evenito AG

Senior Product Manager

business-monitor.ch

Revamping business-monitor.ch's entire website (positioning, messaging, copy, design) to improve clarity and increase conversions of free visitors into paying customers.

Interim Product Marketer

HuggyStudio

Supporting the team in product discovery, product management and go-to-market strategy.

Interim Product Manager (EIR)

Sparkademy

📍 The Start
In May 2020 I joined Sparkademy as the team's first product person, and first full-time employee. The team consisted of our founder, a part-time back end engineer and a couple of interns. 

🔥 The Problem
Our bootstrapped startup had signed its first enterprise client, and our product was still mostly manual processes behind the scenes, strapped to a simple landing page UI. We were sending users to other course websites instead of providing our own courses (!). We had to quickly (a) professionalise our offer, (b) deliver a better experience to our users and (c) make our offer more scalable in terms of internal processes. Keeping our first enterprise client depended on it.

🏅 Achievements
As a product manager my impact can best be measured by the impact our team of amazing engineers and designers had on our users, clients, and our business. 

👥 Team achievements
(1) We grew user NPS from -15 (2020) to a 60-80 range (2022). Contributions came from our amazing content creation team, and our product team who delivered new UX and amazing features. 
(2) Contributed to high client satisfaction and retention by addressing user issues within days.

👤 Individual achievements
(1) Focus: Helped shape the company vision and mission, and defined product vision and strategy in collaboration with our entire team. Instituted a goal-driven company culture by implementing OKR.
(2) Culture: Transformed the product culture from doing one-off discovery sprints to continuous discovery leading to at least 1 user interview / week. 
(3) Team: Team happiness and productivity was high throughout my tenure, according to quarterly 'team health checks'.

📝 Other Roles (official & in-official)
(1) Data Protection Officer: Responsible for setting up state of the art GDPR processes and tools
(2) Operations: Leading OKR initiative, planned and executed quarterly and yearly OKR sessions

Product Manager

Company Factory

User discovery and go-to-market projects for enterprise clients.

Business Analyst

Wayste

Zero-waste eCommerce delivering groceries in reusable containers. Achieved first revenues within 3 months.

Co-Founder

Helvetia Versicherungen Schweiz

📍 The Start
I joined the team as the third Manager Innovation, after completing my Masters in Business Innovation at the University of St. Gallen (HSG).

🔥 The Problem
The Incubation department was the first of its kind in the company, and needed to show success quickly. I joined the first projects mitipi.com and Flink (Digital Insurance) to solve that challenge with our teams.

🏅 Achievements
(1) Helped raise 7-figures after just 6 months for one venture by validating market size, user needs, and building a pitch together with the team lead.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Joint responsibility for the implementation of the functional strategy Innovation 
(2) Collaboration in / management of (digital) innovation projects and business model innovations from idea to market launch
(3) Concrete application of innovation methods (e.g. Business Model Navigator, Design Thinking, Lean Start-Up, Growth Hacking) in various innovation projects
(4) Support for projects promoting a culture of innovation in Helvetia
(5) Conducting research around market changes and trends
(6) Collaboration with start-ups promoting Helvetia's digital transformation and the implementation of novel business models
(7) Collaboration in digital innovation projects in fleet management

Manager Innovation

Flink

📍 The Start
Flink was a corporate startup at Helvetia Insurances. I joined the project lead 6 months in as the head or product, leading 3 engineers and a UX designer in Serbia.

🔥 The Problem
The team had gotten an agency to build their MVP. This collaboration was costing us too much, so we decided to rebuild the team and our product with the learnings we had gathered so far. We were expected to show traction within 6 months, or the project could be killed. 

🏅 Achievements
(1) Complete user experience redesign for the website and web application, leading to positive customer feedback and growth through increased referrals among customers.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Chief Product Officer (CPO) for the corporate startup
(2) Support of the start-up CEO in the strategic and operational management duties
(3) Hiring of new team members
(4) Product design and user research
(5) Customer development

Junior Product Manager

Product Manager and NoCode Builder

I share my journey as a product manager, hoping to help you and your team build better products. After you click "Follow" you might see the following pop up in your feed:

// Recommendations of my favorite product podcast episode from last week
// Learnings from my work at a profitable, 30+ person, enterprise b2b company
// Opinions on products I see in the market, what I like, and what I would do differently
// Dad jokes you are free to re-use during our next dinner with the fam
// Behind the scenes content from building my own SaaS product on the side

Have you clicked on "Follow" yet? Make sure to tick the bell 🔔 to be notified about new posts. 

I hope to see you in the comments 😉

Daniel Kunz 🍨

Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
------
Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

You raised capital. Now "the ARR clock is ticking".
When do you "hire" AI, a human, or do it yourself?

What CRM setup do you need, at what stage, why?

How do you scale sales pipeline & ARR, not costs?

Startups do not lack ambition, but open dialogue.

That's why we are co-hosting a "closed door" GTM breakfast with HubSpot & Workist within START Global Summit.

Operators sharing openly what breaks and what works.
0 slides, 0 BS, 40 Seed/Series A founders & revenue leaders.
Markus Bimüller sharing how he's saving EUR 200k, per year.

3 key topics that I got asked weekly about:
1/ Scaling Complexity vs ARR
- When is an "enterprise tech stack" a growth blocker?
- How do I avoid adding too much complexity, too early
- How do I do less to grow better, already before 7-figures?

2/ Scaling Efficiently ≠ Slow Growth
- How do I build a "Revenue Factory" instead of silos?
- When is hiring people the wrong answer to do more?
- Is scaling efficiently an excuse to grow slowly? (Nope...)

3/ "Open Operator Q&A"
- "Raw" questions on GTM tech, hiring, fundraising & more
- Candid feedback on where "the LinkedIn hype" is untrue
- What still truly works in 2026, and what is truly "dead"

👉 Join Markus Bimüller, Fabian Hartmann & me on Friday 20th March@St. Gallen to discuss how to scale revenue, not costs? https://lnkd.in/eaQTUkFC

Helping DACH B2B software firms to scale sales quickly, efficiently & without 6-figure mistakes with done-for-you pipeline generation, fractional sales & HubSpot services.

Cold Calling ist nicht tot. Aber 2026 oft einfach "zu spät".
Weil B2B-Entscheider Lösungen ohne Sales evaluieren.
Hier ist die Realität aus 400+ B2B-Kunden in DACH:

Das Problem: Der Call kommt nach der Entscheidung
- Wer nur am Skript optimiert, optimiert am falschen Ende
- Weil Käufer googeln, LinkedIn lesen & ChatGPT prompten
- Weil Bewusstsein & Vertrauen vor dem ersten Gespräch entstehen

Aufmerksamkeit ohne Kontext ist kein Dialog
- Executive-Led Content schlägt anonyme Brand-Posts
- Klare Positionierung am Markt schafft Wiedererkennung
- Wiederholung einer Kernbotschaft > 20 austauschbare Themen

Wenn man dich nicht einordnen kann, spricht man nicht mit dir.

Weil Vertrauen vor, nicht im Erstgespräch Gespräch entsteht
- Menschen, nicht Logos schaffen Vertrauen
- Ehrliche Einschätzungen, nicht Features
- Kunden Case Studies, nicht "Immer 10x"

Ganz ehrlich: CEOs als sichtbare Experten bauen mehr Pipeline auf als jeder Junior SDR mit schlechten Outreach-Sequenzen

Und nein, zum Hörer zu greifen und anzurufen ist NICHT tot.

Aber bessere Opener & Fragen im Call geben bessere Deals.

Und genau das ist der Shift vom Cold Call zum Warm Call
- Gespräche starten auf Augenhöhe
- Inhalte werden aktiv referenziert
- "Einwände" werden zu Dialog

Der Call bleibt. 
Das Telefon bleibt.
Der Mensch bleibt.

Mit "Rückenwind" durch starke Persönlichkeiten & Point of Views.

👉 Hier gerne der gesamte Artikel zum Thema beim aus meiner Sicht #1 Calling-Partner in DACH speziell für B2B Software REP - Revenue Excellence Partners - thanks for having me Julius Dany Robert Borchert Rebecca auf'm Kamp & Felicia Moser & Julius Göllner!

https://lnkd.in/e9xk8SDC

If my CEO asked me as a CRO to 4x scale ARR from 2.5 to 10 Mio. ARR within 2 years with minimal additional headcount, 0 external funding at low risk, here’s exactly what I would do"

First: I would NOT hire 5 more people.

More people on a broken system just create more entropy.

At 2.5M ARR, you typically do not have a growth problem.

You have a focus, process & pipeline problem.

Here’s what I'd do step-by-step:

1/ Pick one "sport", not 2-5.
- Most 2–4M companies try to do
- Enterprise (think 100k ultramarathons)
- Mid-market (think half-marathons)
- SMB (think 5k runs)
- PLG (think 100m)
Usain Bolt does not do Marathons.
Natascha Badman does not sprint.

Here's what I would do instead:
- Define a tight ICP of 2,000–5,000 target accounts
- Align on 1 ACV band (e.g. 30-100k) -> GTM Motion
- Build messaging for Decision Makers & Champions

2/ (Re)Build the revenue engine before pushing the gas
If you cannot answer these 5 minutes, you can't scale:
- Which 20% of channels drive 80% of ARR?
- What pipeline coverage do I need for 10M?
- Where does churn and expansion happen?

What I would do:
- Replace "CRM Theater" with a single source of truth
- Map the full lifecycle: Awareness → SQL → Closed → Expansion
- Track NRR (Net Revenue Retention) as aggressively as New ARR
   (100% NRR at 5M ARR means you only need to add 5M for 10M!)

3/ Scale 3-5x pipeline without 3-5x headcount
Scaling from 2.5 to 10M with 50k ACV means:
- You need ~150–180 active customers.
- That requires 3–5x more qualified pipeline.
- Without adding 250-400k in annual costs.

Here's what I would do instead:
- Define your TAM (Total Addressable Market
- Invest into a solid LinkedIn GTM Engine via content
- Run signal-based outbound, not generic AI spam
(Creating text is free. Losing Trust is expensive. 

Ignore all the "Outbound is dead. Everything is dead."
Outbound still works beautifully, IF 
- It is tied to real, relevant triggers
- It is synced, continuously with CRM
- It is stacked upon high awareness & authority

Not when you send 2,000 "Quick Question" emails.
But when you turn CxOs into KPIs: Key Persons of Influence
CxO-led sales doesn’t scale. But CxO-led trust does.

Here's what I would do:
- Position 1–2 executives as category voices
- Publish 2–3 sharp, buyer-relevant posts per week
- Align outbound messaging around this Point of View
- When a prospect receives an email or LinkedIn DM then
- ...and already knows you from LinkedIn, velocity + win rate works

Your goal is to 
A/ Build the engine within 2-4 weeks
B/ Validate the engine within 2-4 months
C/ Scale the engine within 2-4 quarters

Once you know: "If I put X in, roughly Y comes out."
Then you press "the Fast & Furious NOS button".
Before that, please do NOT press the button.
Because scaling chaos is a death spiral.

Some CROs try to "brute-force" growth from 7- to 8-figures.
If you were a CRO, what would you prioritize first and why:
A) Pipeline, B) Process or C) People?

As a Founder CEO, I get pitched 10+ sales tools a week.
95% are noise. Only about 5 I use +/- daily, like Surfe.

Here is why it "made my 95/5" cut: 0 context switch.

Context switching kills consistent concentration.

Every time you need to jump LinkedIn x CRM x Gmail:
- You lose momentum
- You delay follow-ups
- You forget tasks
- It sucks energy

Surfe fixes 3 common issues here:

1/ Fill the CRM from LinkedIn without leaving LinkedIn
- Create a Contact, Company and/or Deal in seconds
- Assign a task to myself or a colleague quickly
- See context such as existing deals instantly

2/ Instant contact creation + enrichment
- Add a LinkedIn profile to HubSpot in one click
- Find the right email directly within seconds
- Write an email after sending a connect/DM

3/ Better CRM data = Better Deal Flow
- Deals in 2026 fail because the rep only knows 1-2 contacts
- I now add +3-5 Budget Holders + Influencers to my Champion
- In this way, I map the full buying center to my deal at the start

👉 Connect to David Chevalier if this makes sense for you as well?

(And yes, you get my email address + even mobile phone no.
Send me that Loom video if you can truly solve a problem for me...)

I’ll take 1 view from a committed DACH B2B Software CRO triggered to have a deep conversation over 100,000 views from "influencers" any day.

Every. Single. Time.

Look, I am perfectly happy on a personal level without LinkedIn.

I posted 0,0 times during my 10 weeks paternity leave.

The whole point of this platform is (or was?) 
to help fellow professionals elevate their game
learning from trusted advisors about their expertise.

Not to amass followers.
Not to bath in impression screenshots.
Not even "Comment Below" engagements.

It has always been about scaling B2B Buyer Trust.

Here is an uncomfortable truth:
100k view posts often have LESS impact than 1k views.
Because "the nerdy, but useful stuff" is less "click-baity".

So I will remain adamant of rarely posting that stuff:
- "Everything is Dead, AI solves everything"
- "Unrelated Selfie meets shallow GTM stuff"
- "VCs are evil and the world is a tough place"

But I will keep posting about what revenue leaders care about:
- How to scale B2B Buyer Trust
- How to solve the right problems in the right sequence
- How to avoid 6-figure pipeline, process & people mistakes
- How to leverage tech to buy back your time to be a human

If this resonates, I would shift your strategy:

1. Write for the 5 "Economic Buyers" who can actually say yes
- Use their CxO/VP language, not "creator-influencer-speak"
- Address board-level pressure, not surface tactics
- Talk in revenue, costs, profit, risk & proof

2. Signal depth, not popularity
- Share a sharp Point of View, not copied frameworks
- Show trade-offs and second-order effects
- Be so specific that consumers tune out

3. Measure the right leading indicators
- Profile views from ICP titles, not impressions
- Inbound from decision-makers, not "influencers"
- Conversation & pipeline quality, not comment count

The LinkedIn algorithm rewards dopamine attention.

Revenue rewards deep authority & trust.

Scale authority & trust?

----
Thanks for Diego Sosa for sharing the table and Shield for creating it.

taplio

The Battle

Daniel Kunz 🍨

Manuel Hartmann

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Manuel Hartmann

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