evenito AG

Senior Product Manager

business-monitor.ch

Revamping business-monitor.ch's entire website (positioning, messaging, copy, design) to improve clarity and increase conversions of free visitors into paying customers.

Interim Product Marketer

HuggyStudio

Supporting the team in product discovery, product management and go-to-market strategy.

Interim Product Manager (EIR)

Sparkademy

📍 The Start
In May 2020 I joined Sparkademy as the team's first product person, and first full-time employee. The team consisted of our founder, a part-time back end engineer and a couple of interns. 

🔥 The Problem
Our bootstrapped startup had signed its first enterprise client, and our product was still mostly manual processes behind the scenes, strapped to a simple landing page UI. We were sending users to other course websites instead of providing our own courses (!). We had to quickly (a) professionalise our offer, (b) deliver a better experience to our users and (c) make our offer more scalable in terms of internal processes. Keeping our first enterprise client depended on it.

🏅 Achievements
As a product manager my impact can best be measured by the impact our team of amazing engineers and designers had on our users, clients, and our business. 

👥 Team achievements
(1) We grew user NPS from -15 (2020) to a 60-80 range (2022). Contributions came from our amazing content creation team, and our product team who delivered new UX and amazing features. 
(2) Contributed to high client satisfaction and retention by addressing user issues within days.

👤 Individual achievements
(1) Focus: Helped shape the company vision and mission, and defined product vision and strategy in collaboration with our entire team. Instituted a goal-driven company culture by implementing OKR.
(2) Culture: Transformed the product culture from doing one-off discovery sprints to continuous discovery leading to at least 1 user interview / week. 
(3) Team: Team happiness and productivity was high throughout my tenure, according to quarterly 'team health checks'.

📝 Other Roles (official & in-official)
(1) Data Protection Officer: Responsible for setting up state of the art GDPR processes and tools
(2) Operations: Leading OKR initiative, planned and executed quarterly and yearly OKR sessions

Product Manager

Company Factory

User discovery and go-to-market projects for enterprise clients.

Business Analyst

Wayste

Zero-waste eCommerce delivering groceries in reusable containers. Achieved first revenues within 3 months.

Co-Founder

Helvetia Versicherungen Schweiz

📍 The Start
I joined the team as the third Manager Innovation, after completing my Masters in Business Innovation at the University of St. Gallen (HSG).

🔥 The Problem
The Incubation department was the first of its kind in the company, and needed to show success quickly. I joined the first projects mitipi.com and Flink (Digital Insurance) to solve that challenge with our teams.

🏅 Achievements
(1) Helped raise 7-figures after just 6 months for one venture by validating market size, user needs, and building a pitch together with the team lead.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Joint responsibility for the implementation of the functional strategy Innovation 
(2) Collaboration in / management of (digital) innovation projects and business model innovations from idea to market launch
(3) Concrete application of innovation methods (e.g. Business Model Navigator, Design Thinking, Lean Start-Up, Growth Hacking) in various innovation projects
(4) Support for projects promoting a culture of innovation in Helvetia
(5) Conducting research around market changes and trends
(6) Collaboration with start-ups promoting Helvetia's digital transformation and the implementation of novel business models
(7) Collaboration in digital innovation projects in fleet management

Manager Innovation

Flink

📍 The Start
Flink was a corporate startup at Helvetia Insurances. I joined the project lead 6 months in as the head or product, leading 3 engineers and a UX designer in Serbia.

🔥 The Problem
The team had gotten an agency to build their MVP. This collaboration was costing us too much, so we decided to rebuild the team and our product with the learnings we had gathered so far. We were expected to show traction within 6 months, or the project could be killed. 

🏅 Achievements
(1) Complete user experience redesign for the website and web application, leading to positive customer feedback and growth through increased referrals among customers.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Chief Product Officer (CPO) for the corporate startup
(2) Support of the start-up CEO in the strategic and operational management duties
(3) Hiring of new team members
(4) Product design and user research
(5) Customer development

Junior Product Manager

Product Manager and NoCode Builder

I share my journey as a product manager, hoping to help you and your team build better products. After you click "Follow" you might see the following pop up in your feed:

// Recommendations of my favorite product podcast episode from last week
// Learnings from my work at a profitable, 30+ person, enterprise b2b company
// Opinions on products I see in the market, what I like, and what I would do differently
// Dad jokes you are free to re-use during our next dinner with the fam
// Behind the scenes content from building my own SaaS product on the side

Have you clicked on "Follow" yet? Make sure to tick the bell 🔔 to be notified about new posts. 

I hope to see you in the comments 😉

Daniel Kunz 🍨

Accenture

Strategy Principal Director

Vocatus

More than 12 years of experience in the development of pricing strategies and sales concepts for start-ups, SMEs and corporations, B2B and B2C, nationally and internationally. Responsible for projects in the areas of positioning, product development, portfolio optimization and pricing. Head of the Vocatus Pricing Practice.

“We are a fast-growing, private equity backed software company on the way to become the leader in our market space. Together with battery.com, our financial sponsor I was looking for a partner that would have deep experience in SaaS and Software and a rigorous analytical yet pragmatic approach to help us getting our pricing strategy right. Vocatus delivered. The insights we got are concise and actionable. The way there was productive and fun. A fantastic result! I have and will continue to recommend Vocatus to any software company and investor thinking strategically about pricing.”
Klaus Enke, CEO, Craftview Software GmbH

"The aim of our collaboration with Vocatus was to optimize our offer and pricing structure so that we receive more orders and at the same time achieve "better" prices. The competent and friendly consultants from Vocatus always treated our sales team as equals. It's not just the key performance indicators (higher conversion and contribution margins) that underline the excellent cooperation."
Thomas Beck, Managing Director, Würth Elektronik GmbH & Co. KG

"Sales transformation is a necessary journey for us to achieve ambitious goals and to be an important player in IoT industry globally. We choose Vocatus to be our consultant for sales transformation not only because of Vocatus expertise, but also because Vocatus team puts client's interest as the top priority. During our collaboration, Vocatus staff always listens to our needs, being flexible to deliver the best result for our success. Vocatus is a professional consultant and reliable partner for us."
Ingrid Wang, Head of Sales. Softing Industrial Automation

Vorstand bei Vocatus

Principal

(Senior) Director

(Senior) Consultant

Zernisch Consultants

Project Manager

We develop pricing strategies and sales concepts for B2B and B2C. As we derive our pricing strategy and sales concepts from an understanding of the customer’s decision-making process (behavioral economics(, we ensure that a theoretically well-thoughtout pricing strategy can be consequently executed in sales. That has proven to deliver higher margin, conversion and loyalty.

taplio

The Battle

Daniel Kunz 🍨

Manuel Wätjen

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