Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Paycor

Senior Manager, Marketing Technology

Manager, Marketing Technology

Associate Manager, Marketing Technology

Senior Marketing Automation Analyst

• Build, test, and execute email campaigns and landing pages that convert prospects into leads and accelerate them through the buying cycle
• Contribute to Paycor’s overall strategy for demand generation, lead nurturing, and lead scoring
• Work with internal stakeholders to ensure campaigns are executed within committed timeframes
• Design A/B testing and optimize performance marketing campaigns
• Manage the integration of Marketo and Salesforce.com, including Marketo Sales Insight, to improve seller productivity 
• Implement and maintain the integration for Paycor’s Marketo stack of technology including On24, SnapApp, Vidyard and others
• Leader of the Cincinnati Marketo User Group
• Selected as one of 60 Marketo Champions

Marketing Automation Specialist

Assurex Health

During my time at Assurex Health I was able to gain experience in many different fields within marketing. Here are a few of the responsibilities that I was in charge of:

•	Implementing a monthly educational newsletter that was sent to over 10,000 healthcare providers each month using HubSpot
•	Tracking the success of the e-newsletter by using HubSpot and integration with Salesforce
•	Developing marketing materials for our government and long term care markets
•	Organizing two monthly webinars to educate and empower healthcare providers about GeneSight and the field of pharmacogenomics
•	Creating and maintaining a competitive analysis for the company

Associate Product Marketing Manager

•	Assisted with the social media accounts and obtained content for those applications
•	Demonstrated proficiency in e-marketing via SEO, keyword, Salesforce.com and Google Analytics
•	Maintained sales lead acquisition, tracking, and reporting through the CRM platform Salesforce
•	Data mined to enhance potential sales leads which lead to future customers
•	Obtained certification in Inbound Marketing through HubSpot

Marketing Co-op

Kings Island

•	Organized a Boy Scouts  overnight event in the park for over 500 
•	Collaborated with Susan G. Komen Foundation to fundraise which resulted in an $85,000 donation
•	Scheduled and coordinated appearances for "Snoopy's Million Fans" Marketing Campaign
•	Conducted surveys to determine customer demographics and preferences

Marketing Intern

Experienced leader in RevOps and Marketing Ops with a passion for leveraging technology to drive efficiency and solve challenges within high-growth SaaS environments. Skilled in optimizing marketing technology stacks to enhance performance and streamline operations. Proven track record of spearheading cross-functional initiatives to achieve business objectives.

taplio

The Battle

Ian Shields

Chris Saporito

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