Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Are you a DTC brand that wants to go $0->$5M in the next 18 months?

Here are 32 actionable pieces of advice, delivered in 1 line.

(#19 is the most underrated)

Foundations:

1. Find your problem 
2. Have evidence you can solve it better cheaper or different
3. Select 3-5 distribution partners before you launch.
4. Get whitelisting contracts in place
5. Book 2-3 podcasts per quarter at least 6 months out
6. Refine customer understanding through initial customer interviews
7. When you have too many customers transition to surveys

Media Buying I:

 8. Meta is THE demand gen channel for DTC brands
 9. If you don't agree see Triple Whale BFCM spend roundup by channel
10. Experiment aggressively with creative
11. Experiment carefully with campaign types
12. Understand how Meta ad auctions work (actually read documentation)
13. Retargeting is an adjunct to retention marketing 

Media Buying II

14. Google is a crucial part of DTC paid media 
15. Understand which channels can work for your brand 
16. Have a plan for rolling out the different Google channels 
17. Make sure your attribution can de-duplicate 
18. With 2 channels you need a way to understand cohorts by attributed channel 

Lowering CPAs

19. Create a testing backlog with ad styles
20. Prioritize your tests
21. Create a system for creative feedback (Motion to start)
22. Find or recruit UCG creators (Bilo to start)
23. You need at least 1 batch per week (Konstant while hiring)
24. Make sure your whole team can see which tests have worked and why
25. Create channel and offer specific landing pages
26. For inspiration click through on ad library creatives to non-PDPs

Not Losing Money

27. Setup basic cohort analysis using something like Lifetimely by AMP 
28. Check product specific cohorts focusing on 120-day LTVs
29. Are your lower CPA offers creating high LTV customers
30. Don't forget about coupon codes and influencer commissions 
31. So we're analyzing cohorts by "gross margin" not revenue
32. Regularly check your actual P&L

What am I missing?

Tell me in the comments.

I help DTC brands build landing pages that convert at 30% CVR.

About

I help 8–9 figure E-commerce brands turn cold traffic into profitable customers using landing pages, offers, and CRO A/B Tests. 

Results:

– Worked with 40+ 7, 8 & 9-figure brands unlock profitable ROAS from cold traffic
– Consistent 20%–150% lifts in Conversion Rate
– 20%–30% increases in AOV
– 20%–150% increases in Revenue per Session
– Reduced CAC by 20%–50% across paid acquisition funnels
– Built 150+ high-converting landing pages and pre-sell funnels
– Trusted by brands like True Classic,Cocosolis, CBDmD, Herbal Oasis,  Ekster, Cumin Club, Pillowcube, Delta, Avea, PetLab, Herbal Oasis, Real Botanicals, Fuellled, BULLERBOX & more

What we actually do at HYPE:

– Cold-friendly landing page funnels
– Advertorials & listicles that warm traffic before the PDP
– Offer positioning for paid acquisition
– CRO testing focused on ROAS, not vanity metrics
– Front-end profitability (not “we’ll make it back on LTV”)

If you’re spending $100k+/month on ads and feel stuck around breakeven ROAS, it’s usually not a media buying problem.

It’s a post-click problem.

If you want to fix that:

→ DM me
→ Or just connect and follow along

I share real breakdowns, funnels, and CRO tests publicly.

Pranjal Patel 🚀 ⚡️

Javvy Coffee isn’t scaling because their ads are “better”

They’re scaling because 99% of their traffic is cold

And their funnel is built for it

Most brands send strangers straight to a PDP

Javvy doesn’t

They earn the sale first

Here’s what they actually do

1. Listicle Pre-Sell

Instead of “Buy Now”

They open with

“12 Reasons Why Javvy Coffee Will Upgrade Your Mornings”

It looks like content
Not a product page

→ 12 benefit-driven sections
→ Author byline to build credibility
→ Timer + offer layered in naturally
→ UGC embedded inside the story
→ Clear CTA only after value is delivered

The goal isn’t conversion

It’s lowering resistance in the first 30 seconds

Cold traffic doesn’t need a product

It needs a reason to care

2. Long-Form PDP

Only after belief is built

Then they stack proof

• 35,000+ reviews
• 100M+ coffees sold
• Educational product gallery
• Comparison tables vs mainstream coffee
• Subscription framed as default
• Clear savings math per cup

Every objection is handled before checkout

Nothing is left to guesswork

3. Bundle Builder

This is where AOV jumps

They don’t push 1 bottle

They push 3 and 4

With clear savings callouts

“Save up to 60%”

Perceived value increases
Commitment increases
Cart size increases

4. Checkout

Even here they don’t relax

• Reviews at the top
• Discount pre-applied
• Trust badges
• Delivery reassurance

They protect RPV all the way down

Most brands still run

Ad → PDP → Hope

Javvy runs

Ad → Education → Proof → Offer Stack → Reinforcement

That’s the difference between a 0.7 ROAS plateau

And scalable 2.0–2.5x on cold

------------------- ------------ ------------

PS: If you’re spending $100K+ per month on ads 

and still sending cold traffic directly to a PDP, 

you’re probably leaving 

20–40% more revenue on the table

------- - ------ -----

Like 👍 + Comment JAVVY

I’ll send you the exact breakdown 

and where most 7–9 figure brands leak scale

Your Ads Aren’t Broken. Your Funnel Is.

javvy coffee - listicle breakdown 1

Creative-Led CRO Is the Future

Old way:
Run ads → Send to PDP → Pray.

New way:
Build creative first.
Then build the page around it.

Why?

Because the ad is the entry point to belief.

If your UGC says:
“I used this and fixed X”

Your landing page should:
→ Expand that story
→ Add proof
→ Add mechanism
→ Add risk reversal
→ Add urgency

Not reset the conversation.

When creative and landing pages speak the same language, something powerful happens:

→ Higher click-through
→ Higher landing page engagement
→ Lower bounce rate
→ Higher checkout intent
→ Higher RPV

We’ve seen this across multiple 7–8 figure brands.

The more tightly the funnel is connected,
the less friction exists.

Cold traffic doesn’t hate buying.

It hates inconsistency.

Match the message.
Test fast.
Scale what wins.

That’s how you grow when hot traffic is gone.

That's exactly how we are building and running 

Landing page Tests for this multi 8 figure brand

If you are looking for speed + fast execution

of your Creative Ideas with cold friendly LPs

DM me now 🙋🏻‍♂️ 

PS: Like this post 👍 + comment whether you agree or disagree?

1x CRO test added over $500,000 per year
 
We didn’t touch the ads
 
We didn’t increase spend
 
We adjusted
 
→ Trust placement
→ Checkout reassurance
→ Social proof positioning
 
Revenue per visitor increased
 
When RPV increases
 
Everything compounds
 
That’s how 8-figure brands become 9-figure
 
Not by spending more
 
But by converting better
 
If you want the exact checklist we used
 
Like 👍 + Comment CRO
 
And I’ll send it over

PS: Repost ♻️ if you want to help your friends

The Real Reason ROAS Drops at Scale

Most 7–8 figure brands don’t lose ROAS because of Meta.

They lose it because of funnel mismatch.

Here’s what usually happens:

• Ad talks about Problem A
• Landing page talks about Feature B
• PDP pushes Bundle C

The story breaks.

Cold traffic gets confused.
Confused people don’t buy.

When we work with brands doing $4M/month, we don’t “optimize ads.”

We map:

Ad angle → Matching presell → Matching PDP → Matching offer

If the ad says:
“Fix X in 30 days”

The landing page continues:
“Why X happens + how we fix it”

And the PDP reinforces:
“Here’s the exact mechanism”

Same promise.
Same tone.
Same outcome.

When alignment improves, CVR improves.
When CVR improves, ROAS improves.

Not because traffic changed.
Because clarity increased.

Cold traffic doesn’t need more persuasion.
It needs consistency.

2 Ecommerce brands

Both doing around $2M/month
 
Both came to us with the same problem

“ROAS is stuck.”
“CVR is dropping.”
“We can’t scale without killing margin.”

On paper, they looked strong

→ Great product
→ Serious ad budgets
→ Strong creative team
→ Experienced operators

But when we looked deeper…

They were sending cold traffic straight to a PDP.

And 90%+ of their traffic was cold.

→ They had already exhausted hot traffic.
→ Branded search plateaued.
→ Retargeting was maxed.
→ Email was tapped out.

‼️ They were trying to grow a $4M/month machine
 with a $400K/month funnel.

Here’s what was happening:

UGC ad makes a strong promise →
User clicks →
Lands on a generic PDP with zero context →
Bounces.

• No education.
• No belief shift.
• No problem framing.
• No bridge.
  
Cold traffic doesn’t buy products.

Cold traffic buys clarity.

So we rebuilt the system.

Instead of:

Ad → PDP → Pray

We implemented:

Ad → Presell (Listicle / Advertorial) → Long-form PDP → Checkout

We matched:

→ The hook from the ad
→ The angle
→ The pain
→ The mechanism
→ The offer framing

Every step felt like one conversation.

Not three disconnected pages.

Then we tested fast.

1. Angles.
2. Hooks.
3. Offer stacks.
4. Risk reversal.
5. Shop section on vs off.
6. Subscription pre-select.
7. Above-the-fold clarity.
   
   Within weeks:

ROAS increased by a huge margin. 

Nothing magical.

No new ad account.
No media buying trick.
No scaling hack.

We just stopped forcing cold traffic to make a decision
before they were ready.

Here’s the truth most brands ignore:

At $4M/month,
your biggest lever isn’t traffic.

It’s how well your funnel converts cold strangers.

If you’re spending six figures a month on ads
and still sending cold traffic straight to a PDP…

You’re leaking revenue every single day.

Fix the bridge.
Educate first.
Sell second.
Scale third.

That’s how you break the ceiling.

If you are dealing with the same problem 

in your ecom brand and are looking for help

DM me now 🙋🏻‍♂️ 

----------

PS: Like 👍 + comment "agree" 

if you learned something valuable :))

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