ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Tomasz Sledz

Impact Media

We craft and build research-based direct-response ads for our clients. Quality and volume combined, resulting in exceptional growth. Building on average 100 creatives per month for my clients. Static and video assets.

Growth Consultant/Media Buyer - Freelance

Grip

Lead Media Buyer

Nurecover

Chief Marketing Officer / Growth Consultant

PetLab Co.

Media Buyer

Running ads that 10x your business | Helping brands with media buying | Spent 20 000 000$+ on ads. | Driving results that Soar | DM for a 1:1 Power Hour | Business Consultancy | Funnel Optimization | Paid Social Ads

Hey, I'm Tomasz, the founder of Impact Media.

We craft and build research-based direct-response ads for your business, delivering both volume and quality that scale.

If your business is stuck in neutral growth and your media buyer or agency struggles to achieve the next revenue level, hear me out...

Over the last few years, I worked as a Lead Media Buyer for agencies and a nine-figure D2C brand. I've run ads for some of the biggest companies in the world, ones you would definitely recognize.

From my experience, many businesses fail to achieve their potential growth simply due to a lack of sufficient creative volume testing.

My team creates around 100 ads per month for some of our clients, successfully reducing the Customer Acquisition Cost by up to 3x on some accounts.

Here's how I can help you:

1. Craft a better offer
2. Redesign your sales funnel for better conversion
3. Build direct-response ads that bring highly qualified traffic to your sales funnel

Combining all three, resulting in exponential growth your business has never experienced before.

We also offer performance-based pricing.

Book a 15-minute discovery call below to see if you qualify.

Chief Marketing Officer

All clients we have come as referrals.

We don't have:
- Sales systems
- Outreach system
- Paid ads for our agency

We just do a really good f**king job.

- Clients stay
- Refer others
- Business grows

One think I learned in business - do great job and you will never fail.

Number one priority for me is fulfilment, not sales.

I scale businesses with direct-response ads | Videos and static creatives that drive performance | Scaling to $1M/Monthly in ad spend | Spent 25 000 000$+ on ads.

We signed up this client 3 weeks ago.

- On short notice
- Just before Black Friday
- With only 15 ads running
- Doing on average $2k-$3k per day in revenue

In the last 3 weeks we launched 91 ads
- Research based
- ICP focused
- Mix statics/videos

Brand is hitting 2-3x Revenue with the same ROAS/CPA as before.

We are producing creatives, at volume, for our partners.

This is how we scale.

If you are struggling to grow during this Q4 with ads, do this:

- Build your main acquisition offer. Good AOV to afford ad spend. Attractive to cold audience.
- Build a landing page Offer/Q4 specific
- Research your biggest ICPs
- Craft at lest 50 ads focused on different ICPs - statics and videos
- Run all on Meta

If done correctly, you should see a massive improvement in performance.

Simple scales.

Most brands think their ads stop working because of "creative fatigue."

That's rarely the actual problem.

The real issue? They're testing 5-10 ads per month when they should be testing 50+. Meta's algorithm needs data to optimise. When you feed it limited creative variations, you're starving it of the information it needs to find your best audiences at scale. 

We build hundreds of ads per month for our clients, and that's exactly why their accounts scale.

Recently scaled one of our clients to £20-30k per day in ad spend. Their CAC didn't explode. It actually improved. 

The difference? 

We produced hundreds of ads testing different angles, hooks, avatars, and formats. 

Gave Meta enough data to find winners at every budget level.

If your ads are "fatiguing" after 2-3 weeks, you don't have a creative fatigue problem. You have a creative production problem.

Q4 is going strong for us and our clients.

- The team is growing
- We deliver hundreds of ads each week
- Client retention is super high

Our main focus is the creative
- One ICP
- One Awareness stage
- One concept

This, combined with creative testing = scale

If you are missing out on Q4 sales - drop a DM, let's chat

taplio

The Battle

Ian Lenny

Tomasz Sledz

Followers

Posts

Engagements

Likes

Performance ScoreTomasz Sledz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ian Lenny

Tomasz Sledz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tomasz Sledz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTomasz Sledz's LinkedIn Performance