ForChiefs Alliance e.V.

ForChiefs is an Alliance of transformation specialists who believe it’s the people who create great companies, great cultures, and great results. We work hand in hand with front-runners – or ‘Chiefs’ – to empower and support ambitious change using our first-hand experience from working in global organizations. We invest time to understand their needs, design a customized journey, make them fall in love with their potential, and create experiences that connect minds and hearts.

Founding Member

Shift Collective

With ForChiefs we co-founded Shift Collective, a group of innovative agencies and consultancies in Germany, that stands for a new economy. We have joined forces to provide even better support for organisations, with the capacity of over 100 people and the agility of 10 founder-managed companies.

We are all united not only by our mission to change the economy in a sustainable way, but also to be a role model for this new economy: With the Shift Collective we turn 10 competitors into one strong partner.

Startup Institute

- Responsible for the European Startup Institute activities, based in Berlin. 
- Managed the team and developed courses that help people accelerate their career by building their professional and personal skills and increasing their network within the startup community.

Director 

Delivery Hero

- Responsible for HR, Talent Management, Internal & External Communication, Office Management, Brand Development and Project Management.
- Developed organisational health, professionalised people and projects and fostered culture, to strengthen the organisation of Delivery Hero whilst going through fast growth.

Chief Development Officer (CDO)

- Responsible for the global marketing ambitions of Delivery Hero, leading a multicultural team of 80 ambitious and talented marketers.
- Created the winning consumer-oriented service for food delivery with the motto 'The easiest way to your favourite food'.

Chief Marketing Officer (CMO)

- Led a department of 35 marketers, responsible for the performance of KPN in the consumer market, with a 2.2 million customer base and a €650 million P&L. 
- Created a future-proof business model, improvinge NPS and growing the customer base.

Director KPN Mobile

- Led a department of 30 marketers, responsible for the performance of KPN in the residential market, with a 1.8 million customer base and a €800 million P&L. 
- Took the commercial lead of a +100€ million project for nationwide introduction and roll out of network upgrades.

Director KPN Residential

- Led a team of five marketers, responsible for launching, developing and growing KPN TV.
- Designed the TV strategy and TV portfolio, which turned the traditional telecom operator KPN into a TV brand and a media company.

Director Interactive TV

E-Plus Mobilfunk

- Led a team for introducing and expanding a nationwide network of 300 franchise brand stores.

Manager E-Plus Partnershops

KPN Mobile

- Created the first mobile internet portfolio ‘i-Mode’.
- Led the market introductions and mass communication campaigns.

Senior Marketer Consumer Market and Soho Market

Ben (predecessor of T-Mobile)

- Legal Advisory in the field of customer care and complaints management.

Legal Counsel

I inspire people, teams and organizations with growing pains to ignite meaningful work.

I am an off-the-chart ENFP, a challenger, an activator and an optimist.  I use my left- and right brain hemispheres simultaneously, always exploring routes to the full potential of my clients. I don’t just work for companies, I work for people. I prefer to work with frontrunners, who are the multipliers in organizations, also known as ‘Chiefs'.  I love crafting highly ambitious plans, supporting brave transformations and creating future-proof cultures with them. I build long-term relationships and follow my clients on their path of transformation. 

My approach is an intense cocktail of learning, experiencing, debating, deepening, speeding up, laughing and translating all into daily life. People leave my sessions energized and determined to start. 

I travel around Europe to work with a high variety of clients and always return to my favorite city Berlin, where I live with my wife and kids.

If you need a sidekick to help you drive your transformation or need a coach to support your team, please reach out to me at hugo@forchiefs.com

Hugo Suidman

Kramp

Manager Product Owners & Product Analysts

Julia Godet

Passionate about transforming organizations for a sustainable future, I help leaders and teams align, transform, and scale impact. As a sidekick to leaders, I bring in a unique blend of coaching, consulting, training and facilitation.

My approach is rooted in Authentic & Relational Leadership practices, a bedrock for facilitating both personal and systemic change. Moreover, with over 20 years of global corporate experience in commercial, customer strategy and digital realms, I bring in valuable business insights to challenge and support leaders and organisations in growing, scaling, and sustaining their positive impact, while keeping employees and customers at the heart of what they do.

As part of my work I deliver experiential workshops for business professionals and organisations around various themes such as human-centered leadership, building trust and psychological safety in the workplace, fostering collaboration, creativity and performance.

Sidekick to leaders - Consultant | Coach | Trainer | Facilitator

Conscious 500

Conscious 500 unites visionary leaders from a wide array of fields, including art, well-being, creativity, sustainability, conscious technology, environmental conservation, regenerative agriculture, and more, all driven by a shared mission: Elevating Business for Good

the D2 collective

Member

French Tech Amsterdam

KLM Royal Dutch Airlines

Leading KLM into a sustainable future through the practice of design and innovation
- Advised & coached business & product managers on their digital product vision, ambition strategy and required capabilities. In particular, advised teams in charge of ground and inflight frontline staff apps (>15K users). Focused on improving employee and customer experience across all channels, leveraging design thinking, customer research, customer journey mapping and quantitative data to drive innovation.

- Evangelizing a design culture (design thinking) and way of working across the organisation
- Leading strategic user research and design sprints
- Gathering insights and trends from external parties & partners

Senior Innovation  & Digital Consultant | KLM Digital Studio

- Leading KLM into a sustainable future by designing a set of innovative concepts aiming at supporting greater health and wellbeing of KLM employees and customers
- Applied an active innovation methodology and led a cross-disciplinary team through a 3 months track of research, ideation, design and prototyping

Health & wellbeing Concept lead | KLM Concept Lab

Kenya Airways

Shaped Kenya Airways digital transformation, with a focus on Digital Sales, by
- Defining Kenya Airways’ digital commercial vision, ambition, strategic roadmap, with a focus on lowering distribution costs and make direct online sales scalable
- Defining digital capabilities (a.o. front-end, APIs, back-end), competences (a.o. Digital Marketing), and ways of working to deliver on the ambition 

Achievements
Took the airline from digital opportunistic to managed

Digital Transformation Program Lead

Air France-KLM

- Co-designed & validated new digital products’ vision & strategy with stakeholders, including touchpoint and contact strategy.
- Translated strategic initiatives into epics
- Steered roadmap execution through agile teams, leveraging SAFe portfolio management and development framework
- Guided the product team through Scaled Agile ceremonies.

Achievements
- Launched a brand new flyingblue.com website with a differentiated value proposition positioning vs. the airline touchpoints'.
-Launched the first modules of the Corporate Travel Management services capabilities
- Enabled the distribution of coporate products & services - including negotiated fares - via the airlines direct digital channels (.com & Apps)

Product Manager - Corporate Travel Services & Loyalty Programme

Within Air France KLM Commercial Division:
- Defined the digital vision, ambition and strategy consistently across multiple digital touchpoints towards Air France KLM loyalty program members and corporate travel customers. 
- Defined, planned & steered digital initiatives throughout the entire customer journey with an overall portfolio view, keeping focus on omni-channel consistency, a seamless and relevant user-experience, increasing channel shift and customer satisfaction
- Steered roadmap execution across all digital product teams in particular the Sales & After Sales Agile Release Trains. Product teams incuded: Inspire, Homepage, Search, Order, Check-Out, Payment, Account, Manage Booking, Content etc...
- Implemented new ways of working according to SAFe (Scaled Agile Framework)

Achievements
- Designed & implemented disruptive value propositions for our most important customers:
      * a new cost efficient direct online distribution channel for our corporate customers - first airline to do so 
      * mixed-payment capability (cash & miles) for our loyalty program members
      * ability to search airline fares in local currency, miles or mix of cash & miles
- Simplified and enhanced the online account &  membership user experience 
- Migrated towards a more efficient digital architecture: API-based, open, scalable
- Set-up & evangelized new organization, governance and ways of working around this new porgrams, leveraging the newly introduced Sacled Agile Framework
- Rapidly spanned up and led a team of 8 direct reports; Supported each team member's unique development through mentoring and coaching

Program Director - Digital Experience Loyalty & Corporate Travel

Within the International Commercial Division of Air France KLM, I was the Commercial Director for 3 countries in Asia Pacific (Philippines, Malaysia and Brunei). My responsibilities included:
- defining and implementing regional commercial policies (pricing, sales, servicing, marketing, e-commerce, customer care, customer service centers)
- Managing relationship with local B2C and B2B clients
- driving sales & servicing for Air France KLM in the region through corporate agreements, trade partnerships, and via our direct distribution channels (mainly call centers and .com)
- managing the marketing and digital teams and activities to bring maximum exposure to our brands Air France and KLM at optimal ROI
- with a big focus on boosting our online sales while getting the basics right
- Managing and leading multi-disciplinary commercial teams in multi-cultural environments

Achievements
- Turnover increased by 15%, direct online doubled, cost decreased by 40% in two years
- Supported growth of a multi-disciplinary and pluri-cultural commercial team of 22 talented professionals

Commercial Director Philippines, Malaysia, Brunei

Responsibility: maximize AFKL revenue on routes between France and the Netherlands, by capitalizing on a integrated and coordinated approach of both airlines’ Inventory and Pricing

· Defined and implemented key working and reporting processes for this “pilot” entity 
· Defined joint AFKL pricing & inventory strategy for France-Netherlands flights 
· Contributed to network adjustments decisions and route revenue forecast

Achievements:
- Successfully started, organized and led the first integrated Air France KLM revenue management entity.  Later on, similar units were introduced on routes shared with other partners 
- Managed and supported the growth and development of 3 motivated & talented analysts who quickly grew in the organization

Head of revenue Management & Pricing - AFKLM joint routes France-Netherlands

Responsible for Air France medium-haul pricing policy and revenue optimization on a set of competitive European routes and markets

- Redesigned and implemented a new medium-haul pricing strategy to counter fast-paced and aggressive expansion of low cost carriers
- Led on-boarding of new comers and internal and external training by hosting Pricing and Revenue Management masterclass

Senior Pricing Manager

- Shaped the new joint Air France KLM corporate offer at the time of the Air France KLM merger
- Elaborated B2B Commercial plan, set objectives & KPIs for International Sales division

Global marketing & product manager Corporate Travel

Comité National des Conseillers du Commerce Extérieur de la France

Air France

- Designed new approach and tooling resulting in a more efficient revenue forecast process
- Led the sales team re-organization  project, including new ways of working
- Provided monthly analysis and insights on sales and distribution performance

Commercial Analyst

I am a senior professional with over 20 years of experience in global corporations across 4 continents, committed to contribute in a meaningful way to a sustainable future.

Self-starter with strong interpersonal skills, I have successfully initiated and scaled-up new ventures from scratch within complex environments in large corporations :  from vision to strategy, organization, governance and execution.

As a systemic, strategic and creative thinker, I like crafting innovative business models, concepts, value propositions and strategies, placing customer needs first while maximizing business value.

Most importantly, I am a natural connector of ideas and people, which I use to move ideas and initiatives forward. I believe the quality of how we relate with ourselves and with others has a fundamental impact on our wellbeing, what we create and the footprint we leave into the world.

taplio

The Battle

Hugo Suidman

Julia Godet

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