Co-Founder @ ATTN Labs | Scaling E-Commerce Growth

As the co-founder of ATTN Labs, I help growth stage eCommerce brands (10-100m arr) scale their new customer acquisition.

We do this through relentless problem solving,

focused on driving new customer acquisition.

This means relentlessly testing campaings and tracking results.

Looks like this:
↳clear reporting & communication
↳incrementality focused marketing
↳real-time reporting with your team
↳solving your problems (not the ones we've decided are important)

We've worked with some of the fastest growing brands of 2022-2023 in these categories:
↳ retail
↳food & Bev
↳snacks
↳supplements

We like to work closely with a select group of clients.

This allows us to work with them on:
↳ CRO
↳ creative development
↳ influencer recruiting and whitelisting
↳ thoughtful channel expansion
↳ retention, upsell/crosss-sell programs
↳ product bundling and offer creation

Basically we like to take on the whole DTC growth piece,

but, 

we are open to starting small.

If you are interested in learning more click the link at the top of my profile,

or, click through on my featured section to book a call.,

Ian Lenny

Are you a DTC brand that wants to go $0->$5M in the next 18 months?

Here are 32 actionable pieces of advice, delivered in 1 line.

(#19 is the most underrated)

Foundations:

1. Find your problem 
2. Have evidence you can solve it better cheaper or different
3. Select 3-5 distribution partners before you launch.
4. Get whitelisting contracts in place
5. Book 2-3 podcasts per quarter at least 6 months out
6. Refine customer understanding through initial customer interviews
7. When you have too many customers transition to surveys

Media Buying I:

 8. Meta is THE demand gen channel for DTC brands
 9. If you don't agree see Triple Whale BFCM spend roundup by channel
10. Experiment aggressively with creative
11. Experiment carefully with campaign types
12. Understand how Meta ad auctions work (actually read documentation)
13. Retargeting is an adjunct to retention marketing 

Media Buying II

14. Google is a crucial part of DTC paid media 
15. Understand which channels can work for your brand 
16. Have a plan for rolling out the different Google channels 
17. Make sure your attribution can de-duplicate 
18. With 2 channels you need a way to understand cohorts by attributed channel 

Lowering CPAs

19. Create a testing backlog with ad styles
20. Prioritize your tests
21. Create a system for creative feedback (Motion to start)
22. Find or recruit UCG creators (Bilo to start)
23. You need at least 1 batch per week (Konstant while hiring)
24. Make sure your whole team can see which tests have worked and why
25. Create channel and offer specific landing pages
26. For inspiration click through on ad library creatives to non-PDPs

Not Losing Money

27. Setup basic cohort analysis using something like Lifetimely by AMP 
28. Check product specific cohorts focusing on 120-day LTVs
29. Are your lower CPA offers creating high LTV customers
30. Don't forget about coupon codes and influencer commissions 
31. So we're analyzing cohorts by "gross margin" not revenue
32. Regularly check your actual P&L

What am I missing?

Tell me in the comments.

Darkhorse Emergency

Growth Marketing Manager

Sweetie Bakes

‣ Helped founder soft launch bakery that sells on a digital-first platform
‣ Managed full multichannel strategy to generate sales and loyal customers
‣ Researched market to identify product-market fit
‣ Created organic social strategy on Meta, Snapchat and TikTok
‣ Identified and evaluated marketing performance using KPI’s
‣ Created marketing content including pictures, videos and copy

Digital Marketing Specialist

Digital Marketing Consultant

How To MANAGE a Small Law Firm

‣ Worked alongside a team of designers, developers, copywriters and media buyers in building high-converting digital marketing funnels, significantly enhancing online engagement and client acquisition.
‣ Pioneered social media marketing campaigns, leveraging platforms like Facebook, Instagram, and LinkedIn to amplify brand presence and drive user engagement.
‣ Devised and optimized various conversion-focused funnels, including strategic offer creation tailored to different audience segments, substantially boosting sales and ROAS.
‣ Oversaw the creation of compelling content across multiple channels, ensuring consistency in brand messaging and engagement.
‣ Employed advanced analytics and KPIs to assess and refine marketing strategies, ensuring alignment with business goals and maximum ROI.
‣ Directed UX/UI redesigns, integrating user feedback and best practices to improve web traffic and conversion rates.

Digital Marketing Strategist

Magic

‣ Managed team to deliver cutting-edge full-funnel digital marketing solutions across various sectors, with a focus on paid media strategy.
‣ Initiated and oversaw the development of impactful marketing funnels, integrating compelling offer creation to drive significant revenue growth and client expansion.
‣ Crafted and executed comprehensive digital marketing plans, incorporating content marketing, SEO, PPC, social media, and influencer marketing strategies.
‣ Directed content creation efforts, ensuring high-quality, engaging content that resonated with target audiences and aligned with client objectives.
‣ Acted as the primary liaison for client relations, managing projects from concept to completion and ensuring client satisfaction.
‣ Spearheaded project management across all phases, emphasizing deadline adherence, resource efficiency, and alignment with business targets.
‣ Conducted regular strategy meetings with clients and teams, fostering collaboration and ensuring smooth project progression.
‣ Managed complex technical implementations, demonstrating problem-solving skills and technical expertise.
‣ Maintained clear communication with clients through regular updates, detailed reporting, and transparent project management.
‣ Facilitated cross-functional collaboration with finance, operations, and HR to ensure cohesive business operations and client-employee satisfaction

Digital Marketing Manager

Connecting Care (2000) Inc.

‣ Designed and executed targeted digital ad campaigns to attract leads
‣ Ran ads for senior residence properties, which resulted in over 100k views and
10k+ engagements
‣ Trained management staff on basics of creating video content, with the intent to boost digital brand image & consumer engagement
‣ Informed direction of overall digital marketing strategy, including elements of video marketing, content marketing, SEO, PPC, and more
‣ Conducted competitive research & analysis
‣ Shot professional-grade video presentations; designed for digital broadcast

Digital Marketing Specialist & Video Producer

Cashco Financial

‣ Designed and executed targeted digital ad campaigns to foster lead generation
‣ Executed ad campaigns on multiple social media channels and advertisement platforms
‣ Optimized PPC strategy to create higher ROI on CPC campaigns
‣ Optimized SEO strategy, website UX, and multi-channel strategy to drive prospects through conversion funnel
‣ Lead digital engagement strategy, resulting in campaigns with unprecedented engagement rate 
‣ Analyzed data from digital sources, such as Google Analytics, to shape and inform digital marketing direction
‣ Created powerful workflows in CRM software (Hubspot) to optimize business needs
‣ Produced video advertisements designed for new-age mobile ad platforms, such as TikTok and Snapchat

PolicyWise for Children & Families

‣ Worked directly with the executive director to develop a strategic video marketing strategy; designed to boost digital engagement and grow clientele base
‣ Conducted market research on competitor offerings and targeted audiences to help build a tailored video marketing strategy
‣ Managed full production of video marketing project — conception, writing, filming, editing, and delivering final product.
‣ Involved in creating and optimizing marketing strategy to boost digital engagement on social media platforms (Facebook, Twitter, LinkedIn, etc.)
‣ Interviewed and fostered a comfortable environment with all employees to ensure the success of marketing project

Video Producer & Coordinator

West Edmonton Mall Property Inc. (West Edmonton Mall and Fantasyland Hotel)

‣ Offered great customer experiences; ensured guests are comfortable and welcomed — from the first interaction to the last
‣ Enforced various safety policies (such as IROC & lockout-tagout) to ensure public safety
‣ Operated various large amusement park rides efficiently; maximizing safety and minimizing customer wait times

Equipment Operator

Using digital marketing as my main vice, my goal is to help whoever I’m working with to create a strategy, brand and messaging that deeply resonates with their target audience. This results in skyrocketing conversions, but more importantly, happy, paying and loyal customers. This uses a combination of growth and brand marketing principles.

The philosophy behind my work is revolves around one goal: creating a memorable experience. This mantra is the driving force behind not only my work, but in every aspect of my life.

Great, memorable experiences are what build long term customers, generate on-going revenue, and launch brands into the stratosphere.

Digital marketing strategist with 5+ years experience in developing full marketing strategies for personal and business projects. Strong foundation and experience in targeted market research, content production, funnel development, brand development, web development, UI/ UX design, visual communication, copywriting, and much more.

Also very skilled in prompt engineering, artificial intelligence and machine learning, and leveraging AI to analyze data, deliver cutting edge marketing results, and optimize business needs.

My work primarily deals with designing and executing digital marketing strategies. This involves researching, developing strategies, creating digital multi-media content, and strategically leveraging that content to its maximum potential.

~~ ---------------- ~~

Whether it's through providing a pleasant customer experience, or through producing content which tells a story, there is one core quality I pride myself in: providing genuine and memorable experiences to those who interact with me or my work.

All of my work experience; whether it's content creation, sales, interface design, marketing or customer relations, is centred around this common goal. I seek to bring life to every project I work on, no matter the nature of the project. I am constantly looking to challenge myself and bring this passion to new areas of work and new projects.

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The Battle

Ian Lenny

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The Battle

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Fahad Mahmood

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Posts

Engagements

Likes

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