Eykkon

• Client-side Design Manager for the almost USD$5 million automotive project, with over 1.7 million vehicles repaired
• Coordinated client-side direction for internal & external design aspects during development process
• Contributed to delivery of the project to an acknowledged high standard, within budget and to program
• Managed design and management phases over 100+ projects and provided design recommendations for 150+ projects
• Mentor and lead a team of over 10 visual designers, ui/ux, creatives, marketers and others, on a variety of projects and responsible for team hiring, training & development
• Responsible for the brand and product strategy, creative expression and all aspects of product design and research
• Winning over U$2.5M worth of pitches and retained procurement with tech and design services in USA and LATAM.

Design Manager

As the Co-Founder at Eykkon since January 2020, I've led a team of 15+ professionals and played a key role in a variety of projects worth almost U$15 million.

Also been instrumental in winning over U$2.5 million worth of pitches and retaining procurement with tech and design services in the USA and LATAM.

Always on a mission to make MVPs accessible for startups that transform and improve people's lives.

Co-Founder

Design Team Lead

Double Nines

• Involved in creating the design and architecting a SaaS-based application for a less than 5-million-revenue app
• Designed 500+ web and mobile-friendly templates with a design library and design system with custom CMS (COOP)
• Ideation and production of 100+ customized icons for clients
• Provided ongoing design & technical review with developers
• Ensured design intent maintained throughout project delivery to achieve intended premium standards
• Collaborated effectively with the marketing and dev teams to achieve quarterly KPIs

Design Lead

Accenture

• Redesigned the mobile app of Avianca, improving the marketing content, decreasing clicks by 5.8% and increasing downloads by 1M+
• A/B testing for mobile app the architecture decreasing the time on screen by 10.9s to 4.9s
• Provided ongoing design, documenting specs & technical review with developers
• Presented prototypes and concept designs using tools like figma, sketch, maze, miro, among others
• Collaborated effectively with the marketing and dev teams to achieve quarterly KPIs

Senior Visual Designer

Hyper6

UI/UX Designer

Retalapp

Graphic Design, Web Design, Web Develpment, UI/UX

UI/UX Designer / Web Development

Apptitude CO

Digital & Brand Designer

Imprenta Digital, c.a.

Graphic Designer

Bits & Bytes, c.a.

Web Designer, Graphic Design, Branding, Illustration.

Designing amazing SaaS products for CEOs and founders through product & visual design 🚀 Design Strategy | Product Design | Design System

Don't let your product validation or MVP be overshadowed. 

As a founder among many, you aim to attract attention, draw in users, and secure investment. You need more than just an MVP; you need a strategic approach that incorporates focus into your product idea. 

The typical MVP creation process can lead to: 

• Delayed market fit 
• Vague product direction 
• Financial difficulties 

(Insights from Forbes.) 

What you're looking for is: 

• A product that resonates with users 
• Funding to realize your vision 
• The right expertise to develop your MVP 

What you really need is: 

• To clearly understand your ideal user's needs 
• To craft and validate the right solution 
• To test a simple yet compelling product experience before a full-scale launch 

This is where I come in. 

With a career that spans from graphic design to digital innovation, including the launch of four companies, I've honed my skills to support your mission. After facing burnout in late 2022, I dedicated myself to making MVPs accessible for all founders. 

Here’s how I can help you: 

1. Pinpointing your ideal user's core needs 
2. Defining an exceptional user experience 
3. Streamlining the MVP development process 
4. Crafting prototypes that speak to your audience 
5. Efficiently launching your product to the market 

Addressing startup challenges by:

🔹 Offering cost-effective MVP design solutions
🔹 Reducing development time significantly
🔹 Simplifying complex MVPs for clear, impactful results 

If you're navigating the pre-seed or seed stage and struggling with your MVP strategy, my complimentary MVP review is designed for you.

↓

Book your 1:1 Product MVP feedback session (Free) Link in BIO.

Hyrum Palmero

Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

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The Battle

Hyrum Palmero

Vaughan Broderick 🦆🌳

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