Executive Director

Sales Middle East

Founder

PlugMena

Founder and Chief Executive Advisor

Advisor to the Group

Brand Lounge

Partner ( BLP a culture practice by Brand Lounge )

Canadian University Dubai

Advisory Board Member - School of Management 

SES SMART Energy Solutions FZCO

Senior Advisor to the CEO

Amity University Dubai

Honorary Professor

fetchr

Chief Executive Officer (Temporary Rescue and Transformation attempt)

Managing Director - Middle East

Former Advisor at the UAE’s Prime Minister’s Office, a Public and Private Sector Leader with more than 20 years of Experience in the Service and Logistics Industry.

An active member of several Advisory Boards and a passionate Public speaker, and a very active member of the Entrepreneurship community, a Supporter/ Mentor to a number of promising startups in the region.

Hussein Wehbi

Kellanova

Director of Corporate Affairs MENAT & SSA

The People of Impact

On a mission to collect and document 10,000 stories demonstrating the goodness of humanity. Basically, stories of impact focused on the wisdom that can be drawn from the human experience and showing the breadth of positive action around the world at all levels of society.

The aim is to inspire hope and positive action showing that impact can stem from anyone, anywhere no matter who they are and that it isn't confined to humanitarian or social impact. It's also to balance out negative  narratives to ignite hope and motivation.

We aspire to highlight people driving impact, be a voice for the voiceless, and show ordinary people doing extraordinary things that are grounded in universal human values of love, tolerance and peace.

Owner

ADNOC Distribution

As a key member of the executive leadership team, I spearheaded the Communications Division, overseeing a dedicated team of 15. My role involved crafting and overseeing the delivery of comprehensive communication strategies and activations both internal and external, as well as events, CSR , and social media. Achieved outstanding results commended by management delivering impactful results, fostering strategic partnerships, that positively contributed to the successful positioning of the brand vis a vis stakeholders.

Vice President of Communications 

UN Women

Reporting to the office director, responsible for strategic partnerships and communications.

Led the design of a full 6 months program including the successful curation and implementation of 22 events and partnerships at Expo 2020 from design to execution including strategic communications, stakeholder engagement, and media relations. Spearheaded and led the implementation of 3 UN global summits and global campaigns including the International Conference on Women, Peace, and Security, the SDG5 Summit, the Unstereotype Alliance Anniversary at Expo 2020, He for She and Orange the World.

Highlights of my accomplishments: 

✦ Acted as a spokesperson in a variety of events and represented UN Women in various meetings with a focus on economic empowerment. Facilitated workshops for the private sector on the women empowerment principles (WEPs)

✦ Developed and nurtured all strategic partnerships for the UN Women UAE Liaison Office for the GCC with multiple stakeholders across, private, and public sectors, media, non-profits, women's organizations, and academia.

✦ Managed all internal and external communications for several high-level visits of senior UN Officials. Developed briefing files and notes, coordinated bilateral meetings, secured media interviews, and coverage, drafted speeches for events and managed all stakeholder engagements.

✦ Supported the operationalization of the UN Women UAE liaison office for the GCC; led annual strategic planning for the office for 2017-2019, and contributed to planning in 2021-2022.

✦ Championed the establishment of the UAE National Chapter of the Unstereotype Alliance, the first and only one in the Middle East amongst 11 global chapters, which grew from 1 member to 15 over 1 year. Chairing, and leading all meetings of the chapter engaging a coalition of private sector partners to leverage advertising as a force for good in reversing gender-based stereotypes.

Sr. Consultant Strategic Partnerships & Communications 

McKinsey & Company

During this tenure, I headed the communications function for the region reporting to the EEMA regional leader, and oversaw the work of 10 team members across various countries. 

List of my achievements: 

✦     Designed, developed and gained buy-in for a region-wide strategic communications strategy focused on reputation management and  communications across this geography.

✦       Led executive communications including strategic planning, content development, internal communications management and stakeholder engagement.

✦       Developed a strategy and action plan and worked on its implementation through the development of internal and external communications, organizing meetings with internal and external stakeholders, and managing all external speaking engagements for senior partners at major global events.

✦       Delivered leadership counsel and managed media relations, handling effectively all media issues and crisis communication.

Director of Communications, Eastern Europe, Middle East & Africa (EEMA)

PepsiCo

Reported to the MEA Region President as a member of the region’s senior executive leadership team.

Director of Corporate Affairs & CSR- MEA, 2013 – 2017

Senior Manager, External Communications & Corporate Citizenship, AMENA, 2012 – 2013

Manager, External Communications & CSR, AMEA, 2010 – 2012

Manager, Communications, AMEA, 2009 – 2010

Manager, Internal Communications, SAMEA, 2008 – 2009

Established and led the Corporate Affairs & CSR function for MEA region covering internal, external, executive, customer and crisis communications, reputation management, public policy and government affairs as well as corporate sustainability and social impact.  Developed strategies, set standards and guidelines to meet global targets. Oversaw policy implementation including media and public speaking as well as charitable contributions to ensure strong governance. Successfully managed external communications including executive profiling, media relations and thought leadership for MEA Region President advancing PepsiCo’s narrative on corporate sustainability.

Highlights of my contributions:

✦       Successfully directed and led public policy and government affairs’ including communications, and stakeholder engagement.

✦       Represented PepsiCo in several industry associations including the International Food and Beverage Alliance (IFBA), and developed policy positions to support stakeholder engagement.

✦       Drove all brand PR campaigns for a variety of PepsiCo brands including Pepsi, Lays, Quaker, and Aquafina ensuring maximum media exposure, visibility, and message dissemination.

✦       Led the communication for a major regional restructuring handling all communications internal and external.

✦  Led internal communications and employee engagement in collaboration with HR. 

✦ Designed an employee volunteering program, and led the design and implementation of employee townhalls and regional awards.

Director Corporate Affairs & Corporate Social Responsibility (CSR), Middle East & Africa

TRACCS

Managed several accounts of leading organizations in the government, hospitality and FMCG sectors delivering various strategies and action plans to drive corporate reputation.

Regional Acccount Manager

UNHCR

Various roles held in office in Egypt and Tunisia and on the field in East Sudan, South of Algeria, and Morocco. 

Developed and implemented protection strategies to safeguard the well-being and rights of asylum seekers, refugees and displaced populations, and ensure they are upheld in accordance with international law, standards and humanitarian principles.

Roles held:
Associate Protection Officer, Tunis, Tunisia, 2005 – 2006 | 

Protection Assistant, Cairo, Egypt, 2004 – 2005

 | Roving Field Officer, Tindouf, Algeria, AlAyoon, Morocco, 2004 | 

Research Assistant, Cairo, Egypt, 2003 – 2004 |

 International RSD Protection Officer, East Sudan, 2002 – 2003 | 

Legal Protection Assistant, Cairo, Egypt, 2001 – 2002

Associate Protection Officer


A multi-awarded, globally minded, purpose-driven senior communications leader, global consultant, co-author and public speaker with more than 20 years of experience and wide exposure to different countries and organizational settings. Diverse experiences in communications, international development, social impact, diversity, equity and inclusion and strategic partnerships, directing cross-functional teams; worked in the UN to the private sector (FMCG, management consulting, social impact, social entrepreneurship, international affairs and development). Lived across 7 countries and is fluent in English, French, and Arabic.

Highlights: 

✔ 20+ years of multifaceted experiences in corporate and brand communications, international development, diversity and inclusion, strategic partnerships, project management, crisis and reputation management, social impact, advancing the sustainable development goals (SDG).

✔ Led UN Women UAE's engagement at Expo 2020 successfully designing, leading and delivering 22 events in collaboration with various partners.

✔ As a member of the executive leadership team, successfully established and directed the corporate affairs function at PepsiCo in MEA region overseeing and leading public policy and government affairs’, internal communication, executive communication, external communication, brand communication, crisis communications, sustainability communication, reputation management, stakeholder engagement and social impact.

✔ Developed the MEA region’s social impact strategy and led its implementation, advancing PepsiCo’s priorities on corporate sustainability spearheading partnerships and programs on youth development, health and wellness, DEI, women empowerment, social entrepreneurship, combatting hunger, and education.

✔ A recognized international speaker, event organizer and stakeholder management expert fostering productive working relationships with corporate, operational, and commercial leadership teams to scout and identify potential partners. 

✔ Demonstrated excellence in leading business development and partnership initiatives, strategic and operational delivery of programes and events, budgets and financial targets, and client/stakeholder engagement and relationships at the senior level.  

✔ Strong understanding of the region and industry trends, corporate strategy, competitive landscape, corporate positioning, and identifying gaps relative to strategic imperatives

taplio

The Battle

Hussein Wehbi

Noha Hefny

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