Makeswift

Design Engineer

Skillthrive

Founder, Web Developer

Vidroad

We simplify video production for software companies with a flat monthly subscription. This allows you to scale video production without all the hassle and overhead of doing it yourself.

Founder, Video Marketing Consultant

FullStory

• Managed sales enablement strategies to streamline the distribution of content produced across teams

• Protected brand standards across the FullStory blog, resource center, and video content

• Contributed to pipeline growth by producing engaging content experiences for product launches, partnership announcements, and marketing campaigns

Content Marketing Specialist

Flip.to

Flip.to is designed to make guests’ stories an integral part of a hotel's story, turning them into advocates and creating a huge impact on the hotel's brand exposure and bottom line.

• Launched company’s first video content, averaging 78% engagement and outperforming other forms of content by 74% on email campaign click-through rates

• Developed an outbound sales strategy with custom videos and landing pages, leading to a two-fold increase in email open rates and booked demos, while shortening the sales cycle by half

• Recommend strategies to increase demand generation of qualified leads, including an e-course that led to 68 warm leads with a landing page that converted at 40.24% and an e-book that led to 592 warm leads with a landing page that converted at 18.55%

• Report on campaign ROI and business impact each week to Flip.to leadership using various social media advertising platforms, Google Analytics, and Kissmetrics

• Manage all facets of content strategy projects; creative brief, content audit, gap analysis, messaging strategy, audience personas, style guides, editorial calendar, copywriting, and content marketing

• Maintain Flip.to brand standards and integrity with updated media kit and partner landing pages that clearly communicate Flip.to value proposition and partner relationships

Content Strategist

Rise Creative Group

Second Form helps people build stronger, faster, and more reliable businesses with technology.

• Increased landing page conversion rates for our client, EquityPro, by 130% while decreasing cost per conversion by over 53% month-over-month by strategically monitoring heat maps, visitor recordings, and conversion funnels

• Develop digital campaigns for email marketing, lead nurturing, drip marketing, and retargeting

• Planned and carried out strategies to curate and create videos, photography, local events, case studies, and articles that supported a community of business leaders who are concerned with their digital strategy

• Launched and produced Feed the Machine, a Second Form podcast that focused on helping people create faster, stronger, and more reliable businesses with technology

• Managed social content calendar and monitored social activity in order to grow online social presence, build a community of Drupal enthusiasts, and discover new business opportunities

Discovery Communications

Discovery Communications is the world’s #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories.

• One of 160 interns picked from a nationwide pool of 16,000+

• Created integrated content strategies for broadcast commercials, internet advertising, and emerging technologies for Deadliest Catch, Skywire Live, Gold Rush, and Fast N’ Loud

• Developed a SWOT analysis of Discovery’s Domestic Distribution channel to determine areas to improve relationships with Cox and Time Warner, which led to new on-air promotions for all 14 Discovery Communication networks

• Planned branded entertainment spots for Miller Light, Mountain Dew, and Universal to be integrated in Discovery broadcasts

Integrated Content and Branded Entertainment - Discovery Channel Intern

Tilt Creative + Production

Founded by Dave Trownsell in 1986 to offer a full range of video and television production and post-production services, Park Group has been generating solid, creative solutions for 25 years. We believe our clients deserve the best in creativity and technology, and our passion is building long-lasting relationships dedicated to these ideals.

• Organized commercial productions for Walmart, Basset Furniture, and nTelos 

• Provided administrative support for Executive Producer and Production Mangers in a fast paced environment

• Managed and recorded the progress of manuscripts through development and post processing

Production Assistant

I created a company called Vidroad to help SaaS companies scale their video content. I'm also a self-taught coder, and proud to lead a thriving community dedicated to supporting new web developers on their coding journey.

Hunter Becton Garrett

Jim Struna Creative Services 

enjoying travel for the next six months, and will be back in Jan of 2024 searching for more projects and adventures.

Advisor in Luxury travel 

Rosewood Hotel Group

Regional Director of Revenue Management - Eastern US & Caribbean

HSMAI

Board of Directors Member, Revenue Management

Auberge Resorts Collection

Director of Revenue Management

Nickelodeon Hotel

Director of Marketing and Revenue Management

Ginn hospitality

Board of Directors for HSMAI Foundation 2006- 2009
Past VP of the Washington DC Chapter 2004- 2006 
member of HSMAI  since 1992

Board of Director, HSMAI Foundation

Hotwire

Jim was with Hotwire, as the National Accounts Manager for the Northeast.  Jim was responsible for the direct sales and support of the three largest markets in that area (NYC, Boston, and Washington DC).

National Account Manager

Millennium Hotels and Resorts

Jim was with Millennium Hotels and Resorts, as their Director of
Revenue Management for Millenniums interest here in North America, with over 5,600 rooms.

Director of Revenue Management the Americas

Richfield hospitality

Jim was with Richfield Hospitality Services for 9 years, were he supervised two portfolios.  The Regal branded hotels (a Hong Kong based chain) and Premier Group which included a diverse portfolio of hotels including Hilton, Sheraton, Radisson, and Choice brands.

Diversified Marketing and Revenue Management Executive qualified by 25+ years of progressive experience with high profile organizations focused in the Travel/Hospitality industry. Dedicated team player with continually proven track record recruited for multiple positions and retained during corporate reorganizations and restructures.  Solid project management skills with effective combination of balancing multiple priorities and innovative strategies to continually meet and exceed company objectives.

Specialties: Marketing, Sales, Revenue Management, Distribution

taplio

The Battle

Hunter Becton Garrett

Jim Struna, CRME, CHBA

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