Firstbase.com

Senior Marketing Manager

FranchiseFWD

Co-Founder

Soccer Skills Lab

Futrwrk.

Fractional CMO

ACE Kiosks

As a player/coach, I generated inbound sales opportunities with 200+ booked conversations. Achieved $1.2M+ in revenue growth. Boosted brand visibility and recognition, resulting in a 500% increase in website traffic and higher search engine rankings. Led forecasting, quota setting, pipeline management, sales training, and asset management for consistent revenue growth.

VP of Sales & Marketing

Buddy Punch

Sales hire as a player-coach for PLG startup wanting to grow ARR from $3M + primarily upmarket into Enterprise. Primary focus was to grow conversion for large segmentation ARR deals from  20% to 30%+

Sales Director

Akerna Corp. 

Oversaw B2G and B2B Small Medium Business units at Akerna, including Sales, Onboarding, Account Management, Customer Support, Project Management, RevOps, and Knowledge Team.

Improved client churn from > 4% to 2.5%.
NRR 12-month rolling was 74%, and 3-month rolling was 94.55%.
Oversaw and managed a sales team that exceeded the quarterly quota by 5%.
Exceeded forecast goal by 16% in FY 2021
Jointly launched training program and revolutionized sales team through MEDDIC and Value Selling methodologies which drove Revenue by 35%.

Head of SMB & Mid-Market

Strategically led 6 successful acquisitions from close to fully integrated with scalable and repeatable 100-day plans through all business workstreams.

Aligned metrics, tools, and processes to level up Akerna Corp by taking best-in-class methodologies to streamline all organizational motions through influence.

Decreased spending by over $100K annually throughout the 6 acquisitions while increasing revenue through cross-selling motions by over $120K annually.

Director of Integrations (M&A)

Coached and mentored an 8-member +/- sales team to grow global revenue by 150%
Implemented Strategic Account Management program, which led to an increase in $X.XM ARR.
Spearheaded partnerships resulting in additional ARR in the first year.
Ran and coached all reps via 1-on-1s, pipeline inspection, and role-playing exercises.

Director of Sales & RevOps

Responsible for high visibility and must-do projects for Akerna to obtain substantial growth.

Sr. Project Manager

Arrow Electronics

Responsible for high visibility and must-do product updates for Arrow Digital to obtain substantial 2018 Growth – including Azure Migration, Frontend Re-Architecture, expansion of a Chinese Arrow site, and the program of Page Load Performance.

Product Manager

Ball Corporation

Collaborate with various internal departments to ensure releases are incorporated into the most mature, gold-standard JD Edwards production system across the entire organization. Coordinate projects to create a seamless design and ensure on-time and on-budget delivery.

DevOps Release Manager

Sogeti

As a consultant, acted as Scrum Master, Project Manager, and Business Analyst - Collaborated with Sales and Project Team, consult on client calls and meetings to establish customer relations and communicate customer delivery needs in accordance with expectations and requirements.

Consultant

As a Consultant; developed in Java in an Agile environment and migrated between multiple testing environments. As Project Analyst; collaborated with PMO Team in a mixed-methodology system of Agile and Waterfall.

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Ian Block

SOCAL SOCCER LEAGUE INC

League Competitions Manager

Oversee and manage all operations regarding registration for SOCAL events, including Fall League, State Cup and Spring League competitions
• Meticulous in the planning and scheduling of the Fall League, which incorporates 4,700 teams playing more than 26,500 games across
Southern California
• Liaise with and maintain ongoing communication with clubs and teams regarding ongoing schedule management throughout all seasons of play
• Oversee the set-up, management and scheduling of State Cup competitions across youth events; 2,000 teams, and senior events; 1,000 teams
• Responsible for facility acquisition for the competitions and lead event/onsite management processes, including staffing across up to four key
sites and over 100 playing fields on specific days
• Liaise, communicate and manage professional relationships with over 30 referee associations and referee assignors to ensure officials are
distributed to cover all games throughout the course of the season
• Provide updates to referee assignors regarding individual game changes
• Lead on NPL committee, the top division within the league structure, to ensure the qualification of SOCAL teams for the National Finals
• In conjunction with the Executive Director and San Diego Director form the key leadership team and drive the direction of youth club soccer
in Southern California
• Oversee the implementation and updating of rules across all platforms
• Maintain regular communication with US Club Soccer to ensure their standards are met and adhered to within the league
• Member of the Disciplinary Committee and participate in weekly meetings regarding any issues which arise in games
• Contribute to club development and training of colleagues; provide support and assistance to ensure the implementation of best practice at all
times regarding player registration and scheduling

NPL Commissioner & Master Scheduler

Soccer Alliance of Arizona

Scheduling Director

Steel Sports

Director of Coaching & Operations Director, Jun 2019 - Present:
• Formulate, manage and implement a strategy to run throughout the sporting organisations 
• Enhance player and coach development and growth of the club
• Project Manage events and soccer tournaments from inception to completion in the CA region
• Plan, prepare and execute an effective marketing strategy
• Apply this across several mainstream media and social media platforms
• Promote the club, events and tournaments and drive participation levels
• Monitor, manage and drive the performance and development of the club’s team 
• Do so through delivering age-appropriate structured training sessions 
• Ensure training is in line with Steel Soccer’s philosophy, vision and player pathway strategies
• Proactively support players along the development pathway 
• Facilitate their progression into higher age groups
• Oversee the Continuous Professional Development of colleagues and coaches
• Deliver a Coach Education Program and curriculum
• Manage and monitor the financial budget of the sporting organisation

Key Achievements
✔ Oversaw growth of the club from its inception to 18 teams, incorporating 275 players	
✔ Achieved revenue of $800,000
✔ Project managed a $150,000 field project

Regional Manager, Feb 2017 - May 2019:
• Lead role in the introduction of the Steel Soccer brand to Southern California (SC)
• Oversaw the planning and delivery of the Youth Soccer Program
• Incorporated competitive fixtures, tournaments and leagues within the SC region
• Secured finances to grow the business 
• Managed and maintained a budget of over $1 million
• Responsible for the recruitment, training and development of up to 20 members of staff
• Oversaw the implementation of Coach and Player Development Programs
• Held meetings with the players, parents and coaching staff 
• Ensured they enhanced the club’s philosophy
• Liaised with key stakeholders, players, etc to enhance relations within the local community

Director of Coaching & Operations - California

TMB, Inc

• Founded a Sport/Event Management company from inception to reality 
• Organize multiple sporting events across several sporting disciplines
• Utilize experience and knowledge to enable companies and clients to set up innovative programs 
• Apply these across various industries
• Liaise with industry leaders 
• Implement systems which can be utilised throughout a sporting organization
• Possess a proven track record in project managing and running corporate and sporting events
• Custom design corporate meetings, sports tournaments and sporting events
• Launch the events and oversee the onsite running, marketing and social media campaigns
• Design, develop and launch tournaments for leading sporting organizations in Southern California
• Manage the Southern California Region of the Sports Council Silicon Valley 
• Creates and run events 
• Forge relationships between sports tech start-ups and professional sports teams

Key Achievements
✔ Launched South Bay Player Development League,
✔ This hosts almost 200 club teams each spring
✔ Worked in conjunction with LA Galaxy to create, launch and run the LA Galaxy Cup
✔ This youth tournament involved teams such as Manchester United, Swansea City and FC Porto
✔ Successfully launched and ran three large scale sporting events, involving 450 teams
✔ Generated revenue of over $300,000 on tournaments
✔ Sports Council Silicon Valley members include LA Lakers, LA Galaxy and LA Kings
✔ Secured investment for a wearable health devise which is now used by the LA Lakers

Co-Founder, President

SportsCouncil SV

Connecting the world of tech and professional sports organizations

Head of Southern California

LA Galaxy

• Responsible for managing relationships between leading MLS outfit LA Galaxy and youth clubs
• Established and maintained relationships with over 80 team Managers 
• Ensured they delivered training sessions and player development programs
• Ensured these were in line with LA Galaxy’s philosophy, ethos and vision
• Oversaw the development and training of Coaches and delivered Coach Education Programs
• Forged relationships with local clubs and created a tournament program for them to compete in
• Planned, prepared and delivered age-appropriate coaching sessions for individuals and squads

Operations Director & Coach (South Bay)

South Bay Player Development League

Director

I am a dynamic and versatile Soccer Leader who has accumulated an exceptional portfolio of achievements and experience within soccer through my roles with SOCAL, Steel Soccer, LA Galaxy South Bay and Tim & Blake Inc.

As a proactive professional I possess a proven track record in event planning, within a sporting and corporate environment, and I am proficient in devising, designing and implementing best practice techniques to optimize operational requirements.

A visible leader and mentorship figure, I am adept in planning and launching soccer tournaments and I possess experience in designing coaching education and Player Development Programs. Furthermore I thrive under the pressure of a demanding workload.
___________________________________________________________________________________________________________________

Key Skills & Competencies:

Communication: Strong interpersonal skills, demonstrates a high level of verbal and written communication with the ability to liaise effectively with partners of all levels and specialties. Assured in conveying technical information clearly and concisely.

Time Management: Able to prioritise a number of demanding tasks effectively in order to achieve goals and targets, delivering high quality work within deadline. Ability to keep a cool head when under pressure and deliver work to highest standard.

Analytical Thinking & Problem-Solving: A clear thinker, able to analyse a situation and process information quickly in order to develop logical solutions.  Able to anticipate problems and remain open and flexible to unearth solutions.

Planning & Organisation: A highly organised individual who plans and prioritises a demanding workload, demonstrating strong organisational skills, managing risk and multitasking. Successfully handling multiple responsibilities to drive business objectives.

Leadership & Colleague Development: A leader and mentor, highly experienced in managing and supervising staff, providing tailored support throughout and beyond their training. Adept in adapting specialist information to be user friendly.

Project Management: Proven track record in the delivery of projects within set technical, time and performance parameters, utilising different methodologies to the highest standards of excellence.

taplio

The Battle

Ian Block

Blake George

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