Raising the dead (revenue chart)

Most SaaS companies are addicted to acquisition.

They'll spend $50K on Facebook ads to get 500 new trials. But they won't spend 2 hours writing emails to 5,000 existing users who already trust them.

That's the problem I solve.

I help SaaS companies find and fix their Money Moments.

A Money Moment is any point in your customer journey where someone could increase or decrease the revenue they give you. The onboarding sequence that's not converting. The upgrade path nobody's using. The expansion revenue you're leaving on the table.

Most companies have 5-10 of these gaps. They just can't see them because they're too focused on the top of the funnel.

Here's what I've learned from working with ~30 SaaS founders:

Your biggest revenue opportunity is already in your database. You just haven't built the sequences to capture it.


What I actually do:

I run 4-week Lifecycle Sprints. I come in, find your Money Moments, and build the sequences to plug them.

You get:
→ 3 key lifecycle sequences written and uploaded to your ESP
→ 27 broadcast emails written and scheduled
→ Implementation in your existing tools (no new platforms)
→ 4 weeks, done

Pricing:
→ Under $1M ARR: $7,500
→ Over $1M ARR: $10,000

Some clients do one sprint and they're done. Problem solved. Some book follow-up sprints. Others stick around for broader work.

But I don't start with "I'll be your part-time marketing exec for $15K/month and we'll figure it out."

I start with: here's a specific thing I'm great at, here's what it costs, here's what you'll get.

If you want to break your acquisition addiction, DM me or email marc@positivehuman.co

Marc Thomas

Guardian Chemicals Inc.

Solo-Marketer and Creative Driver for all marketing initiatives and content. Drive marketing strategies and activities to increase corporate revenue with a focus on customer-centric product solutions.

Manage all marketing activities and online presence to deliver qualified leads and increase brand awareness.

Develop market intelligence (customer, competitor, supplier) to drive product innovations and deliver best-in-class customer value.

Marketing and Innovation Manager

Managed Research Staff and Research Projects.

Assigned and Collaborated on Key Multi-Million Dollar Projects.

Applied for research grants and other government funding.

Communicated progress to key stakeholders and executive management.

Research Manager

Coordinate all Product Development from project initiation to project completion and new product launch.

Manage diverse product line consisting of over 500 products and raw materials.

Perform background research into potential projects to determine feasibility.

Manage all product development decisions, staff project assignments, product launches and product literature.

Mentor others in the art and science of product formulation.

Research and Development of new and novel Specialty Chemical Products.

Respond to all Customer and Sales queries regarding products and product development.  Make product recommendations as appropriate.

Compile and prepare product related marketing documents.

Continue to be involved in the development of new products as indicated in the duties of Product Development Chemist.

Product Development Manager

Supervised and guided a diverse team consisting of Chemical Technologists, Engineers, Chemists and Microbiologists.

Responsible for all laboratory staffing decisions and training.

Track and drive product development projects, foster communication between all groups involved including customers, sales, administration, researchers and production staff.

Research and Development of new and novel Specialty Chemical Products.

Laboratory Manager

Developed industrial solvents, cleaners, water treatment and oilfield products on budget and in a timely fashion.

Aided in the revitalization of industrial product line by developing new products that increased company revenues by over 15%.

Researched new and novel raw materials, their applications and implementation within product formulations.

Solved problems in product application, formulation, and production.

Developed knowledge and expertise in surfactant technology, product formulation, and production methods.

Prepared and reviewed Safety Data Sheets for products.

Assisted in the development and implementation of laboratory hazard assessments and related documents.

Product Development Chemist

Syncrude Canada Ltd.

Chemistry Internship Student

University of Windsor

RISE Scholar

Do you struggle to differentiate yourself from competitors and connect with customers? 

Do you need help distilling complex knowledge into meaningful concepts customers understand and relate to?

Look no further - I'm here to help.

Hi, I'm Jason, the only Marketing Chemist. With a passion for distilling complex knowledge into meaningful concepts, I'm uniquely positioned to help companies differentiate themselves from the competition and connect with customers on a deeper level.

I use science and marketing to drive results and fuel business growth.

My expertise in distilling complex knowledge into meaningful concepts creates memorable campaigns that stand out, connect, and leave a lasting impression on your audience.

As a continuous learner, I understand the importance of staying up-to-date with industry trends and customer needs to unlock value and profits.

In an era of information overload and demanding customers, marketing and innovation are more important than ever.

If this resonates with you, reach out, I'd love to chat. Let's connect and explore how I can help your company grow. Send me a DM or contact me directly at jwestgeest@live.ca.

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The Battle

Marc Thomas

Jason Westgeest

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