virtual, and am committed to a superior customer experience for my learners. I actively participate in the development and redesign of course content, and provide feedback to the Education Development team where required. I am expected, in my role, to master new services, technologies and internal processes, and communicate effectively within my team and other departments within the organization. I manage all aspects of the customer training event - from preparation of learning environments through to final live instruction - to ensure success and an enjoyable learning experience.

I thrive on my ability to produce quality deliverables on every aspect of my day-to-day tasks (from instructional delivery and communication, through to curriculum development). I have a strong affinity to teach new technical material, deliver new offerings and services, and implement new modules into existing content with minimal preparation time and guidance.

I love my job, and am proud to receive multiple accolades and consistently high review scores from those learning from me. I am passionate about getting the most out of your marketing dollars, and believe that education is the key to adoption and success in today's fast-paced modern marketing world.

Principal Education Specialist

Eloqua (acquired by Oracle)

Create and deliver training courses, workshops and seminars on Eloqua products and Marketing best practices to both clients and partners.
Develop and maintain training exercise guides and reference manuals. 
Act as a subject matter expert on the Eloqua application, and explore emerging technologies that contribute to learning innovation.

Education Specialist

Team lead of the Product Support group, providing leadership and mentoring to a team of 12 Tier 1 product specialists, as well as handling client escalations.  
Main focus is development of the Tier 1 team, both professionally and technically, to allow growth within the organization and help achieve their goals and objectives within the team.  
Also focus on developing new processes and procedures to help streamline and ensure the business runs smoothly and as efficiently as possible for all parties involved in the support interaction - from incoming client requests to outgoing executive-level reporting and analytics.

Team Lead, Product Support

- Provide technical configuration and support to clients. 
- Execute the product component of the solution deployment process from initial customization through to full implementation. 
- Identify and solve technical concerns for our clients. 
- Report client feedback to solution managers to help continually improve the product and processes that support it. 
- Ability to interact, support and train both marketers and sales agents on a regular basis.

Senior Product Specialist

- Client Management: Professional client communication skills, both proactively and when under duress 
- Diffuse escalations from clients: Ability to remember many tasks, notes, comments on the spot 
- Ability to Build Out New Complex Solutions: Work with clients or Eloqua staff to develop new product solutions 
- Feedback key feature enhancements/requirements to Development 
- Ability to Standardize Complex Product Solutions
- Ability to direct client down "best practice" path when implementing the product, despite possible client resistance 
- Ability to transfer knowledge to Product Specialists through both verbal and written communication 
- Ability to take a clients business process and translate it onto the technology 
- Project Management: On time, in-budget delivery of projects 
- Strong business and technical issue resolution process

Product Consultant

Product Specialist

IBM Canada

Senior Support Analyst

MCCI

Quality Assurance Team Lead

With over 17 years' experience in marketing operations and automation within high-growth SaaS environments, I am a seasoned professional dedicated to driving strategic initiatives and enhancing operational efficiencies. My background encompasses a strong foundation in customer success and corporate education, allowing me to holistically understand the intricacies of business operations. 

My diverse background in both internal- and customer-facing roles empowers me to bring a creative edge to ever stakeholder interaction. As a deeply analytical individual, I've dedicated my career to uncovering effective strategies and love experimenting with innovative approaches. I firmly believe in fostering trust and empowerment in the workplace, recognizing their pivotal roles in individual and team success. I thrive at the dynamic intersection between customer needs, business objectives, and personal growth. 

I am committed to continuous improvement and thrive in dynamic environments where I can apply my skills to drive measurable results. With a proven track record of success in optimizing marketing operations and fostering customer-centric strategies, I am eager to collaborate with forward-thinking teams to achieve collective goals and drive business excellence. 

Let's connect and explore how we can elevate operations to new heights!

taplio

The Battle

Ian Shields

Leigh Oxley

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?