Makeswift

Design Engineer

Skillthrive

Founder, Web Developer

Vidroad

We simplify video production for software companies with a flat monthly subscription. This allows you to scale video production without all the hassle and overhead of doing it yourself.

Founder, Video Marketing Consultant

FullStory

• Managed sales enablement strategies to streamline the distribution of content produced across teams

• Protected brand standards across the FullStory blog, resource center, and video content

• Contributed to pipeline growth by producing engaging content experiences for product launches, partnership announcements, and marketing campaigns

Content Marketing Specialist

Flip.to

Flip.to is designed to make guests’ stories an integral part of a hotel's story, turning them into advocates and creating a huge impact on the hotel's brand exposure and bottom line.

• Launched company’s first video content, averaging 78% engagement and outperforming other forms of content by 74% on email campaign click-through rates

• Developed an outbound sales strategy with custom videos and landing pages, leading to a two-fold increase in email open rates and booked demos, while shortening the sales cycle by half

• Recommend strategies to increase demand generation of qualified leads, including an e-course that led to 68 warm leads with a landing page that converted at 40.24% and an e-book that led to 592 warm leads with a landing page that converted at 18.55%

• Report on campaign ROI and business impact each week to Flip.to leadership using various social media advertising platforms, Google Analytics, and Kissmetrics

• Manage all facets of content strategy projects; creative brief, content audit, gap analysis, messaging strategy, audience personas, style guides, editorial calendar, copywriting, and content marketing

• Maintain Flip.to brand standards and integrity with updated media kit and partner landing pages that clearly communicate Flip.to value proposition and partner relationships

Content Strategist

Rise Creative Group

Second Form helps people build stronger, faster, and more reliable businesses with technology.

• Increased landing page conversion rates for our client, EquityPro, by 130% while decreasing cost per conversion by over 53% month-over-month by strategically monitoring heat maps, visitor recordings, and conversion funnels

• Develop digital campaigns for email marketing, lead nurturing, drip marketing, and retargeting

• Planned and carried out strategies to curate and create videos, photography, local events, case studies, and articles that supported a community of business leaders who are concerned with their digital strategy

• Launched and produced Feed the Machine, a Second Form podcast that focused on helping people create faster, stronger, and more reliable businesses with technology

• Managed social content calendar and monitored social activity in order to grow online social presence, build a community of Drupal enthusiasts, and discover new business opportunities

Discovery Communications

Discovery Communications is the world’s #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories.

• One of 160 interns picked from a nationwide pool of 16,000+

• Created integrated content strategies for broadcast commercials, internet advertising, and emerging technologies for Deadliest Catch, Skywire Live, Gold Rush, and Fast N’ Loud

• Developed a SWOT analysis of Discovery’s Domestic Distribution channel to determine areas to improve relationships with Cox and Time Warner, which led to new on-air promotions for all 14 Discovery Communication networks

• Planned branded entertainment spots for Miller Light, Mountain Dew, and Universal to be integrated in Discovery broadcasts

Integrated Content and Branded Entertainment - Discovery Channel Intern

Tilt Creative + Production

Founded by Dave Trownsell in 1986 to offer a full range of video and television production and post-production services, Park Group has been generating solid, creative solutions for 25 years. We believe our clients deserve the best in creativity and technology, and our passion is building long-lasting relationships dedicated to these ideals.

• Organized commercial productions for Walmart, Basset Furniture, and nTelos 

• Provided administrative support for Executive Producer and Production Mangers in a fast paced environment

• Managed and recorded the progress of manuscripts through development and post processing

Production Assistant

I created a company called Vidroad to help SaaS companies scale their video content. I'm also a self-taught coder, and proud to lead a thriving community dedicated to supporting new web developers on their coding journey.

Hunter Becton Garrett

TITAN Formwork Systems

Marketing Specialist

Compass Tower Digital Marketing

Teaching solo marketers, small marketing teams, content creators, and entrepreneurs how to easily create and deliver amazing in-house digital content that will empower and entertain their customers.

• Compelling videos and livestreams
• Story driven podcasts
• Exciting email campaigns
• Engaged social media communities

Founder

Navaera Worldwide

Digital Marketing Specialist

Lewis Roca

As the Digital Marketing Specialist at Lewis Roca, an AmLaw 200 law firm that specializes in handling
complex legal matters, I continually developed the firm’s online presence by:

• March 2021, the firm completed a total rebranding while working remotely. Implemented branding across all platforms, including: new website platform, email provider, social media, podcast, YouTube and Vimeo.

• Created and distributed the firm’s internal and external email marketing campaigns. Including, refined list segmentation and built strategies to match content to specific audiences. Migrated email services providers four times.

• Managed and curated social media profiles, online community moderation, and blogs. Doubled social following during my tenure.

• Created engaging video series, webinars, and podcasts to elevate attorney profiles and increase business development opportunities. Including to creating custom videos to national and international events where the firm was a sponsor, key note speaker, or attending.

• Produced and edited the firm's "IP of Everything podcast". Featured on Mondaq, JD Supra, the Denver Business Journal, and was ranked one of the “20 Best IP Podcasts of 2021” by Welp Magazine.

• Created and analyzed ad campaign ROI and web traffic analytics for firm websites, blogs, social pages.

• Guided the development of the firm’s website, social media and other digital platforms to leverage the firm’s brand and social awareness.

• Monitored legal industry and legal marketing trends, including consumer markets and competitors’ activities to identify business opportunities and key issues.

• Introduced and integrated new technologies, design standards, and processes for more impactful and efficient outreach strategies.

New Vintage Film LLC

Produced and directed online marketing videos for clients: graphic design of print/digital materials, online content marketing pieces, social media and community management, project management, scheduling, B2B advertising, customer service, budgeting.

Freelance Digital Producer

Pristine Auction

• Actively engaged with the Pristine Auction customer base through social media platforms - Facebook (210k followers), Twitter (9k followers), and Instagram (14.5k followers).
• Produced and managed weekly simultaneous livestreams to Facebook Live, Twitter, Instagram, YouTube and Twitch.
• Grew and promoted auction sales through daily marketing email campaigns to over 200k subscribers.
• Managed weekly and monthly sweepstake giveaways, designed and wrote online ads for Facebook, Twitter, AdRoll, YouTube, and others.
• Graphic design work for national trade show booth and monthly packaging inserts.

Marketing Director

Pulte Group Inc - Careers

• Coordinated digital assets for Pulte online brand, including online home inventory for over 30+ communities. Managed physical marketing assets, weekly email marketing campaigns, online presence and customer review interactions for Arizona new home communities.

Field Marketing Coordinator

Inland Group of Companies

• Social Media community manager - Facebook, Instagram, and Facebook for Work (1500+ employees)
• YouTube channel - Created videos for inventory, sales, and special events. Doubled subscribers, 900,000+  views/yr.
• Photographed truck stock inventory, posted to Inland website and 3rd party online advertisers. Established photo standards and processes for the entire company and the newly built website.
• Graphic Design - print ads, digital banner ads, email campaigns, branded giveaways
• Planned and executed the Phoenix location Grand Opening event for over 2500 people.

Sales and Marketing

Springdale Village Healthcare

Independent Living Manager

Right This Minute LLC

Broadcast Technical Producer

Digital marketing "Generalist Specialist" for small and medium businesses.

I work with companies of all sizes to innovate their marketing strategies and to create amazing in-house content: YouTube videos, livestreams and webinars, social media, podcasts, website management, graphic design, and email campaigns. 

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I also love to talk with other marketers about streamlining their in-house content creation process. I post here about my personal experiences working in professional B2C and B2B content creation and provide daily tips to make things easier.

Need help with your in-house content creation?
Contact me at Compass-Tower.com

Watch quick my tips on YouTube: /@compass-tower

Join my co-working Q&A livestream on Twitch: twitch.tv/compass_tower

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SPECIALITIES:
Digital Media Content Creation and Strategy, Livestreaming, Podcast and Video Production, Social Media and Community Management, Email Marketing Management and List Building, Website Management and SEO Strategy, Paid Search and Social Media Ads. 

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PERSONAL:
• Amateur BBQ Pitmaster – I blame my love of smoked meats on my wife and my brother.
• Outdoors Lover - Grew up camping with my father and the Boy Scouts.
• Games Workshop Fan – Deep down we’re all a little bit Orky!
• PADI Certified Master Scuba Diver with underwater camera experience.

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The Battle

Hunter Becton Garrett

Brady Gillman

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