Helping B2B Founders Grow on Linkedin | Personal Branding Strategist and Copywriter | Global Women in Business & Leadership Award 2023

Ever read your own LinkedIn post and thought, 
“That doesn’t even sound like me?”

Many founders creating content feel this disconnect.
(yeah, you’re not alone).

With AI tools and generic ghostwriting flooding LinkedIn, posts often come out like marketing templates or chatbots—far from how you really talk to clients or teams.

My approach is different:
I turn your ideas, notes, and voice messages into LinkedIn content that ACKSHUALLY sounds like you—clear, authentic, and aligned with how you connect offline. (I swear it’s not rocket science—9 steps, that’s all.)

That way, when someone meets you in person, your online presence feels genuine.

Some of the successes my clients have seen include:
• A VP of Sales landing 4 speaking gigs in just 2 months
• A Founder expanding into a new market in the GCC region
• A L&D Agency COO generating 10+ qualified leads for a major event
• A Country Manager securing 10+ C-level interviews in 30 days

If your LinkedIn content doesn’t sound like you, let’s find your voice—together. 
(Don't forget to DM me)

Husaina Shabbir

Blame the trend. This is me, minus the long explanation 👻💙








#caricature #linkedin 💙

I turn your experience into authority — in your real voice | Personal Branding Strategist for Founders & Senior Executives in the Middle East

Husaina Shabbir - the personal branding and growth strategist for executives in middle east.
 

And once in a while, you walk into a room that reminds you why you enjoy your work the most.

I went to Zain Kuwait’s Demo Day yesterday.

The energy was calm.
Not loud. Not forced.

Just people talking about problems they actually live with.

As someone who spends a lot of time listening to how leaders speak, moments like this stay with me.

Because their conversations didn’t feel practised. They felt real.

I learned a lot.
And I’m really glad I showed up.

A few conversations stayed with me.
I’m writing them out below in the comments.

#linkedin

I didn’t get featured because I “built my personal brand.”

In fact, I stopped trying to be visible.

Before Kuwait Times,
before KTV 2,
before client wins,

I was a teacher obsessed with one thing:

Are people actually understanding what I’m saying?

Not performing.
Not polishing.
Not chasing reach.

Just clarity.

Over time, I noticed something while working with founders and executives:

They were doing meaningful work,
but their online presence didn’t show who they really were.

Not louder.
Just misaligned.

So I wrote.
Quietly.
Consistently.

Eventually, the right people found it.

I shared the full story on Substack — how this path unfolded, why trust matters more than noise, and why credibility always grows before recognition.

Link in comments. 🤍

“Not even a sip.” 💧🙂

Yep. It’s #Ramadan. 🌙

And if you know someone observing it… this is your gentle reminder to be a little extra kind to them this month.

They’re fasting from sunrise to sunset.
No food. No water.
Still showing up. Still building. Still delivering.

So be flexible with meeting times.
Be mindful of lunch plans.
Offer support instead of assumptions.

Small gestures hit differently this month.

#RamadanMubarak to everyone 💚💚
May this month feel lighter, clearer, and deeply intentional for you.

#GCC #Kuwait

I’ve sat with founders and senior leaders who’ve built real things.

Big teams.
Big deals.
Real pressure.

And then they look at LinkedIn.

And freeze.

Because they don’t know what to share online.

Not because they don’t have experience.

But because they think it has to sound “smart”.

So they either:
Say nothing.
Or post like a brochure.

Both cost them trust.

I’ve seen it again and again in the #MiddleEast.

The leaders who grow online aren’t the loud ones.

They’re the clear ones.

Here’s what usually works when someone feels stuck:

Start with what happened this week.

A decision you made.
A pattern you noticed.
A mistake you won’t repeat.
A question you had to answer.

That’s it.

That’s the raw material of a personal brand.

Not quotes.
Not generic “leadership lessons”.

Just real work, in real words.

This week, try this:
Write one post that starts with:
“This week I noticed…”

And stop there if you have to.

Even that is better than a brochure.

#personalbranding

In the current regional situation, I’ve received a few messages asking if we are safe in #Kuwait.

I truly appreciate the concern.

What I’ve experienced here so far is calm.
Life is moving. People are going to work. Shops are open.

There’s a quiet sense of steadiness.

May Allah protect Kuwait and everyone in the region.

Hoping for safety and ease for all.

I’ve worked with leaders across the Middle East who were already visible.

Speaking gigs.
Panels.
Podcasts.

But online?

They sounded like a brochure.

Their LinkedIn didn’t feel like the same person you meet in real life.

So, this is what we did instead:

• Pick one clear content umbrella
(an idea that keeps showing up)

• Write the way they talk in meetings
(saying less, not more, no fluff)

• Share small “proof moments” from the week
(decisions, patterns, lessons)

• Comment like a human on the right people
(not “great post!” spam)

• Keep DMs clean
(no pitch, just context)

No big claims.
No polished “thought leadership.”
No trying to sound impressive.

Most people think “salesy” comes from selling.

It doesn’t.

It comes from trying too hard to sound impressive.

In the #MiddleEast, people don’t follow because you’re loud.

They follow because you feel familiar.

This week, try this:

Write one post the way you’d explain it to a friend over coffee.

Same words. Same tone.

If it sounds like you out loud, it won’t sound salesy online.

#personalbranding #Kuwait

Harbour Link Container Services Inc.

• Coordinated transportation services by liaising with customers, terminal operators, brokers, and other stakeholders involved in the transport chain to ensure the smooth flow of trucks that provide transportation services.
• Cultivated strong relationships with customers and all stakeholders in the transport chain, including steamship lines, terminal operators, railways, freight forwarders, government agencies, brokers, warehouse firms, and owner/operators, to deliver the highest quality service to customers.
• Collaborated closely with dispatchers responsible for managing the workflow and dispatch of trucks engaged in transportation services.
• Work closely with transportation services supervisors to enhance methodology, procedures, and processes related to coordinating functions and workflow, aiming to improve customer efficiency and service performance. 
• Partnered with management to identify and implement business process improvements to optimize efficiency and reduce costs.
• Participated in management initiatives to expand the company's business base, including reaching out to other shipping lines and sectors of the container trading community such as freight forwarders, brokers, big-box retailers, importers, and exporters.
• Established and maintained professional communication with steamship lines (SSL) and companies involved in container leasing while effectively resolving any concerns or grievances.

Transportation Coordinator

• Managed the entry and exit of both empty and loaded containers in the yard using a Transportation Management System (TMS).
• Produced daily inventory reports and maintained up-to-date communication with steamship lines.
• Scheduled container reservations for export shipments and coordinated the timely release of containers from the yard accordingly.
• Conducted inspections of containers upon their arrival at the terminal, creating comprehensive reports on their condition.
• Supervised and recorded temperature data for refrigerated loads (reefer containers) within the yard.
• Prioritized safety measures and facilitated the smooth functioning of operations within the yard.
• Established and maintained professional communication with steamship lines (SSL) and companies involved in container leasing while effectively resolving any concerns or grievances.

CY Coordinator 

West Coast Kids

•	Managed product staging to efficiently transfer items between receiving, storage and shipping locations.
•	Simplified shipping and receiving processes for improved workflow.
•	Alternated goods in inventory by observing a first-in and first-out approach to keep shelves organized and properly stocked.
•	Shipped material and performed boxing, packing, labelling and preparation of related documents.
•	Performed inventory control, such as counting and stocking merchandise.
•	Manually or mechanically loaded and unloaded materials from pallets, skids, platforms, cars, lifting devices, or other transport vehicles.
•	Inspected work areas for cleanliness and obstacles and removed cartons and boxes to keep work areas organized and hazard-free.

Warehouse Associate

Polyhose India Pvt Ltd

• Developed retail trade business by appointing 65 new dealers and 8 distributors in the Southern Region.
• Exceeded sales revenue by over 45% from Project Dealers, Architects, Builders, Contractors etc for the FY 2021-22 
• Increased the wallet share by over 12% from Key Accounts.
• Monitored the ongoing competitor's activities in the market.
• Evaluated the best industry practices.
• Coordinated with the senior management to conduct meetings with the retail dealers and plumbers for various scheme launches.
• Revitalized the marketing activities in the assigned region for greater visibility of products.
• Updated MS CRM, Daily Sales report, MIS and other systems and processes on daily basis.

Assistant Manager - Sales

Ornate Creations - India

* Started an enterprise with a minimum investment into the corporate gifting segment.
* Developed ecstatic wooden products that can be used at home or in an office.
* Achieved sales of around INR 300,000 in six months.

Start-up Owner

Zebronics

• Formulated a strategy to penetrate into the corporate gifting business for the Tamil Nadu region & the portfolio included electronic & lifestyle Accessories, IT peripherals, security surveillance etc.
• Achieved sales volume & generated more enquiries from the influencers & the key account management.
• Generated sales from focus segments like Project dealers, Hospitality, Government, Healthcare, OEMs, Safety, Logistics, IT etc.
• Maintained relationships with business associates through e-mail communication by offering monthly promotional offers.
• Appointed corporate gifting dealers and generated sales through them.
• Participated in a tech show in Bangalore and represented the brand by setting up a stall and engaged with the end customers.
• Updated MS CRM, Daily Sales report, MIS and other systems and processes on daily basis.
• Monitored the competitor activities & structured operating policies.
• Conducted quarterly meetings with corporate gifting channel partners for new product launches.

Senior Executive - Corporate Sales

Godrej & Boyce Mfg. Co. Ltd.

• Devised strategy to achieve sales for the FY 2018-19 from the new venture of Architectural & Glass H/W business. 
• Developed strategic relationships with key accounts & generated sales from focus segments like Hospitality, Government, Healthcare, OEMs, Safety etc.
• Appointed project channel partners and generated sales through them.
• Implemented turnkey projects & offered customized solutions to the end clients.
• Coordinated with the project partners to offer sample products to customers for product approval and established the brand in the BOQ.
• Updated MS CRM, Daily Sales report, MIS and other systems and processes on daily basis.
• Monitored off-role sales employees' performance on daily basis and advised by providing effective feedback and training.
• Conducted quarterly meetings with Architects, Builders, and Influencers for new product launches and generated sales through them.

Senior Executive - Institutional Sales

• Initiated a career at an entry-level position with a globally based MNC in the field of Sales & Marketing.  
• Completed successfully training for a period of 3 weeks to boost performance.
• Appointed dealers, distributors, and channel partners and generate sales through them.
• Updated Daily Sales report, MIS and other systems and processes.
• Monitored the competitor activities and implemented best industry practices.
• Conducted events & exhibitions in order to generate more sales.
• Participated in exhibitions and invited Architects, Builders, and Contractors for new product launches.

Graduate Trainee

*Aliakbar is a dynamic & highly motivated professional with over 7 years of experience in Operations, & CRM. Also, he has 2+ years of Canadian experience in the field of Logistics & Transportation Systems.

*Aliakbar is CIFFA certified and holds a PDD in Supply Chain & Logistics from Langara College.  

*Aliakbar is currently employed with Harbour Link Container Services Inc., based out of Delta, British Columbia where he manages the business operations & works closely with Freight Forwarders, Customs Brokers, Steamship Lines, Marine & Rail Terminals, CBSA, Warehousing and retail customers. He ensures that the transportation service provided to the customers is timely delivered & retains complete satisfaction of the key accounts. Also, he has experience using TMS which streamlines the dispatch operations.

*In 2021, Aliakbar was appointed as Assistant Sales Manager by Polyhose India Private Limited to develop a retail trade business by appointing new dealers and distributors in the Chennai region. 

*In 2019, Aliakbar embarked on a new journey in the field of IT, Peripherals, & Lifestyle Accessories for Zebronics India Pvt Ltd and was responsible for the B2B expansion for the Tamil Nadu region.

*In 2018, Aliakbar was assigned a new portfolio, (Architectural & Glass Hardware) by the management and was promoted to Senior Executive - Institutional Sales and was later moved to Hyderabad to build a new B2B business in AP & Telangana State.

*In 2017, Aliakbar commenced his career with Godrej & Boyce Mfg. Co. Ltd as a Graduate Trainee in the Coimbatore area, to handle Retail Trade business and appoint new distributors and dealers and generate revenue for the Kitchen Fittings business for the Locks division. 

Specialities:- Transportation Systems, Logistics & Freight Forwarding, Operations, Sales, CRM, Business Intelligence, Strategy Development, Negotiation Skills, Business Communications, MS Office, etc.

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The Battle

Husaina Shabbir

Aliakbar Eranpurwala

Followers

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The Battle

Husaina Shabbir

Aliakbar Eranpurwala

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Husaina Shabbir's LinkedIn Performance

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Performance ScoreHusaina Shabbir's LinkedIn Performance