Makeswift

Design Engineer

Skillthrive

Founder, Web Developer

Vidroad

We simplify video production for software companies with a flat monthly subscription. This allows you to scale video production without all the hassle and overhead of doing it yourself.

Founder, Video Marketing Consultant

FullStory

• Managed sales enablement strategies to streamline the distribution of content produced across teams

• Protected brand standards across the FullStory blog, resource center, and video content

• Contributed to pipeline growth by producing engaging content experiences for product launches, partnership announcements, and marketing campaigns

Content Marketing Specialist

Flip.to

Flip.to is designed to make guests’ stories an integral part of a hotel's story, turning them into advocates and creating a huge impact on the hotel's brand exposure and bottom line.

• Launched company’s first video content, averaging 78% engagement and outperforming other forms of content by 74% on email campaign click-through rates

• Developed an outbound sales strategy with custom videos and landing pages, leading to a two-fold increase in email open rates and booked demos, while shortening the sales cycle by half

• Recommend strategies to increase demand generation of qualified leads, including an e-course that led to 68 warm leads with a landing page that converted at 40.24% and an e-book that led to 592 warm leads with a landing page that converted at 18.55%

• Report on campaign ROI and business impact each week to Flip.to leadership using various social media advertising platforms, Google Analytics, and Kissmetrics

• Manage all facets of content strategy projects; creative brief, content audit, gap analysis, messaging strategy, audience personas, style guides, editorial calendar, copywriting, and content marketing

• Maintain Flip.to brand standards and integrity with updated media kit and partner landing pages that clearly communicate Flip.to value proposition and partner relationships

Content Strategist

Rise Creative Group

Second Form helps people build stronger, faster, and more reliable businesses with technology.

• Increased landing page conversion rates for our client, EquityPro, by 130% while decreasing cost per conversion by over 53% month-over-month by strategically monitoring heat maps, visitor recordings, and conversion funnels

• Develop digital campaigns for email marketing, lead nurturing, drip marketing, and retargeting

• Planned and carried out strategies to curate and create videos, photography, local events, case studies, and articles that supported a community of business leaders who are concerned with their digital strategy

• Launched and produced Feed the Machine, a Second Form podcast that focused on helping people create faster, stronger, and more reliable businesses with technology

• Managed social content calendar and monitored social activity in order to grow online social presence, build a community of Drupal enthusiasts, and discover new business opportunities

Discovery Communications

Discovery Communications is the world’s #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories.

• One of 160 interns picked from a nationwide pool of 16,000+

• Created integrated content strategies for broadcast commercials, internet advertising, and emerging technologies for Deadliest Catch, Skywire Live, Gold Rush, and Fast N’ Loud

• Developed a SWOT analysis of Discovery’s Domestic Distribution channel to determine areas to improve relationships with Cox and Time Warner, which led to new on-air promotions for all 14 Discovery Communication networks

• Planned branded entertainment spots for Miller Light, Mountain Dew, and Universal to be integrated in Discovery broadcasts

Integrated Content and Branded Entertainment - Discovery Channel Intern

Tilt Creative + Production

Founded by Dave Trownsell in 1986 to offer a full range of video and television production and post-production services, Park Group has been generating solid, creative solutions for 25 years. We believe our clients deserve the best in creativity and technology, and our passion is building long-lasting relationships dedicated to these ideals.

• Organized commercial productions for Walmart, Basset Furniture, and nTelos 

• Provided administrative support for Executive Producer and Production Mangers in a fast paced environment

• Managed and recorded the progress of manuscripts through development and post processing

Production Assistant

I created a company called Vidroad to help SaaS companies scale their video content. I'm also a self-taught coder, and proud to lead a thriving community dedicated to supporting new web developers on their coding journey.

Hunter Becton Garrett

Helping small businesses gain traction through brand, model and operations optimization. 

The Bill Kerr

How to build culture by a founder (me) whose company has 90% engagement—80% is considered excellent.  

I will start from the beginning. 

1/ When starting a company, set the foundation. 

Whether you are a solo founder or a team, you should figure out what you stand for and do it on day one. Here is how to do it:

- Google '200 brand values Liza Furze.' This is the most comprehensive list of values on the internet. 
- Spend 10 minutes with music on, working individually to choose every value that you align with. Go fast, trust your gut. You should have 20-30 values.
- Take 20 minutes and compare notes. 
- Put 10 more minutes on the clock and then score each value from 1-10, 10 being the highest. Again, move quickly so it comes from the gut.
- Add your scores, and cull until you find 3-4 (maximum 5) values that you agree on. Easy because the scoring should take care of it. 

2/ Humanize your values.

Empathy, communication, speed, etc. Humans don't connect with words; they connect with stories. So give them mini-stories. 

For us, an example is the value of integrity. So our full value is: 

'Driven by integrity. Build strong relationships with everyone you meet through honesty, integrity, and trust.' 

More life, more meaning. 

3/ Hire people who will live by these words. And hold yourself to account. 

Your first hires—and how you present yourself—will set in motion a chain of events that will form your early culture. 

If you are a dickhead, or you hire dickheads, your culture will erode before it's really even built. 

As long as this all goes well, proceed with the next step...

4/ Reset your values as a team ~2 years or 30 people in.

The same exact process as before, but in a group setting. 

Make it an event. Get a guest speaker, give the team some homework on their favorite value-driven brands. Should last around four hours total, maybe less. 

Throughout the event, make sure to have ample space to let people share why they chose what they chose. It's powerful.

Your values are not what the founders think; they are the sum total of the organization. This exercise, done right, will make people feel like they are now at *their* company. Which they are.

5/ Join every final culture call for as long as you can. 

Pitch for the first 25% of the final interview with candidates. If their eyes don't light up, or if you feel any vibes that don't align with what you stand for, do not hire. 

6/ Start every onboarding week with a 'Brand history' session. 

Tell people the entire history of the company, warts and all. Ups and downs, fun facts. Let them know there is a reason this all exists. 

And then let them know the next pages will be written by them. 

Do this and you have the foundation for a great culture. 

And remember ... culture eats strategy for breakfast.

Bill Kerr

🌎 Helping companies hire global talent at Athyna 📚 201,240 founders, investors, and leaders read my newsletter Open Source CEO

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The reason the left has been losing ground culturally is a natural pushback on the 'boy-that-cried-wolfism.'

Sydney Sweeney does a jeans ad saying she has good jeans.

And all of a sudden, she's a MAGA, white supremacist. 

Perhaps the ad was referring to the fact that she is, actually, just a beautiful woman. 

If you call someone a racist, sexist, misogynist, transphobe, every chance you get, your words lose meaning. 

There are real battles to fight right now.

We need to do better.

My friend Tyler Denk 🐝 and the team at beehiiv showed me what they are cooking for this season's winter release...

It gave me real OpenAI 'oh shit they just killed company x' vibes.

If you are building media as a creator, or leading a comms strategy through your startup, you don't want to miss this.

Register here: https://lnkd.in/gh3tKmCZ

When you close that three cloud engineers for your client in less than two weeks.

The bull case for burning shit tonnes of money for a very long time.

🌎 Helping companies hire global talent at Athyna 📚 201,240 founders, investors, and leaders read my newsletter Open Source CE

Most brands are boring as hell. Some do well, others are strong ... and then there is PostHog.

Brand works very similarly to NPS. 

If your brand is a 1-6, your brand is a negative indicator. 7-8 it is neutral. And if it's a 9-10, people will talk about you. 

PostHog does this better than anyone in tech. 

From their designs (like this movie poster), to their hedgehogs (shoutout Lottie Coxon), to founder memes from 🦔 james hawkins. 

The company is walking pattern interrupt of the best kind. 

We should all be like PostHog.

POV: When another Fortune 500 comes to you hire their cloud engineers.

OpenAI is coming for your chats. Group messages in ChatGPT are now piloting in Japan, New Zealand, South Korea, and Taiwan.

For all my 90s bretheren. This ones for you.

If you sit somewhere in the cultural and political middle, there are only two podcasts you need to listen to in order to be fairly well-informed. 

Centre left Ezra Klein, and moderate right Ross Douthat.

Ezra's recent topics include: 

Fuentes and the Groypers.
Trump's rural power base.
AI apocalypse. 
The new paramilitary force. 
MAHA's strange influence.

Ross, on the other hand: 

Machines are harming us. 
Liberal feminism.
What Palantir sees. 
Theocracy in the U.S. 
Hasan Piker.
Trump v academia.
Peter Thiel, the Antichrist, and more.

As a liberal, I align more with Ezra's views, but man, does Ross find some fascinating guests. 

The New York Times is literally crushing it with these two.

Larger and larger companies are coming to us to help build out their Brazil strategy at the moment.

Ray Kurzweil created this slide in the year 2000. 

How do you think we are tracking?

Ahead, on track, behind?

Founders! Let's do a quick market check. How are things going for you so far this year?

taplio

The Battle

Hunter Becton Garrett

The Bill Kerr

Followers

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Performance ScoreThe Bill Kerr's LinkedIn Performance

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taplio

The Battle

Hunter Becton Garrett

The Bill Kerr

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}The Bill Kerr's LinkedIn Performance

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Performance ScoreThe Bill Kerr's LinkedIn Performance