Ian Greig MBA

Consultant

Contracts nerd | Specialist in B2B consultancy, coaching + creative services | Founder @ New Legal + Ingenuity Club

I help UK and international professionals and SMEs in the tech, knowledge and health space run their businesses like top 1% companies with modern legal docs and compliance, with the help of our financial, tax and growth advisory partners. The goal is simple:

✅ Less stress
✅ More time
✅ More profit


Since 2022, the team at New Legal have been keeping modern professionals, directors, advisors, SMEs and their shareholders safe, compliant and financially sound with simple and robust contracts, contracting processes & compliance solutions, and holistic business advice via partners.

Message me if you’re a professional businessperson who wants to work smarter, scale faster and earn more, all while protecting your assets.

Or join our circle of partners advising high-growth and unique SMEs: via New, we connect exceptional professionals to clients worldwide — a global network powered by our shared infrastructure.

I look forward to hearing from you.

Ciao ciao!

Ian

new-legal.com

Consultant, Director, Founder, Advisor

Founder at Rocket: Get B2B clients on autopilot

Hey there 👋

Are you looking to build a quality (and sustainable) B2B sales pipeline?

While building a personal brand that clearly positions as the go-to solution to your client's problem.

At Rocket - We mainly help CEOs and Founders achieve predictable growth, build authority, and close more deals. At a very affordable pricing structure.

Modern sales is becoming increasingly complicated.

Traditional outreach methods are less effective, meaning the need for targeted, relationship-driven selling on platforms like LinkedIn is greater than ever.

Our core belief driving our mission is that authentic, relationship-driven selling is the most effective way to build trust, stay top of mind, and drive sustainable business growth.

HOW WE WORK?

We offer 2 LinkedIn services.

1️⃣ LinkedIn Personal Branding

This is a 4-month contract, but the first month is FREE.

Then it's £500 a month, until you cancel.

→ Positions you as the solution to your client's problem by creating a clear and consistent brand narrative
→ We manage your campaign using Notion. This gives you transparency to how we work, as well as the opportunity to collaborate on the content we produce for you

The content strategy is broken down into 3 sections:

✅ Inspiring: Clarifying the problem that you solve
✅ Educating: Helpful content that educates people on your solution
✅ Entertaining: Authentic storytelling

(Typically the stronger your brand, the easier it will be to get meetings with better leads, and convert clients at the meetings)

2️⃣ Pipeline Management

The first month is FREE.

MONTH 1: BUILD

→ Strategic positioning consultation
→ Core messaging consultation
→ Targeting + Formatting lead list
→ LinkedIn profile optimisation
→ Calendar support

MONTH 2: WARM-UP

→ Strategically begin connecting and messaging your ICPs

MONTH 3-7: GROW

→ Managing your replies
→ Nurturing and Follow ups
→ Coaching you on how to present effectively at the meeting

✅ With personal brand:

£150 a month.

❌ Without personal brand:

£300 a month.

Taz Burwaiss

It's not just you. 

These days, more and more peeps are spending their time on LinkedIn. 

Over the last few years there’s been a shift in narrative, that LinkedIn isn't just a digital CV.

People are checking in daily. 

Big celebrities are on here sharing their opinions.

Founders are talking openly about what's working and what’s not.

LinkedIn is slowly becoming the internet’s most trusted platform for consuming content.

But why?

The core idea to LinkedIn’s success is that people’s LinkedIn content is intimately linked to their name and reputation.

When your name and reputation is on the line, the stakes go up. 

You show up differently. You think a bit more. You try to add something useful.

That’s why founder-led marketing works so well here.

LinkedIn isn’t perfect, but what you do get on here (unlike X) is real identities.

Agree?

I have an issue with my work colleague.

He’s always sleeping on the job. 

Insists I pick up his poo.

Brings me unwanted gifts - yesterday was a spider.

Interrupts my video meetings.

Insists on sharing my lunch.

Who do I report this to? 

My partner has already sided with the pug, so I'm running out of options.

If you’re looking to scale your business.

Your brand narrative can’t be ignored. 

Most brands obsess over their design.

Which is important.

But they overlook the most powerful asset of all... storytelling.

Storytelling triggers an emotional response with your audience, creating a deeper connection.

(Emotions, not logic, drive most purchasing choices)

People forget facts and figures, but remember a compelling narrative. 

A memorable narrative can leave a lasting impression, similar to how your favourite school teacher made learning fun through stories.

Your brand isn't just what people see on the surface.

It's also about creating a narrative that resonates.

↓

P.S. Did you know... I'm Founder at Rocket Marketing. I work with SME Founders who are on a tight budget but serious about growth. Interested? DM me and let’s talk.

The trouble with sales is that most folks aren’t aware they have a problem. 

That’s why developing a clear and consistent narrative is key.

Most organisations lead with their solution.

But the real magic is to prioritise the problem.

Here’s why:

Buyers won’t desire your solution if they don't understand the problem first.

Your narrative must go beyond your product.

It should be a timeless story that educates and inspires.

How to develop a clear narrative:

✅ Focus on clearly articulating the problem
✅ Explain why traditional solutions fall short
✅ Demonstrate how your approach is different
✅ Focus on teaching, not selling

Remember - Sales isn't just about selling.

It's about creating understanding through a meaningful and compelling narrative.

How to develop a clear narrative

Reminder: No one has everything figured out. You gotta jump in, get your hands dirty, try and fail, look like a goofball, and as long as you don't give up too early, eventually you'll figure it out.

I've been working in B2B lead gen for a few years now.

And there's something that's becoming more and more clear to me...

Most B2B buyers make their decision before they meet you. 

Traditional sales assume the journey starts with an initial conversation. 

The reality is that most leads have their heads turned by that point.

Most buyers already have a fairly clear idea of what they want before they talk to you.

And it’s likely, they also already have a preferred brand in mind that they’d like to work with.

The goal of branding is to shape buyer preferences before they even know they're in the market.

The B2B landscape has changed. 

Your brand creates a powerful ripple effect that’s hard to quantify. 

And although it may feel subtle, it has a major impact on your relationships and pipeline health.

↓

P.S. Did you know... I'm Founder at Rocket Marketing. I work with SME Founders who are on a tight budget but serious about growth. Interested? DM me and let’s talk.

Your value as a B2B provider goes beyond your services.

It’s also your unique perspective. 

I've been working with B2B founders and CEOs for 2-3 years now, and it's given me a front-row seat to how different businesses tackle the same problem.

When I see something working well with one client, I can then bring that insight to another.

Not as theory or best practice.

But as something I've seen work in real life.

That's why defining your niche matters.

When you work with the same type of businesses over and over again, you learn their challenges, their buying patterns, and their decision-making processes.

And any time you discover a better approach, you can then help another client avoid learning it the hard way.

That's how you move beyond being just another vendor.

You become a trusted advisor.

At that point, you're no longer competing on price.

You're winning on insights and outcomes.

And clients don't switch away from someone they trust, and who makes their business easier to run.

AI isn't replacing creative jobs.

It's making creative people 10x more effective. 

AI doesn't do the thinking for me.

It helps me think better.

The creative work still comes from me.

But AI simply removes the friction between idea and execution.

And that matters.

Because in B2B brand building, your ability to consistently show up with a clear, compelling message is core to your success.

Not occasional brilliance.

But consistent quality.

AI helps me move from good ideas to great content faster.

Which means I can focus my energy where it actually matters…

Refining my unique perspective.

Remember Jaguar's controversial rebrand? Sales dropped 97.5%.

This case study demonstrates something perfectly. 

The power of brand consistency - and what happens when you abandon it.

Here's what the Jaguar case study teaches us:

✅ Brand consistency matters

→ Your audience expects a certain version of you - radical changes confuse them
→ Trust takes years to build but can be destroyed overnight
→ When you abandon what made you credible, you have to start again from zero
→ Consistency compounds - every aligned interaction reinforces your reputation

The Jaguar mistake, that’s easy to make:

→ Chasing trends - Completely overhauling your message to follow the latest fad
→ Abandoning your positioning: Changing your core narrative because you're bored, not because it's broken
→ Thinking you need to reinvent yourself rather than evolve strategically

What strategic evolution actually looks like:

When you refine your message while maintaining your core positioning, you build momentum.

Your existing network continues to trust and refer you.

New prospects can easily understand what you stand for.

And your reputation compounds rather than resets.

Jaguar thought they needed a revolution when they actually needed evolution.

Don't make the same mistake with your brand.

↓

P.S. Did you know... I'm Founder at Rocket Marketing. I work with SME Founders who are on a tight budget but serious about growth. Interested? DM me and let’s talk.

Marketing is becoming more confusing than ever.

AI slop is flooding our feeds. 

Playbooks that used to work 2 years ago, now fail to gain traction. 

And there’s a tidal wave of "spray and pray" messaging that all sounds identical.

But here's the truth...

If you're a Founder and you're struggling to get results, it's not because your product is weak.

It's probably because you don't have anything original to say.

The brands that cut through are the ones with a distinct and refined point of view.

And the discipline to keep showing up with it.

Taste is the new moat.

And most brands don't have it.

↓

P.S. Did you know... I'm Founder at Rocket Marketing. I work with SME Founders who are on a tight budget but serious about growth. Interested? DM me and let’s talk.

taplio

The Battle

Ian Greig MBA

Taz Burwaiss

Followers

Posts

Engagements

Likes

Performance ScoreTaz Burwaiss's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ian Greig MBA

Taz Burwaiss

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Taz Burwaiss's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTaz Burwaiss's LinkedIn Performance