Helping multi-passionate women find careers that pay them what they deserve while creating the impact they care about | Career Coach | Marketing + Communications Specialist

Hannah Shtein, JD 🖤

I help B2B Founders Get clients on LinkedIn I Through Founder-Story-led Marketing.

I help you bridge the gap between who you think you are and who you truly are. So you can achieve what's on your mind and bring it into reality. 

I focus on:
-Self-Concept and Self-belief: The stories you tell have weight, I help you transform into who you truly are.
-Value based system for goal setting: If you or your team are setting goals but not achieving them, I help you get clarity on what you want and why you want it, so you can set goals from a value-based system to achieve them.
-Rewiring and transforming your belief system: It all stems from your beliefs and what you think is possible for you vs what you can truly achieve. I help you transform your blocks into power and having your mind working with you instead of against you.


3 ways I can help you:

-Yearly workshops and 1:1's (for 7 and 8-figure organizations)
-1-on-1 Tailored coaching (for 6-figure entrepreneurs)
-Yearly support and transformation (Beyond Becoming - community for business owners under $90k a year who want to transform their business by transforming their mind).

Why do I do what I do?

-Last year I got into an identity crisis when I burnt my business to the ground and started my life from scratch. Since then, I gave myself permission to start a podcast and transform my life by helping others transforms theirs. There will be suffering in life, but we aren't meant to be stuck there.

So I decided to be the bridge of transformation.

DM for enquiries.

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**If the term "Identity coaching" is new to you, here's the best way I can describe it:**

Identity coaching is about shifting who leaders and teams are being, not just what they’re doing. I help uncover and rewire the unconscious patterns driving decision-making so they can lead, perform, and grow from an empowered place, which creates stronger leadership, culture, and revenue.

Mindset treats the symptom, identity treats the root.

Geni Cor

This journey is not easy but it is worth it.

Take what you need and go for it!

I turned 30 on Sunday and here's what I learned in my 20's:

1-No one will validate you or you dreams, you carve your own validation and people will jump on it later.

2-People won't see you until you see yourself. Learning how to be your own biggest cheerleader will change your life and your career.

3-No goal is too big or too far from you. You and your goals are one. The gap between these is your identity, work on your inner world like your life depends on it, because in some extend, it does.

4-It will never be what you think, it will always be what is. Make the most of every season of life, they are preparing you for a bigger assignment.

5-All we have is now. Learning to be present is as important as carving a vision for your life, don't lose sight of what you already have on the chase for more.

6-Confidence isn't a given, is a development. No one will give you confidence. You gain and earn your own level of confidence by the actions you take, the habits you create and the people you choose to surround yourself with.

7-If you have a big dream, and don't chase it, it will keep calling until you go all in on it. Your dreams don't wait for the right time, the time was always right.

My 20's were truly a whirlwind but I've learned so much about life, about success and failure, about people, about myself, about the world. 

And I believe they were the foundation for what's to come in my 30's.

Here's to another decade of screwing up, figuring it out and reaping the rewards.

Having a podcast will transform your life.

And I do not say that lightly.

Since starting House of Impact I:
-Been connected to the Top 1% producers, podcasters and PR strategists in the industry.
-I've been booked for keynote panels.
-I've traveled to 3 continents to record with dream guests.
-I've been connected to dream brands and partnerships.

I wake up everyday frikin' excited to live my life and leave an impact while doing so.

The biggest transformation hasn't been only the impact, but being able to live a life aligned in my purpose and calling.

And helping people do the same.

Grateful for it all.

Why do so many people struggle with change, even if they want it?

This has been a question I've been asking myself a lot the past year.

I asked this question to all the guests that came on the show.

And here's what I found out:

People want change, but also feel pulled by comfort. Our brains aren't designed for risk but for comfort and certainty.

But also, the same brain seeks challenge, seeks change.

What will determine IF or WHEN that change happens is our identity.

The stories we tell ourselves will shape who we think we are, and therefore the action we take towards change.

A study from the university of Wyoming showed only 6% of people achieve their goals and a fulfilled life...the rest? Live in autopilot knowing they can and could be more.

Since doing my research on this, it has lit a fire under my ass to help people start walking towards that change.

For me, that thing that changed my life was my podcast.
Was it easy or comfortable? I will give it a fat NO.

It is still not easy. I face challenges everyday.

But because I've worked hard on my identity and the story I told myself, change has happened and my life has taken a turn for the better.

So, on this fine Friday, I want to challenge you with this question:

What is one thing you want to change this month?

Writing down and see what comes up. Where your fear is, there is your task.

P.S: I help leaders launch or grow their podcast in 90 days, message me if you've been wanting to launch or grow your show and we will have a chat!

Unconventional things I tell my clients NOT to do when launching and growing a podcast (If you want to have a profitable podcast, save this):

1-Scripts: First thing I tell them is to ditch the scripts. 
They aren't recording a VSL, they are sharing experiences, stories, lessons. 
Your life isn't scripted, why would your podcast be?

2-Following Trends: If you look around, you will see every podcast talking about manifestation right now, that's a trend. 

I tell my clients to not follow trends, but to INTEGRATE the trends within their episodes. This was a game changer for me. It made me standout, instead of being a copy cat of other big shows.

3-Hour long episodes: At the beginning you will struggle to even record a 30 minute episode (solo), shorter episodes make it easier to communicate your message clearly and effectively. And they make it easier to gain audience and retain them.

Podcasting is an art. 

And like all other arts, the painter decides how beautiful they want to make their painting, but technique and precision is as important as what's being portrayed.

What people don't tell you is you can set up your podcast for profitability and success from the very beginning, but the how is as important. 

I am taking 3 leaders to work with them 1-on-1 to start or grow their podcast.
Send me a DM with "LAUNCH" and we will grab a chat!

I am rooting for you!!

The hidden "secret" to having a successful and profitable podcast...
and the thing that truly matters most is this👇🏻

Non-unconvential way to grow (and blow up) a profitable podcast:


Be yourself.

That's it. 

That's the post.

(no in all seriousness, the more authentic and raw you are, the faster your podcast will grow).

Here are 3 things I would NEVER do if I wanted to grow your business or brand through your podcast. (Save this)

1-Outsource guest booking for "time's sake": 

This is probably one of the things that will damage your podcast AND brand the most. Booking agencies charge around $3k a month to book you guests (that might not even be the good fit for you). They might book you big guests, but they care about placement.

Learn how to book big guests yourself from the very beginning. The network you will gain is quite substantial and that will pay x10 more long-term.

(I still do this 18 months into my show and I won't outsource it)

2-Use your podcast as a billboard to promote your business: 

For the love of God...don't. Your podcast will bring leads, opportunities...whatever you put in, you will get...BUT, Podcasts are made for connection.
If all you care about is flood your show with promotion...your drop out rate will be high and people won't even stick around to even hear about your offer.

3-Posting x2 a month and expecting your show to blow up:

Podcasting is a long-term game, but it is also a compound game. You will reap the most the more consistent you are and the longer you stay in the industry.

People will still listen to your episodes even if these are 6 to 12 months old. 
If you keep a consistent release schedule (optimal x4 a month), you will see compound growth all over.

These are my 2 cents, from someone who did almost everything herself (still do).

Do not follow all the advice you hear out there.

I didn't start my podcast because it was the right time.

I started because I was struggling. Bad.

It wasn't the right time, under the right circumstances.

Finances were not on my side either.

But I was at such a low...in such a pit...that I had no other option but to get myself out of the hole that I was in and start.

I was scared. 

I didn't know people in the industry. I didn't know how to record podcasts. 

What to ask. Who to interview.

But I knew that not starting wasn't going to solve this. 
Entertaining the thought of "starting" and not do it...
It would only make it worse.

I knew that If I were to look back on my life a year from now and still be in the same place..I wouldn't forgive myself for it.

I knew something had to change and I had to lean into that nudge in my soul that said " Just go do it. Just start".

And I am so glad for it, because almost 2 years ago I couldn't recognize myself or my life. And what started as a Hail Mary to save my mental health...has become the lighthouse that's helping thousands change their lives.

And change mine in the process.

Starting or growing a podcast can be daunting, but it doesn't have to be.

I am taking 2 more founders to work with 1-on-1 with me over the next 3 months to launch, grow and monetize your show.

If you've been feeling that nudge inside of you that says "Just start". I'd love to help you. Send me a message and we will grab a chat!

I made $19,400 the last 30 days through podcasting.

I never share numbers or brag about it...but I hope this encourages more leaders to start their show.

I started House of Impact back in 2024, I launched 31st October 2024.

It took me 15 months to monetize. 

I wasn't actively promoting any of my services. 

I stopped selling completely for over 12 months, because I thought I could *only* monetized through downloads.

Whilst downloads have quadrupled since then and brand partnerships are starting to roll in...that's not the only monetization path.

I wish someone would have told me this when I started:

3 ways I monetize my podcast (and make the most money and impact I've ever made):

-Consulting/Coaching 
-Guest placements (some guests pay X $$ to come on the show)
-Integrated brand partnerships
-Keynotes

This 4 monetization paths have only recently opened up...but they were always there. I just wasn't open to see it.

Podcasting is a long-term game, but it is a game that, if you stay in the arena long enough (2 years+), the compound effect it has on your business, your life and relationships is just...exponential. 

There is nothing like it, truly (coming from someone who's been in marketing since 2019 and has done it all).

People look for human connection, and podcasting is how you create connection, trust and authority.

I am on a mission to help 3 leaders to launch/grow their show and open up a sea of opportunity for them and their business. If starting a podcast has been on your mind...don't let it sit on the back burner. Send me a message and we will grab a chat to work with me 1-on-1.

I hope this encourages you to start and go for it. 

Thank you to everyone who supports House of Impact and my journey. You mean the world to me and I am grateful for it all!!

Here's what having a Podcast can do for you:

I've talked with a fair amount of leaders who think a podcast is a "cool passion project, nice to have side quest". 

Fair enough, I also thought that when I started.

But what if I tell you, that exact belief is what's holding you back from:
-Starting and launching your show.
-Receive the wildest opportunities ever.
-Grow your business in an "unconventional" podcasting way?

When I started looking at monetizing my show, I was really close minded:

"I can only monetize through CPM (Click per Mille), which is going to take a good 2 years".

But there was this day not long ago, when I woke up with 3 DM's from 3 different people asking for help to start their show.

I also then saw another email from another brand requesting a collab and potential partnerships. 

My light bulb went on and it hit me like a Whitney Houston high note.

"What if there was a way to monetize a show without waiting for it to blow up?"

So I started monetizing my own show first, through:
-Consulting and Coaching
-Integrated Brand Partnerships
-Keynote speaking
-Guest placement

And I realized something that changed me from the inside out:

"I can only imagine there might be a lot of people who don't start a podcast because they disqualify themselves before starting. What if I could change that?"

So I started working with leaders to help them launch their show, bring their passion and their strengths to the forefront, and help them grow their business and personal brand.

This was never in the cards for me, but all the suffering and the 2 years trying to figure it out have paid off.

So, if you're holding yourself back thinking you're not "qualified" I hope this post makes you think twice and encourages you to take that step and just start.

And if you want guidance and cut the process in half, send me a DM and we will have a chat.

It isn't easy, but it is worth it.

P.S: This is a pic of me when I went onto other people's podcasts and I took a pic as if I was a "podcaster". I was also not ready, but I did it anyway, and now House of Impact is a global show that's listened to in more than 67 countries in its firsts 15 months.

"You need to niche down, your podcast can't simply be about self-improvement, there are too many".

I got told this at lest 10 times in the first year since launching House of Impact.

I got told this by marketing "experts". But every time someone told me that, I got a bit "triggered". 

For a second I really gave it a thought "should I just stick to what I've known and done for the last 7 years?"

That comfort zone for me, was business and marketing.

But I knew that House of Impact wasn't just going to be another 
"self-improvement" show. I knew it was going to make an impact and blow up.

So I didn't listen. And I am glad I didn't.

Because after 18 months of doing this consistently and having had the pleasure to talk with the biggest guests in the industry, I realized:

You do not have to pick a niche or "niche down". 

Your story, your journey...THAT'S the niche. The niche is YOU.

I never tell my clients to "pick a niche", the first thing I always ask them is "what's your story?".

Don't treat your podcast like another marketing strategy. Treat is as a space to share your story and amplify your impact.

Have you ever been told "niche down"? Let me know in the comments👇🏻

I created House of Impact because I was seeking change.

Not only in my own life, but in the life of others.

I stepped into the podcast studio to record my first episode (which I had to re-shot 2 months after) on March 21st 2024.

I had no expectations.
No script.
No fancy speech.

But I had one goal in mind:
Impact 1 life. If I was able to do that through my show...

My goal was accomplished.

After reading a research paper on change and living a life of purpose...
I found out that only 6% of people feel fulfilled in their professional and personal lives.

For some, 6% isn't that bad, for me...that number hurts.

l I was looking for was change. Change in my personal and professional life.

So I started interviewing those who were at the other side of that change.

1,5 years later...House of Impact is impacting thousands of lives, helping people realize they CAN indeed change...and, maybe, grow that 6% to 10% in the following years.

I've had a lot of calls this past week with a lot of great leaders and professionals looking for that change in their lives and careers.

And I wish I could scream from the top of my lungs that podcasting will bring them that change....

I can't do it for you unfortunately, but what I CAN do is guide you on that path to change, guide you and hold your hand and empower you to start your own show. 

The time is now. Podcasting is only starting to grow as an industry and those who jump on the bandwagon this year, will see their shows go mainstream in the following years.

It isn't easy, but it is worth it.

P.S: I am taking 3 leaders who want to start or grow their shows and work 1-on-1 with me to create real change in their lives and the lives around them. Send me a DM and we will grab a chat!

Here's what I would do If I wanted to start and monetize a podcast within the next 3 to 6 months:
(from someone who went from nothing to a Top ranked podcast)


1-Story over education (first 5 episodes):
The single thing that drives most downloads and partnerships is storytelling.
Who are you, where did you come from, why do you do what you do, what was your turning point, how can you help?

The first 5 episodes I'd solely focus on communicating your vision and let people relate to you.

2-Strategic guest placements:
I'd look for the top or most relatable guests in your industry that have a specific audience (piggy back from your guests audience here is HUGE).

Ex: You're helping people invest smarter and grow their wealth, bring a guest who's been on other podcasts and has a more established audience. 

3-Communication over perfection:
Podcasts that grow and bring big guests, don't have it all perfect, in fact, they are messy behind the scenes, but they own a VERY powerful skill: The art of effective communication.
Know how to communicate your vision to your guests and partners...and you'll be set up.

4-Set up the show for monetization from the GET GO:
Biggest lie in the industry is: You need 100,000 downloads to get monetized.
I call that "horse crap". You do NOT need to be on the charts to monetize.
But you need to know what value your show brings and how this can help other companies advertise their products/services. 1 or 2 aligned partnerships can bring in multiple 5-figures.

5-Get over the fear of speaking your truth:
This is a BIG one. Getting over the fear of exposure will bring you more growth than strategy. Trust me. Speak your truth. BE BOLD. BE POLARIZING.

This will help and connect with your audience more than being "politically correct".

And last one...for the love of God..HAVE FUN.
People can tell when you're faking it or forcing it (and so do companies).

Have fun, loosen the grip.

Do these resonate? Let me know in the comments👇🏻

P.S: I have 2 spots left for my 1-on-1 coaching program to grow and monetize your podcast. Won't be doing any more 1on1's after this. Send me a DM and we will have a chat!

taplio

The Battle

Hannah Shtein, JD 🖤

Geni Cor

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The Battle

Hannah Shtein, JD 🖤

Geni Cor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Geni Cor's LinkedIn Performance

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