Helping B2B Founders Grow on Linkedin | Personal Branding Strategist and Copywriter | Global Women in Business & Leadership Award 2023

Ever read your own LinkedIn post and thought, 
“That doesn’t even sound like me?”

Many founders creating content feel this disconnect.
(yeah, you’re not alone).

With AI tools and generic ghostwriting flooding LinkedIn, posts often come out like marketing templates or chatbots—far from how you really talk to clients or teams.

My approach is different:
I turn your ideas, notes, and voice messages into LinkedIn content that ACKSHUALLY sounds like you—clear, authentic, and aligned with how you connect offline. (I swear it’s not rocket science—9 steps, that’s all.)

That way, when someone meets you in person, your online presence feels genuine.

Some of the successes my clients have seen include:
• A VP of Sales landing 4 speaking gigs in just 2 months
• A Founder expanding into a new market in the GCC region
• A L&D Agency COO generating 10+ qualified leads for a major event
• A Country Manager securing 10+ C-level interviews in 30 days

If your LinkedIn content doesn’t sound like you, let’s find your voice—together. 
(Don't forget to DM me)

Husaina Shabbir

Blame the trend. This is me, minus the long explanation 👻💙








#caricature #linkedin 💙

I turn your experience into authority — in your real voice | Personal Branding Strategist for Founders & Senior Executives in the Middle East

Husaina Shabbir - the personal branding and growth strategist for executives in middle east.
 

And once in a while, you walk into a room that reminds you why you enjoy your work the most.

I went to Zain Kuwait’s Demo Day yesterday.

The energy was calm.
Not loud. Not forced.

Just people talking about problems they actually live with.

As someone who spends a lot of time listening to how leaders speak, moments like this stay with me.

Because their conversations didn’t feel practised. They felt real.

I learned a lot.
And I’m really glad I showed up.

A few conversations stayed with me.
I’m writing them out below in the comments.

#linkedin

I didn’t get featured because I “built my personal brand.”

In fact, I stopped trying to be visible.

Before Kuwait Times,
before KTV 2,
before client wins,

I was a teacher obsessed with one thing:

Are people actually understanding what I’m saying?

Not performing.
Not polishing.
Not chasing reach.

Just clarity.

Over time, I noticed something while working with founders and executives:

They were doing meaningful work,
but their online presence didn’t show who they really were.

Not louder.
Just misaligned.

So I wrote.
Quietly.
Consistently.

Eventually, the right people found it.

I shared the full story on Substack — how this path unfolded, why trust matters more than noise, and why credibility always grows before recognition.

Link in comments. 🤍

“Not even a sip.” 💧🙂

Yep. It’s #Ramadan. 🌙

And if you know someone observing it… this is your gentle reminder to be a little extra kind to them this month.

They’re fasting from sunrise to sunset.
No food. No water.
Still showing up. Still building. Still delivering.

So be flexible with meeting times.
Be mindful of lunch plans.
Offer support instead of assumptions.

Small gestures hit differently this month.

#RamadanMubarak to everyone 💚💚
May this month feel lighter, clearer, and deeply intentional for you.

#GCC #Kuwait

I’ve sat with founders and senior leaders who’ve built real things.

Big teams.
Big deals.
Real pressure.

And then they look at LinkedIn.

And freeze.

Because they don’t know what to share online.

Not because they don’t have experience.

But because they think it has to sound “smart”.

So they either:
Say nothing.
Or post like a brochure.

Both cost them trust.

I’ve seen it again and again in the #MiddleEast.

The leaders who grow online aren’t the loud ones.

They’re the clear ones.

Here’s what usually works when someone feels stuck:

Start with what happened this week.

A decision you made.
A pattern you noticed.
A mistake you won’t repeat.
A question you had to answer.

That’s it.

That’s the raw material of a personal brand.

Not quotes.
Not generic “leadership lessons”.

Just real work, in real words.

This week, try this:
Write one post that starts with:
“This week I noticed…”

And stop there if you have to.

Even that is better than a brochure.

#personalbranding

In the current regional situation, I’ve received a few messages asking if we are safe in #Kuwait.

I truly appreciate the concern.

What I’ve experienced here so far is calm.
Life is moving. People are going to work. Shops are open.

There’s a quiet sense of steadiness.

May Allah protect Kuwait and everyone in the region.

Hoping for safety and ease for all.

I’ve worked with leaders across the Middle East who were already visible.

Speaking gigs.
Panels.
Podcasts.

But online?

They sounded like a brochure.

Their LinkedIn didn’t feel like the same person you meet in real life.

So, this is what we did instead:

• Pick one clear content umbrella
(an idea that keeps showing up)

• Write the way they talk in meetings
(saying less, not more, no fluff)

• Share small “proof moments” from the week
(decisions, patterns, lessons)

• Comment like a human on the right people
(not “great post!” spam)

• Keep DMs clean
(no pitch, just context)

No big claims.
No polished “thought leadership.”
No trying to sound impressive.

Most people think “salesy” comes from selling.

It doesn’t.

It comes from trying too hard to sound impressive.

In the #MiddleEast, people don’t follow because you’re loud.

They follow because you feel familiar.

This week, try this:

Write one post the way you’d explain it to a friend over coffee.

Same words. Same tone.

If it sounds like you out loud, it won’t sound salesy online.

#personalbranding #Kuwait

Webindia Inc

At WebIndia INC, I gained valuable experience in Search Engine Optimization (SEO), working on projects across diverse regions, including the USA, Canada, Australia, UK and the UAE, to enhance website rankings and drive organic traffic. My key skills and responsibilities included:

- Performing on-page SEO, technical SEO, and website audits to improve site performance.
- Implementing off-page SEO strategies, including backlink building and outreach.
- Using platforms like WordPress and Shopify for SEO improvements.
- Leveraging tools such as SEMrush, SE Ranking, and SERP analysis tools for detailed data analysis.
- Managing content creation, local SEO and e-commerce SEO to boost visibility and target specific audiences.
- Preparing monthly performance reports and maintaining clear client communication.
- Successfully achieving top rankings for targeted keywords in various competitive markets.

This experience allowed me to deliver measurable results while helping businesses across multiple regions grow their online presence effectively.

Search Engine Optimization Executive

Media NV

At MediaNV, I worked on a variety of projects, mainly in the dental industry. My key responsibilities were:

- Conducting detailed website audits to find and fix technical issues.
- Researching keywords to create optimized content and reach the right audience.
- Applying technical SEO and on-page strategies to improve website performance.
- Handling off-page SEO tasks, including: Guest posts, PR submissions, web 2.0 submissions, images submission, podcast submission, infographics, Youtube SEO and many more.
- Building local citations for businesses in the US and Canada.
- Improving the visibility and engagement of Google Business Profiles for many businesses.

I used several tools, both free and paid, like Screaming Frog, SEMrush, Keyword Planner, etc. to help businesses grow their online presence and achieve better organic results.

taplio

The Battle

Husaina Shabbir

Aftab Bukhari

Followers

Posts

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Performance ScoreHusaina Shabbir's LinkedIn Performance

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taplio

The Battle

Husaina Shabbir

Aftab Bukhari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Husaina Shabbir's LinkedIn Performance

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Performance ScoreHusaina Shabbir's LinkedIn Performance