Firstbase.com

Senior Marketing Manager

FranchiseFWD

Co-Founder

Soccer Skills Lab

Futrwrk.

Fractional CMO

ACE Kiosks

As a player/coach, I generated inbound sales opportunities with 200+ booked conversations. Achieved $1.2M+ in revenue growth. Boosted brand visibility and recognition, resulting in a 500% increase in website traffic and higher search engine rankings. Led forecasting, quota setting, pipeline management, sales training, and asset management for consistent revenue growth.

VP of Sales & Marketing

Buddy Punch

Sales hire as a player-coach for PLG startup wanting to grow ARR from $3M + primarily upmarket into Enterprise. Primary focus was to grow conversion for large segmentation ARR deals from  20% to 30%+

Sales Director

Akerna Corp. 

Oversaw B2G and B2B Small Medium Business units at Akerna, including Sales, Onboarding, Account Management, Customer Support, Project Management, RevOps, and Knowledge Team.

Improved client churn from > 4% to 2.5%.
NRR 12-month rolling was 74%, and 3-month rolling was 94.55%.
Oversaw and managed a sales team that exceeded the quarterly quota by 5%.
Exceeded forecast goal by 16% in FY 2021
Jointly launched training program and revolutionized sales team through MEDDIC and Value Selling methodologies which drove Revenue by 35%.

Head of SMB & Mid-Market

Strategically led 6 successful acquisitions from close to fully integrated with scalable and repeatable 100-day plans through all business workstreams.

Aligned metrics, tools, and processes to level up Akerna Corp by taking best-in-class methodologies to streamline all organizational motions through influence.

Decreased spending by over $100K annually throughout the 6 acquisitions while increasing revenue through cross-selling motions by over $120K annually.

Director of Integrations (M&A)

Coached and mentored an 8-member +/- sales team to grow global revenue by 150%
Implemented Strategic Account Management program, which led to an increase in $X.XM ARR.
Spearheaded partnerships resulting in additional ARR in the first year.
Ran and coached all reps via 1-on-1s, pipeline inspection, and role-playing exercises.

Director of Sales & RevOps

Responsible for high visibility and must-do projects for Akerna to obtain substantial growth.

Sr. Project Manager

Arrow Electronics

Responsible for high visibility and must-do product updates for Arrow Digital to obtain substantial 2018 Growth – including Azure Migration, Frontend Re-Architecture, expansion of a Chinese Arrow site, and the program of Page Load Performance.

Product Manager

Ball Corporation

Collaborate with various internal departments to ensure releases are incorporated into the most mature, gold-standard JD Edwards production system across the entire organization. Coordinate projects to create a seamless design and ensure on-time and on-budget delivery.

DevOps Release Manager

Sogeti

As a consultant, acted as Scrum Master, Project Manager, and Business Analyst - Collaborated with Sales and Project Team, consult on client calls and meetings to establish customer relations and communicate customer delivery needs in accordance with expectations and requirements.

Consultant

As a Consultant; developed in Java in an Agile environment and migrated between multiple testing environments. As Project Analyst; collaborated with PMO Team in a mixed-methodology system of Agile and Waterfall.

WANT A PROVEN SYSTEM TO GROW REVENUE? 

I'm all about B2B, SaaS, DTC, Ecomm, and H2H (human to human).....

🔴 FUN-FACT 1: Your company could be making more money but..
🔴 FUN-FACT 2: You don't have the skills and haven't hired the right person to grow it. 


▶️THE PROVEN REVENUE GROWING BUSINESS SYSTEM◀️
My coaching has helped a dozen+ businesses to:

✅ 3x revenue. 
✅ Slash unnecessary operational expenses. 
✅ Achieve revenue objectives

▶️HOW I GET RESULTS◀️
I have a proven framework to help you figure out your GTM strategy.

𝐖𝐇𝐄𝐍𝐄𝐕𝐄𝐑 𝐘𝐎𝐔’𝐑𝐄 𝐑𝐄𝐀𝐃𝐘, 𝐇𝐄𝐑𝐄 𝐀𝐑𝐄 2 𝐖𝐀𝐘𝐒 I 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔:
1️⃣ - DM me personally. I'm happy to chat about where you are at.
2️⃣ - Learn more about me and how I can help you at my website >> ianblock.com

Ian Block

Jage Media, Inc.

Vice President of Sales @ MJ Unpacked & Hemp Beverage Expo

Launching the first and only event in the cannabis industry that serves the specific needs of retail and brand executives on a national level, opening the floor for quality business while creating a loyal community.  It's where your business can put itself on the map. Make your mark this September in Las Vegas: www.mjunpacked.com
MJ Unpacked's next event is September 28-30 2022, at the MGM Grand Conference Center in Las Vegas.

National Sales Director @ MJ Unpacked & MJBI

WLS SUCCESS MATTERS, LLC

A global Bariatric Education & Coaching company that specializes in the needs of Weight Loss Surgery patients. 

We facilitate distance learning programs to clients around the globe; in real-time, with relevant and relatable content and lessons.

Stellar Industrial Supply

Inside Sales Account Manager

HIGH TIMES

National Sales Director

DOPE Magazine

Hint Mint

HINT MINT, Los Angeles, California								

A $3 million designer breath mint company that designs, manufactures and markets breath mints.

	Recruit and manage external sales force.  Forge and maintain account relationships with retailers such as Hallmark, Amazon.com, Whole Foods, Bristol Farms, Harvey Nichols, Gloria Jeans Coffee, Tully’s Coffee, DELTA Airlines, and Hudson New Group; proven by 169% sales increase obtained in 2006 and 141% increase obtained in 2007. 
>	Develop and lead execution of the overall strategic growth plan for the company.  Responsible for negotiating and managing retail partner merchandising and promotional programs in order to meet aggressive sales goals.

Director of Sales & Marketing

Grand Products

A $6 million company that manufactures and markets silk orchids, live plants, vases, and gift sets.
Director of Sales & Marketing (Independent Consultant position with limited term)
>	Responsible for all aspects of the company’s Lucky Bamboo and Forever Orchid product categories, accounting for $6 million of the company’s business.
>	Developed external sales force and forged account relationships with retailers such as Fry’s Electronics, Winn-Dixie, Albertsons, Brooks Pharmacy, Long’s Drug Store, Safeway, and Rite Aid to launch the Forever Orchid and Lucky Bamboo products nationwide; Increased Grand Products 2003 sales by 100% in combined categories.
>	Directed the redesign of company tradeshow booth, product packaging, sales and marketing materials, and corporate website in an effort to create a corporate identity and strong visual branding presence.

Shell Oil Company

A $135 billion company that leads the industry in fuel, lubricants, coolants, and automotive accessories.
Group Product Manager, Axius (Independent Consultant position with limited term)
>	Responsible for all aspect of the company’s Auto Protection, Organization, and License Plate Frame categories, encompassing over 374 active SKUs and accounting for $52 million of the company’s business.
>	Worked directly with sales and buying teams at Target, Wal-Mart, CSK, Pep Boys, CVS and Kmart to develop specialized plan-o-grams, packaging materials, and promotions; Increased Wal-Mart 2002 sales by 4% in combined categories.
>	Directed SKU rationalization program that led to an increase in overall business profitability.
>	Created and launched a packaging refresh initiative to educate consumers on the “why to buy” purchasing decisions.

Category Manager

Mattel

A $4.8 billion company that leads the industry in the design, manufacturing, and marketing of toys.
Product Marketing Manager, APZU (Position eliminated due to corporate restructuring)
>	Launched dm2 Digital Music Mixer, a trend-driven integrated hardware and software product that turns a personal computer into a hands-on mixing studio; Beat break even plan by 8,000 units.
>	Reached over 23 million consumers through the creation and execution of a break frame grassroots marketing campaign, increasing product sales by 200%.
>	Formed and managed relationships with over 60 promotional partners, including Intel, Warner Bros. Records, CitySearch.com, AOL Katrillion.com, Wal-Mart, Amazon.com and Mixman.com.
>	Created effective mass market TV advertising, press packets, and specialized retail programs to drive sales.
>	Created and launched a website, www.mydm2.com, to educate consumers on the brand and product; First-time website visitors increased by 37 fold through marketing efforts.

Marketing Manager

Playmates Toys

A $180 million family entertainment company that markets extensive brands of feature dolls, action figures, and electronic toys throughout the world.
Senior Product Manager, Electronic Toys and Games (Recruited by Mattel)
> Recognized market trends, visualized concept, and led design team and engineers to develop and launch innovative consumer product line.
>	Responsible for forecasting sales potential, mass product requirements, and product allocation.
>	Managed relationship with licensor, New Line Cinema, during the development and branding of products based on The Lord of The Rings feature film.

Senior Product Manager for Electronic Toys & Games

I am a change agent with over 30 years of experience in sales, marketing, and product management for consumer packaged goods (CPG). I excel at creating profitable solutions for companies involved in the sale and marketing of consumer products, especially in the cannabis industry.

As the Vice President of Sales at MJ Unpacked, I lead the launch and growth of the first and only event in the cannabis industry that serves the specific needs of retail and brand executives nationally. I work with a talented team to deliver a quality business experience and create a loyal community for our clients and partners. 

I am passionate about learning and innovating in the dynamic and emerging cannabis market, where I leverage my MBA, Support Group Leader Certification, and Cannabis Health Benefits Certification. I also co-founded WLS SUCCESS MATTERS, LLC, a global Bariatric Education & Coaching company that provides distance learning programs to weight loss surgery patients.

I enjoy making new business connections and sharing my change-agent superpower. Contact me through this profile to learn more about how I can help you achieve your goals in the cannabis and CPG sectors.

taplio

The Battle

Ian Block

Wendy Campbell

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