Kintsugi Marketing

For revenue and marketing leaders at B2B SaaS with HubSpot seeking calm amidst the chaos and sustainable revenue growth, I offer both GTM strategy and execution.

We are your right-hand in decision making, advising, designing, and executing Go-To-Market strategies. We have a unique set of skills to maximize the value of your existing HubSpot investments.

Founder, Go-To-Market Solutions Architect

MarketingOps.com

Help the community members of MarketingOps.com to connect with other professionals, support each other, and celebrate their wins.

Ambassador, Salt Lake City Chapter Leader

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Professional

Refine Labs

Led and fostered an internal operations team of two. Guided the systems and technology used by sales, marketing, customer success, and service delivery teams. 
• Operations: Create simple, scalable, and robust processes for teams, designing for optimal customer experiences and outcomes.
• Enablement: Build and maintain top-tier talent through onboarding, coaching, and professional development programs. Develop and deploy new strategies and initiatives.
• Insights: Strategy, and infrastructure to measure the business. Provide insights that enable data-driven decisions.

Senior Director, Customer Success Operation

Extend

• Led the systems strategy and infrastructure architecture
• Collaborated with sales, marketing, and customer success teams to document, map, and create efficient processes
• Partnered with product and growth team to drive net retention of 45% and constantly improve customer adoption.

Head of Marketing Operations

Artemis Health

Develop and execute a robust and multi-faceted plan to dramatically increase brand awareness and the generation of quality leads and opportunities.

• Drove coordinated and integrated campaigns
• Partnered with sales and finance to ensure an accurate and real-time view of marketing influence and contribution to bookings and pipeline
• Built and implemented an in-house marketing attribution model across integrated channels to optimize ROI.
• Collected data and develop real-time dashboards to communicate the effectiveness of marketing and sales initiatives.

Senior Marketing Operations Manager

Marketing Operations Manager

HireVue

Co-created multi-channel marketing campaigns and demand generation programs with the goal to delight prospects and achieve business objectives. Brings new, fresh and creative ideas for targeting ideal customers and building the sales pipeline.

• Streamlined performance across multiple platforms and processes resulting in a 30% increase of marketing qualified leads
• Owned email nurturing: experiment, design, implement and optimize automated lead segmentation, email series, and lead scoring
• Managed 3rd party emails to increase the volume of targeted leads and nurture with drip campaigns
• Established a 5% benchmark conversion rate to meetings booked for lead nurture campaigns 
• Partnered with the corporate marketing team to develop and recommend innovative approaches to solve business and technical problems
• Generated 25% subscriber reengagements rate with an experimental email campaign

Digital Marketing Manager

Venafi

Responsible for all digital marketing and branding efforts. Implemented strategies, designed properties online and offline, and managed marketing automation systems company-wide to maximize return on investment.
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• 108% average increase in website traffic YoY
• Researched, implemented, and analyzed: SEO, SEM, website optimization, and A/B testing
• Influenced and developed integrated marketing campaigns and report on key performance indicators
• Managed content syndication vendors to increase B2B leads and report ROI
• Designed and delivered a full range of high-impact digital collateral and graphics (e.g. PDFs, HTML emails, presentations, event banners, event graphics, infographics, and display ads)

Marketing Manager

Connected business requirements, data and automation to drive marketing campaigns.
• Created and managed email marketing campaigns
• Contributed and implemented lead scoring matrix
• Developed documentation and roadmaps for marketing campaign processes
• Collaborated with marketing teammates, sales teammates, and other key stakeholders to implement targeted, automated email campaigns
• Generated Key Performance Indicators to report on marketing and sales activities and effectiveness and business impact.
• Monitored and maintained data quality within the marketing database
• Evaluated new technologies and add-on applications to improve and optimize marketing team performance
• Supported corporate and field events: logistics, graphic creation, and booth duty

Marketing Specialist

GTM Solutions Architect for B2B SaaS

Defined by adaptability, integrity, and curiosity, I approach problems with a strategic mindset that drives meaningful results.As a seasoned marketing leader, I transform go-to-market strategies by fostering collaboration, leveraging AI-powered solutions, and equipping teams with actionable data insights. My ability to simplify complex processes and technology has consistently enabled double-digit revenue growth and competitive advantages at private equity and VC-backed B2B SaaS organizations.

Ian Shields

impact.com

Associate Director, Demand Generation

• Built and manage a $10 million demand generation budget across North America, Europe, and Asia. 
• Created and managed a growth strategy for our website chatbot Drift, driving $1 million in closed revenue in 10 months, a 100% increase, and a 32X ROI. 
• Created and led an ABM (account-based marketing) campaign targeting key accounts, including strategy development, execution, and data analysis, resulting in moving 49 of 50 key accounts further along in their buyer journey. 
• Develop and oversee the implementation of growth marketing campaigns creating personalized account experiences with our website chatbot, building landing page personalizations, paid advertising, email nurture, gifting, cross-functional collaboration with sales, content marketing, and product marketing.
• Manage onboarding new tool integrations, including Qualified, Mutiny, Unbounce, and 6Sense, working cross-functionally with sales, marketing operations, revenue operations, and web and design teams.
• Built and manage Mutiny A/B and personalization testing tool strategy and execution driving overall user journeys and personalization experiences for different audiences.
• Work cross-functionally with sales, web, content, and programs teams to implement growth strategies.
• Work closely with the operations team to analyze data and identify growth opportunities for Demand Generation campaigns.

Senior Growth Marketing Manager

As the first Demand Generation Manager hired under my Director I was responsible for building out and executing all functions of demand generation from paid search, paid social, email marketing, direct buys, campaign/program development and management, marketing operations, budget building and management, working with agencies, onboarding new tools, cross-departmental collaboration and more. After achieving an average of 50% year over year pipeline growth in the first two years, I supported hiring channel managers for our team and we have now grown to a team of 5 where I have since been promoted to a Senior Growth Marketing Manager.


• Manage and execute integrated marketing campaigns across demand generation channels generating $1 million in annual reoccurring revenue.
• Develop and oversee the implementation of growth marketing campaigns including personalized experiences throughout the buyer journey using Drift chatbot, landing pages, paid advertising, email, gifting and cross-functional collaboration with sales, content marketing, and product marketing.
• Optimized demo and content landing pages by A/B testing new layouts and design increasing conversion rates 3X, generating a 51% increase in pipeline YoY.
• Built and manage an Asana project management request process streamlining priorities for the demand generation team and increasing overall efficiency working cross-departmentally.
• Managed a $2 million budget for media buying including building and owning the strategy, execution, reporting and optimizations driving this channel to be more efficient QoQ.
• Drive the strategy for paid social and search campaigns working with an agency to execute contributing to $16.3 million annual revenue for paid social and $3.4 million annual revenue for paid search YoY on average.
• Optimized email nurture streams and ran A/B tests increasing email open rates by 22% and conversion rates by 8% on average.

Demand Generation Manager

Sertifi, Inc.

• Led all demand generation efforts including paid search, paid social, email nurture, marketing operations, campaign development, and partnership management. 
• Managed marketing efforts for Sertifi's Rest API new product launch including creating educational content, updating web pages, developing a promotional strategy, hosting internal trainings, and designing an email promotional plan. 
• Developed a thought leadership virtual chat series interviewing business leaders on their success stories. This included editing videos, launching the series across social media, promoting it across all marketing channels, boosting brand awareness, and positioning Sertifi as a thought leader in the industry.

Marketing Program Manager

• Produced two webinars with 300+ attendees from developing a project plan, email marketing promotion, cross-departmental relationship management, designing promotional material, executing the webinar, and creating follow-up outreach resulting in 150 new leads and customer upsell opportunities.
• Managed three virtual event sponsorships from start to finish defining the strategy, email outreach, managed material deadlines, implemented a sales follow up process, and created a post event targeted campaign.

Event Marketing Specialist

Waldorf Astoria Chicago

• Conducted monthly sales calls visiting offices in downtown Chicago, educating prospective clients on hotel event offerings generating an increase in event bookings.   
• Produced 60+ high-level corporate group events from the beginning planning stages, vendor management, internal department coordination, scheduling, client relationship management, and onsite event execution. 
• Managed day-to-day operations of the event department, including answering client questions, gathering payment and contract details, reporting, coordinating with outside vendors, and ensuring all internal departments were aligned. 
• Achieved the #1 meeting planner survey score for Hilton Worldwide in 2018 at 96.7%.
• Built monthly projected sales forecast reports in Excel and communicated updates and expectations with all departments.

Sales and Marketing Specialist

Millennium Trust Company

• Managed over 80 company-sponsored conferences, working cross-functionally with the sales team to coordinate all aspects of the events resulting in $10 million in new business. 
• Created and managed two marketing campaigns per quarter from developing emails, landing pages, and creating social media content and design.
• Implemented new processes and procedures for cross-departmental communication and lead follow up, resulting in more streamlined and efficient communication.
• Managed the event budget from sponsorship costs, vendor needs, travel, and shipping costs, strategically optimizing each quarter's allowance.

Marketing and Sales Assistant

LineDrive

Sales And Marketing Intern

Eventup

Marketing and Sales Intern

Modern Luxury

Marketing and Event Intern

Growth and demand generation marketer with expertise in strategizing and executing multi-channel campaigns that exceed pipeline and revenue targets, with a strong focus on data-driven decision-making. A key strength is my ability to think strategically big picture (planning, budgeting, cross-functional partnerships) while also rolling up my sleeves to get the work done (campaign execution, marketing operations and attribution, reporting). 

Areas of Expertise:

Integrated Multi-Channel Marketing Campaigns ● Marketing Strategy ● Budget Building and Management ● Account Based Marketing (ABM) ● Digital Marketing Strategy ● Email Marketing ● Performance Analytics ● A/B Testing and Web Personalization ● Go-to-Market Content Strategy ● Field Marketing and Event Management

Tech Stack Expertise: 

Marketo ● Pardot ● HubSpot ● 6Sense ● MetaData ● Drift ● Qualified ● Mutiny ● WordPress ● Unbounce ● Hotjar ● Sendoso ● Alyce ● Asana ● Jira ● Salesforce

taplio

The Battle

Ian Shields

Ashley Johnson

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