Helping Ivy League-educated, overachievers find meaning and clarity in their career | Speaker, Clarity Coach, Entrepreneur

Huw coaches founders and their leadership teams to create clarity, attain alignment, and unleash their potential. He has worked with CEOs of VC and PE backed software and technology companies on both growth trajectories and supported them through turnaround or transition.

Huw is a 3-time founder, investor, and speaker turned executive coach. His corporate career centered around his work at Goldman Sachs, Rackspace, and Bridgewater Associates, the world’s largest hedge fund with $160bn under management. While at Bridgewater Associates he was a Senior Management Associate responsible for Portfolio Analytics. In 2016 he acquired and later sold Jungle Disk, a cybersecurity company previously owned by Rackspace. He co-founded CyberFortress, a VC-backed insurtech startup in 2018 (where he also became a Talentism client!). He also co-founded Porthcawl Holdings, a value-driven technology holding company, investing in startups and businesses in the SaaS and bitcoin space.

Huw holds an MBA from Harvard Business School where he was a Ford Scholar and Baker Scholar, and holds undergraduate and masters degrees in mathematics from Oxford University,

Huw is a proud Welshman who lives with his wife and young son in San Antonio, Texas. He is a board member of the local Entrepreneurs Organization responsible for the Accelerator program, helping budding entrepreneurs scale their businesses to 7-figures. He is also Vice President of Programming for the Harvard Business School Club of San Antonio. His compulsions include identifying gifts in adversity, creating inspiring visions, radical self-discipline, and running 100 mile races in the mountains.

Huw Edwards

You don’t “have to” do anything you once desired to do.

I mean, how is it that you’re so exhausted from doing the things you actually love to do?

It’s because you've forgotten how much of this you once hoped for.

You don’t “have to” pick up the kids from school, lead that meeting, or make that trip. 

You “get to” pick up your kids from school. That’s a freaking joy.... to have kids. 

You get to guide a group of people at work.

You get to solve hard problems.

The reframe is your strength.

We have to stop seeing all these demands as burdens and start seeing them for what they truly are. 

A privilege.

3x Founder, Harvard MBA, ex-Bridgewater Associates, Goldman Sachs | Executive Coach | Helping ambitious founders/CEOs unleash their potential and purpose

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You’ve got to stay with discomfort long enough to see what it’s becoming.

Stay with that uncomfortable feeling instead of avoiding it. 

That’s when you’ll realize discomfort is not a threat.

It’s just stretching you into who you’re becoming.

It can get crazy.

But what do you think?

Growth doesn’t always feel good until it does.

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Read newsletter 

Read the newsletter here: http://newsletter.h3.xyz/

There’s something crazy about emotions. 

Reminds me of Thomas Edison. 

He was behind some of the most transformative inventions in modern history: light bulbs, phonographs, and motion pictures.

A massive explosion once destroyed his factory in New Jersey.

Years of prototypes, notes, and equipment all gone in flames.

He was 67 years old at the time. 

When his son ran to find him, Edison was calmly watching the fire.

He reportedly said, *"Go get your mother and all her friends. They'll never see a fire like this again."*

The next morning, he called his team together and said, *"We're rebuilding. Start tomorrow."*

Within three weeks, the factory was back up and running.

And within a year, Edison released some of his most profitable inventions.

He didn't get consumed by the pain of that moment.

He saw the loss, acknowledged it, and went straight back to work.

My point is that results can trigger an emotional rollercoaster.

We sometimes spend too long celebrating success and too long overthinking losses.

But it’s in our best interest to snap out of our emotions faster for a mentally healthier and more fulfilling life.

Life is a relentless mind game of you vs you

Reminds me of the 1997 NBA Finals.

Michael Jordan woke up sick with a high fever.

He felt weak and could barely stand.

Game 5 was that night, and the Chicago Bulls needed him.

Every logical part of him could have stayed in bed.

He could have sat that game out, and no one would’ve blamed him.

It would’ve totally made sense.

But that night, he suited up anyway.

He played 44 minutes, scored 38 points, and led the Bulls to a crucial win.

I don’t see it as just Utah they were playing against, it was more Jordan against Jordan.

The version that wanted the body to rest vs the self that wanted to lace his shoe and get out the door.

And that night, the better self won.

This mind game doesn’t back down.

But it’s always your choice to choose what part of you is leading.

As James Clear says, *“Every action you take is a vote for the type of person you wish to become.”*

For decades, runners believed a mile under four minutes was impossible. Not human, even.

Coaches said the body would break down.

Then on May 6, 1954, Roger Bannister ran 3:59.4 on the Iffley Road track in Oxford, with two pacers setting the rhythm.

Once one human proved it was possible, less than six weeks later, John Landy ran 3:58.

And within a year, other runners started doing it too.

Same bodies, same track, same distance.

But a different internal reality.

Because someone chose to overcome the limiting belief.

It just shows that the biggest limits aren't always in our talent.

They're in the stories we've accepted as true for so long.

So we tend to make choices from a restricted version of ourselves, rather than our actual capacity.

Still getting things done, still stacking wins, yet feeling a sense of underperformance.

You can only reach your highest potential when you see yourself beyond past stories, fears, trauma, not-so-pleasant childhood memories, mistakes, hurt, disappointment, and pain, no matter how much sense they make. 

Yes, you still feel the fear and anxiety, but the thrill of becoming more than you already are gets stronger than the fear.

You just know you'll even be more restless if you choose to stay in your comfort zone.

So you’ll choose to trust yourself a little more. 

Again and again.

You have to first explore your interests before you scale it. 

You'll wander, test new styles, try different methods and approaches, and experiment with ideas.

You'll fail, win, fall, and rise over and over again.

There'll be many proud moments and many sad moments. 

People will think you're delusional.

Then, when you find what clicks, you double down on it, build a structure around it, and scale it.

So don’t let the fear of being seen as uncertain, inconsistent, or distracted hold you back from achieving your highest potential.

First explore, then commit, and exploit.

How well do you know yourself?

Scratch that.

How well do you trust yourself?

Are you easily worn down just by the idea of being taken unaware?

That's a harsh discredit to your training, experience, gifts, and how far you've come.

In today's issue, I explored the thrill and practices to find peace in the face of uncertainty.

Read the newsletter here👇

There’s a kind of confidence that comes from being calm in the face of uncertainty. Anyone can feel calm when life behaves. But not everyone has maste

Open article: The thrill of being steady in uncertainty by Huw Edwards • 2 min read

The thrill of being steady in uncertainty

I had trained for it.

And still, I was scared.

I was thinking about this the other day, as I geared up for Leadville again last August.

For context, Leadville is one of those races where everything, and I mean everything, hurts.

A 100-mile race. After 25 miles, you're still a quarter of the way through, and the real pain hasn't even begun.

And honestly, as I prepared, the nerves hit me.

I remember at about 3 a.m. on the day of my 2024 race, I was standing in the dark and cold, feeling unsure all of a sudden.

I thought, "Do I really want to do this? Could I just... not start?"

It was tempting to avoid it, but I pushed through and completed the race in good time.

And last year, that rush of uneasiness came back, but I did not back down.

I reminded myself that I’ve earned it, and I trained for it.

The race didn't quite go as planned, but I walked away with lessons to prepare me for this year.

No regrets.

I realized feeling nervous isn't a sign of weakness.

It's part of the process of doing something big, bold, scary, yet so thrilling and exciting.

And when the nerves show up again as I prepare for this year, I won't fight them.

That's what I want. I need it to hurt earlier.

That's the whole goal in a way.

Because I care.

Not just about the win.

I care about the struggles, the curveballs, and the lessons that come with the experience.

It’s okay to feel nervous.

Your success is yours.

But the work that made that success is not about you.

It's about the impact, the people, the why, and the meaning around it.

The moment it starts being a lot more about you, it gets tricky.

Only a matter of time before you start to feel a sense of inner dissatisfaction.

Like you're stuck even with all the success you've achieved.

Because you've lost touch with the big picture beyond you.

I know this feeling because I've lived it.

In today's issue, I shared some of the things I did to get out of my head, reconnect with my purpose, and find fulfillment again.

Feeling stuck or struggling with a cycle of underperformance?

You definitely want to read this 👇

You ever notice how you can be busy all day, get a lot done, and still feel… off? Not tired or burnt out. Just strangely numb. Most people assume that

The bright side of feeling stuck…

It’s not really the failure that hurts.

It’s what the failure can do to our image.

To the pride of our competence.

It sounds crazy to try something new that might fail when you’ve spent years becoming the best at what you do.

I mean, who would want to ruin a great reputation?

Is it worth it?

Hell yeah.

If you truly want to become the best version of yourself, then dare to fail.

In today’s issue, I explored simple practices to help you bet on yourself without losing your mind.

Read the newsletter here 👇

Most high performers aren't afraid of failure. They're afraid of what failure would say about them. This newsletter will explore the thin line between

Dare to fail vs dare not to fail

Failure sucks.

There’s no sugarcoating it.

But it's also inevitable and necessary.

It’s really not the enemy we think it is.

It helps a great deal in shaping us into what we desire to become

Over the weekend, 1,238 readers learned how daring to fail decides how much potential one ever gets to maximize.

Miss the issue?

Find the link in the comments below ↓

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We all experience this mind game between our better and our lesser selves.

The self that wants you to:

- Stay in comfort because you’re already successful
- Stick to predictable routines so nothing feels risky
- Hold back because you don’t want to fail publicly
- Play it safe

Vs

The self that wants you to:

- Do things that stretch you
- Try new approaches even if they feel unfamiliar
- Show up even when the outcome isn’t guaranteed
- Find out what you’re capable of

But every time you feel pulled between the two voices, one is trying to lead you. 

Lean into the one that holds your priorities, non-negotiables, and big, vivid vision accountable.

Some opportunities are distractions.

They look great and may be relevant to your image.

Until they're not.

They distract you from the main things.

Excellence needs you to fight for your focus.

So you have to be really good at knowing what you need and what you don't.
.
I share a framework to help elite performers protect their energy from shiny distractions.

You can read it here 👇

There’s something about being good at a lot of things. You can handle more, so you keep taking on more. And before you know it, your attention is ever

Open article: Keep the main things…the main things by Huw Edwards • 2 min read

If everything is important, nothing is.

Performing at a high level will need you to look away from a lot of things.

As good as they appear, they can dilute your attention from things that matter.

And fill you with unnecessary mental clutter

Until you’re spread thin and the feeling of underperformance creeps in. 

Over the weekend, I shared ways elite performers manage their attention to sustain ultra-performance 

Miss the issue?

Find it in the comments below ↓

3 resources to help you walk through hard things with ease: 

1. TED Talk: How to Make Stress Your Friend by Kelly McGonigal

https://lnkd.in/d6U8V7UJ

2. TED Talk: How to Stay Calm When You Know You'll Be Stressed by Daniel Levitin

https://lnkd.in/dNRH25RJ

3. Podcast: “Unlocking Us — Brené Brown with Emily and Amelia Nagoski (Burnout & How to Complete the Stress Cycle)

https://lnkd.in/dmPD3JKj

ted.com

Kelly McGonigal: How to make stress your friend

Love yourself.

A lot.

But love the impact you get to create more.

If you want to keep performing at a high level, you need a cause bigger than you to stay focused.

Else, you’ll be easily distracted by the validations, status, and relevance.

And that will mess with your performance and motivation in the long run. 

Over the weekend, elite performers learned to reconnect with the love of their craft for a happier life. 

Miss the issue?

Find it in the comments below ↓

You can be well aware of a messed up situation.

And still not be rattled by it.

You're still aware of the risks, but you're mentally stable enough to not be knocked off by it.

More present in what you can do NOW.

From a place of stable emotions, of course.

But that’s only if your peace is not entirely tied to things going your way.

Otherwise uncertainties will hit harder than they should.

Over the weekend, 1,240 readers learned practices to be steady in the face of curveballs.

Miss the issue?

Find the link in the comments ↓

Ed Howie

JoyBeast on mission to do all I can with all I have and help others do same. Founder & CEO, BTYcreative; Inspiring 1M JOYS; “ED HOWIE” YouTube; Chief Brand Officer, JackBe Grocer; Founding Partner, gusto!; Cycling Coach

JoyBeast. Brand Builder. Market Mover. Customer Magnet. Keynote Speaker. Author.
I wake up every day on a mission: to do all I can with all I have to help others do the same.

I’ve inspired 1 million JOYS—now, I’m on the path to ignite 10 million more.

When businesses serve others well, they don’t just grow—they thrive. They scale. They create Lifelong Customers who fuel profitability for decades, not just single transactions.

That’s the foundation of my upcoming book:
Lifelong Customers: The Secret to Scaling Profitably
This isn’t theory—it’s a proven framework already impacting brands worldwide, from United Airlines to sole proprietors. These strategies work at any scale.

Serve Others Well: Win Lifelong Customers
At Serve Others Well, we know long-term profit isn’t about getting customers—it’s about keeping them.

With our Wonder of WOOO framework—Well Orchestrated, Well Operationalized, and Well Optimized—we help brands:
✅ Retain & Delight Customers—keeping them is more profitable than chasing new ones.
✅ Attract the Right Customers—because loyalty starts with the right fit.
✅ Turn Customers into Advocates—raving fans drive exponential growth.

From enterprise brands to entrepreneurs, this approach scales with you.

BTYcreative: We Bring Brand Brilliance
A great brand isn’t just a logo—it’s a story that compels, converts, and creates market leaders.
That’s exactly what my team at BTYcreative does every day.

Through our Market Leader Blueprint, we help brands:
✅ Clarify & Fortify their positioning—because fuzzy brands don’t win.
✅ Create a Bold Brand Strategy—because a great story needs a plan.
✅ Execute with Precision—because success is about action, not just vision.
If your brand needs a breakthrough to reignite momentum, we’re ready to help.

Keynote Speaking: Let’s Get in the Same Room
I don’t just teach these principles—I bring them to life on stage. My keynotes shift mindsets and create action. Corporate summit…industry event- I show teams how to turn customers into Lifelong Customers—that’s the key to scalable, profitable growth.

Want a taste of what works?
➡️ The Wonder of WOOO Podcast—Insights on creating raving, lifelong customers. Find it on Apple Podcasts, Spotify, YouTube, and thewonderofwooopodcast.com.
➡️ HOWIE GROW A BRAND YouTube Podcast—Fuel your brand’s success with insights that move the needle.

Let’s Build Something Bold Together
If you’re serious about scaling your brand, retaining customers, and unlocking joyful, profitable growth, we got ya.
And if you want to be part of creating 10 million JOYS, you’re in the right place.

Chief Brand Officer

Serve as lead brand strategist and brand-builder to bring help bring the Founders vision for JackBe into reality.  Inspire and rally our internal brand team and our brand partners as a bold champion and innovator for the brand, focusing on aligning our unique business model with compelling and clever story-telling to drive community awareness, customer engagement and trial, and foster and magnify genuine and authentic brand adoration. Honored to be a part of and to serve with the JackBe brand team, helping build our internal and external marketing systems and processes.  JackBe is radishly different and every day more and more customers are giving us a try…and then returning over and over again. Not a role I was seeking, but honored to be asked during this launch phase. Grocery Pick-up on Demand.  It is a genuine blessing for me to get to blend my many years at Chick-fil-A, H-E-B Grocery, and BTYcreative along with the brilliance and genuine caring of the JackBe team to be the fastest groceries in town…one market at a time. (We’ve been described as “Chick-fil-A but for groceries”) Yes. It’s a clever business model. It’s also grounded in the vision that if we can give our customers time back from navigating huge grocery stores or waiting around for delivery orders, then we are giving them time to invest in more meaningful relationships with those they love and serve.  Yes. Radishly different for sure.  Jack Be Nimble. Jack Be Quick…hand-picked.

🚨 IT’S TIME.

Today I’m officially proclaiming Lifelong Customers®️ as my flagship enterprise.

A culmination.

A simplification.

A calling made concrete.

For years, businesses have been trained to believe growth means chasing strangers.

More ads.

More leads.

More noise.

But the truth is this:

Your most profitable customer is the customer you already have.™

And we’ve cracked the code on how to multiply sales and profit without spending thousands more on new customer acquisition.

Welcome to The Retention Economy™.

Stop chasing strangers.™

Start winning Lifelong Customers®️.

🔥 Join the movement 🚀 :


www.edhowie.com (http://www.edhowie.com/)

Ed  Howie  🚀

JoyBeast | Customer Retention Strategist-We help leaders multiply sales and profits without spending another $ on customer acquisition | Branding Brilliance 💡Speaker 🗣️Author 📖 Podcast Host🎙️Indoor Cycle Coach 🚴‍♀️

Clarity + Alignment = Sales Velocity.

Most businesses overcomplicate this.

They call it "branding."
They call it "storytelling."
They call it "customer experience."

Strip all that away.

You need two things:

1. Clarity: Know exactly what your customer wants
2. Alignment: Commit to delivering it over and over

That's it.

Without both?
You're leaving everything to chance.

Here's what amazes me:

So many businesses succeed WITHOUT clarity or alignment.

They're doing well.
Growing revenue.
Building teams.

All while operating in the dark.

Imagine what happens when they turn on the lights.

You're already successful.
Now add clarity.
Now add alignment.

Your business doesn't just grow.
It accelerates.

Sales velocity increases.
Profit margins improve.
Impact multiplies.

Because everyone knows:
→ What we're solving for
→ How we're delivering it
→ Why it matters

Stop leaving success to chance.

Engineer it with clarity and alignment.

Where are you fuzzy on what customers actually want?

---

Want to help your team achieve true clarity and alignment? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Ready to accelerate your already successful business? Book Ed to speak at your next leadership event. His keynote shows teams how to move from accidental success to intentional velocity.

Clarity unlocks. Alignment accelerates.

There are only three reasons you lose customers, and all of them are preventable.

Every lost customer falls into one of these categories:

You were poorly orchestrated.
You were poorly operationalized.
Or you were poorly optimized.

Let me break that down:

Reason 1: Poorly Orchestrated

You didn't know what the customer wanted.
Or they told you, but you didn't listen.

The failure: Wrong solution.

Reason 2: Poorly Operationalized

You knew what they wanted.
But you couldn't figure out how to deliver it.

The failure: Right idea, wrong execution.

Reason 3: Poorly Optimized

You know what they want.
You know how to deliver it.
But you don't do it consistently.

The failure: Inconsistent experience.

That third one kills most businesses.

Because inconsistency destroys something critical:

Trust.

When customers don't know what to expect, they stop believing in you.

Monday: Great experience
Wednesday: Terrible experience
Friday: Who knows?

That uncertainty is poison.

Your customers need to know:
→ You understand them (orchestrated)
→ You can deliver (operationalized)
→ You'll do it every time (optimized)

Lose any of these three?
You lose the customer.

Which one are you missing?

---

💡 Losing customers and can't figure out why? Bring this keynote to your team and We'll diagnose together which of the three O's is broken and show you how to fix it.

Fix all three. Keep every customer.

When's the last time you appreciated a customer without asking for anything?

You can't remember.

Because every touchpoint is transactional:
→ Newsletter with a pitch
→ Follow-up with an upsell
→ Check-in about renewal

You never just say: "Thank you for choosing us."

No agenda.
No ask.
No pitch.

Meanwhile, you spend 5x more replacing lost customers than keeping the ones you have.

Here's your challenge:

Think of your favorite customer right now.

When's the last time you spoke to them?
When's the last time you showed appreciation?

In the next 72 hours, reach out.

Tell them you appreciate them.

Don't:
• Share product updates
• Respond to their request
• Ask for anything

Just appreciate them.

That's it.

Now imagine if your team did this once a week.

Every person.
Every department.
One customer appreciation.
Zero agenda.

You think your sales would increase?
You think retention would improve?
You think referrals would multiply?

This is what intentional retention looks like.

Not complicated systems.
Not loyalty programs.
Just genuine appreciation.

Who are you appreciating in the next 72 hours?

---

Want to help your team build intentional retention habits that drive real results? 

💡 Ready to transform how your organization thinks about customer loyalty? Book Ed to speak at your next event. The keynote gives teams practical strategies to win customers over and over, starting with appreciation.

Start today. Watch retention improve.

It's easy to win customers once. The real work is winning them over and over.

Every marketing department knows how to win customers.

They run campaigns.
Drive traffic.
Close deals.
Celebrate.

Then move on to the next one.

Here's what they forget:

The "and over" part.

WOOO® isn't just about winning others.
It's about winning others over AND OVER.

But that second part?
It gets ignored.

Because new customers are enchanting.

They're exciting.
They're measurable.
They're proof the machine works.

Meanwhile, your loyal customers sit there:
→ Waiting to be won again
→ Ready to spend more
→ One ignored moment away from leaving

They've been with you for days.
Weeks.
Months.
Years.

And you forgot about them.

Because you were too busy chasing the next new logo.

Here's the truth most businesses miss:

Winning once is marketing.
Winning repeatedly is mastery.

Anyone can attract.
Few can retain.

Your existing customers aren't guaranteed revenue.
They're opportunities you must win again.

Every single day.

But most businesses don't.

They win once and assume it's done.
It's not.

Customer loyalty isn't earned in a transaction.
It's earned in repetition.

In showing up.
In serving better.
In remembering they chose you.

And choosing them back.

Stop obsessing over the win.
Start obsessing over the "and over."

That's where real growth lives.

How often are you winning your existing customers over?

---

💡 Tired of the new customer chase? Bring this keynote to your team. We'll help you build systems that win customers over and over and over.

Win once? That's marketing. Win repeatedly? That's WOOO®.

Losing 2 customers can be worse than losing 10.

Here's why most leaders miss this.

Your dashboard shows 5% churn last month.

Looks manageable, right?

But those 2 customers who left were your biggest accounts.

They took 40% of your revenue with them.

The math nobody talks about:

You lost 10 customers:
→ 8 small accounts ($100/month each) = $800
→ 2 enterprise accounts ($5,000/month each) = $10,000

Customer churn: 5%
Revenue churn: 21.6%

One looks fine.

The other is a crisis.

This is the blind spot.

Customer churn counts bodies.

Revenue churn counts dollars.

Your P&L doesn't care about headcount.

It cares about money.

You can have low customer churn while your best accounts quietly walk out the door.

Track both numbers:

1. Customer churn
→ How many left

2. Revenue churn
→ How much money left

If revenue churn is higher, you're losing whales, not minnows.

💡 Ready to track what actually matters? Book Ed to speak.

P.S. Do you track revenue churn separately? Yes or no below.

Don't wait until something's broken to make it better.

ESPN didn't have a problem.

Monday Night Football was successful.
Ratings were good.
Nobody was complaining.

Then they launched ManningCast.

Peyton and Eli Manning watching football together.
Like two Hall of Fame friends on Zoom.
Breaking down plays in real-time.

It became a hit.

Here's the lesson most businesses miss:

Innovation doesn't require crisis.
You don't need to be failing to improve.

Most companies operate in two modes:

Mode 1: "If it ain't broke, don't fix it"
Mode 2: "Oh crap, it's broken. Now what?"

The winners think differently:

"It's working. How do we make it exceptional?"

ManningCast taught me three things:

1. Add value before you lose customers

Don't wait for disappointment.
Create delight proactively.

2. Your competitors can become collaborators

Peyton and Eli were rivals on the field.
Now they're partners in the booth.
Context changes everything.

3. Share the spotlight with the smartest people

Even when you're already winning.
That takes humility.
But it's good for the audience AND the business.

Your product works today.
What could make it remarkable tomorrow?

Where are you playing it safe instead of innovating?

---

Want to hear how winning brands innovate before they have to? 

💡 Ready to elevate your customer experience from good to exceptional? Book Ed to speak.. The keynote will help your team find opportunities to delight customers before competitors force you to.

Innovate from strength. Not from crisis.

Your team isn't failing at retention. They're drowning in distraction.

You want them to win customers over and over.

But they can't.

Not because they don't care.
Because they can't focus.

Here's what I've learned studying the best brands:

It takes effort to win customers once.
It takes intention to win them over and over.

And you can't be intentional when you're distracted.

Most teams are drowning:
→ 50 priorities
→ Endless meetings
→ Constant firefighting
→ No clarity on what matters most

They're overwhelmed.
So they default to survival mode.

Just get through the day.
Just handle what's urgent.
Just keep the plates spinning.

Meanwhile, retention dies.

Because retention requires:
• Remembering customer preferences
• Following through on promises
• Creating consistent experiences
• Being present in the moment

All impossible when you're distracted.

If YOU feel overwhelmed, your team feels it 10x worse.

The answer isn't working harder.
It's simplifying ruthlessly.

What's the ONE thing that matters most right now?

Strip everything else away.

Give your team focus.
Watch retention improve.

What's distracting your team from what actually matters?

---

Want to help your leadership team cut through distraction and focus on what drives retention? 

🎧 Tune in to The Wonder of WOOO podcast.

💡 Ready to simplify your approach to customer retention? Book Ed to speak at your next event. His keynote helps teams move from overwhelmed to intentional, showing exactly how to win customers over and over.

Cut distraction. Build intention.

JoyBeast | Helping Business Leaders Clarify and Crystalize Their Unique Brand Story In Order To Grow Their Business Exponentially by Serving Others Well™ | Branding Brilliance 💡 Speaker 🗣️ Author 📖 Podcast Host 🎙️

Churn doesn't have one cost. It has two.

And most leaders only count the first one.

Here's the math that changes everything:

When you lose a customer, you pay twice:

1. Lost lifetime value
→ That $3,900 relationship walking out the door

2. Replacement cost  
→ The $500 you'll spend to acquire someone new

Do the math on 20 lost customers:

→ $78,000 in lost CLV
→ $10,000 to replace them
→ $88,000 total damage

Not $100 in lost sales.

$88,000.

Most teams see customers leave and think "we'll just acquire more."

But you're not filling a bucket.

You're filling a leaking bucket while paying double to do it.

The flip side:

Save just 2 customers out of 20?

→ $7,800 revenue preserved
→ $1,000 CAC avoided  
→ $8,800 to your bottom line

No new marketing spend.

Just plug the leak.

💡 Ready to stop paying double for churn and turn retention into your profit engine? Book Ed to speak and learn the exact framework for calculating and reducing your true churn cost.

P.S. Have you ever calculated both costs? Drop yes or no below.

The true cost of churn = lost CLV + replacement CAC

You can't fix what you can't see.

Most businesses know churn is expensive.

But they don't know where customers are actually leaving.

Here's the truth:

Customers don't leave in one dramatic moment.

They leave through small failures you never noticed.

The Silent Breakdowns

Your customer experience breaks in predictable places:

→ Have you designed what customers should experience?
→ Can your team consistently deliver it?
→ Are you measuring and improving it?

If you answered "I don't know" to any of these, you have a visibility problem.

The 3 Phase Check

I call this the WOOO Framework.

It's how you diagnose where retention breaks:

1. Orchestrate
Did you design the experience, or is it happening by accident?

2. Operationalize
Is your team equipped to deliver it consistently?

3. Optimize
Do you know what works and what doesn't?

The Simple Test

Ask yourself these 3 questions:

Question 1: Are your wow moments defined, or left to chance?

Question 2: Do you have an early warning system for at-risk customers?

Question 3: Do you know why customers leave?

If you said "no" to any of these, that's where you start.

Why Most Retention Efforts Fail

Leaders jump to tactics without diagnosing the problem first.

They copy what worked for someone else.

They guess at solutions.

But you can't operationalize what you haven't designed.

And you can't optimize what you haven't built.

The Fix

Run a diagnostic before you prescribe solutions.

Find where the experience actually breaks.

Then fix that specific thing.

Not everything at once.

Just the highest impact breakdown first.

💡 Ready to stop guessing and diagnose exactly where your retention breaks? Book Ed to speak and learn the WOOO Framework that reveals your biggest gaps.

P.S. Quick gut check: Do you know why your last 5 customers left? If the answer is no, you need better visibility before better tactics.

You can’t fix what you can’t see | The WOOO Audit 

What did you just say to yourself?

Choose your words wisely. 

Alan Stein, Jr. 🔥🔥🔥‼️

I SIMPLIFY SUCCESS and help organizations achieve more! MORE impactful leadership. MORE team cohesion. MORE sales revenue. MORE loyal customers. Please visit AlanSteinJr.com

The most important conversation you’ll have today isn’t with your boss, your team, or your family.

It’s with yourself.

The words you say internally shape your confidence, your effort, and your belief in what’s possible. If your self-talk is harsh, critical, or unforgiving, it quietly erodes performance and well-being.

You would never speak to a friend the way many people speak to themselves.
So why allow it in your own head?

Being kind to yourself isn’t soft. It’s strategic.

High performers don’t tear themselves down to get better — they coach themselves forward. They use language that’s honest, supportive, and constructive.

Talk to yourself the way you’d talk to someone you care deeply about.
Encouraging. Accountable. Respectful.

Your inner voice sets the tone for everything else.

Your most profitable customer is not only the customer you already have… It’s the one that buys your pies even when they don’t need pies.

CEO | 🌎 Security Expert | Specializes in providing tailor-made risk mitigation solutions to (HNWI) high-net-worth individuals & Fortune 500 companies (among others). Specializes in the Middle East and Africa.

🔐 Loyalty in Security: A Two-Way Street 🔐

In security, loyalty isn’t just about protecting a client’s assets, it’s about standing with them in every circumstance, no matter how complex or inconvenient.

True loyalty shows in the details:
 ✅ Making the client’s safety and needs the highest priority, even when time is short and the stakes are high.
 ✅ Responding to time-sensitive requests with agility and precision.
 ✅ Managing budget constraints responsibly, finding solutions without compromising safety.
 ✅ Stepping into tasks beyond the job description when the client’s well-being demands it.

But loyalty is not a one-sided obligation. When clients recognize and reciprocate that loyalty, by trusting, rewarding, and acknowledging their security partner, the relationship evolves from a transactional service into a true partnership.

In critical moments, whether evacuations, crisis response, or long-term operations, that loyalty is the difference between being “a vendor” and being an indispensable asset.

❓ What’s the most powerful way loyalty has been shown in a professional relationship?

#Security #Trust #RiskManagement #Loyalty #ClientRelations
🎥 All rights and credits are reserved to respective owners

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Huw Edwards's LinkedIn Performance

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