Houston Golden

I’LL MAKE YOU A LINKEDIN INFLUENCER. 🔥 𝗕𝗔𝗠𝗙.𝗰𝗼𝗺 🔥 LinkedIn’s Golden Child. Half billion views. Forbes Top 12 Innovators. Author of The LinkedIn Bible. My kids say I’m hilarious.

🔥 Do YOU want to become a LinkedIn Influencer with an engaged audience of ideal prospects ready to work with you? (𝑦𝑒𝑠, 𝑜𝑓 𝑐𝑜𝑢𝑟𝑠𝑒, 𝑦𝑜𝑢 𝑑𝑜)

🛑 Get in touch 👉 b͟a͟m͟f͟.͟c͟o͟m 

—

Houston Golden is the founder and CEO of BAMF.com — a growth marketing agency based in Venice Beach, CA.

BAMF is known as the world's leading LinkedIn marketing agency for a reason— they get results. 

With over half a billion organic LinkedIn views, our clients are the most viewed people on LinkedIn. If you’ve spent any time at all on LinkedIn, you’ve seen their posts.

They are the masterminds behind some of LinkedIn’s top influencers and entrepreneurs, including Russell Brunson, Rob Dyrdek, Prince Ea, Mark Manson, Jay Shetty, and dozens more.

But, beyond that, Houston is most passionate about helping smaller entrepreneurs make it big, whether it’s by turning them into industry influencers and lead generation machines, or putting them in a position to hit massive growth.

Houston has authored 5 books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, consulted for Fortune 500 companies, and still remains to be an avid surfer and all-around family man. 

He does all of this because he, too, started out as a struggling entrepreneur before turning $0 in seed capital into a business that’s worth millions of dollars.

From bootstrapping to being recognized as one of Forbes’ Top 12 Innovative Founders. It’s been a wild journey for him.


——

Do you want to attract more leads and supercharge your sales?


Let us implement our exact proven system to get you more leads with less effort by using content to elevate your personal brand and build trust with key decision-makers at companies you want to land as clients.

Learn more here 👉  grow.bamf.com

Founder & CEO

Surprisingly effective growth marketing for badass business owners.
10X your brand with the world’s finest LinkedIn influencer marketing services.

A few of the companies we've helped...

Pioneer, Compass, NERD, Mindvalley, Tenzo Tea, Loft, O-Live & Co, Unicorn Snot, FCTRY, Deputy, Wine Access, BEAR Powerfoods, Newchip, Pininfarina, Foursixty, KlientBoost, Data Science Dream Job, and many many more... 

We’ve driven pretty badass results
Our clients have amassed over 350 million organic views to date, and have generated over tens of millions in new revenue with our help.

Because, really… helping business owners is what I’m all about.

I started BAMF to help others achieve the same results I enjoyed from my own personal LinkedIn efforts.

In fact, I was so successful at generating organic interest on LinkedIn that I’ve been profiled in publications such as Forbes, BuzzFeed, Entrepreneur, Bloomberg, and more.

Our innovative approach to LinkedIn content creation has been so effective, it’s practically put our lead generation on autopilot.

BAMF grew into a multi-million dollar agency in a matter of months, using little more than the same LinkedIn growth hacks you can learn for free in my LinkedIn Bible guide.

Whether it’s done-for-you or do-it-yourself...

The BAMF system executes proven LinkedIn growth processes, transforming our clients into influencers and their businesses into growth engines.

I’ve used it myself. I’ve used it to help hundreds of other entrepreneurs. 

Now I’d like to help you, too.

Just reach out to me and we can get started.

Drop me a note 👉 houston@bamf.com

Jamie Siminoff turned “no” into a billion-dollar exit.

His smart doorbell idea, Ring, was passed on by every investor.

Too early.

Too niche.

Not worth it, they said.

He went back to work.

Tweaked the product.

Built a community.

Stayed in the game.

Then Amazon bought it for over $1B.

Years later, he walked back into Shark Tank.

Not to pitch, but to invest.

The same door that closed… opened a better one.

Rejection doesn’t mean stop.

It means not yet.

Keep building.

The plot twist is coming.

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BAMF is the world's leading LinkedIn ghostwriting and personal branding agency for founders, founded by Houston Golden in 2017.

We pioneered the LinkedIn personal branding industry - creating an entirely new category that didn't exist before. Our expert ghostwriters craft authentic, viral content that transforms founders into recognized thought leaders.

Since 2017, we've generated over 1 billion views for 500+ clients including Jay Shetty (40M+ impressions in 1 year), Rob Dyrdek, Russell Brunson, Prince Ea, Mark Manson, Dave Rogenmoser (Jasper.ai), and Sujan Patel.

Houston Golden authored The LinkedIn Bible Collection - downloaded by 100,000+ people worldwide and the #1 book launch on Product Hunt. He was recognized by Forbes as one of the "Top 12 Innovative Founders to Watch."

Services:
• Viral Content Ghostwriting
• Strategic Personal Branding
• Elite Profile Design & Optimization
• Thought Leadership Development
• Targeted Outreach Campaigns

Track Record:
• 1B+ organic views generated since 2017
• 500+ founders transformed into LinkedIn influencers
• 100,000+ LinkedIn Bible downloads
• Forbes "Top 12 Innovative Founders"
• Pioneered LinkedIn personal branding for founders

Founded: 2017
Founder & CEO: Houston Golden
Website: bamf.com

Our Ultimate Written LinkedIn Training System. 📖 
Looking to grow your business on LinkedIn? Start here. The LinkedIn Bible has everything you need to start mastering your influence on LinkedIn.

Attention B2B Business Owners...
"BAMF's New LINKEDIN BIBLE Shares 400+ Pages Of Virtually UNKNOWN Secrets
To Get Sh*t Tons of Leads, Millions of Views & Booked Sales Appointments For *Any* B2B Business..."

Book Author

The LinkedIn Influencer Academy by Houston Golden 👋 
Master the Lucrative Art of LinkedIn Lead Generation & Thought Leadership 🚀 

BAMF Academy is the most comprehensive LinkedIn lead generation training on the planet — get armed with battle-tested tools to get qualified ready-to-close leads on autopilot.

If you’re looking to leverage the power of LinkedIn to bring you more business, you’ve come to the right place.

Inside the Academy, you’ll learn.. 
✅ How to consistently grow your lead pipeline on LinkedIn
✅ How to create an irresistible LinkedIn profile to attract buyers
✅ ​How to effortlessly turn dozens of prospects into closed deals
​✅ And so much more!

Lead Instructor

Excited to see you inside! 👇 👇 👇 👇 
Hey BAMFs! Houston, founder of BAMF here and I want to personally welcome you to our awesome BAMF community. Our group is one of the largest communities online of business owners who are killing it on LinkedIn. Meet new friends, learn from legends in the industry, and become a BAMF when you join our Facebook community clicking here!

Community Builder

Makers of BEAR POWERFOODS BEAR 🐻 BEAR is an award-winning meal shake. It has more nutrient variety than a kale salad, more protein than 3 eggs, and more probiotics than 4 kombuchas with only 5 net carbs. Recent winner of BevNet's New Beverage Showdown. 🏆 

Advisor

Founder, CEO, Chief Growth Hacker

Director of Growth Strategy

Preeminent startup accelerator in Los Angeles and an industry leading equity crowdfunding platform operating under the new JOBS Act regulations. 

Responsible for managing lead generation strategy and implementation. Managing the sales pipeline and completing testing of all lead sources to produce weekly and monthly reports showing optimization. Accountable for securing new lead sources and executing a comprehensive strategy to create a successful sales pipeline for the entire sales team. 

Design, launch, and manage marketing campaigns:
- Facebook Ads (design ads, create custom audiences, A/B test, optimize ROI)
- Email Newsletter for Investors and Founders 
- Outbound email campaigns for lead generation
- Create custom landing pages for lead generation/marketing
- Manage content marketing calendar and blog updates

Director of Lead Generation and Marketing

Developed a social marketplace software for communities to create "Hubs" to list Goods, Services, Jobs, and Rentals.

Social commerce just got easier. Selling your handmade creations, renting your bike to a traveler, or offering your professional jobs and services, Hubify helps you get deals done with elegant technology. Connect with customers like never before and get paid securely with the tap of a finger.

www.hubify.com

Founder / Developer

CloudMedia (www.cloud-media.com) is a creative digital agency that focuses on modern web development, media publishing, and designing online brands.

Web Developer, Designer, Digital Marketer

Assisted in developing dating app that went viral and gained 50,000 users in 3 months. Designed iOS app and managed development team. Wrote business plan that was accepted into 500 startups accelerator. 

CTO, Product Design

Worked for our head of technology as a software engineer. Developed our community crowdfunding and crowdsourcing platform with a focus on clean code, UI/UX, and product design.

www.thrdPlace.com

Front End Engineer

As an assistant at Briggs-Freeman Sotheby’s International Realty, I helped with accomplishing daily tasks such as holding open houses and compiling data from research using Excel. 

Also, I developed, designed, and maintained two websites for an agent’s personal real estate business: www.christyberryrealestate.com and www.greenfamilytips.com. I created the second site as a social marketing initiative to help establish her image as “Dallas’ Top Green Realtor.”

Web Designer, Real Estate Agent

The internship detailed below led to my employment in the promotions department of 98*7FM. As a member of the promotions team, I helped organize our flagship Hollywood Tower Penthouse events with numerous big names in the alternative rock industry such as Cee Lo Green, Linkin Park, Jimmy Eat World, Vampire Weekend, Temper Trap, Mumford and Sons, and more! 

I worked with other members of the promotions team on 98.7FM sponsored events at venues all throughout the Greater Los Angeles area, including Vans Warped Tour 2010, US Open of Surfing at Huntington Beach, Sunset Strip Music Festival, Rock ‘n Roll Expo, Dodgers Games, and many more sponsored events. 

The daily aspects of my promotions job would vary depending on the events scheduled each week, but I worked every Saturday and Sunday at our broadcast from LA Live (Staples Center), and every Monday I was assigned to a different bar which our station would sponsor for Monday Night Football. www.clearchannel.com or www.987fm.com

Programming & Promotions Assistant

Clear Channel Communications is one of the largest radio companies in the country and owns thousands of stations. As an intern in the programming department of Clear Channel, I worked hard to increase the productivity of the station 98*7FM. 

My daily duties included tallying song request sheets for both KYSR 98*7FM and KIIS 102.7FM, pulling Air Checks, and editing Flip videos on iMovie for the “987fmradio” YouTube channel. I worked on the 98*7 Rock Star Contest by seeking out and contacting local bands. I loaded shows into Prophet, contributed to online marketing/blogging, updated the Indie Music Review, assisted the “Music in the Morning” show with Darren Rose, and called prize-winners for promotions.  

Outside of the office, I worked numerous events at the Hollywood Tower Penthouse, and other events throughout Greater Los Angeles.

Promotions Intern

As Chairman of “Music in the Commons,” I organized and hosted over a dozen concerts around Vanderbilt's campus. My band “The Neon Eon” performed at many of the events. Also, I came up with the idea of recording a Music in the Commons album, pitched the idea to the Dean of the Commons, Frank Wcislo, and received a $5,000 grant to make my idea a reality.

 The ten track CD was recorded at Wilder Side Productions, and the Vanderbilt community received it with much acclaim at our Music in the Commons end of the year music festival, which I organized featuring all of the artists from the album. http://houstongolden.com/music/music-in-the-commons

Chairman, Music In The Commons

Headquartered in Dallas and Nashville, Pharos Capital Group (“Pharos”) was founded in 1998 and has managed capital through three private equity funds. 

My job was to analyze each article in the “Wall Street Journal” pertaining to the private equity industry and summarize a daily report of the current market trends. I substantiated this market summary with an Excel spreadsheet, which followed the major mergers and acquisitions in the world economy. Also, I processed due-diligence and analyzed business plans of companies seeking investment from our firm. www.pharosfunds.com

Analyst, Intern

I’LL MAKE YOU A LINKEDIN INFLUENCER.   𝗕𝗔𝗠𝗙.𝗰𝗼𝗺   LinkedIn’s Golden Child. Half billion views. Forbes Top 12 Innovators. Author of The LinkedIn Bible. My kids say I’m hilarious.

A quiet reminder:
​
Some people are holding it together with tape and coffee.
​
They show up with a smile, meet deadlines, laugh at jokes.
​
But their world might be heavy right now.
​
Not every storm is visible.
Not every strong person feels strong.
Not every kind gesture is small.
​
Compassion doesn't cost anything.
​
But it changes everything.
​
Be the reason someone’s day gets a little lighter.
​
Even if it’s just a nod.
​
A “you good?”
​
A bit of grace.
​
The world’s hard enough already.
​
Let’s not add to it.

Risk assessment is a real skill.
​
Some people just learn it the hard way.
​
Like this thief who sized up the job, made a move, then quietly reconsidered when the math stopped matting up 😂
​
Even chaos has logic.
​
You just gotta know when to fold.

Checking a zero balance and realizing...
​
it all went somewhere that mattered.
​
That's not failure.
​
That's just adulting with integrity.
​
The reset always comes.
​
Keep going.

Nobody's handing out happiness.

You kind of just... build it yourself.

From small things.

Quiet things.

Things that don't cost much but somehow mean everything.

That's not a consolation prize.

That's actually the whole point.

Some seasons aren’t about growth.
​
They’re about holding the line.
​
Paying the bills.
Keeping the team together.
Shipping something, anything, just to stay in motion.
​
It doesn’t feel inspiring.
​
But it is resilience.
​
The stories we admire most?
​
They’re built in the quiet chapters.
​
The months no one claps for.
​
If you’re still showing up, still trying, that matters more than you think.
​
Not every step has to be a leap.
​
Keep going.

That moment you realize the new guy definitely stretched the truth on his resume.
​
Then you watch him stay late every single night for two months straight, quietly figuring it out.
​
Turns out the gap between who someone is and who they want to be isn't always a red flag.
​
Sometimes it's just someone betting on themselves before anyone else would.
​
The ones willing to grind through that gap are usually the ones worth keeping.

Not everyone who leaves a stable job is running away from something.

Some are just running back to themselves.

The 9-5 wasn't a failure.

It was a detour.

One that probably taught more than expected.

But when the entrepreneurial itch comes back, it doesn't really leave until you scratch it.

So why not now.

Somehow, it just clicks.
​
One day you're stressed about timing,
​
Plans falling through,
​
Things not making sense...
​
Then, without warning, something small lines up.
​
A person, a decision, a moment.
​
And you realize it had to go this way.
​
The job you didn’t get?
The trip that got delayed?
The season that felt like a mess?
​
All of it quietly moved things into place.
​
I used to think I had to control every step.
​
But now I try to trust the weird detours.
​
Because more often than not, life connects the dots backwards.
​
And when it does, it’s pretty beautiful.

Entrepreneurs are crazy.
​
When the flight’s canceled, they drive.
​
When the supplier ghosts, they find a workaround.
​
When the budget’s gone, they still launch.
​
It’s not always glamorous.
​
Sometimes it’s duct tape and a borrowed laptop.
​
Sometimes it’s asking for help when pride says don’t.
​
But the throughline?
​
They just keep going.
​
Adjusting, adapting, improvising.
​
Not because it’s easy.
​
Because the mission still matters.
​
Entrepreneurship isn’t about having the perfect plan.
​
It’s about making progress anyway.

I thought starting a business would feel like unlocking a secret level.
​
What it actually felt like was:
​
forgot my login
spilled coffee on my laptop
got ghosted by a designer
then launched anyway with a janky version at 1am
​
It wasn’t smooth.
​
It wasn’t cinematic.
​
But it moved.
​
And sometimes that’s the whole point.
​
Keep moving.
​
Fix it later.
Laugh at it later.
But go.
​
You don’t need a perfect start.
​
You just need a real one.

A multimillionaire investor's advice to people in their 20s?

Stop trying to get it right.

Start trying to get it real.

Raoul Pal says your 20s are made for bold experiments, not perfect plans.

Fail fast. Learn faster.

Balance comes later.

Right now, just explore.

Honestly?

Pretty refreshing advice in a world that glorifies having everything figured out at 23.

Sometimes you just need someone in your corner.

Not to fix things.

Not to have all the answers.

Just to remind you that you're not crazy for trying.

For me, that’s been my wife more times than I can count.
My kids, without even knowing, remind me why I keep pushing.
And my family, who always makes me feel like I’ve got a safety net.

I’ve also had friends, coworkers, even random people say something small that turned my whole day around.

It doesn’t take much to lift someone.

A message.
A moment.
A little belief.

If someone’s done that for you lately, tell them.

They might not even realize how much it helped.

Sometimes being an entrepreneur just means waking up to a problem you didn’t plan for…

and solving it before breakfast.

No playbook.

No heads-up.

Just a surprise curveball and a decision to make.

It's not the glamorous part.

It doesn’t make it to the highlight reel.

But it’s where the muscle gets built.

The calm after the chaos isn’t luck.

It’s a skill.

A quiet kind of grit that says:

“Didn’t see this coming. Still here. Let’s go.”

Success isn’t always about scaling fast.

Sometimes it’s just about staying steady when the unexpected hits.

And doing it again tomorrow.

What do you do when you accidentally buy a town?
​
Turn it into a dinosaur park, apparently.
​
Mark Cuban bought Mustang, Texas for $2M, mostly because it was the only town for sale.
​
Then connected the dots to Dino Don, his Shark Tank investment building life-sized animatronic dinosaurs that've wowed over 5 million people.
​
The result?
​
Dinosaur, Texas.
​
A literal Jurassic Park vision coming to life.
​
Wild what happens when curiosity meets capital.

Plot twist: having a plan doesn't mean life will follow it.
​
And somehow, the most growth happens in the moments that went nothing like expected.
​
Losing control of the script isn't failure.
​
It's usually just the beginning of a better one.
​
Stay loose.
​
Stay curious.
​
The detour might be the whole point.

Bad week. Bad month. Might even be a bad year.
​
But watch an entrepreneur in that season.
​
They're annoyed.
​
Tired.
Still moving though.
​
Not because they've figured it out.
​
But because stopping genuinely doesn't feel like an option to them.
​
That kind of optimism isn't naive.
​
It's just built different.

I used to think confidence came after you achieved something.

But lately, I’ve realized…

It usually shows up because you decided to try anyway.

Even when you’re unsure.

Even when you don’t feel ready.

Most of the people you admire didn’t wait until they “felt” like experts.

They just started acting as if they belonged in the room, and slowly grew into it.

Not pretending.

Just choosing to show up as if it’s possible.

That shift changes everything.

People start trusting you more when you start trusting yourself, even a little.

So if you're waiting for permission... this might be it.

Opportunities don't expire loudly.
​
No alarm.
No countdown.
No warning.
​
One day the market shifted, someone else shipped it, or the problem got solved without you.
​
The entrepreneurs who win aren't necessarily smarter.
​
They just treat speed like a skill they practice.
​
Move before everything feels ready.
​
Figure it out on the way there.

There's a whole category of lateness that just can't be explained.
​
Not traffic.
​
Not an alarm.
​
Something so random and perfectly timed that no one would believe it even if you tried.
​
A dog.
A neighbor.
A completely unhinged sequence of events.
​
And yet, still showed up.
​
Life gets chaotic and weird and sometimes the universe just has other plans.
​
Getting there anyway is quietly one of the most underrated things people do.
​
Who else has a story? Drop it below 👇

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Leadership isn't climbing the ladder. 

It's pulling others up with you.

But here's what most managers get backwards:

They serve upward, not downward. 
They protect their own reputation, not their team's. 
They take credit for wins and deflect blame for losses.

The best leaders flip this entirely.

Here's how to lead from beside, not above:

1️⃣ Share the risk, not just the reward 
↳ Put your reputation on the line for their ideas 
↳ Take accountability when experiments fail

2️⃣ Learn in public alongside your team 
↳ Admit when you don't know something 
↳ Show growth happens at every level

3️⃣ Fight battles together, not for them 
↳ Teach them to advocate for themselves 
↳ Stand shoulder-to-shoulder in tough conversations

4️⃣ Celebrate their wins as team victories 
↳ Amplify their voices in leadership meetings 
↳ Make their success the team's success

5️⃣ Build their confidence, not dependence 
↳ Ask "What do you think?" before giving answers 
↳ Help them trust their own judgment

Great leaders don't just reach the top.

They clear the path for their team to get there too.

Defend your people. Develop your legacy.

♻️ Repost to inspire someone 

Сredit: Carmen Morin ( go follow her )

Top Ecommerce Email Marketer | $200M+ Generated via Email

Take the risk.

Because here’s the math:

If it works → Happiness.
If it fails → Wisdom.

If you do nothing → Stagnation.

Why smart founders take bets:

• Action produces data
• Data reduces fear
• Experience builds judgment
• Judgment compounds

Example:

Apply for the stretch role.
Pitch the bigger client.
Ship the imperfect version.

Worst case?
You gain feedback most people never see.

Best case?
You change your trajectory.

Risk is a teacher.

Silence is not.

Next time you hesitate, ask:

What do I gain if I try?

Credit: TheArtidote on Twitter/X

Most people quit right before it works.

Because effort and reward do not move at the same speed.

Years 1 to 2:

You are bad.
You know it.
Everyone else knows it.

Good.

You are building muscle.

Year 3:

You are decent.
Still invisible.
Doubt gets louder.

This is the danger zone.
Most people exit here.

Year 4:

Your skill is real.
Your voice is clear.
Your network trusts you.

Now one catalyst matters.

A post.
A partnership.
A product launch.

And it looks sudden.

But here’s what really happened:

You compressed 4 years of learning into 30 days of output.

Example:

Builder ships 50 small tools over 4 years.
None break 1k users.

Tool #51 solves the right pain at the right time.
Hits 100k users in 2 months.

People call it overnight.

They did not see the first 50.

The playbook:

1. Treat early years as paid training.
2. Ship in public.
3. Build assets, not moments.
4. Stay until the math flips.

The lag is the price.

Pay it.

If you are in year 2 or 3, this is your sign to keep going.

Great leaders don’t need fans. 
They need challengers.
Fans protect ego. Challengers protect future.

(Credit: Mike Leber)
(Image credit: Eric Partaker)

Early in my leadership journey,
I mistook quiet rooms for strong alignment.

No pushback.
No friction.
Nodding heads.

I thought I was leading well.
I wasn’t.

People weren’t aligned.
They were careful.

And careful teams don’t build bold companies.

If no one challenges you,
you might not be respected.
You might be avoided.

That’s not leadership.
That’s authority on paper.

The higher you rise,
the less truth you automatically hear.

People filter.
They soften.
They protect ego instead of mission.

And slowly ...
you start believing your own narrative.

That’s how smart leaders become stagnant.
And confident leaders become fragile.

Strong leaders design for challenge 👇

1. Seek truth, not comfort
→ Surround yourself with thinkers, not echo chambers.

2. Ask open questions
→ “What am I missing?” is a power move.

3. Stay curious, not defensive
→ Curiosity signals strength. Ego signals fear.

4. Reward dissent
→ Publicly thank the person who challenges you.

5. Model vulnerability
→ Admit mistakes. It opens the door for honesty.

6. Celebrate better ideas
→ Especially when they replace yours.

7. Promote the brave, not the agreeable
→ Advance the voice that risks friction for progress.

8. Hire for courage
→ Skills matter. So does backbone.

9. Put data above hierarchy
→ Let evidence outrank seniority.

Policies shape culture.
But your reaction reveals it.

Here’s the real test:

When someone challenges you,
does your body tense ...
or does your curiosity rise?

Great leadership isn’t about agreement.

It’s about being brave enough to be wrong.
And smart enough to grow from it.

If no one challenges you, 
you’re not leading. 
you’re just managing an echo.

Be the leader who can handle the truth.
And build teams brave enough to offer it.

Perfection is just fear in a nice outfit.

Make it exist first.
Make it better later.

Image credit: itsme_urstruly on Twitter/X

Most of what you fear will never happen.

And what does happen is survivable.

Break fear down:

Fear of death
Out of your control.

Fear of shame
People forget fast. They move on to their own lives.

Fear of losing everything
You rebuild. Humans are wired to adapt.

Here is the 3 Step Fear Audit:

1. Define the worst case clearly
Not vaguely. Specifically.

2. Ask, can I recover?
In most business and career decisions, yes.

3. Calculate the cost of inaction
Regret compounds. Avoidance compounds.

Example:

Launch the idea.

Worst case
Low traction. Public flop.

Reality
You gain feedback. Improve. Try again.

Fear says permanent damage.

Reality says temporary discomfort.

Keep climbing.

Most ceilings are mental.

Image credit: iamfearlesssoul on Twitter/X

A fake caring culture is worse than a toxic one.
At least with toxicity, you know where you stand.

Fake caring hides behind smiles.
It says "we care", but means "please don’t make this uncomfortable".
It praises your work in meetings...then ignores your feedback after.

It’s leadership with empathy in words,
and apathy in action.

Here’s how fake caring shows up at work:

1️⃣ "We hear you" → but nothing changes.
2️⃣ "We’re like a family" → until KPIs drop.
3️⃣ "We value feedback" → unless it’s critical.

The result?
Distrust. Burnout. Quiet quitting.

Because pretending to care kills trust faster than open conflict ever could.

Real care isn’t a slogan.
It’s honesty, follow-through, and doing the right thing even when it’s inconvenient.

What’s one small action leaders can take this week to show they genuinely care? 👇


Image credit: Lorenzo D.

Can I share something uncomfortable?

Doubt is louder than effort.

I’ve seen talented people stall
because they kept second-guessing every move.

And I’ve seen average ideas succeed
because the person behind them believed hard enough to execute fully.

Belief doesn’t guarantee results.

But hesitation guarantees small ones.

Here’s the shift:

Stop asking, “What if it fails?”
Start asking, “How would I move if it succeeds?”

Because you make different choices from belief:

• You follow up.
• You raise your rates.
• You apply anyway.
• You speak up in the room.

Momentum favors the committed.

Not the cautious.

You don’t need blind faith.

You need aligned action.

Are you building from belief…
or protecting yourself from disappointment?

Quote Credit: Leadersonlyco

Marketing is the most difficult profession that looks “easy”

Which is dangerous. Why?

Credit: Authority

Because bad marketing can make great products fail.

👀 Marketing is easy to have an opinion on

❌ But difficult to execute the details well

Marketing sits at the intersection of art, science, and emotion.

Marketers spend years studying:

Conversion Rate Optimization
Value Proposition Design
Positioning & Messaging
Persona Development
Behavioral Analytics
Demand Generation
Campaign Strategy
Creative Direction
Journey Mapping
Content Strategy
User Psychology
Visual Systems
Copywriting
Storytelling
Branding

👆That’s why it looks “easy.”

The same way you wouldn’t tell an engineer how to build a car,
Let marketers do their thing.

The most influential leaders aren’t the loudest in the room.

They’re the ones who make others feel seen and respected.

Your communication style, empathy, and respect for others don't just shape your reputation.

They build bridges, foster collaboration, and create a positive work environment for everyone.

Active listening makes others feel valued.
Constructive feedback shows you care about growth.
Kindness and respect build trust and rapport.

It’s in the words you choose and the way you treat people.

That’s where real influence starts.

The best headline ever written wasn't written.

In 1958, David Ogilvy won the Rolls-Royce account. Tiny budget. Two ad placements. It had to work.

He spent three weeks doing nothing but research. Engineering reports. Technical reviews. Factory specs.

Then he found it. Buried in a British car magazine, a quote from the technical editor:

"At 60 miles an hour, the loudest noise comes from the electric clock."

He used it word-for-word.

Sales rose 50% that year. Ogilvy later called it the best headline he ever wrote.

But he didn't write it. He found it.

The best copy is already out there - in reviews, in specs, in customer language. Your job isn't to invent. It's to notice.

Sometimes we underestimate the quiet power within us.

We look at challenges and think
this might be too much.
Too difficult.
Too far beyond what we can handle.

But often the real limit is not the challenge.

It is the story we tell ourselves about what we are capable of.

(Credit: Christian Kampf)

Courage rarely arrives as a loud moment of strength.

More often it is something quieter.
A small inner voice that says
try one more time.
take one more step.
keep going.

And step by step we discover something remarkable.

We are far more resilient.
Far more capable.
Far stronger than we ever believed.

Sometimes courage is simply the decision to believe in that possibility.

Quick thought:

The dream isn’t the hard part.

The discipline is.

Anyone can imagine the outcome.

Few commit to the inputs.

Big results are built quietly.

Early mornings.
Tight standards.
Consistent reps.

And humility?

That’s the anchor.

It keeps you learning.
It keeps you improving.
It keeps you coachable.

Ego stalls growth.

Humility accelerates it.

Dream big.

But work in silence.

Image credit: Daily__wisdom_ on Twitter/X

Most people treat Claude like a writing partner.

I’ve started treating it like a proposal team.

Once Gamma is connected, you can build full presentations without leaving the conversation.

Here’s the flow I’m running:
• connect Gamma
• connect Gmail
• connect Notion

Then prompt:

“Pull the discovery call. Grab the project brief. Create a campaign proposal.”

Claude finds the context.

Gamma outputs the deck.

Budget, milestones, deliverables. All there.

If I refine the strategy in chat, the slides will evolve as well.

No copy-pasting.
No version chaos.
No losing momentum between idea and output.

One more thing that makes a big difference:

Set up your brand style in Gamma and tell Claude to use it.

Now, everything generated is already client-ready.

This is what AI should feel like.
You think, it builds.

Give Gamma a spin inside Claude. 

https://lnkd.in/eUJ-Skh3

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

How to turn emails into client decks

Most ads fail for one simple reason:

They focus on the product instead of the person.

Great copywriting flips that.

It’s not about sounding clever.
It’s about making people feel understood.

Here are a few timeless copywriting principles that still drive results today:

1️⃣ Sell what people want. Deliver what they need.
People buy the promise first.
But they stay for the real value.

2️⃣ Features tell. Stories sell. Emotion closes.
Listing features informs people.
Stories help them see themselves using it.

3️⃣ Every word should connect to the customer’s problem.
Your product isn’t the hero.
Your customer is.

4️⃣ Good copy pulls, it doesn’t push.
Curiosity is one of the most powerful marketing tools.
Make people want to keep reading.

5️⃣ Your CTA should feel like a reward.
Instead of: “Submit form.”
Try: “Get your free strategy.”

6️⃣ People don’t read ads.
They read what interests them.
Your job is to make the message about them.

There are also proven frameworks that simplify writing:

• AIDA – Attention → Interest → Desire → Action
• PAS – Problem → Agitate → Solution
• FAB – Features → Advantages → Benefits
• 4Cs – Clear, Concise, Compelling, Credible

You don’t need to reinvent marketing.

You just need to understand how people think and decide.

Because the best copy doesn’t feel like marketing.

It feels like someone finally understood your problem.

👉 Which copywriting framework do you use most often?

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The Battle

Houston Golden

Chase Dimond

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taplio

The Battle

Houston Golden

Chase Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Houston Golden's LinkedIn Performance

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Performance ScoreHouston Golden's LinkedIn Performance