ForChiefs Alliance e.V.

ForChiefs is an Alliance of transformation specialists who believe it’s the people who create great companies, great cultures, and great results. We work hand in hand with front-runners – or ‘Chiefs’ – to empower and support ambitious change using our first-hand experience from working in global organizations. We invest time to understand their needs, design a customized journey, make them fall in love with their potential, and create experiences that connect minds and hearts.

Founding Member

Shift Collective

With ForChiefs we co-founded Shift Collective, a group of innovative agencies and consultancies in Germany, that stands for a new economy. We have joined forces to provide even better support for organisations, with the capacity of over 100 people and the agility of 10 founder-managed companies.

We are all united not only by our mission to change the economy in a sustainable way, but also to be a role model for this new economy: With the Shift Collective we turn 10 competitors into one strong partner.

Startup Institute

- Responsible for the European Startup Institute activities, based in Berlin. 
- Managed the team and developed courses that help people accelerate their career by building their professional and personal skills and increasing their network within the startup community.

Director 

Delivery Hero

- Responsible for HR, Talent Management, Internal & External Communication, Office Management, Brand Development and Project Management.
- Developed organisational health, professionalised people and projects and fostered culture, to strengthen the organisation of Delivery Hero whilst going through fast growth.

Chief Development Officer (CDO)

- Responsible for the global marketing ambitions of Delivery Hero, leading a multicultural team of 80 ambitious and talented marketers.
- Created the winning consumer-oriented service for food delivery with the motto 'The easiest way to your favourite food'.

Chief Marketing Officer (CMO)

- Led a department of 35 marketers, responsible for the performance of KPN in the consumer market, with a 2.2 million customer base and a €650 million P&L. 
- Created a future-proof business model, improvinge NPS and growing the customer base.

Director KPN Mobile

- Led a department of 30 marketers, responsible for the performance of KPN in the residential market, with a 1.8 million customer base and a €800 million P&L. 
- Took the commercial lead of a +100€ million project for nationwide introduction and roll out of network upgrades.

Director KPN Residential

- Led a team of five marketers, responsible for launching, developing and growing KPN TV.
- Designed the TV strategy and TV portfolio, which turned the traditional telecom operator KPN into a TV brand and a media company.

Director Interactive TV

E-Plus Mobilfunk

- Led a team for introducing and expanding a nationwide network of 300 franchise brand stores.

Manager E-Plus Partnershops

KPN Mobile

- Created the first mobile internet portfolio ‘i-Mode’.
- Led the market introductions and mass communication campaigns.

Senior Marketer Consumer Market and Soho Market

Ben (predecessor of T-Mobile)

- Legal Advisory in the field of customer care and complaints management.

Legal Counsel

I inspire people, teams and organizations with growing pains to ignite meaningful work.

I am an off-the-chart ENFP, a challenger, an activator and an optimist.  I use my left- and right brain hemispheres simultaneously, always exploring routes to the full potential of my clients. I don’t just work for companies, I work for people. I prefer to work with frontrunners, who are the multipliers in organizations, also known as ‘Chiefs'.  I love crafting highly ambitious plans, supporting brave transformations and creating future-proof cultures with them. I build long-term relationships and follow my clients on their path of transformation. 

My approach is an intense cocktail of learning, experiencing, debating, deepening, speeding up, laughing and translating all into daily life. People leave my sessions energized and determined to start. 

I travel around Europe to work with a high variety of clients and always return to my favorite city Berlin, where I live with my wife and kids.

If you need a sidekick to help you drive your transformation or need a coach to support your team, please reach out to me at hugo@forchiefs.com

Hugo Suidman

"Lose money for the firm, and I will be understanding. Lose a shred of reputation, and I will be ruthless." - Warren Buffett

Buffett believes your reputation is a strategic imperative - not just a "nice-to-have".  And he knows a few things about business. But what's that got to do with me? 

Well, I've spent around fifteen years leading comms at some of the world's best-known companies. Now I run my own: Brennan Young Communications. I help leaders communicate in a more impactful, more effective, more data-driven way.  

In a world where a lie can travel halfway around the world before the truth has even got its pants on, it's the only way to build and protect a reputation.  

What's more, the old division between employee comms (internal) vs media relations (external) is breaking down. Today, leaders need to think faster and across multiple platforms simultaneously to understand where their reputation is being created, what it is, and how quickly it can be damaged. 

My job is to keep you one step ahead. 

More specifically, I can help you manage your reputation by: 

💥 Designing communications strategies that build trust, engagement, and energy.
💥 Developing strong personal brands for leaders, from strategy to speeches to social media.  
💥 Delivering campaigns and content that connect with the audience's head, heart and hands. 

You should contact me if: 

☎️ You're a recruiter looking to fill a full-time internal or change comms contract. 
☎️ You're a founder who needs freelance communications support for your business. 
☎️ You're an agency owner looking for flexible, fractional or project-based communications resource. 

What else can I help you with? 

🔧I regularly run communications skills training sessions. 
🔨I teach at ISCOM, a top media and communications school in France.
⚙️I am a trained executive coach and love working 1:1 with leaders on their own comms strategies. 

What else should you know about me? 

📌 I speak fluent French, some Spanish and a little German.
📌 I live half the time in London, half in Bordeaux (and can work in both countries).  
📌 I love to cook: as Cab Calloway sang, "everybody eats when they come to my house". 

What should you do next? 

📨 Send me a DM and let's talk about how I can help you.

Kathryn Kneller

I've been watching this issue gathering momentum for over a week now with a lot of people I respect running experiments and publishing their data. 

Turns out, your pronouns are incredibly important when it comes to who sees your content and is likely to buy from you. 

Great to see Frank Dias - as a credible male voice in comms and AI - digging in and sharing his findings.

Meanwhile, I can't decide - should I be changing my name to Keith, Kieran or Kevin?

Kathryn Kneller SCMP

I train teams on AI with their use cases | AI Adoption & Change Founder | People+AI Practitioner | AI Educator | AI Agitator

There's a mini campaign led by women going on at mo bc it was discovered that LinkedIn's algo prejudiced against women's posts vs men's posts in terms of amplifying voices.

Here's my experiment: I wanted to examine the impact on my post impressions when I changed my gender to a 'Woman'. 

(LinkedIn impressions refer to the number of times your content is displayed on someone's feed. I have an 11k follower base.)

I changed my gender and pronouns from Male to Female. 

My 7-day average impressions rate is about  731.

When I compared two similar posts, both posted within a 24-hour period, my original post as a 'Man' had more than double the impressions than when I  posted "it" again as a 'Woman'.

Come to your own conclusions. And when you add that to all the women who are running this experiment where they've changed their gender to a 'Man' and they're seeing a boost in impressions to their posts, something, of course, is iffy. Which, sadly, is just another thing to add to a long, long list of the system continually making women invisible and silent.

Of which, we must say something about it. Particularly, for male allies to stand up and be vocal.

This was a quick experiment that doesn't account for other nuances in timing, content, etc. 

But it's still a 54% impression drop!

There's something not quite right, particularly knowing that LinkedIn has switched an AI system for algo feed control. Classic AI bias amplified?

FYI Break the Silence Collective

UPDATE: LinkedIn's conversation with Megan Cornish, LICSW one of the pioneers of testing this "issue" out and sharing it.

https://lnkd.in/eT4wmcXn

taplio

The Battle

Hugo Suidman

Kathryn Kneller

Followers

Posts

Engagements

Likes

Performance ScoreKathryn Kneller's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Hugo Suidman

Kathryn Kneller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathryn Kneller's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKathryn Kneller's LinkedIn Performance