Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Are you a DTC brand that wants to go $0->$5M in the next 18 months?

Here are 32 actionable pieces of advice, delivered in 1 line.

(#19 is the most underrated)

Foundations:

1. Find your problem 
2. Have evidence you can solve it better cheaper or different
3. Select 3-5 distribution partners before you launch.
4. Get whitelisting contracts in place
5. Book 2-3 podcasts per quarter at least 6 months out
6. Refine customer understanding through initial customer interviews
7. When you have too many customers transition to surveys

Media Buying I:

 8. Meta is THE demand gen channel for DTC brands
 9. If you don't agree see Triple Whale BFCM spend roundup by channel
10. Experiment aggressively with creative
11. Experiment carefully with campaign types
12. Understand how Meta ad auctions work (actually read documentation)
13. Retargeting is an adjunct to retention marketing 

Media Buying II

14. Google is a crucial part of DTC paid media 
15. Understand which channels can work for your brand 
16. Have a plan for rolling out the different Google channels 
17. Make sure your attribution can de-duplicate 
18. With 2 channels you need a way to understand cohorts by attributed channel 

Lowering CPAs

19. Create a testing backlog with ad styles
20. Prioritize your tests
21. Create a system for creative feedback (Motion to start)
22. Find or recruit UCG creators (Bilo to start)
23. You need at least 1 batch per week (Konstant while hiring)
24. Make sure your whole team can see which tests have worked and why
25. Create channel and offer specific landing pages
26. For inspiration click through on ad library creatives to non-PDPs

Not Losing Money

27. Setup basic cohort analysis using something like Lifetimely by AMP 
28. Check product specific cohorts focusing on 120-day LTVs
29. Are your lower CPA offers creating high LTV customers
30. Don't forget about coupon codes and influencer commissions 
31. So we're analyzing cohorts by "gross margin" not revenue
32. Regularly check your actual P&L

What am I missing?

Tell me in the comments.

I help my clients achieve growth on LinkedIn and Instagram in just 90 days. 

Currently working with D2C founders + agency owners to grow their consumer end of traction.

👉🏽 Their businesses grow rapidly.
💸 They receive invitations for giving talks and investments.
🪄 I build for them a network of high-worth individuals to hire and parter with.
✍️ I transform their profiles into effective landing pages.

Are you a founder or coach looking to boost your content game?

I'm your go-to person. 

Check my results if you want to see some solid numbers. 

And If you're serious about growth and willing to put in the effort, let's connect. 
DM me or email at fizakazim1@gmail.com.

Don't miss out - your personal brand might be the next big thing on Linkedin.

Fiza Kazim

You're lying to yourself if you think people on the internet care about you.

If they did, that super personal post you poured your heart into…
would’ve gone viral.

But it didn’t.

Because the truth is, people don’t know you.
And they definitely don’t care about you yet.
  
So if you want to build a personal brand people actually relate to,
start from that reality.

Entertain first.

Then quietly slide information about yourself inside that content.

Now people come for the entertainment, but leave knowing who you are.

It’s basically your mom’s strategy, where she never gave you medicine directly.

She hid it in something tasty…
so it did the job and you didn’t even realise.

P.S: Would you prefer the tasty food or not?

Growing Personal Brands for Founders Exclusively | Actively Hiring

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The Battle

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Likes

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