ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Tim Keen

Structured

We:
- Plan campaigns 
- Source creators
- Get & edit content (with world-class creative strategists)
- Build top-performing landing pages
- Run all that as ads.

It gets results.

If you're ready to stop managing flaky freelancers or incompetent agencies, and are ready to put growth on autopilot so you can sleep at night again, then we should talk.

Our clients include Hooked On Phonics, Unilever, Road Runner Sports, Bullymake, and more.

Book your free strategy call above. 

(One major DTC brand unlocked $175,000 in incremental revenue on that free 30-minute call. How's that for ROI?)

PS. I guarantee we won't waste your time.

VP of Marketing

Loop Club

📈 WHO WE ARE:

We drive 512% growth for purpose-driven Shopify brands.


Clients range from $5 to $100M in annual revenue, including The Comfy, Grass Roots Co-Op, and Honest Paws. 

80% of our clients grow at least 100% year-on-year.

We leverage:
- Facebook Ads
- Google Ads
- Klaviyo Email Marketing & SMS
- Performance Creative
- Shopify apps 

To drive massive ROI and growth for your store.

If you're looking to grow quickly, schedule some time with me here: https://calendly.com/timkeenloop/30m

**ACQUIRED** Co-Founder / CEO

Roland Corporation U.S.

Global Paid Search Marketing Manager

MuteSix

Manage paid search activation & strategy for clients across a range of verticals, including food & beverage, fashion, and entertainment.

In this role I've had particular success scaling tough accounts, using novel targeting on YouTube & Display, and adding value through landing pages and CRO optimization. 

MuteSix was recently acquired by Dentsu/iProspect.

My clients typically spend between $20k and $200k+ monthly, with 100% of that spend going to specific ROAS/revenue goals. I'm a ROAS-focused and data-savvy manager, but also understand the role of creative in the sales process.

Paid Search Campaign Manager

Tim Keen Digital

I create e-commerce and affiliate websites based around keyword research, and then promote them using social media marketing, PPC, and SEO.

I found that my analytical training and customer service experience served me well in digital marketing, and my business has grown from an initial $300 investment to over $40k in revenue in the first year.

Along the way I've:
- Become Google Ads, Google Analytics, and Hubspot Inbound Marketing Certified,
- Cracked 500% ROAS on Google Shopping,
- Signed up over 10,000 MailChimp subscribers using interactive quizzes,
- Done SEO, getting my sites in the top 10 for a bunch of high-volume keywords,
- Developed and maintained complex Wordpress installations,
- Managed a team of ~300 affiliates and 3-5 freelancers,
- Written copy for promotional materials and blog posts,
- Managed Facebook and Instagram ad campaigns, influencer campaigns, and giveaways,
- Kept customers happy.

Business Owner

Gold Diggers

I worked as part of a small team to run a brand new 9-room commercial recording facility in Hollywood.

Our clients are often high-profile artists and songwriters, and expect a commensurate standard of engineering and hospitality.

Some of my recent engineering and assisting credits are: Goo Goo Dolls, Flea, dvsn, Nate Ruess (fun.), Yellow Days, and Lauren Sanderson. 

I have also managed hospitality for corporate film shoots and events. Our clients have included Spotify, Apple, Guitar Center, and Splice.

Recording Engineer

Kaplan Test Prep

After graduating from the University of Melbourne, I used my biomedical science training to prepare thousands of students for the MCAT, PCAT, DAT, and OAT, both in a traditional classroom setting and, more often, in an Adobe-based digital learning environment (Live OnLine, or "LOL" (no, really)).

My role requires teaching everything from reading comprehension to physics, essay writing to statistics, philosophy to biochemistry, and "how to rotate objects in your head, for future dentists". All Kaplan teachers have scored at or above the 90th percentile on each section of every test that we teach.

We work remotely and, frequently, synchronously: teams of 2-5 teach and provide live and email assistance to classes of between 20 and 200 students.

I have also presented and assisted at Kaplan sales events, providing students with an authority resource to answer their questions and guide them to the right test prep option for them.

Teacher

My band, "Ought," released our first record in April 2014 on Montreal's Constellation Records. 

Following unexpected critical success we made two more records - one more on Constellation and one on Merge Records - and played almost 400 shows over four years in the US and Europe, including performances at Primavera Sound, Pitchfork Festival (Chicago and Paris), and Roskilde.

I also co-ran a small record label, Misery Loves Company, which recorded and released limited-run cassettes by local underground musicians and similarly-minded weirdos.

Musician

I help 7 and 8-figure brands find agencies they love | 1x exit | $100M revenue from TikTok & FB Ads

I'm a musician who fell into marketing.

I went to music school for classical violin.

Then I toured the world playing drums in a rock band for 5 years.

Eventually, I needed some money. 

So I dipped my toe in the world of marketing.

Cut to five years later. I've:

• built and sold a 7-figure agency, 
• trained 200+ agency owners on how to get dream clients on LinkedIn

But my goal was always to make music.

I'm now doing that - while helping B2B business owners get dream clients on LinkedIn.

Building the best DTC agency in the country with some ecom legends.

I trained a GPT on 1,000+ LinkedIn DMs that closed millions in revenue. 
​
Now it writes your DM replies for you.
​
Here's the deal…
​
Everyone KNOWS the LinkedIn DMs are the biggest untapped opportunity right now. But most people have no clue how to actually structure conversations that book calls.
​
They either sound too salesy... or too passive.
​
And they wonder why they aren’t booking in sales calls (even if their initial DMs get replies)
​
So I built something to fix this.
​
I trained a custom GPT on thousands of real DM conversations that booked high-ticket calls at the highest level.
​
Now all you do is:
​
- Copy/paste your LinkedIn conversation
- Let the GPT analyze where you are in the sales process
- Get the perfect reply that moves the conversation forward
​
It's like having a 7-figure DM setter in your back pocket.
​
Our team has tested this on 100s of conversations, and the results were too good not to share.
​
So for the next 48 hours, I'm giving it away for free.
​
Want access?
​
Comment "DM"
​
And I'll send you the link ASAP.
​
(MUST BE CONNECTED)

i help you build an ideal client/customer machine | 1x exit | GTM strategy for agencies & SaaS

This sales process has closed over $5,000,000 in B2B deals for me (including True Classic and many other enterprise clients)
​
I'm giving you the entire framework for free.
​
Because here’s the deal…
​
A LOT of founders are struggling to charge the prices they used to a few years ago. 
​
Everyone and their grandma has an offer nowadays with case studies that claimed to have ‘10x’d revenue in 30 days’. 
​
Prospects are numb to it. 
​
That said…
​
Now more than ever, you absolutely MUST find a way to stand out in the sales process.
​
So…
​
I put everything I know about closing high ticket deals into 1 doc. 
​
Something you can turn into a repeatable framework that builds trust with prospects, and allows you to actually charge what you’re worth. 
​
Inside this playbook, you'll get:
​
(1) Pre-call qualification to filter out tire-kickers in the DMs
(2) Discovery call framework that makes prospects sell themselves
(3) My 5-part audit system that positions you as the only logical choice
(4) How to present pricing without sounding needy or justifying rates
(5) The "W" question method for extracting hidden objections
(6) 4-step closing call structure that removes pressure and gets decisions fast
​
(BONUS) My complete LinkedIn DM playbook (the system that feeds these calls)
​
This is the same framework I used to charge $5k-10k retainers (and not feeling hesitant about it) back when I was scaling my agency.
​
Want in? 
​
Comment "SALES"
​
And I'll personally DM it to you.
​
(MUST BE CONNECTED)

I help 7-figure agencies get more ideal clients | 1x exit | GTM strategy & coaching

Fortune 500 companies begged to work with my agency.
​
(and they reached out to me on LinkedIn first)
​
Now I’m giving away the swipe file of posts I used to hit $5M. 
​
What you’ll get inside: 
​
200+ post templates organized by objective…
​
1/ Lead magnets that generate 1000s of opt-ins monthly
2/ Authority-building listicles that position you as the expert
3/ “Steal my workflow” posts that get prospects reaching out asap
4/ Social proof carousels that showcase your results
5/ Industry commentary to start conversations
6/ Brand story posts to build authentic connections
​
And for every post, I’ve included…
​
→ The ONE psychological trigger that makes it perform
→ Hook templates you can plug your expertise into
→ Specific improvements to make each post even better
→ Engagement strategies to maximize reach
→ Follow-up sequences for the DMs that come flooding in
​
This swipe file has helped 100s of agency owners I’ve personally coached generate millions of impressions and book 1,000s sales calls just from simple, plain text LinkedIn posts.
​
Want access? 
​
Comment “SWIPE” and I’ll send it your way <10 minutes.
​
(Must be connected)

taplio

The Battle

Ian Lenny

Tim Keen

Followers

Posts

Engagements

Likes

Performance ScoreTim Keen's LinkedIn Performance

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taplio

The Battle

Ian Lenny

Tim Keen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tim Keen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTim Keen's LinkedIn Performance