David J.P. Fisher

Sales Manager

I work with our sales leadership to create best-in-class resources for our salespeople and customer-facing team members to leverage social media and social networking platforms.  My goal is to help them create more effective relationships through engagement and authentic conversations.  

To do that, I'm responsible for creating a strategic roadmap for our social selling program and then executing upon it.  That ranges from building and delivering training and coaching programs to helping to craft the assets our team needs to communicate the SAS story.

Principal Sales Enablement Program Manager - Global Social Selling Lead

Sr. Sales Enablement Program Manager - Global Social Selling Lead

RockStar Consulting

I started RockStar to support people with their personal and professional development.  I've worked with thousands of sales professionals, entrepreneurs, and small business owners to develop foundational sales skills and digital acumen.  Currently my work focuses on helping sales and marketing leaders leverage digital tools and LinkedIn to improve their online presence and build more and stronger relationships with existing and potential customers.

I work principally as a lead consultant and trainer, helping to develop messaging and content while also delivering trainings and coaching to our clients.

I've written over 400 articles and 12 books, including the best-sellers Hyper-Connected Selling, Networking in the 21st Century on LinkedIn, and Networking in the 21st Century: Why Your Network Sucks and What to Do About It.

RockStar Consulting is a professional development consultancy focus on providing LinkedIn coaching and messaging support, social selling training, and fractional sales coaching/management services.  

We help people become RockStars in our home of Chicago and around the world.

President

The Sales Sherpa™ Path

I deliver keynotes and workshops for associations, conferences, financial service firms, sales teams, and entrepreneur groups around the country and world.  My work helps professionals walk the Sales Sherpa™ Path, a sales approach that focuses on the convergence of social selling, networking, and old-school sales skills.  The goal is to position yourself as a trusted resource even before your buyers become prospects.  

My most popular topics include:

Being the Sales Sherpa: Winning More Business by Leveraging Digital Influence and Creating Human Connection
Networking in the 21st Century: Finding Sales Success Through Connection
The Social Sales Leader: Engaging and Enabling Your Team on Social
Sales Skills 7.0: Creating Opportunities by Integrating the Online and Offline World

Keynote Speaker, Author, & Trainer

The Beer, Beats, & Business Podcast

A semi-regular podcast featuring interviews with entrepreneurs, experts, authors, and artists. All 7 seasons  are available on the major podcast apps.  I was the host on the microphone and also ran the production side.

Podcast Host and Producer

The C-Suite Network

C-Suite Network Advisors are select industry thought leaders who provide services for C-Suite executives and enterprise businesses. These business experts and thought leaders consist of a mix of consultants, speakers, authors, podcasters, TV contributors, trainers and coaches.

C-Suite Network Advisor

Ajax Workforce Marketing

Ajax was a branding agency that specialized in Workforce Marketing, and was the only official partner of LinkedIn for branding and training in North America.  My particular focus was internal and external training and development.  I developed training programs so that the employees of our client companies could make LinkedIn and social media an integral part of their daily business life (one that makes their jobs easier and more effective).

Focus Areas: LinkedIn training, social media strategy, sales, networking, business development, training programs, communication skills

Director of Training

Brinks Home Security

I managed the Chicago sales force for one of the most recognized brands in the world.  I interviewed and trained new hires as well as managed a team of sales reps (including three of the top 20 reps in the company).  I facilitated the communication between our sales team and all aspects of product delivery to make sure we delivered what we promised.

Focus Areas: sales management, training, recruiting, interviewing, territory management, sales, marketing, security systems

Cutco/Vector

As a district manager for Vector Marketing, I had the opportunity to run all aspects of a half a million dollar a year sales company.  From P&L budgeting to marketing, business planning to training, I did it all.  During my career there I trained and coached over 1,500 sales representatives, and spoke in front of groups from 5-500 over 20 hours every week.  It gave me the opportunity to hone my coaching and speaking skills on a massive scale.

Focus Areas: sales, training and development, marketing, entrepreneurship, business planning, recruiting, staff development, sales meetings

District Manager

I was one of the college kids selling Cutco knives in people's homes to help put myself through school.  I would eventually do thousands of presentations (strictly through referral) at kitchen tables around Chicagoland, selling almost a quarter of a million dollars in cutlery - becoming one of their top salespeople and eventually a National Top 10 scholarsip winner.   It was an amazing opportunity for a young professional, and I learned the value of a product you can stand behind, a solid sales presentation, and engaging with your customers with questions to find the needs you can solve.

Focus Areas: sales, lead generation, referrals, direct sales, customer service, cutlery

Field Sales Manager

The modern seller needs to effectively mix digital literacy and traditional human-to-human interaction to be successful.  I work with our sales leadership, marketing, and sales enablement teams to bring the best training, content, and assets available to our front line sales and customer-facing team members.

I want to help them build digital influence and create stronger personal connections that create results.  To be success with social selling, you need to be both "social" and "selling".

In all of my work, my goal is to teach professionals how to be Sales Sherpas™.   When they walk the Sales Sherpa Path they harness the power of relationships to uncover new opportunities and make existing business easier.

I have written 12 books including the best-sellers “Hyper-Connected Selling” and "Networking in the 21st Century".  I am also the host of "Beer, Beats, and Business", a podcast that shares my casual conversations with leaders in sales, marketing, and entrepreneurship.

And if you were curious about my nickname, I played the drums in a band for many years.  Though I don't play as much anymore, everyone still uses the nickname I earned back then. So the next time we chat, feel free to call me D. Fish.

If you are looking to leverage LinkedIn, social networking, and traditional human-to-human interaction to win more business, reach out and connect.

Global Social Selling Lead - Sr. Sales Enablement Program Manager 

Marketing Campaign Manager - Field Marketing

• Developed a cross-channel go-to-market strategy for various industry verticals
including insurance, telecommunications, public sector, retail and financial services
organizations within Ontario, to generate demand while maintaining alignment with
sales revenue goals
• Led the planning and execution of two annual flagship corporate events: SAS
Innovate in Toronto and the Government Analytics Leadership Forum in Ottawa
• Collaborated with global counterparts to build integrated campaigns at each stage
of the customer journey and implemented these locally for the Canadian market
• Tracked and analyzed metrics of marketing iniatitives including lead conversion,
pipeline impact and return on investment
• Worked with third party organizations for conference sponsorship opportunities,
ABM campaigns and creative needs
• Managed conference sponsorships and event strategy from planning to execution
as well as post event evaluation
• Collaborated with the marketing operations team to develop a dashboard to
empower marketing and sales team with insights from intent data reports

Sr Associate Marketing Specialist - Field Marketing

• Developed communication plans and strategies to advance business objectives including brand awareness, employee engagement, lead generation and customer loyalty
• Created internal and external communications, including articles, news releases, announcements, ads, newsletters, social tiles and other digital assets to promote in multiple digital platforms including the company’s website, internal forum, Voicestorm and Sprinklr
• Maintained relationships and engagement with external media, employees, partners and third party agencies
• Managed day-to-day administration and provide strategic oversight of the Advocacy platform
• Built and executed customer marketing campaigns and content that drives advocacy and engagement
• Monitored the platform’s data and create reports to identify trends and opportunities

Sr Associate Marketing Specialist - Communications & Advocacy Marketing

TD SYNNEX North America

For the Tech Data Cisco Team
• Conducted internal focus groups to identify opportunities, eliminate duplicate efforts and develop a cohesive communication strategy for both internal and external audiences
• Served as liaison with internal stakeholders to create and update marketing assets (i.e. one-pagers, infographics, guides, booklets, brochures) for promotion across multiple channels (email, web and social platforms) and events
• Created and managed the internal newsletter to communicate relevant information, release product updates and share news with stakeholders
• Supported Supplier Business Executives’ initiatives by assisting with content creation, design direction and promotion
• Created a social media strategy for Twitter and LinkedIn, maintained the content calendar, tracked and reported post performance using Sprinklr’s analytics

Marketing Communications Specialist II

DATIS HR Cloud, Inc

• Created marketing content for promotion across web, print, and email intended to generate potential leads and brand awareness in the market
• Assisted in the building and maintenance of the lead database using best practices of Pardot/Salesforce
• Participated in team meetings to generate new ideas for the NatCon18 promotional campaign and the website’s brand refresh
• Helped optimize and organize prospect and client databases to properly segment and target core audiences
• Managed the DATIS brand on all social media platforms (Facebook, Instagram, Twitter and LinkedIn)

Digital Marketing Intern

University of Tampa

For the Office of Career Services
• Researched social media marketing trends and implemented findings to increase followers base and awareness in the UT community
• Managed social media accounts (Facebook, Instagram, Twitter) using HootSuite 
• Designed advertising materials such as plasmas, flyers, infographics, for 30 events and workshops using Adobe Illustrator, and Canva
• Surveyed 200 students to evaluate perceptions, expectations and overall satisfaction to discover areas of improvement

Social Media Marketing Intern

The Paper Seahorse

• Researched emerging trends in the stationery industry and used findings to maximize growth opportunities
• Determined the role of each social media account and recommended best practices by analyzing current and past analytics along with survey results
• Managed Instagram account by creating engaging content, scheduling & posting using Latergram
• Coordinated a focus group and online survey to further explore current & potential target markets
• Created advertising flyers, digital and print, for products, creative classes, events and services while maintaining the business’ identity

Marketing Intern

• Produced the Moroccan Yearbook 2015-2016 Volume 81
• Designed marketing strategies to create community awareness on campus
• Hired a new photography company
• Distributed budget for project and marketing activities
• Communicated and worked together with the publishing company 
• Received the Walsworth Gallery of Excellence Award

Editor In Chief

Highly skilled marketing professional with a demonstrated history of working in the marketing and communications sector for the information technology and services industry. Skilled in Creative Briefs, Strategic Marketing Plans, Marketing Analytics, Market Research, and Adobe Creative Suite.

taplio

The Battle

David J.P. Fisher

Andrea Diaz, MS Marketing

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