ATTN Labs

ATTN Labs helps scale E-Commerce and digital products companies by developing and implement their marketing and growth strategies.  

We do this by testing and scaling ad campaigns while tracking their performance down to the dollar.  We also help to demystify attribution so decision makers can understand where to allocate their limited marketing resources. 

Our clients include rapidly growing brands in the DTC/CPG space, consumer teach, software as a service and a limited number of influencer based brands. 

The common thread for each of these brands is existing adspend and a successful product that needs experienced marketers to develop a strategy to utilize all the paid and organic channels to facilitate profitable increases in customer acquisition.

Founder

Create Wellness

Investor

Health Via Modern Nutrition (HVMN)

Advisory Role

OPUS

At-Home Wellness Tech for Emotional Fitness.  Working with the OPUS growth and marketing teams on customer acquisition, pre-order / pre-launch campaigns and GTM strategy.

The University of Chicago Booth School of Business

MS/MBA - computer science & business with a concentration in marketing analytics.  Worked with The Polsky Center for Entrepreneurship and Innovation's student led startups on customer acquisition and growth.

MS/MBA Candidate

Reforge

Worked with the team that developed the Reforge Growth Series, "The most comprehensive overview available anywhere on how tech companies grow."  As an early hire I was fortunate enough to learn from Brian and his team prior to entering business school.

Growth Marketer

UMZU

Alternative health supplements brand.  Was a part of the initial round of hires for UMZU.  Worked with them on their product marketing , including branding, design, copy and product strategy.

Product Marketing Manager

United States Department of Defense

Studied at U.S. Army John F. Kennedy Special Warfare Center and School, the U.S. Army’s school for the professional training of Army special operations leaders, warriors, and operators.
Selected for special operations training through a rigorous assessment and selection process; graduated from Special Operations Forces Captains Career Course.

John F. Kennedy Special Warfare Center and School

Served as the assistant departmental lead for all matters concerning plans and operations. Responsible for preparing and supervising the execution of all training within a 900 person organization. Identified requirements and ensured training was oriented on setting conditions for improving proficiency levels across the formation. Lastly, I conducted reviews of strategic goals for synchronization and completion, while ensuring risk management was integrated across the agency.

Operations Officer (Operations Manager)

Fire Support Officer for a 10 man team charged with advising an Afghan Army infantry battalion (approx 400 soldiers) in the day to day operations and training of their organization.  Located in Panjwai Afghanistan.

Security Forces Assistance Team 48 FSO (Director of Analysis)

• Directed fire support for an infantry company assigned to 4rd Stryker Brigade Combat Team, 2nd Infantry Division.
• Served as chief advisor for the employment of artillery, mortars, attack helicopters, and close air support to company commander of a 163-soldier infantry company during both pre-deployment training and in a volatile area of Afghanistan.

Company Fire Support Officer (Program Manager)

B.S. Mandarin, Nuclear Engineering

The U.S. Military Academy at West Point is a four-year, co-educational, federal, liberal arts
college located 50 miles north of New York City. It was founded in 1802 as America's first
college of engineering and continues today as one of our nation’s premier leader-development
institutions, consistently ranked among top colleges in the country. Its mission remains
constant—to educate, train, and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of Duty, Honor, Country and prepared
for a career of professional excellence and service to the nation as an officer in the U. S. Army.

• Company Honor Representative at West Point

United States Military Academy at West Point

Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Darkhorse Emergency

Growth Marketing Manager

Sweetie Bakes

‣ Helped founder soft launch bakery that sells on a digital-first platform
‣ Managed full multichannel strategy to generate sales and loyal customers
‣ Researched market to identify product-market fit
‣ Created organic social strategy on Meta, Snapchat and TikTok
‣ Identified and evaluated marketing performance using KPI’s
‣ Created marketing content including pictures, videos and copy

Digital Marketing Specialist

Digital Marketing Consultant

How To MANAGE a Small Law Firm

‣ Worked alongside a team of designers, developers, copywriters and media buyers in building high-converting digital marketing funnels, significantly enhancing online engagement and client acquisition.
‣ Pioneered social media marketing campaigns, leveraging platforms like Facebook, Instagram, and LinkedIn to amplify brand presence and drive user engagement.
‣ Devised and optimized various conversion-focused funnels, including strategic offer creation tailored to different audience segments, substantially boosting sales and ROAS.
‣ Oversaw the creation of compelling content across multiple channels, ensuring consistency in brand messaging and engagement.
‣ Employed advanced analytics and KPIs to assess and refine marketing strategies, ensuring alignment with business goals and maximum ROI.
‣ Directed UX/UI redesigns, integrating user feedback and best practices to improve web traffic and conversion rates.

Digital Marketing Strategist

Magic

‣ Managed team to deliver cutting-edge full-funnel digital marketing solutions across various sectors, with a focus on paid media strategy.
‣ Initiated and oversaw the development of impactful marketing funnels, integrating compelling offer creation to drive significant revenue growth and client expansion.
‣ Crafted and executed comprehensive digital marketing plans, incorporating content marketing, SEO, PPC, social media, and influencer marketing strategies.
‣ Directed content creation efforts, ensuring high-quality, engaging content that resonated with target audiences and aligned with client objectives.
‣ Acted as the primary liaison for client relations, managing projects from concept to completion and ensuring client satisfaction.
‣ Spearheaded project management across all phases, emphasizing deadline adherence, resource efficiency, and alignment with business targets.
‣ Conducted regular strategy meetings with clients and teams, fostering collaboration and ensuring smooth project progression.
‣ Managed complex technical implementations, demonstrating problem-solving skills and technical expertise.
‣ Maintained clear communication with clients through regular updates, detailed reporting, and transparent project management.
‣ Facilitated cross-functional collaboration with finance, operations, and HR to ensure cohesive business operations and client-employee satisfaction

Digital Marketing Manager

Connecting Care (2000) Inc.

‣ Designed and executed targeted digital ad campaigns to attract leads
‣ Ran ads for senior residence properties, which resulted in over 100k views and
10k+ engagements
‣ Trained management staff on basics of creating video content, with the intent to boost digital brand image & consumer engagement
‣ Informed direction of overall digital marketing strategy, including elements of video marketing, content marketing, SEO, PPC, and more
‣ Conducted competitive research & analysis
‣ Shot professional-grade video presentations; designed for digital broadcast

Digital Marketing Specialist & Video Producer

Cashco Financial

‣ Designed and executed targeted digital ad campaigns to foster lead generation
‣ Executed ad campaigns on multiple social media channels and advertisement platforms
‣ Optimized PPC strategy to create higher ROI on CPC campaigns
‣ Optimized SEO strategy, website UX, and multi-channel strategy to drive prospects through conversion funnel
‣ Lead digital engagement strategy, resulting in campaigns with unprecedented engagement rate 
‣ Analyzed data from digital sources, such as Google Analytics, to shape and inform digital marketing direction
‣ Created powerful workflows in CRM software (Hubspot) to optimize business needs
‣ Produced video advertisements designed for new-age mobile ad platforms, such as TikTok and Snapchat

PolicyWise for Children & Families

‣ Worked directly with the executive director to develop a strategic video marketing strategy; designed to boost digital engagement and grow clientele base
‣ Conducted market research on competitor offerings and targeted audiences to help build a tailored video marketing strategy
‣ Managed full production of video marketing project — conception, writing, filming, editing, and delivering final product.
‣ Involved in creating and optimizing marketing strategy to boost digital engagement on social media platforms (Facebook, Twitter, LinkedIn, etc.)
‣ Interviewed and fostered a comfortable environment with all employees to ensure the success of marketing project

Video Producer & Coordinator

West Edmonton Mall Property Inc. (West Edmonton Mall and Fantasyland Hotel)

‣ Offered great customer experiences; ensured guests are comfortable and welcomed — from the first interaction to the last
‣ Enforced various safety policies (such as IROC & lockout-tagout) to ensure public safety
‣ Operated various large amusement park rides efficiently; maximizing safety and minimizing customer wait times

Equipment Operator

Using digital marketing as my main vice, my goal is to help whoever I’m working with to create a strategy, brand and messaging that deeply resonates with their target audience. This results in skyrocketing conversions, but more importantly, happy, paying and loyal customers. This uses a combination of growth and brand marketing principles.

The philosophy behind my work is revolves around one goal: creating a memorable experience. This mantra is the driving force behind not only my work, but in every aspect of my life.

Great, memorable experiences are what build long term customers, generate on-going revenue, and launch brands into the stratosphere.

Digital marketing strategist with 5+ years experience in developing full marketing strategies for personal and business projects. Strong foundation and experience in targeted market research, content production, funnel development, brand development, web development, UI/ UX design, visual communication, copywriting, and much more.

Also very skilled in prompt engineering, artificial intelligence and machine learning, and leveraging AI to analyze data, deliver cutting edge marketing results, and optimize business needs.

My work primarily deals with designing and executing digital marketing strategies. This involves researching, developing strategies, creating digital multi-media content, and strategically leveraging that content to its maximum potential.

~~ ---------------- ~~

Whether it's through providing a pleasant customer experience, or through producing content which tells a story, there is one core quality I pride myself in: providing genuine and memorable experiences to those who interact with me or my work.

All of my work experience; whether it's content creation, sales, interface design, marketing or customer relations, is centred around this common goal. I seek to bring life to every project I work on, no matter the nature of the project. I am constantly looking to challenge myself and bring this passion to new areas of work and new projects.

taplio

The Battle

Ian Lenny

Fahad Mahmood

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