Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Strategic Advisor

Momentum.io

Advisor

RevGenius

Member

Head Of Marketing

KidZCommunity

President, Parent Association - Loomis

Secretary

Policy Council Delegate

Syncari

Sr. Director, Community & Corporate Communications

Customer Data Automation

Played a critical role in guiding the direction and growth of the community. Your leadership and vision have brought together 27 founding members who share a passion for customer data and its impact on business success.

Through strategic efforts, the community has grown rapidly, amassing over 567 followers on LinkedIn in less than three weeks with like-minded individuals who share a common interest in customer data.

As the founder, responsible for the strategy and execution of the community including setting the tone and culture. Additionally, established guidelines for participation, and moderating discussions to ensure they remain productive and respectful as well as key programs for members such as What the Ops, HubSpot AMA, Let the Good Ops Roll, Show Me the Data, and Women in Leadership.

Founder

Delegate

Responsible for developing and leading the marketing function from the ground up, ensuring that all of the company's messages are on point while working cross-functionally to get the right message out. Actively monitors trends across multiple channels, balancing design and content development to position Delegate as a thought leader.

Liaise with partners and vendors on key initiatives, strategies, and execution.

Delegate is the only managed service that aligns revenue teams with their technical go-to-market strategy.

Westhaven Power

Led a team that drove 100% of the company’s annual revenue and positioned Westhaven as a leader in renewable energy, while creating a compelling narrative to inspire buyers to make a personal connection to grid liberation. 

Influenced the CEO's daily priorities, driving leadership alignment and accountability through the company's operational cadence, including MBRs and QBRs. Coordination of research, design, and implementation of company metrics and goals, such as OKRs, as well as management of partners and vendor relationships.

Westhaven, Inc. is a leading provider of solar energy in the United States, providing grid-independent solutions to residential, commercial, and industrial customers.

Vice President Marketing

Ruder Finn

Created strategic communications plans that drove share of voice growth and awareness by 10X across accounts. Worked with CEOs and executives to develop talk tracks, establishing industry credibility while also driving influencer marketing digital campaigns and events.

Clients: Bonduelle Fresh Americas (Ready Pac Foods), Capital One, Cisco, D’Artagnan, ELI, Ernst & Young (EY), Genpact, LEVL, LifeWorks, Sharp Home Electronics of America, Socure, Wells Fargo, and Workato.

An award-winning, purpose-driven communications, and marketing agency, Peppercomm is headquartered in New York City with offices in San Francisco and London. Acquired by Ruder Finn.

Account Supervisor

Finn Partners

Led executive thought leadership and integrated communications programs as an extension of clients' teams. Worked closely with CEOs and subject matter experts to increase industry share of voice across top-tier publications such as CIO, Dark Reading, Huffington Post, Network World, and syndicated channels.

Clients: Appthority (acquired by Symantec), Centrify Corporation, Integrated Research (IR), Saba Software, and TiVo (Rovi).

Finn Partners is a global integrated marketing agency transforming and inspiring the world of communications every day. 850+ People. 3 Continents. 22 Offices.

Senior Account Executive, Technology

I help companies prioritize high-impact program levers that will move the needle for their company. 

Results-oriented with experience in communications, demand generation, and revenue growth for B2B businesses. Currently focused on brand strategy, value-adding content, and more human engagements.

taplio

The Battle

Ian Shields

💙 Elise Vue 💙

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