evenito AG

Senior Product Manager

business-monitor.ch

Revamping business-monitor.ch's entire website (positioning, messaging, copy, design) to improve clarity and increase conversions of free visitors into paying customers.

Interim Product Marketer

HuggyStudio

Supporting the team in product discovery, product management and go-to-market strategy.

Interim Product Manager (EIR)

Sparkademy

📍 The Start
In May 2020 I joined Sparkademy as the team's first product person, and first full-time employee. The team consisted of our founder, a part-time back end engineer and a couple of interns. 

🔥 The Problem
Our bootstrapped startup had signed its first enterprise client, and our product was still mostly manual processes behind the scenes, strapped to a simple landing page UI. We were sending users to other course websites instead of providing our own courses (!). We had to quickly (a) professionalise our offer, (b) deliver a better experience to our users and (c) make our offer more scalable in terms of internal processes. Keeping our first enterprise client depended on it.

🏅 Achievements
As a product manager my impact can best be measured by the impact our team of amazing engineers and designers had on our users, clients, and our business. 

👥 Team achievements
(1) We grew user NPS from -15 (2020) to a 60-80 range (2022). Contributions came from our amazing content creation team, and our product team who delivered new UX and amazing features. 
(2) Contributed to high client satisfaction and retention by addressing user issues within days.

👤 Individual achievements
(1) Focus: Helped shape the company vision and mission, and defined product vision and strategy in collaboration with our entire team. Instituted a goal-driven company culture by implementing OKR.
(2) Culture: Transformed the product culture from doing one-off discovery sprints to continuous discovery leading to at least 1 user interview / week. 
(3) Team: Team happiness and productivity was high throughout my tenure, according to quarterly 'team health checks'.

📝 Other Roles (official & in-official)
(1) Data Protection Officer: Responsible for setting up state of the art GDPR processes and tools
(2) Operations: Leading OKR initiative, planned and executed quarterly and yearly OKR sessions

Product Manager

Company Factory

User discovery and go-to-market projects for enterprise clients.

Business Analyst

Wayste

Zero-waste eCommerce delivering groceries in reusable containers. Achieved first revenues within 3 months.

Co-Founder

Helvetia Versicherungen Schweiz

📍 The Start
I joined the team as the third Manager Innovation, after completing my Masters in Business Innovation at the University of St. Gallen (HSG).

🔥 The Problem
The Incubation department was the first of its kind in the company, and needed to show success quickly. I joined the first projects mitipi.com and Flink (Digital Insurance) to solve that challenge with our teams.

🏅 Achievements
(1) Helped raise 7-figures after just 6 months for one venture by validating market size, user needs, and building a pitch together with the team lead.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Joint responsibility for the implementation of the functional strategy Innovation 
(2) Collaboration in / management of (digital) innovation projects and business model innovations from idea to market launch
(3) Concrete application of innovation methods (e.g. Business Model Navigator, Design Thinking, Lean Start-Up, Growth Hacking) in various innovation projects
(4) Support for projects promoting a culture of innovation in Helvetia
(5) Conducting research around market changes and trends
(6) Collaboration with start-ups promoting Helvetia's digital transformation and the implementation of novel business models
(7) Collaboration in digital innovation projects in fleet management

Manager Innovation

Flink

📍 The Start
Flink was a corporate startup at Helvetia Insurances. I joined the project lead 6 months in as the head or product, leading 3 engineers and a UX designer in Serbia.

🔥 The Problem
The team had gotten an agency to build their MVP. This collaboration was costing us too much, so we decided to rebuild the team and our product with the learnings we had gathered so far. We were expected to show traction within 6 months, or the project could be killed. 

🏅 Achievements
(1) Complete user experience redesign for the website and web application, leading to positive customer feedback and growth through increased referrals among customers.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Chief Product Officer (CPO) for the corporate startup
(2) Support of the start-up CEO in the strategic and operational management duties
(3) Hiring of new team members
(4) Product design and user research
(5) Customer development

Junior Product Manager

Product Manager and NoCode Builder

I share my journey as a product manager, hoping to help you and your team build better products. After you click "Follow" you might see the following pop up in your feed:

// Recommendations of my favorite product podcast episode from last week
// Learnings from my work at a profitable, 30+ person, enterprise b2b company
// Opinions on products I see in the market, what I like, and what I would do differently
// Dad jokes you are free to re-use during our next dinner with the fam
// Behind the scenes content from building my own SaaS product on the side

Have you clicked on "Follow" yet? Make sure to tick the bell 🔔 to be notified about new posts. 

I hope to see you in the comments 😉

Daniel Kunz 🍨

Holycode

Responsible for building and implementing a 360-Degree Growth Strategy incl. inbound & outbound channels for a 400-strong multinational B2B company (that previously relied mainly on organic growth through word of mouth):

- Lead Generation Engine: Building up SEA from scratch, redesigning the website for conversion, and optimizing Hubspot forms for effective lead capture.
- Sales Enablement: Structuring and optimizing the sales process for different branches. Creating sales pitches for each service, including unique selling propositions (USPs), taglines, and value propositions.
- Multi-Channel Social Media: Developing a comprehensive organic social media strategy across multiple platforms and including company and founder profiles.
- CRM & Automation: Optimizing HubSpot by organizing data with well-defined properties and stages, and automating processes and tracking, including complex workflows and lead scoring.
- Lead Nurturing: Design and implementation of a multi-level lead nurturing strategy with various newsletters and social media formats to boost up-selling and cross-selling.
- Outbound Marketing: Building up a multi-channel outbound system, relying on email and LinkedIn mass outreach with ongoing improvement through A/B testing.
- Content Strategy: Developing a content strategy focused on creation, upcycling, and cross-channel usage of content (videos, text) across platforms such as YouTube, newsletters, LinkedIn, and the website blog.

Generally said, I am supporting the company with the creation of growth strategies, leveraging best practices from my vast startup experience to craft and implement tailored approaches for advanced lead generation and brand growth. Collaborating with the management, marketing, and sales teams of different branches to set up systems and provide ongoing support for sustained success. Continuously testing and refining strategies with sales and the CEO, using data-driven insights to optimize channels and ensure best practices.

Growth Marketing Wizard

camarque schweiz ag

Growth Coach

FoodNow

- Rebranding, sharpening of USPs + messaging
- Marketing experiments, setting up channels
- Scaling offline and online marketing activities
- Full-funnel conversion rate optimization across teams

Growth Marketer

Snäx - next level eatery

SUCCESSFUL EXIT (December, 2022)

- Building a scalable B2B Marketing Engine
- Optimizing conversion rates across the whole funnel
- Executing hands-on projects with the growth team
- Planning & executing B2C growth initiatives
- Support HR with Employer Branding initiatives

Locatee – Uncover Workplace Insights

- Adjust inbound channels to new company strategy
- Focus on website, content, social, events
- SEO, SoMe & TOV strategy and execution

Growth Marketing Coordinator

Humans of the Universities of Zurich

- Brand marketing, content marketing, employer branding
- Build up brand, grow client base, coordinate content projects

Business Developer and Project Manager

- Build up content team, grow SoMe channels, test B2B business model

https://humansofuzh.ch

Content and Operations Lead

Beekeeper

Digital Platform Growth under Contextual Limitations 
- A case study of growing a complementary digital marketplace.

Master Thesis

IKEA Group

- CRM, content marketing, developing digital channels:
- Webpage, content, campaigns, app, e-mail, smart voice

Digital Marketing Intern

L'Oréal

- Nationwide promotions, POS material, analytics

Product Marketing Intern

Neue Zürcher Zeitung AG

Freelance Journalist

Helping startups to scale and to get things right from the start. One by one.

Need my input or wanna share an idea?
...
👋🏽 Don't be shy, just say hi!

Current mission: boost Swiss startups with tech solutions that scale.

Lars Thalmann

"Email marketing is dead"? 

Here's how you make cold outreach work.

Product Expert Damjan Gataric asked me: Is the struggle with cold outreach a "channel problem" or simply a reflection of shifting demand?

Here is why most fail & how you make it work in 2026:

1. The Death of High Volume
Spam filters are now sophisticated enough to kill generic campaigns before they even reach a human. Don't optimise your volume for the junk folder.

2. Overcoming "Receiver Fatigue"
Decision-makers are exhausted. When every message looks like a template, the "delete" button becomes a reflex. Focus on being authentic & helpful.

3. The Shift to Tailored Outreach
Cold email remains a powerhouse channel, but only if you leverage the right expertise & skills (and set the right goals)

✅ Signal-based: Use real-time triggers (like job changes or tech stack shifts) to justify your timing.
✅ Hyper-personalised: Move past surface-level flattery to deep business relevance.
✅ Value-focused: Lead with insights that solve a problem, not just a request for a "quick 15 minutes."

Success today isn't about how many emails you send; it's about how many of them actually deserve a reply.

What’s your take? Is the struggle a tech issue, or have buyer standards simply evolved?

---
P.S. Want to know the concrete steps for an efficient outbound setup? Drop me a message, happy to share the insights.

taplio

The Battle

Daniel Kunz 🍨

Lars Thalmann

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taplio

The Battle

Daniel Kunz 🍨

Lars Thalmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lars Thalmann's LinkedIn Performance

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Performance ScoreLars Thalmann's LinkedIn Performance