Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

★ Human-Centered Operations Leader, Instructional Design, Instructor, Author, Speaker, Education and Lifelong Learning Advocate. Dedicated to Advancing Women in Leadership ★

Short summary:
My work involves creating and delivering educational experiences to help people grow their careers and businesses using the lessons I learned from building an agency from the ground up as employee #1. I also create plans, processes, and programs such as a knowledge management program, an award-winning comprehensive employee onboarding program, and an award-winning referral partner program that generated 45% of company revenue. I am currently creating courses for Maven, Teachable, and HubSpot Academy. I am also writing a book on RevOps to combine a love of research, writing, and lifelong learning.


More context:
I spent several years learning executive leadership skills in my operations career at Remotish, a RevOps agency serving B2B SaaS companies using HubSpot, which also aligned with my purpose of advancing women in leadership (Remotish is women-owned-and-led).

I have very diverse career experience, which helps me see the big picture, quickly thinking many steps and scenarios ahead, while being detail-oriented. Creative problem-solving and clarity are my superpowers – I can generate surprising ideas with an unconventional perspective, and clearly explain the steps to make those ideas into reality. 

Career Journey: 
1. Graphic designer / art director, mostly magazines, with an art & journalism degree 
2. Photography piqued my interest while directing photoshoots, which led back to school 
3. Career 2 was a photographer and entrepreneur  
4. My favorite part of running the business was marketing, inspiring a career change
5. MBA in digital marketing to help my career move further and faster
6. Starting at Chief Martech Officer (Remotish) in a client-facing role that led to the fast track to management
7. Discovering part of what I was doing my whole career was Operations 
8. Creating educational content to help others learn these operations & career lessons faster than I did (internal training programs, on-demand and live cohort courses, templates, workbooks, and more)


Resources for finding your superpowers and purpose: 
1. howtofascinate.com (My advantages: prestige, innovation, and passion) 
2. 16personalities.com has an eerily accurate personality test (INTJ Architect) 
3. startwithwhy.com first helped me find “what” I enjoy: creating, improving, or discovering/exploring

Jen Bergren, MBA

This week's newsletter of learning resources is ready for you! 📨

Featuring content from:
Fiona Simpson
Samantha McKenna
Christopher Morris
Remy W.
Elena Dailly
Jane Serra
Inken Kuhlmann-Rhinow
Tina Lei
Mike Rizzo
Darrell Alfonso
Erica Lamberg
Jeff Ignacio
Colette Molteni
Jonathan Mendez
Richard Britton
Andrew Birmingham 🕵️‍♂️
Lauren Aquilino 💕 and Sydney Mulligan ☕️
Dan Tyre, Trygve Olsen, and Dave Meyer
Liz J. Simpson
Sari Hegewald and Michael Hartmann
and more!

Read and subscribe here: https://lnkd.in/g99x-kKv

#operations #ops #learning #learninganddevelopment #revops #strategy #communication #leadership #insights #crossfunctional #generalist

Open article: Weekly newsletter #147 by jenbergren.substack.com

This week's newsletter of learning resources is ready for you! 📨

Featuring content from:
Kathleen Booth
Tracy Graziani
Kawaljeet (Kawal) Kour
Sophie Oberstein
Dale Zwizinski
Taylor Cromwell
Jill Felska
Courtney Sembler
Mike Rizzo
Tom McDowall
Ravi Rajani and Mike Simmons
Harry Siggins and Jeff Ignacio
and more!

Read and subscribe here: https://lnkd.in/gXFyraqD

#operations #ops #learning #learninganddevelopment #revops #strategy #communication #leadership #insights #crossfunctional #generalist

Jen Bergren, MBA, M.Ed.

Open article: Weekly newsletter #150 by jenbergren.substack.com

At #MOpsApalooza, Marketing Ops Community leaders Mike Rizzo and Audrey Harze ✨ gave the opening remarks with a theme of MOps (marketing operations) Reloaded like the Matrix Reloaded movie.

We’re at a turning point.
AI is not an experiment, it’s an expectation.
But how SHOULD we use it responsibly?

Act 1: Welcome to the system
Slow down to see the system, code, & how to make it work.
AI without MOps is chaos.
AI with MOps can scale.
We're being asked to implement AI with no direction from execs.
Hype is everywhere, but adoption is messy.
More than seeing tools, we need to see the entire system.

Companies are reacting, not leading.
Without leadership, AI takes over like Agent Smith.
Without governance, the systems start to run the company instead of the company running the systems.
But AI isn’t the villain; the lack of leadership is.

Act 2: Seeing the System
Zooming out to influence strategy.
Zooming in to make it scale.

AI tools are coming down from the peak hype cycle of inflated expectations to the trough of disillusionment.
Zoom out by remembering the tech adoption chasm, the journey from hype to habit.
How do we get there?
Mapping it.
In every new tech wave there is a gap/chasm between innovators and others.
Marketing ops bridges that gap.
Turning potential into process.
Turning hype into habit where measurable value lives.

Act 3: The weight of connection
Every bridge has 2 connections, to balance, distribute the pressure, and hold the weight.
MOps is that bridge, connecting the vision of the business with the capabilities of technology.
We’re carrying and distributing the weight of people, systems, and processes that keeps the company flowing.
MOps makes what leadership imagines possible, so you can cross the chasm and reach the next stage or new lands.
You’re designing how it all works.

Success isn’t measured by pipeline anymore, its measured by progress.
We’re not support.
We’re architects of scale.
We’re not a revenue team.
We’re an infrastructure team that enables revenue at scale.
We’re not GTM engineers.
We’re GTM architects.
Every engineer needs an architect.

Act 4: You are the one(s)
We’ve seen this martech movie before, this is the sequel.
Companies buy first and plan later.
It’s what gave birth to MOps.
We’re at the same crossroads.
We can design what comes next.
Executives need people who understand systems end to end.
People who have seen martech explode over years.
You are the best person to prove the tech stack can achieve ROI.
Run the stack like a product.
MOps is the leadership companies need to write that next chapter.

Act 4.4: The human experience
AI can’t see around corners.
Only people can.
AI trains on public info.
It sees success stories.
It doesn’t see what didn’t work, the trial and error.
Only humans can apply it with integrity, nuance, and purpose.
AI doesn't change the game.
MOps does.
We don't adopt the future.
We design it.
By building the bridge that every business needs.

#MOPZA #MOPZA25

Cory Huff spoke at #MOpsApalooza about ‘Build Your First AI Agent (without bugging an engineer).’

This was the one AI session I attended, to support #sandiego chapter leaders! 🙂

What is an AI agent?
A tool that acts autonomously once you set it up.
It needs a specific task and outcome.

Example: An agent to search 100s of daily Instagram DMs for testimonials. 
The agent logs into Instagram & finds phrases like ‘I love,’ ‘product name,’ or ‘thank you.’ Then it pastes those into a Google sheet with the account handle. 
This used to take a human 1 hour a day.
It took 2 hours to set up the agent.

More agent examples:
• Data Analyst that helps you write Python 
• Email Builder that integrates with automation platform, adds copy & images.
• Data cleaning agent that normalizes customer data
• Agent connected to Sharepoint – “go find all docs about X and summarize them”

Agent building tools:
-Chat GPT or Agent Mode
-User facing chatbots
-Back end agents with complex integrations

Another example: Coaching/therapy prep agent
Four agents doing discrete tasks used together instead of one agent doing 4 things.
1-Understands the question to direct to the right next agent
2-Self-rescue system: Agent walks through 4-step conversation to prep for a difficult conversation
3-What am I feeling? A mini agent trained to help users understand how they’re feeling
4-When the workflow ends, subscribe the user to an email list integrated with marketing automation platform

Agent Stages
Goal: Build the next mini-agent
Steps:
1 Define what the overall agent or agent cluster will do.
2 Communicate this test with marketing / IT/ in-house legal team
3 Build the MVP for the first mini-agent
4 Validate the outputs
5 Refine prompts, integrations, and access

Tell the agent to leave a part blank if there is no answer so it doesn’t invent information. Never ask an agent to make up what the answer should be. Give it a picklist to choose from.

Audience idea: Agent for quality checking (QA) emails

1. Design prompt
Ask AI to ‘help me design a prompt for an AI agent that performs email QA, I’m uploading a knowledge document that will define all the things that need to be checked.’

2. Copy the output (prompt template) into a Word doc and edit to improve it.

3. Put that prompt into a workflow creator that creates chatbots that integrate with LLMs, which processes info back and forth to LLMs to write the answers.

4. Add human check-in steps to make sure the agent can proceed to the next step without inventing information or confusion.

After you’re confident in the workflow, the human check in can be removed, maybe after 100 times running the workflow and iterating to fix issues during that time.

Chat GPT agent mode records videos of what the agent did so you can see where mistakes were made and where to tweak it.

To decide on a good first agent to build, look at what you are doing in your job that is repetitive and boring. How can you automate that? 

Thank you, Cory!
#MOPZA

Thank you to Patti M. Wilson (Myers) for this wonderful testimonial for my #documentation courses! ☺️ ❤️  It was a pleasure to chat with you in class!

Maven is running a sale this week on all my live classes - 25% off!

If you want to start 2026 with a system and support to prioritize, write, maintain, and adopt your process documentation, or simply improve your existing writing and other documentation skills, enroll today and save!

Find the full course and both workshops here: https://lnkd.in/g4d44D4b

taplio

The Battle

Ian Shields

Jen Bergren, MBA

Followers

Posts

Engagements

Likes

Performance ScoreJen Bergren, MBA's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ian Shields

Jen Bergren, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jen Bergren, MBA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJen Bergren, MBA's LinkedIn Performance