ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Light Speed Campaigns

Full-funnel, multi-channel approach 
Creative strategy + editing 
Small, dedicated team of experts - no juniors
1st party tracking

Freelance, Self Employed

Freelance Paid Social Manager 

MuteSix

•Manage 1 million+ ad spend per month efficiently
•Strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis. 
•Work closely with creative team to produce scalable content that converts
•Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
•Develop marketing strategies and create a clear roadmap to support and achieve the client’s business objectives
•Generate weekly reports for clients and be able to speak to the WHY behind each marketing decision and campaign results
•Devise and evaluate methods for collecting data, such as surveys, questionnaires, and options polls
•Gather data on consumer, competitor, and market conditions
•Manage key conversion points and KPIs in the marketing funnel
•Manage and optimize navigation, PDP pages, landing pages, website calls-to-action(CTAs), and lead-generating forms
•Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan
•Increase conversion rates, attachment rates, revenue per visitor, engagement, time on site and more
•Decrease CPCs, cost per acquisition, contacts per order, buy cycle and more
•Expert in photoshop (Video & Static)

Director Paid Social 

The Gray Pencil

•Manage, design, and report on user acquisition campaigns for multiple brands within the lifestyle space
•Focus on relevant paid channels such as Facebook, Instagram, Google AdWords, Pinterest and Twitter
•Oversee all social media platforms for our brands, increasing engagement and developing brand style—increased Instagram following from 300 to 35K in 4 months for a single brand
•Work with a network of fitness and lifestyle influencers to grow Instagram following and increase awareness
•Supervise 2 digital media coordinators; establish weekly and monthly objectives, organize weekly training meetings and develop the editorial calendars
•Utilized my skills in custom CSS and WordPress to take on the initiative of building a WordPress website for a client in 4 weeks, for a special project
•Support brands through the customer life cycle by giving site optimization recommendations based off data from Google Analytics

Digital Media Manager

Fox (Film, TV and Sports)

•Manage multiple merchandising projects from seed stage of asset distribution up to final approval from Production Development team
•Develop global shops for key brands such as Scream Queens and Empire, offering continued support to build brand relationships
•Regulate product development for on demand, virtual, and auction-based licensing programs
•Focus on SEO/SEM, affiliate marketing, social re-targeting campaigns, email, online custom content and blog integration

E-Commerce &  Licensing Manager

Wonderment Health

•Supervise all Google AdWords campaigns and successfully increased CTR from .05% to 2% in two months, decreasing budget by half through strategic A/B testing and analytical research
•Work directly with the marketing team to double call leads in less than two months
•Establish social media brand pages for several small businesses throughout Los Angeles, providing them with smart research on best practices and audience development
•Test several landing pages for each Google Campaign, working congruently with the team to measure successes
•Build organic social media content including copy and imagery, utilizing skills in Photoshop

Social Media & Digital Marketing Manager (Part-Time)

Gravity Defyer

•Maintained the editorial calendar for all organic and paid social posts
•Produced up to 25 new pieces of original social media imagery per week, utilizing Photoshop
•Oversaw the online community through comment/response within 24 hours of published   posts, and continuous customer service support
•Created daily and weekly analytics reporting to help the entire team find insight on P&L

Social Media & Affiliate Marketing Manager

Beauty Collection

•Managed eBay and Amazon seller central accounts
•Coordinated inventory uploads between Amazon and Netsuite
•Maintained website Q/A by updating product categories, brand pages and product pages daily

Catalog Manager

Founder @ Light Speed Campaigns | Creative Strategist

I make ads. Video editor + paid social media buyer all in one.

taplio

The Battle

Ian Lenny

Megan Light

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