Stuff I am currently focused on:

#1 Bring new financial advisory products to market at Arta Finance. 

#2 Help anyone host engaging and successful events via Eventship.

#3 Help others with AI via GPT Hacks. 

#4 Help my youngest develop his soccer skills, my second work on her basketball game and my oldest shine like his sax.

#5 Spend more time with my awesome wife doing fun things in San Diego and around the world.

Hussein Yahfoufi

peel ai

Co-Founder and CRO

Strata EQ

Strategic Advisor

Go Dark Cyber AI

Fractional CRO

Integrate

SVP, Growth Sales

Vice President, Global Accounts - West

Integrate is an advertising technology and services provider that offers a Centralized Media-Management Platform.  We empower media buyers to plan, launch, analyze and optimize their marketing strategy across a regulated ecosystem, unifying performance, digital and traditional media.  Our solutions increase operational efficiency, ad performance and brand security.

West Coast General Manager B2B

Green Dog Rescue Project

The Green Dog Rescue Project is a non-profit organization dedicated to helping dogs to thrive by socializing in a pack, as nature meant it to be.  We help to alleviate the stress experienced by dogs who come from a "traditional" shelter environment.  

Our mission is to revolutionize the animal welfare world by using a nature-based approach. We provide education in bridging the gap between the languages of dogs and humans.  We offer workshops, pre-surrender counseling, pre-adoption counseling including matchmaking, post-adoption support including in-home training, internships, volunteer programs, and rehabilitation for unbalanced and “at risk” dogs. Our “Pack” model provides a healthier social, physical, and psychological environment resulting in balanced dogs, making them more adoptable and better equipped to succeed in our human world.

Board of Directors

Ziff Davis B2B Focus

Focus’ mission is to make business expertise available to everyone.

When you visit Focus.com, you will find high quality research, 1:1 analyst support, and a thriving community of business and technology professionals. Whether it's data-driven product research, topical briefs, or real-time support, the information on Focus is sourced from real experts – professionals like you. Best of all, it’s free and available to anyone who wants help making better business decisions.

That’s why millions of people have relied on the expertise on Focus to make better business decisions.

Sales

Unbound Technologies

We are the Leader in Social Network Intelligence.

Unbound Technologies mines and illustrates the social network ecosystem delivering a comprehensive understanding of online influencers, brand preferences, lifestyle interests and communities. 


and a lot more...

Director of Sales

TechTarget

National Accounts

Key Accounts

Bitpipe, Inc.

General Markets Accounts

Handyman Online, inc

Account Manager

Co-founder GTM @ peel

I believe that every conversation holds untapped potential — especially the ones we never get to have. That’s why I’m focused on Peel.

Peel rethinks how sales teams connect with prospects and customers, transforming static surveys and delayed feedback loops into live, asynchronous conversations. By making traditional meetings more focused and productive, Peel enables thoughtful, buyer-driven discovery. It’s a new way to engage decision-makers, customers, and prospects — on their terms.

Throughout my career, I’ve focused on creating more effective ways to communicate and connect. From lead generation to tools that support the buying journey, I’ve learned that access and relevance are everything. Peel brings that approach to life.

We’re working with brands and industry leaders to create authentic, insightful conversations that inform growth strategies. Our partners and customers rely on Peel to surface clear, actionable insights — no fluff, just signals that lead to better decisions.

If you’re a growth-minded leader in marketing, sales, or product, you already know that engagement drives enablement. Peel provides that engagement without the friction of endless follow-ups or back-and-forth scheduling. If that sounds like something you need, I’d love to connect.

Ben Henson

I have spent my career in demand generation. I have built, scaled, defended, and eventually questioned every version of the lead model we use today.

Old days: MQLs worked when attention was available. Ready made SQLs worked when prospects were willing to fill out long forms and answered SDR’s outbounding.  Both assumed the buyer would tolerate friction in exchange for access.  That assumption is now wrong.

Today’s buyer is over-informed and under-served. They do not need another form, another wait state, or another introductory call to “get oriented.” When they show up, they want to learn now, on their terms, with relevance and context.

Most GTM stacks do the opposite.  Unintentionally We slow prospects down and  fragment their experience.  Then we act surprised when conversion rates fall and CAC rises.

Agent-Activated Leads (AALs) emerge from fixing that mismatch.
An AAL is created when an agent handles the early, repetitive work that humans are poorly leveraged to do:
-Structured discovery in the buyer’s own language
-Product exposure that actually shows how things work
-Early business context, not just intent signals

Which leads  to real time qualification.  Person level intent.  By the time a human seller enters, the buyer is not a “lead.” They are informed, oriented, and choosing to engage.

This changes the economics.  Sales does less volume, but materially higher-quality work.  AEs start mid-conversation, not at zero.  Win rates increase because the buyer has already done the hard thinking.  Sales cycles compress because discovery is not being re-litigated.

This is not about replacing sales with AI. That narrative misses the point entirely.
AALs are built to remove the parts of the process that never required human judgment in the first place, and giving senior sellers something better than MQLs to work.

*pictured me and a founding member of ZZTop.  JK it’s a buddy, but he could be!

For most of my career in demand generation, the lead model wasn’t just a tactic, it was the calculus  for how growth was measured, funded, and justified.  

MQLs didn’t merely route work.  They shaped incentives, reporting, headcount plans, and internal power dynamics.  That system is now the constraint because we largely lost the prospect as participant.  

The problem was/is MQLs by definition are uncertain, but we forced a definition on them and the word was 'progress'.  Marketing was rewarded for volume.  SDRs were rewarded for activity, not learning.  Sales inherited this ambiguity and became judge and jury if the lead was good.

Agent-Activated Leads (AALs) change the system because they collapse false work.  AALs are outcome based.   They are created only after an agent has already done what organizations used to spread across three roles:

- Asked real questions and captured answers in the buyer’s own language
- Shown how the product works in context, not slides
- Established whether there is a problem worth solving now

By the time an AAL reaches a human, uncertainty has been reduced.
Not eliminated. Reduced.  No silver bullets, but they do optimize the prospect journey which results in:

- Less internal handoff tax
- Fewer stalled deals disguised as pipeline
- Fewer late-stage surprises
- More honest forecasting

Pictured is me and my now 9 year old.  There's an evolution to all things, humans, leads, technology.  We're just growing up as a market.

I'm one of those people who absolutely LOVE talking about fitness/sleep tracking.  I'm currently on a 462 day streak (bragging) with my WHOOP, go deep on functional fitness everything.  Hopefully I'm not too annoying to my friends, but probably am. 

I've noticed on my WHOOP and now The New York Times a heavy focus on sleep consistency.  That is, the time you go to sleep and wake up daily (inc. weekends).  This one is such a head scratcher for me as a dad of young kids, founder at a startup and generally as a inconsistent go to sleeper.  

I/You can't do all the things so I'll pay attention to but probably not focus on this in the near term but something I'm paying attention to more and more. 

Article is accessible even though it's behind a paywall - check it out.

The phrase “we’re not curing cancer” has long been shorthand in tech for work that is clearly not life or death. I've probably said it myself a hundred times. Most of the work in my career fits that description. I assumed it always would.

The happy surprise for me at Peel has been how close our work gets to patient care.

Working nearer to healthcare changes your perspective quickly. You see how much patient outcome is driven by what happens after care, not during it. That post-care moment has become the wedge of both our work and my own sense of fulfillment.

Discharge and post-visit care are quiet handoffs. They are where responsibility moves from the system to the patient, often when people are overwhelmed, stressed, or exhausted.

The breakdown is well documented. Roughly 78% of patients leave emergency departments with an incomplete understanding of their discharge instructions. Scheduled aftercare is not much better. Medication adherence follows the same pattern. About 1/5 new prescriptions are never filled, and among those that are, up to half are not taken as prescribed.

Patients don't have a motivation problem. They largely have a comprehension problem.

Static documents, delivered at the wrong moment and written in clinical language, assume a level of clarity that rarely exists. Healthcare has optimized the clinical moment, but it has struggled with the handoff.

This is where Peel changes the equation.

Being able to speak to a document like a person, in any language, at any time, and get answers in plain terms or precise detail is a step change. It turns discharge instructions and outpatient protocols from something patients are expected to remember into something they can return to, question, and understand when it actually matters.

We're still not curing cancer. But giving patients and their loved ones comfort, clarity, and confidence once they are on their own is meaningful work.

Outpatient protocols are among the least followed parts of care, and also among the most fixable. This is our mission.

Expectation setting as a seller and a buyer is one of the most underutilized tools in creating rapport, trust and compression of sales cycles (which buyers want too - when they want to buy).

If you need a great book to get fired up for 2026 I highly recommend William (Bill) McRaven's epic Sea Stories.  It's a story of grit, brotherhood and an unending perseverance that lasts a lifetime.  

Start your year off right with these excellent stories that I guarantee will leave you demanding excellence of yourself.  A perfect first book for the year.

Peel AI demos are the natural progression of buyer enablement, in the same way formless content replaced gated forms a few years ago.

At the time, teams panicked.  We clutched our pearls scared if we removed the form, our buyers would disappear. Worried we would lose control.

What actually happened was the opposite.

Buyers didn’t leave. They arrived better informed. More capable of having a real conversation when it mattered.

Peel AI demos follow the same arc, improved.

Requiring a buyer to speak to someone early in the process, someone who often knows less than the material itself, and who must force a stepped qualification flow, is not buyer service. It serves internal needs only.  Full stop.

That model is breaking down.

Not because humans don’t matter, but because forcing human interaction before value is clear wastes time on both sides. Buyers want to explore, understand, and pressure-test on their own terms. AI demos allow exactly that.

When buyers finally engage, they are not colder. They are warmer. They are more precise. And the conversation moves forward instead of sideways.

https://lnkd.in/gWRQrkPT

Open video: Ron Swanson I Know More Than You GIF - Ron swanson I Know More Than You Nick offerman - Discover & Share GIFs on tenor.com

Ron Swanson I Know More Than You GIF - Ron swanson I Know More Than You Nick offerman - Discover & Share GIFs

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Hussein Yahfoufi

Ben Henson

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The Battle

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Ben Henson

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Henson's LinkedIn Performance

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