Listen Clearly

Co-Founder

IH Coaching

Transformational Coach

Co-Create Community

Member

Audience & Income

Independent

Finance Consultant

Boohoo Group PLC

Interim Head of Finance (boohooMAN)

M&J Seafood

Head of Finance

Fresh Direct (UK)

Senior Finance Business Partner (Interim)

Warburtons

Senior Commercial Finance Manager

Commercial Finance Manager

Senior Commercial Finance Analyst

Listening - Helping you discover its true power🔸️Coach | Speaker

Proper update pending...

In the meantime, I'm looking to talk to people as I build out a new offer for Finance Leaders.

I spent over 15 years working Finance jobs within industry - retailers, manufacturers, FMCG - before switching into coaching.

So, if you're working in a Finance leadership role and you're stuck when it comes to anything people related - your team, colleagues, manager etc. and you'd like to transform where that's all going and how you can influence things....

And you're up for an open conversation around it, then it would be great to chat.

Full disclosure: It's not a sales call, but yes you are helping inform how I can craft something to help solve the real problems people like yourself are experiencing. In return, feel free to use the time to ask me anything, or explore something that might be live for you right now.

If you're curious, send me a DM, and we can go from there.

PS That chat can simply be one just in the DMs as well.

Ian Heaton

The Pocket PhD

Writing for Renegades.

I help free thinkers shape content that is clear, captivating, and impactful. My clients don’t just want to educate their audiences or tell a story that engages readers, they want to kindle curiosity, activate, and spark action in all who read their content. They have big, bold ideas. They know their ideas are worth sharing and that getting those ideas out into the world will elevate their brands. But they may not know where to start. I help them get their books out of their heads and into the world through ghostwriting and developmental editing.

My LinkedIn clients get a shiny new, custom profile update, professional blog posts written to their specifications and reflective of their brand's personality and voice, and 3 custom-written LInkedIn posts per week. We work together to brainstorm topics, get inside the heads of your target audience, and find your unique angle. Then our team researches and delivers all content for your approval.

I offer the following services to small business clients in versatile industries:

► Book ghostwriting and developmental editing
► Content consultation
► Ghostblogging
► LinkedIn content creation
► LinkedIn audits and consultation

Owner and Decider of All Things

The Upside

The Upside is a community of top independent consultants who join forces to advance their businesses.

Consulting Member

Jansen Communications

Jansen Communications is a boutique marketing and social media agency. As a subcontractor for Jansen Communications, I create content marketing for Jansen's kickass clients. In terms of industry, Jansen's clients run the gamut from transformational corporate communications, to dynamic sales consulting, to portable luxury bathroom rentals to meet all your outdoor event needs.

My responsibilities as a subcontractor include:

► Creating website content
► Creating email newsletters
► Researching and ghost writing articles
► Providing marketing advisory as needed
► Ghost writing blog posts optimized for search engines

Junior Copywriter

Spring Insight, LLC

Spring Insight is a website strategy, design, and content marketing agency headquartered in Washington, DC. As a subcontractor for Spring Insight, I helped clients in a variety of industries from senior in-home care services, to corporate recruiting, to executive consulting.

Responsibilities as a subcontractor included:

► Content editing
► Ghostwriting blog posts
► Website page content creation
► Marketing research and support
► Email marketing content creation

Copywriter

Coastal Carolina University

I taught a total of 40 philosophy courses (mostly introduction to philosophy and introduction to ethics) to college students with various backgrounds and majors.

My responsibilities and skills included, but were not limited to:

► Public Speaking: Delivered multimedia presentations to groups of 25+ weekly; developed strong ability to handle Q&A, while teaching college courses ranging from beginner to advanced level
► Classroom Management: Developed syllabi, created lesson plans, organized visual media, managed course website, mentored students, wrote letters of recommendation
► Attention to Detail: Provided timely, detail-oriented feedback on up to 500 total pages of undergraduate writing per semester
► Project Management: Organized conferences on and off campus, served as faculty advisor for the philosophy club
► Research: Analyzed qualitative data for publication in academic journals

Visiting Assistant Professor

Washington University in St. Louis

I taught a total of 5 philosophy courses (mostly ethics and political philosophy) to college students with various backgrounds and majors.

My responsibilities and skills included, but were not limited to:

► Public Speaking: Delivered multimedia presentations to groups of 25+ weekly; developed strong ability to handle Q&A, while teaching college courses ranging from beginner to advanced level
► Classroom Management: Developed syllabi, created lesson plans, organized visual media, managed course website, mentored students, wrote letters of recommendation
► Attention to Detail: Provided timely, detail-oriented feedback on up to 500 total pages of undergraduate writing per semester
► Research: Analyzed qualitative data for publication in academic journals

University of North Carolina at Chapel Hill

I taught a total of 10 philosophy courses (mostly introduction to philosophy, ethics, and political philosophy) to college students with various backgrounds and majors.

My responsibilities and skills included, but were not limited to:

► Public Speaking: Delivered multimedia presentations to groups of 25+ weekly; developed strong ability to handle Q&A, while teaching college courses ranging from beginner to advanced level
► Classroom Management: Developed syllabi, created lesson plans, organized visual media, managed course website, mentored students, wrote letters of recommendation
► Attention to Detail: Provided timely, detail-oriented feedback on up to 500 total pages of undergraduate writing per semester
► Project Management: Organized an international conference in the Netherlands, secured $27,600 in grant money, presented a paper on political philosophy and ethics
► Research: Analyzed qualitative data for publication in academic journals

Ghostwriter, Content Marketing Strategist, Renegade PhD | Let The Pocket PhD Handle 90% of Your Content Marketing | Finish Your Business Book and Watch Your Ideas Spread Like Wildfire 🔥 269.370.8002

I’m a ghostwriter, so everyone tells me they want to write a book... but most never will. Writing the book is not the first step. Before you write a business book, you need a Big Idea, which means you need to be a Big Idea Expert.

What’s a Big Idea Expert? I’m glad you asked. That’s my term for what others refer to as a thought leader. 

Big Idea Experts 
🔥 OWN their expertise. 
🔥 Are driven by a desire to connect people with ideas.
🔥 Earn their authority by confidently sharing their most provocative ideas. 
🔥 Take a seat at the table, rather than waiting for someone to offer it to them.

If you are a Big Idea Expert, then you need to cultivate your Thought Leadership Ecosystem. I’m not talking about “going viral” or generating leads. 

I’m talking about creating a strategic and dynamic system of content that becomes your visibility engine—your thought leadership platform.

Most people think content alone is enough, but content without a clear strategy is not thought leadership. Thought Leadership takes time to develop and build. 

THIS is what separates those who want to write a book from those who are successful business book authors.

When you have a platform, your business book writes itself—and if it doesn’t, that’s what I’m here for.

The Pocket PhD works with Big Idea Experts in 2 ways:

The Full Program: Thought Leadership Development
►  6 phases to grow long-term thought leadership & strategy (18 months on average)
►  Everything starts with ideation to find your Big Idea
►  We test out your ideas in both short- (on LinkedIn) & long-form (articles or blogs)
►  Outcomes: book and/or keynote address

VIP Day: Thought Leadership Foundations
►  3x 90 minute sessions to define your foundational thought leadership 
►  We co-author 1 LI post (short-form) to test your idea & gauge your audience’s reaction
►  We review your long-form strategy
►  We edit 1 long-form piece together
►  1:1 check-in post sessions

Here’s a client success story:

Our team worked with the CFO of a law firm who came to us looking to gain visibility on LinkedIn. We suggested focusing on introversion in leadership (his Big Idea). Posting about this showcased his vulnerability, grew his audience, and landed him podcast interviews and press coverage. Now he’s considering writing a book on this topic.

As you can see, beyond the tangible deliverables, there is also a halo effect of PR, speaking opportunities, and press that come with developing thought leadership.

If you’re a Big Idea Expert, let’s cultivate your Thought Leadership Ecosystem!

taplio

The Battle

Ian Heaton

Emily Crookston, Ghostwriter

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