Arta Finance (formerly Arbo Works)

Joined Arta Finance via the acquisition of Money Minx to be part of the founding product team.

Founding Team | Product

Startup Beach

Hosting startup events in San Diego and enabling event hosts to use a matchmaking algorithm to make sure they attendees always come out with at least two new business connections.

Founder

Techstars

Mentor

GPT Hacks

GPT Hacks is my weekly newsletter, where I share tips, resources, and deep dives on how to leverage AI to grow and streamline your business. Over 9,400 startup founders and entrepreneurs get my AI tips, join them 👉 https://www.gpthacks.com/subscribe.

Money Minx

Founded Money Minx to help investors track all of their Investments, Alts, Crypto, and more in one place. Exited to Arta Finance

eCapital Corp.

eCapital is an industry leader in the freight factoring space. We service and help keep thousands of truckings companies stay on the road moving freight that makes our every day lives possible. 
As CIO and Head of Strategic Initiatives I am responsible for all things IT and Technology used by our employees, customers and partners.

CIO and Head of Strategic Initiatives

My team delivers the simplest factoring experience to the transportation industry, from owner operators to large fleets. We do this through the technology and products we build combined with customer-focused service.

Chief Experience Officer (CXO)

Responsible for the product and technology vision, roadmap and development of the company.

VP Product & Technology / CTO

appsplit

- Founded AppSplit: Positioned as one of the earliest crowdfunding platforms, timed to take advantage of the beginnings of the AppStore and Google Play.

- Innovative Mechanism: Created a network for developers to offer discounts, ownership, and rewards to investors interested in app ownership.

- Media Coverage: Featured in leading tech and fintech publications like TechCrunch and The Next Web.

- Successful Exit: Led the company to a successful acquisition by an investment group.

DiamPrice

- Launched DiamPrice: Developed the industry's first mobile app dedicated to the evaluation of loose diamonds, as well as gold, silver, and platinum jewelry.
- Target Audience: Primarily designed for industry professionals seeking accurate, real-time appraisals.
- Market Disruption: Introduced a first-of-its-kind tool that revolutionized the traditional appraisal process, offering a digital solution in a predominantly manual industry.
- Successful Exit: Sold the business to a private equity group.

OneRoof Energy, Inc.

LPL Financial

Managed team of project managers, established project management best practices and lead delivery of large projects.

Assistant Vice President Program Management

Developed test strategies and lead teams of QA engineers on projects.

Lead QA Engineer

Developed requirements and research for products.

Senior Product Analyst

Stuff I am currently focused on:

#1 Bring new financial advisory products to market at Arta Finance. 

#2 Build a startup ecosystem in San Diego via Startup Beach and mentoring for TechStars San Diego & Anywhere. 

#3 Help others with AI via GPT Hacks. 

#4 Help my youngest develop his soccer skills, my second work on her basketball game and my oldest shine like his sax.

#5 Spend more time with my awesome wife doing fun things in San Diego and around the world.

Hussein Yahfoufi

Stoked for two things... and a bonus!

First, my good friend Ryan Berman packed out Barnes & Noble, Inc. last night and sold out his new book Headamentals.

Second, this was the first book signing hosted on Eventship. Excited to see more authors, creators, and communities using the platform for events like this.

And on a personal note, my amazing wife Jessica Yahfoufi is getting close to releasing her new novel. Stay tuned for that launch party! 💃

Founder, Eventship • Helping event hosts grow everywhere • Host of San Diego’s Startup Mixer

We are going to be live!

Join me, Jonah Peake 🐺 and Neal Bloom🎩 for a live recorded discussion about scaling how we help the community connect with each other and making intros that move the needle. 

You might just make it as a guest on Neal’s Tacos and Tech podcast!

Open article: Scaling Connection: Turning Networking Into a Parallel Sport by eventship.com

Scaling Connection: Turning Networking Into a Parallel Sport

What do you get when you have 200 incredible founders, investors and people working hard to help us all grow at the same place and at the same time?

Great connections, business deals, investments, new jobs and a great ol' time. Especially when you also add in our authentic tacos made by hand on site courtesy of Isaac Pollock, CFP® and Robert Goodyear.

See you there!

Emily Kramer's ecosystem strategy in today's Lenny's Newsletter is brilliant, but I have a different take on one point which is worth unpacking.


You don't get tired of events the same way you do as flooded email inboxes if the events are done right. The problem isn’t too many events, it’s too many of the wrong ones.

With over one thousand events behind me, I can tell you what makes a great event and how events are actually a growth node in your ecosystem flywheel not something people get tired from.

1. Events have to be from trusted hosts (think innovation hubs, accelerators, community leaders, founders, etc).

2. The right people have to be at the event, the attendee list must be curated and focused on the right groups for that event.

3. Sponsors of the event must be true ecosystem partners, not just logos on a wall. e.g. Isaac Pollock, CFP® is the taco guy for my mixer, not just our banker. He is part of the community and cares about it.

4. The event must be designed for connection, not attendance. This is what Neal Bloom🎩, Jonah Peake 🐺 and I talked about in our LinkedIn Live last week. It's also the reason why Eventship invests heavily in our matchmaking AI.

When you get those right, events aren’t fatiguing or tiring. They’re energizing. They are the ecosystem.

When you attend the right event, meet the right person, and the right sponsor supports it, that event becomes a node that strengthens the whole network.

Hussein Yahfoufi’s North County Startup Mixer — every month keeps getting better and better. 😎

Thank you to this month’s sponsors!!!
Isaac Pollock, CFP® 
Kimberly Drozdoff 
Emily D. 
Tyler Hastings 

See you next month 😎

James Peng

Arta Finance

Arta gets you access to financial superpowers - such as the top private equity, private credit, and real estate funds in the world, AI-managed stock portfolios, and many other powerful tools.  Plan and enjoy your financial future like the ultra-wealthy do through what we call your digital family office.  Message me if you'd like to learn more or get started!
www.artafinance.com

Growth

Pray.com

Advisor

Pray.com is the world’s #1 app for Daily Prayer & Faith-based Audio Content, used by more than 10 million worldwide.

I led Pray's growth function, growing our new and engaged userbase through paid, organic, and product-driven efforts.

VP Growth

Grab

Grab is Southeast Asia’s largest mobile tech company that connects millions of consumers to millions of drivers, merchants, and businesses to power transport, food delivery, payments, and much more.

I lead Grab's Regional Performance Marketing team, overseeing ROI focused user acquisition for Transport, Food, Pay, and new business verticals.

Key areas of focus:
- Efficient new user acquisition across all digital channels
- Targeted cross-sell of business verticals
- Drive deeper user engagement and reactivation
- Measurement: attribution modeling, incrementality, LTV
- Automation of user segmentation, merchant/product feed, creative production, reporting

Head of Performance Marketing

j@mespeng.com

Working with rapidly growing businesses to define digital user acquisition strategy and improve performance across mobile and web platforms.  For inquiries, please contact me at j@mespeng.com

Areas of focus:
1) Industry acquisition expertise: Crypto, dating, deliveries, gaming, meditation
2) Cross-platform user acquisition strategy: channel selection, budgeting, returns optimization
3) User acquisition audits: targeting, tracking, channels
4) LTV projection and ROI methodology
5) Marketing analytics and attribution
6) Board Independent Director roles
7) Expert witness & litigation support

Selected engagements:

Radish Fiction: https://tcrn.ch/2C1DOCM

Simple Habit: http://tcrn.ch/2qYYwYG

Coffee Meets Bagel: https://goo.gl/qxe2rf

Roomi: https://tcrn.ch/2yxAIzp

Tally App: http://tcrn.ch/2sLcgKS

Growth Marketing Advisor

Coinbase

Coinbase is creating an open financial system for the world.  In my role, I led Coinbase's user acquisition efforts, overseeing the growth of the performance marketing, affiliates, and referral programs.

Mobile Growth Association

Mobile UA Fellowship is an non-profit, invitation only, user driven content group of 300+ mobile growth professionals that focuses on networking, discussing the latest trends in user acquisition, and ways to improve UA user lifetime value and ROI.

Members include Storm8, Zynga, Disney, EA, Crowdstar, Kiwi Up, Blue Shell, Playphone, WGT, Supercell, Pocket Gems, Digital Chocolate, Caesars Entertainment, et al.

Bylaws stipulate no vendors are members or can attend meetings unless they are the event sponsor.

Advisory Board Member

Match Group

Building a world class mobile user acquisition platform.  Heading social and mobile growth for Match, Tinder, and People Media (BlackPeopleMeet, OurTime, SingleParentMeet, etc.) apps.

The Match Group is home to the top dating brands around the world, including over 45 leading properties such as Match, Tinder, OkCupid, Hinge, PlentyOfFish, and People Media.

Key areas of focus:
- Cross-platform (desktop/mobile web/app) acquisition strategy on social (FB, Twitter, etc.)
- Mobile growth strategy across brands
- Attribution and reporting infrastructure across brands

Head of Mobile & Social Acquisition

Nonprofit Investor

I volunteer my time as a research analyst for Nonprofit Investor, which publishes detailed evaluations of charities with the goal of surfacing red flags and increasing transparency for potential donors.  With over $300B of donations each year in the United States, improving the decision making process for donations will help charities drive measurable and transparent impact to a vastly greater number of beneficiaries.

Check out some of my published reports:
- SELL rating of Locks of Love (https://goo.gl/UKBaec)
- BUY rating of National Military Family Association (https://goo.gl/9sRmif)
- NEUTRAL rating of NewSchools Venture Fund (https://goo.gl/9CDFsx)
- BUY rating of Bill Wilson Center (https://goo.gl/jV28sd)

All research reports are free to download here:
https://goo.gl/G8HESt

Volunteer Research Analyst

Storm8 Studios

I was initially hired by Storm8's CEO to manage user acquisition with no prior industry experience.  In the first year, I laid the technical and analytics infrastructure for the company's UA function and was promoted to Head of User Acquisition.

- Head global marketing and ad monetization for Storm8's portfolio of 45+ iOS and Android titles
- Directed $20M+ annual budget across acquisition channels to achieve strategic objectives while delivering ROI in excess of 40% year over year
- Acquired over 200M users across 155 countries to date
- Distribution partnerships and business development
- Built Storm8's performance marketing platform from the ground up: 3rd party attribution, automated campaign reporting, returns analysis tools
- Developed predictive LTV and returns measurement methodology
- Managed and grew a team of UA managers and engineering/analytics resources
- Deal evaluation, negotiation, and closing - launched Storm8's ad tracking, automated API reporting, and various ad monetization deals

-------------------------------------------------
Storm8 is is the leading mobile gaming network, developer and publisher of social games for iOS and Android. Each game released by Storm8 has reached the Top 25 on the App store free apps category.

- Over 1 Billion Downloads (Hit titles include: Monopoly Bingo, Restaurant Story 2, Fantasy Forest, Candy Blast Mania, Bubble Mania, Jewel Mania, Hidden Objects: Mystery Crimes, Dragon Story, Bakery Story, World War, iMobsters, and more)
- 400+ Million Devices (1 in 5 iOS and Android devices played Storm8 games)
- 50+ Million Monthly Active Users
- Top 7 Mobile Publisher based on 2013 worldwide iOS + Android downloads

Head of User Acquisition & Monetization

H.I.G. Capital

H.I.G. Capital is a global private equity firm with over $35 billlion of capital under management, focused on leveraged buyouts of lower middle-market companies in partnership with management teams.

- Portfolio company management – assessing monthly results, creating projection models, and drafting annual budgets
- Execute all parts of due diligence process – conducting industry research, performing financial forecast and valuation, validating business plans, negotiating term sheets, and reviewing legal documentation
- Lead third-party teams of lawyers, consultants, accountants, and investment bankers
- Structure potential investments with a combination of equity, earn-outs, seller financing, and various debt terms
- Assess investment opportunities across various industries including healthcare, engineering, and industrials

Private Equity - Associate

Marketing @ Arta Finance 📈

I was recently recognized on the Forbes 30 Under 30 list for Marketing & Advertising.

Growth leader with 10+ years of B2C experience spanning all dimensions of digital marketing strategy, team building, tech stack, analytics, measurement, and execution.  Data-driven and high-growth mindset when managing P&Ls.  Deep experience with cross-platform, ROI-focused user acquisition globally across channels.  Passionate about transforming rich brand experiences into direct-response conversion to drive user acquisition at scale.

taplio

The Battle

Hussein Yahfoufi

James Peng

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taplio

The Battle

Hussein Yahfoufi

James Peng

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hussein Yahfoufi's LinkedIn Performance

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