Stuff I am currently focused on:

#1 Bring new financial advisory products to market at Arta Finance. 

#2 Help anyone host engaging and successful events via Eventship.

#3 Help others with AI via GPT Hacks. 

#4 Help my youngest develop his soccer skills, my second work on her basketball game and my oldest shine like his sax.

#5 Spend more time with my awesome wife doing fun things in San Diego and around the world.

Hussein Yahfoufi

I am a strategic B2C communications solopreneur with 20+ years of experience in integrated marketing and public relations. I have successfully managed public relations campaigns for top-tier consumer goods and services brands in a variety of industries including footwear and apparel, personal care, skincare and aesthetics, food & beverage, real estate and entertainment. Sample client work includes Sanuk, U.SK Under Skin, Linewize, Epicutis, Saffron & Sage, P&G's Tide brand, Heineken, Best Buy, General Mills, Robert Mondavi Imports, E&J Gallo and Johnson & Johnson. I first caught the PR bug during my tenure in the music industry, where I led campaigns for Bad Religion, The Offspring, Alanis Morissette, Tom Waits, Sublime and more. 

I have a deep understanding of the consumer media landscape, and I love helping brands define their narrative and tell more compelling stories through creative program ideas, pitch angles and strategic partnerships. I have a passion for helping purpose-driven brands and entrepreneurs become thought leaders in their chosen industries so they can grow their businesses! 

I am an experienced team leader and agency veteran, though I've transitioned from the big agency world into a PR consultant and solopreneur. I work with a select number of clients on a 1:1 basis and I also lend my services to other agencies that need account leadership and support. My areas of expertise include brand messaging, public relations, writing, thought leadership, strategic planning, brand sponsorships/partnerships and influencer marketing.

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Hussein Yahfoufi

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