GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

I see what most leaders miss: the gap between brilliant strategy and actual execution isn't a people problem or a tech problem. It's an operating model problem.

I've spent my career at that crossroads. Launched CRM systems when they were still new. Ran a 17-year agency for global CPG brands. Built communities of marketing ops professionals who were trying to scale without losing their minds. Every role taught me the same truth: marketing gets better when you build systems that surface the right signals, not just more data.

That's what Operational Intelligence™ is. It's the category I'm building—the missing layer between strategy and execution. The practice of developing superior filters instead of processing more information. Of making decisions that keep teams aligned without constant realignment. Of scaling through structure, guided by data, grounded in judgment.

Today I split my time as CMO at MarketingOps.com and VP of MarTech at LooseGrip. Different companies, same mission: shaping OI into the operating system modern marketing leaders actually need.

I work with leaders navigating real complexity. CMOs balancing growth and efficiency. Ops executives drowning in tech sprawl. RevOps leaders trying to align the whole picture without becoming the bottleneck. People who know their current approach isn't sustainable but aren't sure what comes next.

I'm big on collaboration, allergic to fluff, and drawn to conversations that challenge conventional wisdom. These days, that means leading with more clarity, more conviction, and a lot less second-guessing.

If you're building teams or systems that need to scale with clarity instead of chaos, let's talk. OI might be the operating model you've been looking for.

Audrey Harze

✨ Big events + great community = my favorite combo.

MarketingOps.com is proud to be a media partner and sponsor of B2B Marketing Exchange, and we’ll be attending! 🤝 If you’re serious about B2B marketing, demand, and GTM strategy, this is a fantastic place to learn and connect (awesome location too).

If you are Pro + Pro+ members of the Marketing Ops Community, you get a 20% discount! Details coming to your inbox soon, so keep an eye out.

#MarketingOps #B2BMX

CMO & GTM Architect | Applied AI + Operational Intelligence™ | Systems That Scale

MOpza is going virtual in 2026 and proving this community has no borders. In 2027, we're taking it even further... in person, in Barcelona, with 150+ practitioners. Supporting our community because MOps is global 🙌🏽

Founder | 3× Marketo Champion | Building the European Marketing Ops Community | Mental Health Advocate

MOpza Europe is happening in April 2027 🇪🇸
Barcelona. 1.5 days. 150 Marketing Ops & RevOps leaders.

This is not going to be a trade show.
It is a practitioner-led summit focused on:
➡️ Tactical sessions you can actually use
➡️ Real peer connection
➡️ No-fluff content
➡️ Community over commercials

We’re building this intentionally, and we’d love to invite the right people first.
If you’d like to:
⭐ Be the first to hear when tickets open
⭐ Get early access invitations
⭐ Potentially speak or sponsor
⭐ Or simply stay in the loop

Add your name here 👉 https://lnkd.in/etnb3jaB

Let’s build the room Europe’s MOps community has been waiting for. 🧩✨
Marketing Ops Community Mihai Bejgu Odd Morten Sørensen Vanessa Budach 🍵 Mike Rizzo Audrey Harze

Open article: Welcome to MOPza Europe 2027 Interest Form by docs.google.com

Welcome to MOPza Europe 2027 Interest Form

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Ian Shields

Audrey Harze

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The Battle

Ian Shields

Audrey Harze

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Audrey Harze's LinkedIn Performance

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