Hannah Shtein

Copywriter and Content Marketing Consultant

Binc

★ Worked closely with talent and clients' internal hiring teams to pair talent with career opportunities inside some of the most promising tech and startup companies in the Bay Area

★ Served as liaison between new hires and internal teams to ensure a smooth onboarding experience for both parties

★ Created and led trainings around company culture and employer brand for new hires

★ Contributed to and created content + messaging strategy for company blog

Recruiter

Associate Recruiter

Sony Pictures Entertainment

★ Built relationships with writer and director candidates for purposes of staffing on Sony TV shows and maintained ongoing lists of target candidates for open positions.

★ Tracked and managed talent submissions, prepared reports outlining candidate qualifications and pitched top talent to company leadership.

★ Created sales materials and PowerPoint and Keynote pitch decks to present company projects to senior executives at networks such as Netflix, CBS, NBC, and Lifetime.

Talent Coordinator

The Gotham Group

★ Served as internal subject matter expert on streaming platforms and developed relationships with digital platforms and content creators to grow Gotham's presence and brand in the digital space. Built digital trend tracking platform in Google Suite.

★ Pitched Gotham's clients (writer and director talent) to studio and production executives for TV and film staffing opportunities. Clients earned job offers on TV shows at Netflix, Hulu, HBO, NBC, among other major networks.

★ Scaled TV staffing process by creating company-wide talent tracking database in Google Suite
showing status of TV show job openings.

★ Organized learning and development initiative for interns and junior staff, including launch of
educational speaker series. Recruited, onboarded and trained up to 15 interns at a time.

Talent Management Coordinator

Zero Gravity Management

Talent Management Intern

Washington and Lee University School of Law

★ Grew W&L Law's brand and community by creating content strategy for the law school's blog and social media pages, resulting in increased engagement, following, and interest in the law school from prospective students

★ Launched new blog series on campus life and recruited students to share their experiences and serve as ambassadors for W&Ls new academic offerings + curriculum

Social Media, Content and Brand Strategy Associate

I conducted research for articles on issues related to big data, internet law, and privacy law.
This research led to my co-authoring an article, "Big Data, Big Problems: Emerging Issues in the Ethics of Data Science and Journalism" that was published in The Journal of Mass Media Ethics which was later presented by my professor at a national conference.

Research Assistant to Professor Joshua Fairfield

Milwaukee County Office of the District Attorney

Law Clerk

International Intellectual Property Institute

Helping multi-passionate women find careers that pay them what they deserve while creating the impact they care about | Career Coach | Marketing + Communications Specialist

Hannah Shtein, JD 🖤

Conversion Copywriting Expert ✍️ | Email Marketing 📩 | Copywriting Mentor

This is the section where you get to find out about me!

Don’t worry, I’ll just stick to the cliff notes. 

I've been a copywriter for over 10 years and still going strong.

I am also a seasoned entrepreneur and a whole bunch of other things that sound accomplished, but I know you don’t really care about.

You’re here for one of 3 reasons:

✍️You need copywriting help for your business
👻 You’re ready to have a LinkedIn ghostwriter
📈 Or, you want my daily business insights

Do these sound like you? Let’s connect!

Here’s a little more about me for the people who prefer stats:

🟢  Earned over 7-figures in the last three years as a copywriter

🟢  Named by TIME Magazine as one of Twitter’s 140 Best Twitter Feeds (my profile was ranked in between Steve Martin and Seth Meyers, and do we really have to call it X now?)

🟢  Written for countless high-profile brands like Shiseido, Blue Diamond, and the Liver King. 

🟢  Written for 7, 8, and 9-figure entrepreneurs who want to grow their personal brands on LinkedIn.

🟢 Certified Taco Bell Mexican Pizza lover (this may or may not be a real thing)

My life and career have not been a success-only journey. The setbacks, failures, and pivots are what have shaped me into the resilient entrepreneur I am today. 

What I’ve learned over the years is that time is my biggest currency, and spoiler alert: It’s yours, too.

So, stop scrolling, and let’s start working together. 😉

Anjeanette Carter

Everyone hates these types of LinkedIn posts. 
They also drive the most growth.

Swipe to see what they are.

I help Founders & CEOs grow their personal brands: ➡ LinkedIn Ghostwriting & Management 👻 | Expert Copywriter ✍️ | Freelancing Mentor

Everyone hates these types of LinkedIn posts. 

The LinkedIn posts getting reach right now look COMPLETELY different than 6 months ago.

What changed?

I've been watching this shift closely. Mostly because my own reach dropped 60% over the last few weeks!

The algorithm stopped rewarding viral tactics and started rewarding consistent expertise.

Here's what I noticed:
My carousels that used to hit 20K impressions? Now struggling to break 5K.
My plain text posts with simple, relatable hooks? Hitting 15K+.

What's not working anymore?
Carousels with 15 slides nobody finishes. 
Engagement bait. 
Posting about everything to appeal to everyone. 
Chasing trends instead of owning your niche.

What's working now?
Plain text. Personal stories. Showing up consistently on the same 2-3 topics. 
Being clear about who you help and how.

Why?

The new algorithm is learning YOUR unique patterns. What you post about. Who engages. What topics resonate.

Even if you're in your niche, the algorithm might be relearning how to distribute your content based on format and consumption patterns.

I stayed in my lane. But I had to adapt HOW I show up in it.

Anyone else with a similar story?

taplio

The Battle

Hannah Shtein, JD 🖤

Anjeanette Carter

Followers

Posts

Engagements

Likes

Performance ScoreAnjeanette Carter's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Hannah Shtein, JD 🖤

Anjeanette Carter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anjeanette Carter's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnjeanette Carter's LinkedIn Performance