Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

Jade Marketing

Work directly with B2B companies in a variety of spaces to help them meet their marketing and technology goals. Available for a variety of projects including:
- Audit existing Marketo, HubSpot, and Pardot instances and provide personalized strategy recommendations based on current infrastructure, client priorities, and best practices
- Serve as an extension of existing marketing departments for campaign execution and general MOPs work
- Create repeatable, scalable processes with documentation and client training to support in-house management of MAPs
- Review existing tech stack and make strategic recommendations for new tech purchases or streamlining existing tech
- Develop, implement, and optimize lead nurturing campaigns for target audiences including new leads, existing contacts, and current customers for up-sell and cross-sell opportunities
- Implement and test complex lead management processes including lead scoring and attribution reporting based on client objectives

Founder & Lead Consultant

Stack Moxie

Industry Advisory Board Member

Full Circle Insights

Partner Services Manager

- Consult with B2B customers on existing processes and business objectives to customize a solution for their sales and marketing analytics needs
- Lead technical design sessions, architect and document technical solutions in line with customer objectives
- Manage technical delivery of custom development, integrations, and data migration elements of salesforce.com implementations
- Develop custom solutions leveraging the salesforce.com platform
- Serve as SME to customers and partners on sales cycles, marketing, RevOps, and analytics.

Senior Marketing Analyst

Spear Marketing Group

Director of Technology & Marketing Automation

- Manage and allocate resources for a team of marketing automation and technology experts, including recruiting and training
- Review and optimize project budgets and monitor profit margins
- Lead and participate in cross-departmental projects to improve productivity, communication, and efficiency of technology team
- Create and maintain SOPs, training materials, and workflows for technology staff
- Establish and monitor quality standards for all technology staff and enforce brand guidelines
- Stay current with trends in marketing automation and technology, new products, and compliance issues
- Serve as an escalation point for issues with marketing automation or other technologies, including Marketo, Pardot, eTrigue, SFDC, BrightFunnel and Engagio.
- Continue to work directly with clients on strategic work and hands-on projects

Senior Marketing Automation Consultant Oct 2017-Jun 2018

Manager of Marketing Technology

Square 2 Marketing

- Audit existing Marketo instances and provide personalized strategy recommendations based on current infrastructure, client priorities, and best practices
- Create and document processes within Marketo for clients' use including email marketing, webinars, events, and third party programs.
- Develop, implement, and optimize lead nurturing campaigns for target audiences including new leads, existing contacts, and current customers for up-sell and cross-sell opportunities
- Implement A/B testing, analyze results, and make recommendations for improvements
- Provide reporting to executive stakeholders to support business decisions
- Implement and test complex lead management processes including lead scoring and attribution reporting based on client objectives

Hired in July 2016 by Bluebird Strategies and acquired by Square 2 Marketing in Sept. 2016

Marketing Automation Consultant

DiscoverOrg

EMAIL MARKETING STRATEGIST (January 2016 - June 2016)
- Develop strategy for nurturing leads through a mix of helpful content and other CTAs.
- Manage and build email lists and campaigns, including design templates, CTAs, and email content.
- Segment lists based on prior email and website engagement.
- Create new content for outbound and lead nurture programs.
- Measure results and optimize nurture tracks to convert prospects to sales ready leads.
- Minimize list decay and unsubscribes.
- Review content, templates, and operations for all emails outside of standard nurture program.
- Oversee strategy and management of multiple marketing automation programs including Marketo and Act-On.
- Track deliverability of email marketing programs and manage strategy for maintaining high deliverability and inbox placement.
- Make recommendations for and project manage the implementation of email marketing tools and programs, including technical requirements.

EMAIL MARKETING COORDINATOR (February 2015 - January 2016)
- Increased revenue attributed to outbound email marketing by 312% in first six months of tenure.
- Implemented eTrigue as secondary marketing automation platform.
- Create emails, reports, smart lists, campaigns, forms, and perform other marketing automation tasks within Marketo and eTrigue.
- Participate in the development of marketing strategy.
- Promote high deliverability, open, and click-through rates for email marketing through A/B testing and writing engaging content and high performing subject lines.
- Create reports to monitor email response rates, campaign effectiveness, and revenue.
- Participate in a complete overhaul of the lead nurture program including new content and segmentation strategies.
- Selected and project managed the implementation of Act-On.

Email Marketing Strategist

- Create and edit literature and advertisements with a consistent brand look and feel. 
- Develop templates, emails, landing pages, and other marketing automation tasks in Marketo. 
- Participate in the development of marketing strategy. 
- Develop market research surveys for product launches.
- Promote high deliverability, open, and click-through rates for e-mail marketing through A/B testing and engaging content.
- Participate in database management, data mining, and researching.
- Participate in the development of marketing segmentation strategies.
- Identify prospects based on target criteria and effective market research.
- Generate Sales Leads.
- Research and write for company blog.
- Write monthly contribution to the Wall Street Journal's CIO Journal.

Lead Generation Specialist

- Manage team of five FTE.
- Data gathering, analysis, and lead generation for outbound marketing. 
- Work directly with clients to resolve issues. 
- Research and copywriting of a monthly contribution to the Wall Street Journal. 
- Monitor trends in client interests.
- Wrote training materials and developed a training manual. 
- Participate in the selection, interviewing, and hiring of candidates for multiple departments.
- Successfully increased department productivity and output quality.
- Continually expanded the scope of my position.

Manager, Project Research

Research Analyst

With a background in lead generation and demand gen in addition to marketing operations, I believe in a holistic approach to working with MarTech. Technology is an integral part of marketing in today's landscape and should be managed with the bigger picture in mind. I deeply enjoy working with B2B clients to optimize their MarTech stack - including Marketo, HubSpot, and Salesforce - to get the most out of their technology investments, review their existing technology and marketing strategy, make recommendations for improvements, and track successes for them to bring to their executive teams.

I have a BA from Washington State University and am a Marketo Certified Solutions Architect.

taplio

The Battle

Ian Shields

Anne Angele

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