Listening - Helping you discover its true power🔸️Coach | Speaker

I help  𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 at the point of career transitions…

From finding your edge in order to land that role, or being that trusted support as you navigate those first 90 days, right through to transforming your influence to level up where you are.

My coaching approach is simple too…

It's about the conversation. Ones that often reveal breakthroughs clients never knew they needed.

There's structure so we hone in on what's live and what appears as the main thing(s), but there's an openness for where the session goes, and a freedom to move with what you're uncovering.

Ultimately it's about you seeing something you didn't see before so you have fresh choices and the confidence to take action with them.

So, if you're stuck with your search, isolated as you try and settle in, or feeling that leadership gap in your pursuit of the next level, then it might be time for a chat.

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I also consult with 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 -  both directly tied to my coaching work and beyond. 

𝘋𝘪𝘳𝘦𝘤𝘵𝘭𝘺 - I'm working with a finance recruiter on growing their core business as well as integrating coaching into the hiring and onboarding process - taking the traditional recruitment model and developing a deeper partnership setup for both clients and candidates.

𝘉𝘦𝘺𝘰𝘯𝘥 - utilising my expertise as a listener to tap into. Yes, it’s as simple as it sounds. I listen on a level most don’t, and help people and businesses see things they didn’t see before.

And to give you a feel for how my depth of listening runs through everything I do...

“𝘐𝘯 𝘢 𝘸𝘰𝘳𝘭𝘥 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘥𝘪𝘴𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘸𝘩𝘢𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘴𝘢𝘺 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘥𝘰 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘐𝘢𝘯 𝘴𝘵𝘢𝘯𝘥𝘴 𝘰𝘶𝘵 𝘢𝘴 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭… 

𝘏𝘦 𝘵𝘳𝘶𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘣𝘰𝘵𝘩 𝘵𝘩𝘦 𝘴𝘪𝘮𝘱𝘭𝘪𝘤𝘪𝘵𝘺 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘹𝘪𝘵𝘺 𝘰𝘧 𝘭𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘢𝘯𝘥 𝘩𝘦 𝘥𝘦𝘮𝘰𝘯𝘴𝘵𝘳𝘢𝘵𝘦𝘴 𝘵𝘩𝘪𝘴 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘢𝘨𝘢𝘪𝘯 𝘢𝘯𝘥 𝘢𝘨𝘢𝘪𝘯 𝘦𝘢𝘤𝘩 𝘵𝘪𝘮𝘦 𝘸𝘦 𝘮𝘦𝘦𝘵. 𝘐𝘧 𝘦𝘷𝘦𝘳 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢𝘯 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘐𝘢𝘯, 𝘐 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘥𝘰𝘪𝘯𝘨 𝘴𝘰.”

Interested in getting a conversation started? Send me a DM and we’ll take it from there.

Ian Heaton

Medical Writing Coach | Business Coach for Freelance Medical Writers | Helping clinicians build freedom-focused lives through medical writing ✍🏼

Sophie Ash, BSc (Hons) founded Prospology® after her freelance medical writing business exploded, generating too many brain-picking requests for one person to handle.

Already living her dream life—travelling the world, working remotely, and leaving suffocating, depleting jobs in her rear-view mirror—Sophie set out to help other ambitious professionals achieve the same level of freedom with their own particular flavour.

With exceptionally high standards and a knack for community-building, Sophie developed The ‘Thriving & Free' Framework™, which delivers the perfect blend of business psychology, practical tools, and inspirational content to show her students what’s possible for them.

Prospology® is the leading conduit for aspiring freelance medical writers worldwide, namely because:
✦ Its signature coaching program is rooted in freedom lifestyle design to ensure burnout is a thing of the past, replaced by a fully authentic, deeply fulfilling way of life.
✦ The company goes far beyond writing technique, tackling the topics no one else is talking about—from overcoming imposter syndrome, to securing high-paying clients with ease.
✦ The Prospologers Community is highly exclusive and collaborative, allowing its students and graduates to build and grow their businesses in a safe and uplifting environment.

Prospologers are HCPs, pharmacists, scientists, academics, medical translators, and/or journalists who want to take charge of their workload, schedule, and finances and create more freedom and flexibility by becoming successful freelance medical writers. 

Most have never had a business before, or don’t feel confident with branding, marketing, sales, negotiations, networking, and all the other things that come with entrepreneurship. But, with Sophie’s support and fully customizable 1:1 coaching program, they learn!

Featured on ABC 7, ABC 13, ABC 27, FOX, and KRON News, Sophie is regularly asked to speak at international conferences, on leading podcasts, and in established writing communities on burnout recovery, lifestyle design, and authentic self-leadership.

Graduates of The 'Thriving & Free' Medical Writer Program™ describe it as:
➤ Unlike anything they’ve experienced before.
➤ Transformative and well worth the investment.
➤ Changing their whole outlook on life.
➤ Giving them the tools to run their business with confidence.
➤ Helping them become the person they always wanted to be.
➤ Life-changing for those who put in the work.
➤ A gift that keeps on giving.

For your chance to become the next Prospologer, submit an application at Prospology.com.

Sophie Ash

My first book—a memoir—is about to drop! 🎊

Sharing my lived experiences through powerful storytelling is a gift I didn't even know I needed to bring to this world until recently.

But now that my first book is almost here, I feel clearer than ever about the type of impact I want to make and who I want to support and inspire.

This is for you if you've ever wondered if your life is really your own. 

Or if success hasn't tasted as sweet as you thought it would.

Or if you woke up one day wanting to burn it all to the ground, but hoped you didn't have to resort to that.

I'm excited to share more on the themes the books covers in the coming weeks. 

But, for now, please appreciate this beautiful artwork and celebrate this milestone with me 😃.

#author #memoir #writer #betheperson

Sophie Ash, BSc, DipION, DipLCM

Freedom Lifestyle Coach | CEO @ Prospology® — Helping integrity-driven professionals launch empowering freelance medical writing businesses.

What do a bunch of medical writers and editors talk about at dinner when they're off the clock? ⬇

- Hilarious things AI does that no one asked for

- Top spots in Canada that are worth visiting 

- How often we check & respond to emails

- The "life-changing cookie" from last year

- What it's like driving on tiny roads in tiny cars

- How knowing & enforcing boundaries are two very different things

- Weird differences between Canada & the USA

- What we can do with our AMEX Platinum cards

- The "soulless" writing that AI pulls together

- The difference between content that engages & content that sells

- Whether we want to be fully "off" on vacation or work & travel on the regular 

- How we deal with not having hot water at our hotel

- Life hacks for getting access to the best outdoor swimming pools 

I'm grateful to have people who "get me" to talk to at American Medical Writers Association (AMWA) events.

When was the last time you got to hang out with "your people?" Guacamole optional 🥑

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This screenshot pretty much sums up the last couple of years. While it may not seem like anything's going on on the surface, it most certainly is.

I'm not posting this to get sympathy. I'm posting because it's important to shed light on what entrepreneurship can look like behind the scenes.

As much as becoming self-employed was an empowering choice, it was also a necessity.

I simply could not function working inside other people's rigid structures or environments, or alongside inflexible, insensitive people.

I needed to be able to prioritize meeting my own needs first without ever letting a spinning plate drop (my livelihood and high standards for myself).

And now that my health is worse than it has been in a long time—through no fault of my own—I'm more grateful than ever to myself for "getting there."

For making 100% of my own decisions in my life and work.
For working only with people who respect my values and needs.
For living in integrity and operating as my full authentic self.

My work funds my dream lifestyle.
I just enjoy it when my body allows, and that's okay.

I don't think it's a coincidence that I've been working with increasing numbers of people with their own version of endometriosis—things that require special attention or consideration.

And it's an absolute joy to guide them in finding their own version of a freedom-focused lifestyle, with no apologies.

If you're looking not only to launch a freelance medical writing business but to do so in a way that allows you to fully accept yourself and get paid to be you, let's talk.

You deserve far more than just courses on tactical stuff or certificates on writing technique.

You deserve to have a life that you're incredibly proud of.

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

Today was my first time in the Centurian VIP Lounge at Philadelphia airport. Here are my thoughts:

It's basically the same as every other airport lounge 😅.

In all seriousness, though, I'm grateful every time my business funds a trip and meets all my needs along the way.

Entrepreneurship has given me freedom I never could have dreamed of. 

Who cares if they don't have hot chocolate in some of the drinks machines? 😏

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I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

The best books are the ones that immerse us in stories we can't help but relate to. That was my aim with Be The Person.

We all face so much BS in life, especially entrepreneurs. Yet, no one ever prepares us for how to deal with it.

This book uncovers as much of it as possible through my raw, real-time experiences so that you can feel less alone in your journey.

Thanks to Andrea Welsh for being an early reader! Here's her full-length review:

"Be The Person reveals a shared trauma with different flavors, a vulnerability that allows us to see the pieces in ourselves that stand with Sophie as she walks us through her transformation. This is a story we can all sit with, live with, and learn from."

Publish date: TBD—very soon!!

Here's what the behind the scenes at the AMWA conference in Philadelphia looks like:

- A famous Hilton cookie
- A very wet (& messy) burrito
- A massage & facial at the spa
- A bandaid emergency
- A Cheesecake Factory lunch
- A bit of retail therapy
- Networking & learning

More on the latter later. 

Right now, I'm off for another networking dinner! 🌮

I didn't set out to write a book that made me look good or sound impressive—that wouldn't have been valuable to others. 

I set out to draw readers into my struggles, breakthroughs, and inner/outer questioning so they could see themselves in the story.

This book is going to make you reflect on your life, your level of fulfillment, your happiness, and ask yourself, "What needs to change?"

These are the hard questions that most of us need to ask yet don't feel safe asking. Hopefully, by me going first, it'll be that much easier for you to do the same.

Here's the full-length review:

🗣️ "Most entrepreneurship books sell you a highlight reel. Be The Person does the opposite. Sophie's vulnerability in sharing her struggles, in business and beyond, sparked a genuine reflection on my own path. Every entrepreneur needs this one on their shelf."

P.S. The official publish date is TBD but it will be very soon.

It's easy to let life take us on a journey, instead of grabbing the bull by the horns and controlling the trajectory.

But sometimes that approach only works for a short period of time.

Then you wake up one day feeling like your life isn't really yours.

That's what 'Be The Person' is about.

Early reader, Siddharth Mohan, MPH says:

"Be The Person is an invitation to look inward with courage. Its emotional depth challenges us to face our struggles and honour our triumphs, reminding us that life isn’t about reaching a perfect destination but about “becoming” through the journey itself."

We're always learning. Growing. Becoming.

This book will help you feel supported on that journey.

Release date: TBD (but very soon!)

I just watched the Netflix documentary Inside the Manosphere and it got me thinking about freedom of all things.

Many of the influencers in the film talk about independence, power, and not caring what anyone thinks.

And to be fair, a lot of the themes resonate with people—myself included.

➡️ The desire to be self-sufficient.

➡️ The drive to provide for your family.

➡️ The appeal of building wealth without having to rely on institutions or employers.

What struck me, though, was that many of the same people preaching independence are also completely dependent on others to survive.

🚫 Their income relies on views and vitality.

🚫 Their relevance relies on approval and engagement.

🚫 Their business model relies on saying things that keep people reacting.

When your livelihood depends on staying relevant to a specific audience.

You have to keep streaming.
Escalating.
Saying things that spark outrage.

And they can't really go too far.

What they're most afraid of is actually becoming boring—people moving on and forgetting about them altogether.

Because then they don't get paid.

That dynamic creates a strange paradox.

The people talking the loudest about freedom are also the ones serving the algorithm every day.

➡️ Their business works because they understand marketing, human psychology, and how persuasive confidence can be. 

➡️ They know how to activate the fear of missing out to keep people interested. 

➡️ They know that certainty and boldness attract followers, not bullet-proof logic or consistency.

But it also means their influence depends on constant validation from people online.

That’s a very different form of independence than the one many well-educated professionals are actually seeking, which is far more sustainable.

One of the reasons I’ve always loved freelance medical writing as a profession is that it offers a path to autonomy that doesn’t require you to become a public personality.

🚫 You don’t need to chase views.

🚫 You don’t need to provoke reactions.

🚫 You don’t need to build an audience to make a living.

✅ You build genuine expertise.

✅ You solve real problems for trusted clients.

✅ You create income based on value rather than fleeting attention.

For those who burn out in traditional careers, that kind of independence is incredibly powerful.

All in all, I'm far more interested in genuine independence than performing it online.

Both paths promise freedom. 
But they operate very differently.

Have you watched Louis Theroux's Netflix documentary yet? How has it changed your views on freedom?

One thing I love about being self-employed: no two weeks are the same and I can't predict it accurately.


What I thought I'd be doing:


Monday: Lunch + friends; 1:1 coaching

Tuesday: Pop-Up Event; group coaching (for me) 

Wednesday: 24hr spa (Substack, journalling)

Thursday: Launch a book; dance videoshoot


What I actually did:


Monday: Off sick; 2x naps; 500x teas

Tuesday: Off sick (+ unexpected writing surge)

Wednesday: 24hr spa (10x marking; journalling)

Thursday: 2x meetings; dance videoshoot


Friday is supposed to look like this:

Off (birthday); Human Design reading; another spa (+ boyfriend)


But the Universe might have something else in store! Who knows? 😅

All I know is my cat looks super cute when she rests her head on my tissue box and we're in this together.


What's your relationship with change? Love it? Hate it? Somewhere in between?

Thanks to Karina Tonon, MSc, PhD for the kind words. Karina is such a talented writer and a fantastic consultant for life sciences companies. ✨

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Thanks to Bariya Malik for this heartfelt recommendation! Bariya is an incredibly talented writer who would be an asset to any mental health-related project.

You can't beat a bit of Saturday night proof reading, with Craig's Cookies and a steady supply of hot tea ☕️ #betheperson #newauthor #comingsoon

In September 2024, I woke up feeling like my life wasn't my own. Past decisions had slowly crept up on me until I could hardly recognize the (toxic) bubble I'd put myself in.

Since I'd already bought a $3,000 event ticket many months prior, I decided to go looking for answers. But the answers I got weren't from anybody else...

And so I turned my year long transformation into a book for others to benefit from.

One of my early readers described is as follows:

"Be The Person is an honest and thoughtful exploration of what it means to build a life through work without losing yourself in the process. Clear-eyed and deeply reflective, it addresses ambition, identity, authenticity, and the universal desire to find meaning in what we spend our days doing."

We don't have to settle. 
Ever. 
And this book is proof.

Publish date: TBD (very soon!)

Thanks to Azza Karrar for sharing what her experience at Prospology® has been like thus far. It's only been a few months and I can already hardly recognize her!

It's so important to gather and share social proof of our work and the impact it makes. 

I'm proud of my business, my community, and all the incredible things my students are doing and the ways in which they are growing. 

When was the last time you asked a current client for a LinkedIn recommendation? Were you glad you did?

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I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

You don't know your own blind spots in your writing. You can't possibly.

There's something magical about working closely with a small team of medical writing professionals who will uplift your writing in every way.

And not only that, teach you how to critique your own and others' writing to pay it forward. ✨

Practice makes perfect.
But first you have to know what to practice.

Most professionals approach freelancing with the wrong mental model.

They assume it works like a job.

Learn the skill → get hired → get promoted → earn more.

That’s the structure most of us were trained to follow from the beginning of our careers.

Education → Job → Promotion → Higher salary.

It’s a ladder.

So when professionals start exploring freelance medical writing, they often carry that same assumption with them.

Find clients.
Do the work.
Gradually charge more.

But the best and most sustainable freelance careers rarely unfold in a straight line.

They behave more like ecosystems.

In an ecosystem, multiple opportunities interact and reinforce one another.

Client work generates experience.
Experience generates insights.
Insights create visibility.
Visibility opens new opportunities.

Over time, the flow begins to look more like this:

Client work → Insights → Visibility → New opportunities → New revenue streams.

This is why many freelance medical writers eventually expand into other areas besides writing.

Their work evolves as new opportunities emerge around their expertise, and their income diversifies.

When professionals begin to view freelancing through this lens, the possibilities expand far beyond what they initially imagined.

I explored this idea in more depth in my latest Substack called 'The rise of the lifestyle business.'

Full article linked below.

🧠 Here's some great advice I recently gave one of my students.

There are hundreds of ways you could choose to present yourself or tell your story.

But there's only ONE way that's going to give you the best possible chance of success. 

And your (or our) job is to figure out what that is and execute it seamlessly. 

At Prospology®, we call it Narrative Framing and happens about mid-way through my 1:1 coaching program.

What do you think gives you an "edge" in your story?

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I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

You left your previous career because your thinking outgrew the system you were forced to operate in.

Many accomplished professionals entering freelance medical writing carry a strong internal instinct:

I don’t want to participate in existing structures. 
I want to express something that's my own.

Well, I have some great news for you.

The professionals who eventually build the most meaningful freelance careers do so when they stop trying to replicate others' paths.

They start defining:

• Their own direction
• Their own philosophy of work
• Their own standards for success

This matters most for people who've spent decades in institutions where their judgement was ignored, constrained, or overridden.  

Because becoming a freelance medical writer is the first time their expertise gets to be expressed on their own terms.

When you define your own direction, perspective, and impact, there's no limit to the impact you can make and your work will fund your lifestyle reliably.

Understanding this is what took me from a new immigrant with no recognized credentials, no network, and no safety net to the freedom-focused entrepreneur I am today! 🤩

What does self-authorship mean to you and where are you on that journey?

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I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

I woke up the other day and saw this in my head. I named it the Compounding Career Model. Here's what it means...

🔵 The first visual (blue) is the Reactive Career Cycle.

🟠 The second (orange) is the Designed Career Path.

As you can see, the first part of both models are the same.

Before embarking on a new career, you put a lot of thought into what might be well-suited to you.

You undergo training to get onto that path.
You secure a role or start a business.
And then you learn even more on the job.

In the first scenario (the Reactive Career Cycle), you cross the threshold of Perceived Stability, where you realize you're not in control of whether that role continues to be well-suited to you or sustainable for you.

Your boss or manager could change.
Your tasks and responsbilities could change.
The systems and processes you rely on could change.
The people you work alongside could change.
Your workload could drastically change.

Anything could happen.
And you have no control over it.

Hence the disillusionment.
Shortly followed by burnout.
And exiting that role or career.
Before the cycle begins again.

Whereas, in the second scenario (the Designed Career Path), you build an Autonomy Infrastructure and pass right through on an upward trajectory.

That initial growth you experienced leads to further, self-directed growth, as you explore more ways in which you can provide value to your clients and peers.

Your role expands and evolves in line with your interests and skill sets, and that expansion compounds until you reach a threshold, plateaux, or level of success you're comfortable with.

But no one else is there to tear you down.
Your life and career are yours and yours only.
You get to decide what you do and don't do.
And it's incredibly empowering (and fun).

When reflecting back on myself as a teenager, preparing to go to university, I always knew I'd carve out my own career path.

I didn't know what it would be back then, but I knew it'd be my own.

How do you relate to these models? I'd love to hear your own story! I think they apply to any industry.

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

taplio

The Battle

Ian Heaton

Sophie Ash

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The Battle

Ian Heaton

Sophie Ash

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Ash's LinkedIn Performance

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