ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Amazon Web Services (AWS)

Sr. Software Engineer

Kredit Academy

Noom Inc.

Tech Lead

Front End Engineer 2

Triplebyte

Technical Screener

Toptal

Specializing in React web and React Native, worked on various app prototypes. These included: a web3 enabled full stack MERN application that implemented a block chain use case in health care, an order-taking app for green energy appliances, a health tracking app, and others.

Freelance Software Engineer

TechLaunch

- Hire, fire, coach, and manage tech faculty
- Lead the conceptual and technical design of the website techlaunch.io
- Managed student satisfaction and ensured learning outcome
- Developed community relations
- Implemented several technology initiatives such as Azure Active Directory, and several API integrations with CRM and other systems
- Implemented several internal software solutions such as an employee rating tool for managers and a student satisfaction dashboard connected to the SurveyMonkey API.

Program Director

Christopher Columbus High School

- Developed apps to automate the workflow of teachers.
- Streamlined DB management across multiple platforms
- Administer a Windows server 2008-2012 fully virtualized IT infrastructure
- Lead the AP computer Science class to its highest ever passing rate in
the AP exam
- Moderated the robotics club and lead them to a State semifinal
- Participated in the leadership of various technology related committees
- Administered and optimize the IT infrastructure of the school (win server
2012)

Teacher/Developer, IT manager

Titan Risk Management - Affiliate of the Ark group

Finding ways to help clients accumulate wealth in a tax-efficient manner, protecting their insurability, plan their estates, plan for the cost of education, and plan for retirement. My job is to help people meet and exceed their financial goals in the fastest and most suitable way given their risk tolerance.

Financial Representative

Belltrade Inc

Helped design systems based on modern technology to enhance the functionality of an AS/400 legacy system. These systems included web-based reports which pulled data directly from the AS/400 database, data import interfaces, and enhancements to risk analysis processes.

Finance Programmer

I’m a software engineer and technical leader with a multi-faceted career spanning management, leadership, education, sales, recruiting, finance, but most of all software engineering. I'm passionate about helping engineers maximize their professional impact and earnings.

taplio

The Battle

Ian Lenny

Victor Moreno

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?