Raising the dead (revenue chart)

Most SaaS companies are addicted to acquisition.

They'll spend $50K on Facebook ads to get 500 new trials. But they won't spend 2 hours writing emails to 5,000 existing users who already trust them.

That's the problem I solve.

I help SaaS companies find and fix their Money Moments.

A Money Moment is any point in your customer journey where someone could increase or decrease the revenue they give you. The onboarding sequence that's not converting. The upgrade path nobody's using. The expansion revenue you're leaving on the table.

Most companies have 5-10 of these gaps. They just can't see them because they're too focused on the top of the funnel.

Here's what I've learned from working with ~30 SaaS founders:

Your biggest revenue opportunity is already in your database. You just haven't built the sequences to capture it.


What I actually do:

I run 4-week Lifecycle Sprints. I come in, find your Money Moments, and build the sequences to plug them.

You get:
→ 3 key lifecycle sequences written and uploaded to your ESP
→ 27 broadcast emails written and scheduled
→ Implementation in your existing tools (no new platforms)
→ 4 weeks, done

Pricing:
→ Under $1M ARR: $7,500
→ Over $1M ARR: $10,000

Some clients do one sprint and they're done. Problem solved. Some book follow-up sprints. Others stick around for broader work.

But I don't start with "I'll be your part-time marketing exec for $15K/month and we'll figure it out."

I start with: here's a specific thing I'm great at, here's what it costs, here's what you'll get.

If you want to break your acquisition addiction, DM me or email marc@positivehuman.co

Marc Thomas

Freelance content marketer for B2B SaaS companies like Shopify, Vimeo, and Calendly

Hii, I’m Masooma 👋

I’m a product-led content strategist, helping B2B SaaS teams build content libraries that improve LLM visibility and drive conversions.

Back in 2019, I was just another freelance writer — munching on handed-down briefs, churning out content left and right.

People paid me for it. Even loved the work I turned in (hey, it ranked!).

But something didn’t feel right.

Like the content I was turning in was just existing, just ranking, just driving traffic — but not turning readers into users, not making any tangible impact.

I was unintentionally helping brands build an army of passive readers 😬

Until one day, I found myself in the reader’s seat, searching for a project management tool for my business — and ended up deep in Trello’s blog.

Their content didn’t just answer my questions, it anticipated them. It didn’t just tell me what Trello could do; it showed me how it’d fit into my workflow, addressed objections I didn’t even realize I had, and made the buying decision feel like a no-brainer.

And before I knew it, I was sold — more than ready to buy their software.

You see that? This is where traditional content marketing programs lack. 

More content, less resonance. 
More output, less impact. 
Built for rankings, not for readers.

But more volume and more time spent optimizing content isn’t the answer ❌

It’s building a library of product-led content: one that educates, not hard-sells. One that creates the experience I had with Trello — the kind that makes the right-fit users see your product as the obvious choice ✅

I help Series A+ SaaS marketing teams build such product-led content libraries. So content doesn’t just rank, it drives real adoption. 

Sounds like content you need? Let’s talk — DM me PLC and we'll take it from there.

taplio

The Battle

Marc Thomas

Masooma Memon ✍️

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