Makeswift

Design Engineer

Skillthrive

Founder, Web Developer

Vidroad

We simplify video production for software companies with a flat monthly subscription. This allows you to scale video production without all the hassle and overhead of doing it yourself.

Founder, Video Marketing Consultant

FullStory

• Managed sales enablement strategies to streamline the distribution of content produced across teams

• Protected brand standards across the FullStory blog, resource center, and video content

• Contributed to pipeline growth by producing engaging content experiences for product launches, partnership announcements, and marketing campaigns

Content Marketing Specialist

Flip.to

Flip.to is designed to make guests’ stories an integral part of a hotel's story, turning them into advocates and creating a huge impact on the hotel's brand exposure and bottom line.

• Launched company’s first video content, averaging 78% engagement and outperforming other forms of content by 74% on email campaign click-through rates

• Developed an outbound sales strategy with custom videos and landing pages, leading to a two-fold increase in email open rates and booked demos, while shortening the sales cycle by half

• Recommend strategies to increase demand generation of qualified leads, including an e-course that led to 68 warm leads with a landing page that converted at 40.24% and an e-book that led to 592 warm leads with a landing page that converted at 18.55%

• Report on campaign ROI and business impact each week to Flip.to leadership using various social media advertising platforms, Google Analytics, and Kissmetrics

• Manage all facets of content strategy projects; creative brief, content audit, gap analysis, messaging strategy, audience personas, style guides, editorial calendar, copywriting, and content marketing

• Maintain Flip.to brand standards and integrity with updated media kit and partner landing pages that clearly communicate Flip.to value proposition and partner relationships

Content Strategist

Rise Creative Group

Second Form helps people build stronger, faster, and more reliable businesses with technology.

• Increased landing page conversion rates for our client, EquityPro, by 130% while decreasing cost per conversion by over 53% month-over-month by strategically monitoring heat maps, visitor recordings, and conversion funnels

• Develop digital campaigns for email marketing, lead nurturing, drip marketing, and retargeting

• Planned and carried out strategies to curate and create videos, photography, local events, case studies, and articles that supported a community of business leaders who are concerned with their digital strategy

• Launched and produced Feed the Machine, a Second Form podcast that focused on helping people create faster, stronger, and more reliable businesses with technology

• Managed social content calendar and monitored social activity in order to grow online social presence, build a community of Drupal enthusiasts, and discover new business opportunities

Discovery Communications

Discovery Communications is the world’s #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories.

• One of 160 interns picked from a nationwide pool of 16,000+

• Created integrated content strategies for broadcast commercials, internet advertising, and emerging technologies for Deadliest Catch, Skywire Live, Gold Rush, and Fast N’ Loud

• Developed a SWOT analysis of Discovery’s Domestic Distribution channel to determine areas to improve relationships with Cox and Time Warner, which led to new on-air promotions for all 14 Discovery Communication networks

• Planned branded entertainment spots for Miller Light, Mountain Dew, and Universal to be integrated in Discovery broadcasts

Integrated Content and Branded Entertainment - Discovery Channel Intern

Tilt Creative + Production

Founded by Dave Trownsell in 1986 to offer a full range of video and television production and post-production services, Park Group has been generating solid, creative solutions for 25 years. We believe our clients deserve the best in creativity and technology, and our passion is building long-lasting relationships dedicated to these ideals.

• Organized commercial productions for Walmart, Basset Furniture, and nTelos 

• Provided administrative support for Executive Producer and Production Mangers in a fast paced environment

• Managed and recorded the progress of manuscripts through development and post processing

Production Assistant

I created a company called Vidroad to help SaaS companies scale their video content. I'm also a self-taught coder, and proud to lead a thriving community dedicated to supporting new web developers on their coding journey.

Hunter Becton Garrett

Canopy

VP of Marketing

R-ght

Founder

Exec on the Desk

From blank page to published book on Amazon in 𝟱𝟳 𝗱𝗮𝘆𝘀, an experiment in satirical fiction-writing, AI illustration, and self-publishing using Midjourney, Canva, Figma, Adobe InDesign, and Ghost (CMS).

Author

BirthdayShoes.com

With 6+ million visitors and 100s of reviews and customer stories, ʙɪʀᴛʜᴅᴀʏꜱʜᴏᴇꜱ has been helping people live healthier lives since 2009.

Mural

• Led the launch of Mural's new brand and product interface in 2022, including press, executive thought leadership, and companywide social media.
• Led executive and corporate communications, overseeing new brand launch, change management initiatives, executive leadership changes, companywide All-Hands, press releases and public relations effort.
• Managed the creation and publication of Mural's first book, "Collaborative Intelligence," authored by Mariano Battan and Jim Kalbach.

Senior Director Brand & Communications

• Developed a content marketing strategy and team to mastermind and execute Mural's demand generation efforts, overseeing a range of activities including content programs, micro sites, email marketing, customer stories and case studies, webinars, and SEO.

• Led key initiatives, such as content for Mural Imagine events, "Collaboration That Works" program, launch of Mural Free, hybrid and asynchronous work thought leadership, and product marketing persona content. Played key role in Mural's category design around "collaborative intelligence."

• Managed corporate and executive communications, including PR, during periods of substantial growth, funding announcements, and the launch of the "collaborative intelligence" category.

Director of Content Strategy

• Developed and led 3-person content marketing team, focusing on demand-generation content including SEO-focused blog articles and guides, white papers, ebooks, and earned media.

• Defined and activated product marketing core "Jobs to Be Done" and company's narrative theme, supporting storytelling to drive top-of-the-funnel pipeline generation, executive thought leadership, and sales enablement.

• Owned corporate communications, including product and funding announcements.

Director of Content Marketing

Google

Industry Development Manager

Google Atlanta Logo Designer

Senior Industry Analyst

Implode-Explode Heavy Industries, Inc.

Built and operated "ground zero" publication regarding 2007-2009 credit crisis, publishing original news on the flagship historic site "The Mortgage Lender Implode-O-Meter." 

• $500K+ million in advertising revenue (Google Adsense, direct advertising sales, premium newsletter subscriptions)
• Cited by CNBC, Bloomberg, NYTimes, BusinessWeek, New York Post, Salon, Fox Business News, and many business journals.	
• 15M+ visitors viewed 42M+ pages in 2008. Managed community included over 13K forum members.

Co-owner, Viral Digital News Publication

Georgia Gulf Corporation

Senior Treasury Analyst

Senior Financial Analyst

Corporate Accountant

ERNST & YOUNG LLP

Staff I Auditor

R-ght • Messaging, Story, Brand • How Ideas Go Forward

I am a content, brand, and communications leader with nearly 20 years of experience using digital media to support sales and marketing growth objectives. A demand generator, storytelling ideator, and product marketing, jobs-to-be-done partner, I’ve helped start-up, scale-up, and global enterprise companies achieve difficult goals through relevant, audience-winning marketing. I know how to build with customers, employees, founders, and every C-level function—from CMO, CFO, CEO, CHRO to board members and legal counsel. I connect with people and connect people to ideas. Teams I lead win attention and change minds, growing revenue from single digits to $100+ million and beyond.

taplio

The Battle

Hunter Becton Garrett

Justin Owings

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?