Horacio Rodriguez Rilo

Founder @ Boop 🤝 | Revolutionizing Marketing & Sales at Conferences & Events | Transforming Handshakes into Lasting Connections with SMS Business Cards & Forms

Your team had 47 conversations at the last conference. How many turned into meetings?

Most sales leaders I talk to say 5-10%. The rest go cold before anyone follows up.

Boop fixes that. We help your team book meetings while the conversation is still happening, before the prospect walks away. Works via SMS (no app, no WiFi). 

Qualifies buyers in 60 seconds. Routes hot leads straight to calendars. 90% completion vs. 12% for traditional badge scanners.

If you're exhibiting in the next 60 days, DM me "booth" and I'll show you the 2-minute demo.

Founder

Join Boop in Revolutionizing Networking for Sales, Business Development, and Marketing at Events & Conferences:

Instant Connect 📲🤝: Effortless and immediate networking.
Strategic Insights 📊🔍: Data-driven approaches for impactful relationships.
Meaningful Engagements 🤝💡: Deepen connections with relevant information.
Unlock Potential 🌐🎯: Identify and leverage crucial opportunities.
Sustainable Connections 🌿⚙️: Green, digital networking solutions.

Hosting the official AI Builders Meetup at SXSW with Matthew Smiley.

Come trade stories with founders, engineers, and product leaders building real AI products.

Compare notes on what's working, what's not, what's overhyped, tools you're using, scaling challenges.

If you’re training models, shipping products, or scaling teams, you belong here.

Mar 16 | 4:00pm – 5:00pm CT | JW Marriott – Room 303

Horacio Rilo

Last week at CES, I watched Stevie Wonder walk away from an exoskeleton booth because the rep didn't recognize him.

A mobility tech company let Stevie Wonder, potential user, potential ambassador, once-in-a-lifetime marketing moment, walk away unengaged.

That booth probably cost $100K. They spent $0 training the person working it.

Three days on the floor taught me most exhibitors are optimizing for the wrong thing:

❌ Booth aesthetics over conversation quality
❌ AI companies handing out paper business cards
❌ "AI" massage chairs that feel like every other massage chair
❌ Flashy demos that don't work in noisy environments
❌ Building-sized QR codes on the Strip that link nowhere useful
❌ Badge scanners instead of real-time qualification

The only booths that worked? Eureka Park startups where founders were on the floor, not booth temps reading scripts.

You're not paying $100K for impressions. You're paying for conversations.
If you can't convert the conversation into a routed next step before they walk away, you're just an expensive business card dispenser.

P.S. Wrote up more CES takeaways on my blog, link in comments.

Talked to a VP of Sales last week who said something that stuck with me:

"By the time I get the lead list from marketing, the event might as well have been a month ago."

His timeline:

- Event ends Friday
- Marketing exports leads Monday
- Data gets cleaned Tuesday
- CRM upload Wednesday
- SDRs start outreach Thursday

6 days. On leads from conversations that happened almost a week earlier.
He wasn't blaming marketing. He was just describing reality.

The handoff isn't broken because anyone's dropping the ball. It's broken because the process was never designed for speed.

Building what I believe will become the largest contractor workforce and marketplace in the world — a unified, AI-powered platform that enables companies to hire, manage, pay, and scale contractors globally, with full compliance and transparency.

Over the last 20+ years, I’ve worked at the intersection of enterprise technology, global operations, and workforce transformation — from advising Fortune-scale organizations at PwC,KPMG, to leading APAC expansion for Oracle, Microsoft Dynamics, Salesforce, and PeopleSoft ecosystems, to now founding and scaling global platforms.

Today, as Co-Founder of WorkWall and Proso.ai, our singular focus spans the entire contractor economy — with WorkWall driving the global workforce marketplace, and Proso.ai delivering the enterprise technology, AI, and execution layer that makes it operational at scale.

🌍 The Problem we are Solving
- The global contractor workforce is fragmented:
- Hiring is slow and region-specific
- Compliance is complex and risky
- Payments are inefficient across borders
- Contractors lack long-term benefits and career continuity
- Enterprises lack visibility, quality control, and scale

🚀 The Mission
To build a single global operating system for contractors, powered by AI, covering:
- Contractor discovery & skill verification
- AI driven matching and staffing
- Global compliance (tax, labor, statutory)
- Contracts, onboarding, and lifecycle management
- Cross-border payroll & payments
- Contractor benefits, continuity, and growth
- Enterprise-grade governance, reporting, and trust

🤖 Why AI is Core
- AI is not an add-on — it is foundational:
- Intelligent skill mapping & workforce planning
- Predictive staffing and demand forecasting
- Compliance intelligence across geographies
- Performance analytics and contractor quality scoring

As WorkWall, we are not building a job board. We are building global infrastructure for the contractor economy. 📌 If you are an enterprise leader, contractor, system integrator, or investor who believes the future of work is flexible, global, and AI-driven, we should talk.

Ravinder Kulsari

At the 6H Abu Dhabi 🏎️

Where only seasoned drivers survive long stints and relentless pressure. I was there supporting the Indian team led by actor Ajith Kumar 🇮🇳 and the BMW team.

🏆 Winner: Herberth Motorsport (Porsche)
🥈 Second: Team WRT (BMW)
🥉 Third: Into Africa Racing (Ferrari)

Hope to be a sponsor someday 😉
And that brings me to this 👇

If you’re a seasoned AI / Oracle / SAP / Dynamics / enterprise tech professional who thrives in complex, high-pressure environments — it’s time to Join WorkWall as a contractor. 🎧🚀

Serious projects. Global teams. Built for experts.🏪

#AbuDhabiRace #TechExperts #ContractingLife #JoinWorkWall
WorkWall - A Global Tech Marketplace Proso.ai Vivek Sharma Harsh Gautam

Co-Founder | On a Mission to Build the World’s Largest AI-Driven Contractor Workforce Platform

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Horacio Rodriguez Rilo's LinkedIn Performance

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