Ritmoo

Ritmoo helps fast-growing companies turn ambition into execution. Through strategic design, leadership workshops, and simple goal execution software, Ritmoo partners with leadership teams to clarify priorities, align on strategy, and build execution habits that stick.

We combine expert-led services with lightweight goal management software built on the NCT framework, which is ideal for teams that want clarity without the bloat of rigid OKRs.

Ritmoo has delivered fractional leadership across growth, marketing, GTM, and technology for companies like CLEVR, Software Improvement Group (SIG), Frends, vaylens, and Bnewable. 

We've also run high-impact programs for scaleups like Skytree, IECharge, Dott, Lightly.ai, ELP Network, Incision, and enterprise teams at ING and Tele2.

Co-Founder

Frends iPaaS

The European iPaaS built for mission-critical automation and loved for its usability. Frends iPaaS connects your systems, automates every business process, and gives you full visibility into your workflows. 

Frends iPaaS is a platform that offers tools to integrate applications in the compliant cloud, hybrid, and on-premises. With Frends, businesses can build integrations, automated processes, and APIs in BPMN 2.0-based Low-Code, which reduces costs in development, documentation, and management. Frends is made for BizDevOp teams and enables team collaboration.

Currently leading the GTM strategy and Marketing organization.

Fractional CMO

Angel investor in Pal, digital palliative home care solutions for families affected by life-limiting illnesses.

Private Investor

StayingBee

StayingBee is a community-driven accommodation sharing platform that connects you with trusted hosts from communities you already belong to, turning every trip into a meaningful experience, not just a booking.

It's almost like Couchsurfing meets Airbnb, but strictly for communities, like AIESEC, unlocking an untapped layer of the $400B+ alternative accommodation market.

In just a few months, the team has:
- Grown to 4,000+ users across 90+ countries.
- Hosted 100+ nights booked and listed 200+ homes.
- Launched pilots with the AIESEC community and generated revenue.
- Signed partnerships with global communities, including AIESEC International.
- Expanded into the startup ecosystem, with SLUSH as an official partner.

I'm part of their Supervisory & Management Board.

Board Member

Stolp

Break with the habit of always on, always connected. Stolp designs solutions and experiences that encourage daily moments to disconnect and spend time on what really matters.

Shilling

Shilling is a leading €30M early-stage VC in Portugal. Shilling invests in a wide range of verticals and seeks out the biggest opportunities across all B2B and consumer categories. Leveraging the concept of Founder LPs, Shilling brings much more than capital and offers through its Shilling Platform, direct access to successful founders and executives of leading companies. 

This platform supports entrepreneurs in validating and developing their ventures, which then accelerate their growth into global markets. I'm one of the Founder LP and investors into the fund.

Founder LP

vaylens

vaylens is an EV charging management software for businesses to manage and monetise their EV chargers. Making it as easy as possible for companies of any size to integrate electric mobility into their long-term success, vaylens is on a mission to make electric driving accessible to all. vaylens is based in Dortmund and is part of the KOSTAL Group.

Led interim marketing (replacing Head of Marketing during maternity leave), supporting brand launches in the UK and France, re-engineering revenue operations, and setting the 2025 marketing strategy.

Software Improvement Group

Software Improvement Group (SIG) leads in traditional and AI software quality assurance. Empowering organizations to become more resilient and agile by guiding them to enhance their software quality and security through deep source code analysis and tailored, strategic advice.  

As interim marketing & GTM lead, helped transition to a product-led business, revamped demand generation, evolved Revenue Operations, and launched the flagship event Scope. This led to a 40% YoY pipeline increase and a 20% growth YoY in closed ARR revenue.

Fractional GTM & Marketing Lead

CLEVR

CLEVR delivers digital transformation at scale by implementing Siemens and Mendix solutions to serve industries like manufacturing, retail, energy, and more. 

During this fractional service, I've designed the positioning strategy, revised GTM market approach built on partner-led growth and led (interim) the GTM and Marketing teams, resulting in a 100% pipeline increase and supporting the transition from loss-making to profit-making business.

Fractional CMO & GTM

IECharge

IECharge® is a high power electric vehicle charging solution developed by NW Group, first french unicorn in the energy transition. Advisory was focused on setting up the first Marketing & GTM foundation from website, communication, and approach to customers.

Advisory

Co-founder & CEO @ Ritmoo | Growth Advisor | Leadership Catalyst | GTM Strategist | Led growth in startups from €1 to 100m

I’ve spent my career helping businesses scale with purpose, transforming ambition into execution, and building teams that don’t just grow, but thrive.

With a track record of taking companies from €1M to €100M+ in revenue and scaling teams from 10 to 700 people, I’ve learned that sustainable growth comes down to clarity, trust, and relentless focus. Most notably at EVBox, where I served as Chief Growth Officer from 2015 to 2022, I helped lead the business from a small industry player into a global category leader — building a scalable go-to-market engine and culture of growth.

Today, I’m the co-founder of Ritmoo, where we combine expert-led leadership & strategy design services with simple, lightweight goal software — built for fast-moving teams that want strategic clarity without the bloat of OKRs. Our work spans scaleups, mid-sized companies, and enterprise teams across growth, marketing, GTM, and leadership transformation.

I also work as a fractional growth operator, partnering with high-growth scaleups to architect their go-to-market, sharpen their narrative, and build resilient, high-performing teams.

And I'm the author of Teams in Hell – How to End Bad Management, my practical playbook for building trust, clarity, and adaptability inside modern teams. You can buy it on Amazon here: https://www.amazon.com/Teams-Hell-How-End-Management/dp/9090401318/

---

🚀 Highlights summary
- Co-founder of Ritmoo | Goal software + leadership programs for strategic clarity and execution
- Fractional Growth Operator | Supporting scaleups like SIG, CLEVR, Frends, Dott, vaylens, and more
- Former Chief Growth Officer, EVBox | €5M → €100M+ revenue, 10 → 700 people
- Head of Product Growth, Talentsquare | Built growth strategy through to exit in 2015
- Former Global President, AIESEC | Leading the world’s largest youth-led org
- Angel Investor & LP | Backing early-stage founders via Stolp, Pal, and Shilling VC
- Writer | Teams in Hell (June 2025), exploring how to fix modern leadership from the inside out

🏓 Fun Facts
- Former pro table tennis player, with several championships in Portugal
- Proud dad to two daughter with Duracell-level energy

Hugo Pereira

Your GTM planning will get a boost today!
Most GTM teams are misaligned on the basics. 
Everyone's busy. Nothing's moving forward.
 
That tends to happen because GTM planning is underestimated. And GTM strategy ends up living in slide decks that few actually pay attention to.
 
I've lived this, scaling companies from €1m to €100m, and I learned one thing:
 
𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗽𝗹𝗮𝗻 𝘁𝗲𝗮𝗺𝘀 𝗰𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘂𝘀𝗲.
 
So I built one. 

👉 A free GTM planning template that turns strategy into aligned execution.
 
It's the framework I've been iterating for years. 
Now it's yours.
 
𝗚𝗿𝗮𝗯 𝗶𝘁 𝗶𝗻 𝟮 𝘀𝘁𝗲𝗽𝘀: 
1️⃣ Connect + Like 💚 
2️⃣ Comment "GTMPLAN" and I'll DM you the link.
 
PS: I know asking for comments is the new LinkedIn hustle we sort of tolerate. But if this saves your team from another GTM misalignment, it's worth 3 seconds of your time.

---

I'm Hugo Pereira, co-founder of Ritmoo and fractional growth operator. I've led companies from €1M to €100M+ while building purpose-driven, resilient teams.

Follow me for unfiltered takes on growth, leadership, and scaling what matters. My book 𝘛𝘦𝘢𝘮𝘴 𝘪𝘯 𝘏𝘦𝘭𝘭 – 𝘏𝘰𝘸 𝘵𝘰 𝘌𝘯𝘥 𝘉𝘢𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 is out now on Amazon.

Fractional Growth (CMO/CGO) | Author “Teams in Hell – How to End Bad Management” | 1x exited founder (Ritmoo)

The end of 2025 also marks the end of my 1x founder path. 𝗜'𝗺 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝗥𝗶𝘁𝗺𝗼𝗼 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱! 🙌
 
Over the past two years, Piotr and I took Ritmoo from a late-2023 idea to a product used by dozens of teams worldwide. 

We set out to solve a clear problem: goal-setting tools leave teams overwhelmed and misaligned (even today).

The reality and harsh truth is that we didn't scale as fast as we hoped. 

We kept splitting focus between Ritmoo and other commitments. 

The product needed more and the company deserved better. And after iterations, pivots between software and services, we just we didn't have it in us anymore to do a final bet on it.
 
For me personally, it was also becoming hard to manage all the ambitious chaos of choices: balancing startup founder life, writing and launching a book, welcoming a second daughter, and serving as a fractional executive. 

Even now, I don't know how I managed it all.
 
Ritmoo deserved better.
 
That's why I'm excited about what comes next.
 
𝗡𝗼𝘄, 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝗼𝘄𝗻𝗲𝗿𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗖𝗘𝗢: 𝗟𝘂𝗱𝗼𝘃𝗶𝗰 𝗥𝘂𝗯𝗶𝗻.
 
Ludo brings deep expertise in product leadership, systems thinking, and applied AI. He's already expanding our strategy services and introducing AI agents for strategic planning and customer intelligence. Ritmoo is in excellent hands!
 
This wasn't the big, fat exit every founder dreams of. 

To be honest, it doesn't feel like "an exit" even, but it's a graceful wrap-up and chance for it to succeed still, now under the wings of Ludo.
 
𝗪𝗵𝗮𝘁 𝗜'𝗹𝗹 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗺𝗼𝘀𝘁:
The showcases at The Next Web and Web Summit. 
The first paid customers. 
The product feedback. 
The founder dinners and debates. 
The setbacks that taught us more than the wins.
 
Tons of learning.
 
More on what's next in 2026. 
Until then, thank you for supporting this (crazy) journey.

--

I'm Hugo Pereira, fractional growth operator (CMO/CGO), 1x exited founder, former CGO at EVBox (€1M → €100M+). 

Follow me for straight talk on leadership, growth, and scaling through clarity. Author of 𝘛𝘦𝘢𝘮𝘴 𝘪𝘯 𝘏𝘦𝘭𝘭 – 𝘏𝘰𝘸 𝘵𝘰 𝘌𝘯𝘥 𝘉𝘢𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵.

The 9th edition of the Reflection Booklet drops next week 🙌
 
For the newcomers: Since 2017, I've been doing a deep yearly introspection, a full debrief of what happened and what I learned, paired with envisioning what's next.
 
Early in 2017, I shared these personal exercises publicly. 

Didn't expect much. 
Turns out, thousands of people found value in it. 
So I kept going.
 
Each year, I refine it based on feedback and my own learnings. 

This year marks the 9th edition, with more than 5,000 downloads to date.
 
If you've used it before, I'd love to hear how it helped you, or what didn't work. 

Still time to make final tweaks before launch.
 
If this is new to you: get ready. 

A complete framework for closing out 2024 and setting up 2025 is coming your way.
 
Either way, see you next week.

---

I'm Hugo Pereira, co-founder of Ritmoo and fractional growth operator. I've led companies from €1M to €100M+ while building purpose-driven, resilient teams. 

Follow me for unfiltered takes on growth, leadership, and scaling what matters. My book 𝘛𝘦𝘢𝘮𝘴 𝘪𝘯 𝘏𝘦𝘭𝘭 – 𝘏𝘰𝘸 𝘵𝘰 𝘌𝘯𝘥 𝘉𝘢𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 is out now on Amazon.

Over 5,000 people have used my Reflection Booklet to close out their year with clarity and step into the next one with purpose.
 
No "comment X" to get access. I'm not gatekeeping this.
It's available right here. 

𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝗮𝘀𝗸: If you're a frequent user of it or a new one who resonates with the document, please react, save, repost, or share it with someone who needs it. 

That's how we spread what matters.

---

𝘁𝗹;𝗱𝗿 👉 𝗵𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:
 
The Reflection Booklet is modular, you choose your own path.
 
𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻: Journey mapping, identifying your best moments, expressing gratitude, deciding what deserves your energy, and crafting your core equation.
 
𝗘𝗻𝘃𝗶𝘀𝗶𝗼𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲: Visualize your year ahead, define your expertise, design your AI operating system, commit to one powerful habit, and write your future as if it already happened.
 
𝗢𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗱𝗱-𝗢𝗻𝘀: Parenting exercises to deepen family relationships, or Career Shift modules to explore your next move.

--
 
The exercises are built on frameworks I've tested over the years. Simple, actionable, designed to create reflection that actually sticks.
 
The value is in the work itself. 
The thinking. 
The pausing. 
The honest look in the mirror.
 
Here's to closing 2025 with intention and opening 2026 with clarity.
 
--

I'm Hugo Pereira, fractional growth operator (CMO/CGO), 1x exited founder, former CGO at EVBox (€1M → €100M+).

Follow me for straight talk on leadership, growth, and scaling through clarity. Author of 𝘛𝘦𝘢𝘮𝘴 𝘪𝘯 𝘏𝘦𝘭𝘭 – 𝘏𝘰𝘸 𝘵𝘰 𝘌𝘯𝘥 𝘉𝘢𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵.

Reflection Booklet 2025-2026

Speed is the new moat, they say.
Ship faster. Launch faster. Produce faster. 
AI makes it easy.
 
You can build 10 blog posts in a week instead of one. 
Three features instead of one. 
Ten automated emails instead of writing them yourself.
 
But here's the problem:
Speed without direction is just noise.
 
Did it move the needle? 

Or are you just celebrating shipping 10 things instead of the one thing that actually drove revenue, improved retention, or delivered a real insight?
 
That's the difference.
 
→ Speed + Output = Noise 
→ Speed + Outcome = Impact
 
Companies obsessed with output will drown in their own productivity. 

Companies focused on impact will win.
 
If you don't know how your speed is helping the business evolve, slow down.
 
High clarity + deep focus + AI = superpower.
 
Without it? Just confusion.
 
--
 
I'm Hugo Pereira, co-founder of Ritmoo and fractional growth operator. I've led companies from €1M to €100M+ while building purpose-driven, resilient teams.
 
Follow me for unfiltered takes on growth, leadership, and scaling what matters. My book 𝘛𝘦𝘢𝘮𝘴 𝘪𝘯 𝘏𝘦𝘭𝘭 – 𝘏𝘰𝘸 𝘵𝘰 𝘌𝘯𝘥 𝘉𝘢𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 is out now on Amazon.

Return-to-office mandates aren't a failure of remote work. They're a failure of leadership adaptability.
 
Companies are rushing back 3-4 days a week. 
The reason being that remote work didn't work out.
 
But the reality is that this is happening because leaders couldn't adapt their management style to remote work. 

So instead of learning, they chose the easy path: going back to what they knew before.
 
Now, remote work isn't always the answer.

 It depends on your business model and context.
 
But for leaders, it was a missed opportunity. Even now with RTO mandates, 9 out of 10 companies going back haven't changed their routines once they're there.
  
If you're bringing people back, use it for workshops, collaboration sessions, task forces; not back-to-back Zoom meetings you could've done from home.
 
𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗴𝗼𝗼𝗱 𝘁𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿:
→ Most work already happens async
→ Documentation and decisions operate digitally 
→ Async-first leaders perform better: remote or office
 
𝗔𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗸𝗶𝗰𝗸𝗲𝗿:
Leaders who were able to adapt to remote work 5 years ago, have higher chances or being able to adapt to an AI-first workforce tomorrow.

---

I'm Hugo Pereira, co-founder of Ritmoo and fractional growth operator. I've led companies from €1M to €100M+ while building purpose-driven, resilient teams.

Follow me for unfiltered takes on growth, leadership, and scaling what matters. My book 𝘛𝘦𝘢𝘮𝘴 𝘪𝘯 𝘏𝘦𝘭𝘭 – 𝘏𝘰𝘸 𝘵𝘰 𝘌𝘯𝘥 𝘉𝘢𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 is out now on Amazon.

Most go-to-market experts don't know what's coming next.

Every week, someone claims they know how AI will change distribution. 

How GTM will evolve. 
What channels will win.

My reality check is that I don't know. 
And I bet neither do they.

What I do know:
→ Product alone isn't enough 
→ A great product with weak distribution grows slowly 
→ Product + distribution = real growth

But what's the next distribution channel?

Every channel is saturated. 
Every channel is expensive.
So where do you go?

Maybe it's LLM marketplaces (heard chatGPT will have ads soon). Maybe it's your own community. 

Maybe it's high-quality crafted newsletters, intimate or personalized events, or building your own founder-led/personal-brand audience.

I don't have a crystal ball. 
No one does.

There's hype around AI's impact, and yes, real change is happening. 

But it's not reshaping (yet) every single business on earth.

And there are far more successful businesses beyond SaaS than people give credit for.

The experts who pretend to know everything? 
They're guessing too.

The honest ones? 
We're experimenting, adapting, and figuring it out as we go.

---

I'm Hugo Pereira, fractional growth operator (CMO/CGO), 1x exited founder, former CGO at EVBox (€1M → €100M+). 

Follow me for straight talk on leadership, growth, and scaling through clarity. Author of 𝘛𝘦𝘢𝘮𝘴 𝘪𝘯 𝘏𝘦𝘭𝘭 – 𝘏𝘰𝘸 𝘵𝘰 𝘌𝘯𝘥 𝘉𝘢𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵.

𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗮𝗻𝗱 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝘄 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿𝘀.
 
AI changes the rules every few weeks. 
Claude launches a new model. 
OpenAI launches a new model. 

It's create a hamster wheel feeling that we're always behind, and the understanding that any tool we master today might be obsolete in six months.
 
𝗦𝗼 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁:
 
Stop prioritizing small experiments that increment 1%. 

Start making big bets on go-to-market.
 
Be curious.
Be adaptable.
Pick your biggest hypothesis and go deep.
 
𝘌𝘹𝘢𝘮𝘱𝘭𝘦: I replaced all the main homepage CTAs on a client's website with an AI chat assistant. 

The bet? Websites will become conversational.
 
Did it work? 
Nah.
Engagement didn't spike. 
Conversion improved only slightly.
 
But... we did have 200-300 monthly conversations revealing what visitors actually care about, insights we'd never get from static clicks.
 
So, that's the game now

1. Form hypothesis or make a bet.
2. Test. 
3. Learn. 
4. Adapt. 
5. Drop or scale.
 
AI rewards the curious, not the comfortable.
 
--

I'm Hugo Pereira, co-founder of Ritmoo and fractional growth operator. I've led companies from €1M to €100M+ while building purpose-driven, resilient teams.
 
Follow me for unfiltered takes on growth, leadership, and scaling what matters. My book 𝘛𝘦𝘢𝘮𝘴 𝘪𝘯 𝘏𝘦𝘭𝘭 – 𝘏𝘰𝘸 𝘵𝘰 𝘌𝘯𝘥 𝘉𝘢𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 is out now on Amazon.

Invoka Consulting

Engagement Manager | Consultant

RLDatix

Implementation Consultant / Product Lead

Associate Consultant

London South Bank University

Awarded an undergraduate research grant by The Physiological Society to undertake a laboratory investigation in the field of neuromechanics.

Graduate Student Researcher

Department of Health and Social Care

NHS Center Operative

Hendon Football Club; Inter Lepizig; Sociedade União 1º de Dezembro; Atlético Clube de Portugal

Professional Football Player

Consultant @ Invoka Consulting | Engagement Manager | Digital Transformation

Experienced management consultant with a strong track record of leading complex transformation programmes in the Life Sciences, Public and IT Industry. Helping companies craft compelling narratives for strategy, customer experience and change management. A clear and honest communication style allows me to engage with stakeholders at any level and forge strong client relationships.  

A background as a professional athlete in 3 different countries taught me how to collaborate and adapt to achieve clear goals.
Proud dad and husband.

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