Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

As CMO at MarketingOps.com, I wear all the hats: strategist, storyteller, operator, and community hype woman.

I lead the charge on brand strategy, member growth, and marketing programs that move the needle. From high-level planning to getting deep into the data, I make sure our marketing is smart, scalable, and built for impact.

I expertly drive the member experience, from community events to content that keeps the industry talking. At the core? Building a space where marketing ops pros feel seen, supported, and inspired to level up.

Marketing is my lane. Ops is my engine. Community is my why.

Chief Marketing Officer

Director of Marketing Ops + Community Lead

LooseGrip

As VP of MarTech at LooseGrip, I turn big ideas and messy data into scalable systems and lead the team that brings it all to life.

I drive our tech strategy end to end, from shaping Grasp Metrics (our proprietary platform) to implementing AI and automation that moves the needle. My job is to make sure our tools are strategic, integrated, and revenue-generating.

I lead a brilliant cross-functional crew of technologists who align innovation with impact at every turn. If it doesn’t serve the business or the people behind it, we rethink it.

I make sure we’ve got the right systems, the right insights, and the right team to make tech work harder and scale smarter.

VP, Marketing Technology

Spice Interactive

Successfully developed email marketing campaigns for various companies and brands by collaborating with agencies and partners. Demonstrated ability to think strategically and collaborate with various teams to develop creative, executable ideas. Extensive experience working with audience and database segmentation, personalization, CRM integrations, cross-platform optimization, workflow management, and A/B testing. Measure and report on key KPI's & metrics providing valuable insights on future improvements.

- Managed Shopper Marketing portfolio of retailers, increasing the open rates of their email campaigns by 15%.
- Generated consistent 45% open rate and 25% click-through rates on email marketing programs (well above industry standards for CPGs).

Clients: Unilever Canada, Unilever USA, P&G, Hershey Canada, Johnson & Johnson, Rogers Canada, IBM, Staples, Publix, Kroger, Safeway, Wegmans, ShopRite, Walmart, BJ's.

Partners: Epsilon, Coupons Inc., Valassis, Sapient, Geometry Global, IN-tegrated Marketing Services, Ryan Partnership, Brightline TV, Arnold, LunchBox, NewsAmerica, Mirum Agency.

Additional Skills:
Constant Contact, Epsilon PeopleCloud, Slack, Trello, MS Teams, Asana, Litmus, Email on Acid

Founder

WSI Connect

Led the Bay Area marketing operations for WSI Connect until COVID-19 emerged. It was a digital marketing consulting firm with ties to 80 countries. As the Director of Marketing Operations, key focus areas include:

- Integrating marketing automation best practices and innovation to increase efficiency and enable scale while minimizing cost and overhead. 
- Evaluated new tech to improve overall marketing performance. 
- Tightened up and enhanced existing workflows. 
- Data segmentation and audience management.

Experience: Marketing Operations, Account Management, Content Management, Email Marketing Campaigns & Strategy, Project Management, Database Management, SEO, Marketing Analytics, Marketing Automation

Skillset includes:
HubSpot, WordPress, Wix, Squarespace, Slack, Trello, Basecamp, Asana, BrightLocal, Moz Local, Mailchimp, HTML, Photoshop, Looker, Google Analytics

Director, Marketing Operations

Rogers Media

> Launched 1st company CRM system to improve internal processes and improve marketing and sales efficiency
> Won prestigious CRM award for strategic design and implementation
> Successfully managed a team of individuals who provided technical expertise and guidance for educational software as well as team operations support for sales and marketing.

Manager, Technical & Client Services (Marketing Operations)

I wear two hats. By day, I’m a Chief Marketing Officer. By slightly later in the day, I’m also VP of Marketing Technology. Basically, if it involves leading great people, connecting tech with storytelling, or building smart campaigns... I’m in my element.

I love marketing. Not just the shiny parts, but the process: taking an idea, making it make sense, and turning it into something people care about. I’m big on collaboration, allergic to fluff, and constantly nudging teams (and myself) toward better.

Lately, I’ve been shaping something I call Operational Intelligence™. It's a no-BS approach to strategic leadership. It’s about building systems that scale, making decisions with intention, and staying grounded when things get messy. Still evolving, but it’s become the through-line in how I lead, build, and keep the wheels turning.

I’ve built my career at the intersection of strategy and execution... From big ideas to clear plans while executing with real momentum. I’m still learning (always), but these days I’m focused on leading with more clarity, more conviction, and a lot less second-guessing.

If you’re into real talk about leadership, marketing, or how to stay sane while doing both, let’s connect.

Audrey Harze ✨

Wondering what’s next? Take a listen to this episode of OpsCast as we unpack the future of all things MOps-Apalooza.

CMO + MarTech Leader | Turning Strategy into Execution that Scales | Operational Intelligence™

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

Yes, I know...I'm behind on posting about Ops Cast episodes (again). But this one couldn't wait.

#Mopsapalooza 2025 marked the end of an era - the final event (at least in this form) after three incredible years of learning, laughing, and late-night Slack messages turned real-life friendships.

Naomi Liu, Mike Rizzo, Audrey Harze, and I sat down to reflect on what made it special...and what's next for the Marketing Ops Community.

We talked about:
 ✔️ How a simple “summer camp” turned into a 500-person, million-dollar event run on passion (and coffee)
 ✔️ Why "community" isn’t about stages or swag - it's about shared wins, shared trauma, and knowing you're not alone when that token fails mid-send
 ✔️ The bittersweet truth - sustainability matters, but connection matters more
 ✔️ What might come next: local chapters, mentorship, certification, and maybe… a comeback tour? 🤷‍♂️ 

If you've ever felt the magic of meeting people who just get it - this one's for you.

And if you've ever built something so loved it hurts to pause it...you'll understand exactly how we feel.

🎧 Link to the full episode is in the first comment.

#MarketingOps #OpsCast #MoPros #Community #Leadership #Events #Mopsapalooza #Mopsa2025 #Mopsa25 #B2BMarketing #RevOps #CareerGrowth

taplio

The Battle

Ian Shields

Audrey Harze ✨

Followers

Posts

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Performance ScoreAudrey Harze ✨'s LinkedIn Performance

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taplio

The Battle

Ian Shields

Audrey Harze ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Audrey Harze ✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAudrey Harze ✨'s LinkedIn Performance