Hannah Shtein

Copywriter and Content Marketing Consultant

Binc

★ Worked closely with talent and clients' internal hiring teams to pair talent with career opportunities inside some of the most promising tech and startup companies in the Bay Area

★ Served as liaison between new hires and internal teams to ensure a smooth onboarding experience for both parties

★ Created and led trainings around company culture and employer brand for new hires

★ Contributed to and created content + messaging strategy for company blog

Recruiter

Associate Recruiter

Sony Pictures Entertainment

★ Built relationships with writer and director candidates for purposes of staffing on Sony TV shows and maintained ongoing lists of target candidates for open positions.

★ Tracked and managed talent submissions, prepared reports outlining candidate qualifications and pitched top talent to company leadership.

★ Created sales materials and PowerPoint and Keynote pitch decks to present company projects to senior executives at networks such as Netflix, CBS, NBC, and Lifetime.

Talent Coordinator

The Gotham Group

★ Served as internal subject matter expert on streaming platforms and developed relationships with digital platforms and content creators to grow Gotham's presence and brand in the digital space. Built digital trend tracking platform in Google Suite.

★ Pitched Gotham's clients (writer and director talent) to studio and production executives for TV and film staffing opportunities. Clients earned job offers on TV shows at Netflix, Hulu, HBO, NBC, among other major networks.

★ Scaled TV staffing process by creating company-wide talent tracking database in Google Suite
showing status of TV show job openings.

★ Organized learning and development initiative for interns and junior staff, including launch of
educational speaker series. Recruited, onboarded and trained up to 15 interns at a time.

Talent Management Coordinator

Zero Gravity Management

Talent Management Intern

Washington and Lee University School of Law

★ Grew W&L Law's brand and community by creating content strategy for the law school's blog and social media pages, resulting in increased engagement, following, and interest in the law school from prospective students

★ Launched new blog series on campus life and recruited students to share their experiences and serve as ambassadors for W&Ls new academic offerings + curriculum

Social Media, Content and Brand Strategy Associate

I conducted research for articles on issues related to big data, internet law, and privacy law.
This research led to my co-authoring an article, "Big Data, Big Problems: Emerging Issues in the Ethics of Data Science and Journalism" that was published in The Journal of Mass Media Ethics which was later presented by my professor at a national conference.

Research Assistant to Professor Joshua Fairfield

Milwaukee County Office of the District Attorney

Law Clerk

International Intellectual Property Institute

Helping multi-passionate women find careers that pay them what they deserve while creating the impact they care about | Career Coach | Marketing + Communications Specialist

Hannah Shtein, JD 🖤

Business 737

Business 737 is  dedicated to make small businesses prosper. We provide business owners with step by step guidance to increase leads, revenues and profits. We can only win  when you win.

Founder of Business737.com

Uniao Engates

Strategic Advisor

Universal Music Group

Universal Music

Virgin

Virgin management

Business struggle is NOT for you || I help Founders & Solopreneurs turn their expert knowledge into a Successful Business || Monetize your skill set easily with Step by Step Systems || Founder @business 737

Attract Clients || Acquire Clients || Retain Clients
B2B + Corporate
Uniquely designed for your business from start to finish


Trusted  by +100 businesses to get clients, grow income & scale. 
Know what next steps to take without confusion and wasting money

This is not  a magic formula, it's a logical sequence that will drive results when hard focused work is applied

I have successfully served Coaches, Leadership Experts, HR & Legal Consultants, Copywriters, Financial Advisors, Marketing & Social Media Consultants, Tax Experts, Health & Wellbeing Professionals and many more.
Service-based businesses and product sellers attract more customers, increase revenue, and scale sustainably.


+20 years Business experience
Owner of multiple businesses
Supported 100+ Organisations
Graduate from Manchester Business School
University of Illinois -  Urbana Champaign -  Business School Alumni 
Founder of Business737 
Former Virgin Management &  Universal Music Group
Committed & dedicated to all clients


✅ Refine your B2B sales process
✅ Understand how to position yourself to decision-makers
✅ Structure proposals that demonstrate ROI
✅ Navigate long sales cycles & increase conversion rates
✅ Build a repeatable outreach strategy that leads to consistent bookings
✅ Consistently close high-value B2B & Corporate deals
✅ Build long-term client relationships, and position yourself as a go-to expert in the B2B / Corporate space.



Key Skills:

Client Acquisition 
B2B + Corporate
Customer Success Strategy
Problem Resolution and Clarity
Market Positioning & Opportunity Development
Lead Gen & Conversion
Communications Sequence & Messaging
Maximising Client LTV
Retention & Referral Strategies


Take control of your business & get results from all your hard work

DM is open feel free to get in touch

Adrian Dionisio

Do people really need more information?



It’s a  question I ask many of my clients.

Many have poured huge amounts of time, money and energy into building guides, courses, books etc.

These are great assets to have for sure.

But 2026 is here, and the last thing the world needs is more information.

People crave transformation.

They don’t need another framework.
They need help turning what they know into what they do.

That’s where real value lies, in the human-to-human element.

As the AI noise gets louder it’s the human guidance,  the support, the accountability, the care - that is becoming priceless.

If you’re a professional service provider, remember this:


You are the unique value proposition.


It’s not your content. It’s not your offer.


It’s you.

If you sell knowledge......



Stop selling ideas….


I tell many clients the same thing: imagine your service as a product you’ve invented

Be obsessed, be thorough, refine every step, polish every interaction. Know the mechanics inside out.

Then explain it simply, so people can understand it in seconds.

A  paradox yes

But when you explain it, make it simple, fast and tangible, something prospects can picture, touch, and feel. 

Describe it like you’re speaking to an 11-year-old.


Too much detail creates confusion. Clarity creates trust.

How do you make your service feel tangible to prospects?

Enjoy the rest of the week!

We all have competitors,  every single one of us...  

 

Your potential clients always have choices: A, B, C, or D at the very least.

So when I work with clients, the first thing we get clear on is why someone would pay attention to them in the first place.

What sparks interest? What makes someone stop scrolling, lean in, and think, “Tell me more”?

Once we identify that, the next step is turning attention into revenue. That’s where most people get stuck — not because they lack skill, but because they lack a structure that moves someone from curious… to convinced… to client.

So I help them build that framework.

The messaging, the positioning, the offer structure, the simple steps that guide a prospect from first contact to paid engagement.

When this is in place, competition matters a lot less. Now you’re the option that makes the most sense.

 

Why should your target client pay attention to you, let alone give you their money?

Are you a knowledge-based business?


Do you sell your insight, expertise, and experience?

Early in the journey, when inbound is slow and referrals aren’t consistent, one thing matters more than anything:

Positioning.

You might be able to help people in 20 different ways…

…but what are you going to lead with?

Think about it:

If you had a problem with your foot, would you rather see a GP,

or the foot specialist?

Exactly.

People want certainty.

They buy from the person who clearly knows this problem better than anyone else.

It may feel counterintuitive, but in a noisy market, the specialist always wins.

 

Who do you help the most? What problem do you solve best? And how will you position yourself as the specialist they trust?

Everyone around you says, “This is fantastic, it will work!”.....



A great idea, a clever angle, a solid product or service.


Your partner thinks it’s great. Your friends think it’s great. You think it’s great.

But these are all assumptions.

We all make them.

The only real judge is the market.

 The market is the final arbiter.

And this is why I push my clients to test, measure, and gather real feedback. Not the polite feedback you get from people who care about you — the honest, sometimes brutal truth that only paying customers will give you.

That truth gives you the clarity to refine, iterate, and improve. It shows you what actually creates value, not what you hoped would create value. It helps you build something customers genuinely want and need.

So yes, we can all make assumptions — you, me, everyone.


But the market decides. 

And that’s exactly why understanding your customer inside out is everything.

Have a great week

I didn’t learn this in Business Studies at university… 


but from the market traders.


Every Saturday morning my mum would drag me and my brother to the market

“Ok, pound of apples darling, if you get the pears, these lovely oranges come at half price.”

Everyone was on the hustle. The fruit always tasted better than the 2025 supermarket stuff!

Anyway, the point is that Bundling works.


Group products/services together to create packages.

Offer more value than your competition.

People will pay double if they feel they’re getting quadruple the value

For professional service providers, this is huge.

Think bigger, package smarter, and deliver more value. Then  watch your revenue grow.

One of the things I love most about my work is seeing the people I support start winning....



What always fascinates me is how it happens.

Sowly at first, quietly building behind the scenes… then suddenly everything moves at once.

New clients. New leads. New offers. New referrals. 

It’s like a silent momentum that builds and builds until—boom—it all comes flooding in.

 And yes, it can feel overwhelming. New problems, new challenges, new decisions.
But these are the best problems to have.



It's great to be able to share these moments of success with people. Long may it continue, for you, for me, for all of us.

Have a great week.

Can we all agree?


Customers don’t buy products.
They buy solutions.

So the real game is understanding what truly matters to them.

 

What is the real problem you solve, how important it is in your customer’s life and what would people actually do if your product or service didn’t exist?

I help my clients see where the real opportunity is in their market. Make the solution so clear and so necessary that it cuts straight through the noise.

And for smaller businesses or startups, I guide them to the spaces the big players avoid. The niches, the flexible models, the things the giants can’t or won’t do. That’s where their competitive edge usually sits.

This is the work:

Understand the problem.
Clarify the solution.
Position it where it becomes the obvious choice.

In my experience this is how to get traction, even in crowded markets.

Enjoy the rest of your week!

If you had a problem — with your back, your fridge, or even your laptop — who would you trust to fix it?

 A generalist, or a specialist?

If your fridge breaks down, would you call a general electronics expert or someone who specialises in fridges? Who inspires more confidence? Who do you trust more?

It’s exactly the same for your business. 

You might be able to do many things, but clients place their trust in specialists; people  solve a specific problem exceptionally well.


Explore three things to define your specialist area: experience, track record, and what you  enjoy doing. Then position. Always from the perspective of what your customers truly want and need.

 Clients stop guessing, prospects feel confident and business grows in a way that’s predictable, scalable and rewarding.

taplio

The Battle

Hannah Shtein, JD 🖤

Adrian Dionisio

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The Battle

Hannah Shtein, JD 🖤

Adrian Dionisio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adrian Dionisio's LinkedIn Performance

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