evenito AG

Senior Product Manager

business-monitor.ch

Revamping business-monitor.ch's entire website (positioning, messaging, copy, design) to improve clarity and increase conversions of free visitors into paying customers.

Interim Product Marketer

HuggyStudio

Supporting the team in product discovery, product management and go-to-market strategy.

Interim Product Manager (EIR)

Sparkademy

📍 The Start
In May 2020 I joined Sparkademy as the team's first product person, and first full-time employee. The team consisted of our founder, a part-time back end engineer and a couple of interns. 

🔥 The Problem
Our bootstrapped startup had signed its first enterprise client, and our product was still mostly manual processes behind the scenes, strapped to a simple landing page UI. We were sending users to other course websites instead of providing our own courses (!). We had to quickly (a) professionalise our offer, (b) deliver a better experience to our users and (c) make our offer more scalable in terms of internal processes. Keeping our first enterprise client depended on it.

🏅 Achievements
As a product manager my impact can best be measured by the impact our team of amazing engineers and designers had on our users, clients, and our business. 

👥 Team achievements
(1) We grew user NPS from -15 (2020) to a 60-80 range (2022). Contributions came from our amazing content creation team, and our product team who delivered new UX and amazing features. 
(2) Contributed to high client satisfaction and retention by addressing user issues within days.

👤 Individual achievements
(1) Focus: Helped shape the company vision and mission, and defined product vision and strategy in collaboration with our entire team. Instituted a goal-driven company culture by implementing OKR.
(2) Culture: Transformed the product culture from doing one-off discovery sprints to continuous discovery leading to at least 1 user interview / week. 
(3) Team: Team happiness and productivity was high throughout my tenure, according to quarterly 'team health checks'.

📝 Other Roles (official & in-official)
(1) Data Protection Officer: Responsible for setting up state of the art GDPR processes and tools
(2) Operations: Leading OKR initiative, planned and executed quarterly and yearly OKR sessions

Product Manager

Company Factory

User discovery and go-to-market projects for enterprise clients.

Business Analyst

Wayste

Zero-waste eCommerce delivering groceries in reusable containers. Achieved first revenues within 3 months.

Co-Founder

Helvetia Versicherungen Schweiz

📍 The Start
I joined the team as the third Manager Innovation, after completing my Masters in Business Innovation at the University of St. Gallen (HSG).

🔥 The Problem
The Incubation department was the first of its kind in the company, and needed to show success quickly. I joined the first projects mitipi.com and Flink (Digital Insurance) to solve that challenge with our teams.

🏅 Achievements
(1) Helped raise 7-figures after just 6 months for one venture by validating market size, user needs, and building a pitch together with the team lead.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Joint responsibility for the implementation of the functional strategy Innovation 
(2) Collaboration in / management of (digital) innovation projects and business model innovations from idea to market launch
(3) Concrete application of innovation methods (e.g. Business Model Navigator, Design Thinking, Lean Start-Up, Growth Hacking) in various innovation projects
(4) Support for projects promoting a culture of innovation in Helvetia
(5) Conducting research around market changes and trends
(6) Collaboration with start-ups promoting Helvetia's digital transformation and the implementation of novel business models
(7) Collaboration in digital innovation projects in fleet management

Manager Innovation

Flink

📍 The Start
Flink was a corporate startup at Helvetia Insurances. I joined the project lead 6 months in as the head or product, leading 3 engineers and a UX designer in Serbia.

🔥 The Problem
The team had gotten an agency to build their MVP. This collaboration was costing us too much, so we decided to rebuild the team and our product with the learnings we had gathered so far. We were expected to show traction within 6 months, or the project could be killed. 

🏅 Achievements
(1) Complete user experience redesign for the website and web application, leading to positive customer feedback and growth through increased referrals among customers.
(2) Helped sell the first ever monthly insurance subscription online by co-designing the entire Flink (Digital Insurance) UX and managing product development with a remote team in Serbia.
(3) Received overwhelmingly positive user reviews on social media for an insurance experience that (at the time) was a first of its kind.

📝 My roles and duties
(1) Chief Product Officer (CPO) for the corporate startup
(2) Support of the start-up CEO in the strategic and operational management duties
(3) Hiring of new team members
(4) Product design and user research
(5) Customer development

Junior Product Manager

Product Manager and NoCode Builder

I share my journey as a product manager, hoping to help you and your team build better products. After you click "Follow" you might see the following pop up in your feed:

// Recommendations of my favorite product podcast episode from last week
// Learnings from my work at a profitable, 30+ person, enterprise b2b company
// Opinions on products I see in the market, what I like, and what I would do differently
// Dad jokes you are free to re-use during our next dinner with the fam
// Behind the scenes content from building my own SaaS product on the side

Have you clicked on "Follow" yet? Make sure to tick the bell 🔔 to be notified about new posts. 

I hope to see you in the comments 😉

Daniel Kunz 🍨

Producteer GmbH

Build products that drive business goals by focusing on the customer with a strong product thinking approach: Outcome oriented, hypothesis driven, data informed.

A selection of companies I've worked with or whose PMs I've coached or trained:
Lokalise, Europace, encoway, Swiss Casinos, SocialHub, ecoinvent, NZZ, Liiva, Thermoplan, Switzerland Global Enterprise, SilverTours, Loql by REWE Digital, and more.

❓As a product leader, you want to increase your team's effectiveness in building better products?
👉 Hire me as your product management team's trainer or product coach, or as a sparring partner for individual product managers in your team to help them shape and ship impactful products.

❓As a product manager, you want support to grow in your role and are looking for a sparring partner or personal trainer?
👉 Get 1:1 coaching/ mentoring to navigate your role with confidence and grow as a PM.

I walk the talk and apply what I preach in my own work as maker and solopreneur.
I learn along the way and share my learnings and practical tips & tricks.
And I always deliver on my commitments.

See the "About" section for more info on my services.
Or navigate to my website: busra.co

A selection of conferences I spoke at:
→ Product Management Festival
    ↳ 2023: Product-led or not product-led: 3 real-world case studies for an interactive discussion
    ↳ 2022: How to fool yourself to product success with data
→ Digitale Leute Summit 2023
    ↳ Connecting business goals and user outcomes with Impact Mapping.
→ Craft by CraftHub 2024
    ↳ When Skynet takes over, will you be its servant?
→ ACE 2024
    ↳ Connecting business goals and user outcomes with Impact Mapping on Steroids

Upcoming conferences:
→ Product at Heart 2025
→ Product Owner Days 2025
→ Craft by CraftHub 2025

Founder // Product Management Coach, Trainer, Educator

Organic Ceremonial Matcha of the highest produceable grade (grade A) from Kagoshima, Japan...

... for matcha lovers, offices, and coffee shops that value high quality and best taste, and are seeking and spreading joy through pure delight.

🐮 You feel like a cow when you drink matcha? Because it tastes like hay?

🍵 Not HARU Matcha.
We promise, we don't make you feel like a cow.
HARU Matcha is made from the leaves of the very first harvest and therefore has a light, sweet, yet powerful flavour.

We import the matcha powder directly from the farm and are registered at the Kantonales Labor Zurich.
At the moment, we only sell in Switzerland and Liechtenstein but we're soon opening up to the European Union.

Founder of harumatcha.ch

Product Consultant

Head of Products & Services ad interim at CLEANCELL AG (now Phenogy)

Usersnap

Advisor

Vistaly

Europace AG

Product Coach & Advisor

FHGR Digital Business Management

Lecturing Product Management in the faculty of "Digital Business Management" at the university FH Graubünden in Chur, Switzerland.

I teach Product Strategy & Roadmapping for absolute beginners, and explain the role of Product Management and Product Managers in the industry and a company. At the end, we look at the job market and industry benchmark around product management jobs, salaries and skills.

Practices included:
* Customer interviews
* Market research
* Competitor analysis
* 4 risks of a product
* Synthesis to a strategy
* Roadmapping

Lecturer Product Management

SIX Digital Exchange

Product Coach

Doodle

Lead Product Manager for Doodle's 1:1 scheduling, Bookable Calendar, business entry points and any other new solutions to bring Doodle closer to its users. We find the right problems and solutions with lean experiments and an iterative approach. 

• Launched Bookable Calendars, 1:1 scheduling and Doodle Chrome Extension in a lean approach 
• Killed the Chrome Extension
• Data informed and lean product management to build MVPs, set up roadmaps, launch & improve new solutions, and make kill/change/continue decisions for all new solutions
• Drove user engagement and conversion for new solutions
• Drove user research for new solutions and advocated user research in the company
• Integrated a new ordering and billing solution with Chargebee and a checkout re-design, which dropped yoy churn rate by 23%
• Line manager of a junior product manager
• Led a 14 people cross functional team of engineers, designers and QA

Lead Product Manager New Business Solutions

siroop

• PO of a cross-functional team and PM for re-platforming, re-design and new payment flows with Byjuno and Datatrans 
• Pioneered with introducing agile product development processes in the company with CI/CD, Scrum and Kanban elements, and a Lean way of feature development
• Improved the checkout funnel with A/B testing

Senior Produktmanager

The unbelievable Machine Company GmbH

• Project coordination with our client in offline retail to implement changes and improvements for their online shop
• Improved software and product development processes to increase quality and output as the Scrum Master of the internal development team

Project Manager Software Development

home24 SE

• Product Manager of the home24 "Magazin"
• Introduced a product rating feedback loop and with that a process to continuously optimise the home24 service offering

Onsite Product & Project Manager

Product Owner of the home24 online shop
• Leading the development of onsite improvements on all international home24 online shops, including bigger projects like the development of the return portal, the redesign and the launch of our multilingual shops in Switzerland and Belgium
• Shaped the agile development process by introducing and improving Scrum and Kanban elements

IT Produktmanager

Helping product people make decisions based on data, evidence, insights | Product Discovery & Validation Coach for product manageres and teams | Speaker | Maker

Product teams don’t struggle with tracking metrics.
They struggle with turning them into decisions that matter.

If you’re leading a product team, you probably know this feeling:

→ Too many metrics to look at, not enough clarity.
→ Or they’re building without knowing what success actually looks like and how to measure it.
→ Or worse: A one-size-fits all approach on metrics for goals, experiments and success, failing to make or track any impact.

That’s exactly what I talk about in my workshops.

I work with product teams, heads of product, and senior product leaders who want more than just frameworks. They want to actually think differently.

Through hands-on, practical workshops, I help your team:

✅ Define product success in a way that’s real and precise, not vague.
✅ Connect product metrics to business outcomes in a way that makes sense.
✅ Avoid common mistakes that keep teams stuck in analysis paralysis.
✅ Move from “more data” to clearer, faster decisions.
✅ Connect daily work with actual product and business outcomes.

Metrics don’t have to be frustrating or confusing. With the right approach, they become a powerful tool to align teams, make better decisions, and build better products.

Products that your clients WANT to buy!

If you’re planning a workshop or talk for your team or an event, and want something that’s insightful, practical, and actually makes a difference…

👋 Message me or book a free 30 minute call (see featured section) and let’s see if it’s a fit.

--
A selection of companies I have worked with for product coaching, workshops, consulting, or advisory:
Lokalise, Europace, encoway, maloon, ecoinvent, NZZ, Cleancell (now Phenogy), Thermoplan, Switzerland Global Enterprise, SilverTours, Loql/REWE Digital, Usersnap, Vistaly and more.

taplio

The Battle

Daniel Kunz 🍨

✨ Büşra Coşkuner

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