Selfmastered

Selfmastered is a peak performance academy for entrepreneurs. We exist to help them win in the marketplace. 

We teach the performance skills essential to business success that business schools don't teach - but make all the difference. Skills like stress management, self-awareness, strategic thinking, grit, focus & flow states, emotional management, etc…

Without adequate performance skills, entrepreneurs quickly become overwhelmed, prone to distractions, and battling against negativity & self-doubt. And then, they burn out.

The writing is on the wall: 

> The average entrepreneur can waste up to 50% of the day in distractions.  
> 75% have experienced burnout at least once in their lives. 
> 77% report experiencing work-derived stress that affects their health. 
> 85% of entrepreneurs suffer from low self-esteem or self-doubt. 

No wonder 30% of business projects fail due to unclear direction and goals, and only 6% of entrepreneurs achieve their personal goals.

We train entrepreneurs in 12-week cycles using the most actionable frameworks from behavioral science, complexity science & neuroscience within a data-driven methodology.

The latest survey we did (February 2023) showed that, within 12 weeks, our clients reported: 

> 100% elimination of self-doubt & self-sabotage. 
> +327% more productivity (they get done three times more things done than before). 
> 86% report developing a strong sense of purpose, clarity & direction.
> +280% revenue acceleration (for digital businesses < $20k/month).

Interested? Please apply here: www.selfmastered.com/quiz

Founder & CEO

IE University

Academic Coordinator Master in Real Estate Development (MRED) and Global Master in Real Estate Development (GMRED) at the School of Architecture and Design (IE University).

The Master in Real Estate Development is designed to provide students with an understanding of the breadth and depth of the development process. We pride ourselves on providing a strong foundation in the economic, financial, strategic, and legal aspects of cutting-edge real estate development.

Academic Coordinator (2020-22) | Adjunct Professor (2022-)

Civeta Investment

Early investors in DogBuddy.com (acquired by Rover.com), Alterkeys.com (acquired by BeMate.com), HeyPlease (acquired by Up-Spain.com), Chicfy.com (acquired by Vinted.com), Genial.ly (Series A exit), reclamador.es (Series A exit), Goin.app ($8M raised to date), HitsBook.com, Dietox.com, Joinup.es, Tutellus.com, Frontity.com, Eelp.com, Lamasmona.com, Housers.com...

Civeta Investment is one of the top 10 startup VCs in Spain by activity rate (2015 VC Ranking made by Expansion) and one of the top 25 leading VCs of Spain (2016 Ranking, El Mundo).

Partner | Member of the Investment Committee

Reporting directly to the Board of Directors and CEO, my main functions within this Venture Capital Fund were :
• Day-by-day analysis of new investment opportunities, with a special focus on identifying technological startups with exponential growth capabilities.
• Frequent contact with startups, funds and institutions
• Assistance on the outline of the general strategy and restructuring of Civeta.

Dealflow Manager

Círculo Inmobiliario

Socio

Nova Talent

Nova Talent is an international, member-curated invitation-only community of top talented young professionals and high-achieving organizations with a common desire to inspire and connect with one another.

March 2021: Selected at NOVA111 as one of the top 111 Spaniards below 35 with the most potential. I was specifically selected in the Finance vertical because of my fast-paced career (0 to Investment Director in 30 months) in Private Equity Real Estate & Venture Capital industries between the years 2015-2020.

September 2020: "Programa de Liderazgo Público y Social" Scholarship awarded by NOVA, FUNCIVA & UNIR.

NOVA111 2021 | FUNCIVA Scholarship

Various Companies

Startup Mentor

AREX Real Estate Technologies

Advisor

XENIA Capital

- Co-Direction of the Investment Department. My responsibilities encompassed the full transaction cycle: sourcing of suitable investment opportunities, risk assessment, full due diligence conduction (w/ 3rd parties), financial modeling & presentation to the Investment Committee.

- Total projects originated: 97.

Investment Director

W E L Z

Along with the responsibilities I held as an Investment Manager, my role as Investment Director encompassed the following activities: 

• Direction of the Investment Department. My responsibilities encompassed the full transaction cycle: sourcing of suitable investment opportunities, risk assessment, full due diligence conduction (w/ 3rd parties), financial modelling, presentation to the Investment Committee, assistance to the legal department for the transaction negotiation & closing. Direct contact and reporting to Partners, the Board of Directors and the Advisory Board.

• Full operational organization of the Investment Department (new operational processes, research, scope of analysis, partnerships, HR, etc).

• Institutional representation of WELZ upon financial institutions, industrial & institutional partners & investors: roadshows, internal roll-ups, etc.

• Total projects prospected: 420ish. Total investments managed/underwritten: 15.

• Financial Analysis of residential and commercial real estate projects with a total GDV value of €5Bn, since WELZ (Cogress Spain) started.

Investment Manager

Deloitte

Special projects:
• Coordination of several departments (IT, Marketing, Real Estate) to create a new technological platform for Deloitte Financial Advisory to assist in the transaction process of NPL/REOs. Interfaces that assisted from Pre-NBO phase to transaction closing.
• Integration initiative of two Real Estate Artificial Intelligence startups within Deloitte Financial Advisory. Both contracts were signed.

Deloitte Startup Mentor:
• Research and analysis of with new technological business partners (Real Estate & Artificial Intelligence startups) suitable for Deloitte's FA.

DTTL FA RE Special Projects & Deloitte Startup Mentor

• Fully-bilingual financial advisory in the acquisition of REO and NPL portfolios (secured & unsecured) in Spain on behalf of major international PEREs.
• Participation in more than 15+ portfolios such as: Eloise & Macarena (from SAREB), Buffalo, Boston, Jaipur & Sena (from BBVA), Ocean, Lane, Gold & Tour (from Bankia) and a few others (Goya, Traveller, FAR, TAG...).
• Management, process & operational consulting projects for big clients such as the major real estate servicer platform in Spain. Pre/post NPL/REO. Workout, regional delegations management & internal reporting, etc.
• Financial modelling of real estate investment cashflows, mostly for the development of residential assets.
• Market research for new Real Estate developments in Spain’s main residential hotspots.

Financial Advisory Real Estate

I’m an entrepreneur & investor with 8+ years of experience building, leading & managing high-performance teams. 

For the past decade, I've been obsessed with unlocking & sustaining peak performance in myself & the teams I've led across three industries (consulting, private equity & higher education).

This has allowed me to build the fastest career in the Spanish financial sector (zero to private equity director in 30 months), invest over $100M within 2 years in real estate and venture capital, and train over 200+ founders in peak performance.

I'm currently the founder of Selfmastered, a peak performance academy for founders looking to scale themselves. 

My mission is to help 1M founders unlock peak personal performance through proven systems - so they can dominate their industries while reclaiming time, sanity & freedom.

Why? 

Because founders make the world a better place through their work.

Every founder deserves to succeed.

Yet, few do because most lack the crucial performance skills necessary to succeed. 

Skills like: self-awareness, self-authorship, stress management, emotional management, mental toughness & grit, focus & flow states, strategic thinking, etc...
 
Selfmastered uses a proprietary methodology that blends the most actionable frameworks from behavioral science, neuroscience & complexity science to deliver robust and long-lasting cognitive and behavioral transformation.

We have worked with 200+ clients, 27 of whom said, "Selfmastered feels like having a secret weapon." 

If you want to unlock peak personal performance, APPLY HERE: https://www.selfmastered.com/quiz

Email: leon@selfmastered.com
YouTube: @leoncastillosm
Twitter: @leoncastillosm

Horacio León Castillo

In October 2019, I smashed my head against the asphalt in Madrid.

Apparently, it was a bike accident. 

I remember nothing. 

“Episodic amnesia,” doctors called it.

I just remember opening my eyes in a hospital room, pain everywhere, trying to piece together what had happened.

When I got released from the hospital, something had shifted inside of me.

I didn’t want to continue down the same journey I was.

I wasn’t happy building someone else’s business. 

So I walked away from my private equity career. 

Broke the lease of my penthouse.

Packed my life into boxes and moved back into my parents’ basement.

At 31 (not 22).

I had an idea that I’d been toying with for a few years: create the world’s first high-performance center for founders.

Athletes go to high-performance centers to prep for the Olympics.

They train in their sport and a host of performance skills that strengthen their chances.

Founders get fragmented advice (podcasts, books, apps, disconnected coaching sessions), never integrated training that helps them get things done consistently, especially under stress and uncertainty.

So I tried to build the thing I couldn’t find.

No team.

No capital.

No safety net.

In my third language.

And no promise anyone would care.

Six years later, after working with founders ranging from 6-figure solopreneurs to 9-figure CEOs, my intuition was right: the problem is real, and the need is massive.

In business, you don't fail because you don't know what to do. 

You fail because you can't consistently execute on what needs to be done without getting distracted, doubtful, or burned out.

That's the gap I solve.

I train founders to execute like elite operators using neuroscience-based protocols and quantified tracking.

Not cheap self-help. Not motivational fluff. Not random tactics. 

Systematic training in the performance skills business schools ignore:

· How to think clearly when emotions hijack your decisions
· How to focus for hours instead of fracturing attention across 10 tasks
· How to trust yourself after breaking too many internal promises
· How to execute consistently instead of oscillating between "on fire" and "falling apart."

These are the skills that actually build great companies.

Now I’m based in Miami, building the next chapter of Selfmastered.

If you're a founder who knows what to do but can't execute at the level your business demands: that's what I fix.

Let’s connect.

Onwards,

Horacio León

Professor, IE University | Founder, Selfmastered | I train founders to execute like elite operators using scientific protocols and quantified tracking

The world's most overlooked asset class isn't gold, crypto, or AI.

It's entrepreneurial performance.

We've all read the stats: 90% of businesses fail within 10 years.

Yet, the truth is that entrepreneurs never really fail.

They all quit trying.

Not because they don't know what to do (in this day and age, information is commoditized)

But because they couldn't continue trying.

Not out of personal weakness, of course.

But because they can't sustain their journey.

At some point, they hit a biological ceiling nobody told them was there.

That ceiling that manifests as emotional decision-making, brain fog, procrastination, overwhelm, burnout, and, above all, the execution gap: knowing what to do but not doing it.

The reason is that our brain evolved to survive the savanna, not to be clear, focused, consistent, and happy 24/7 in the modern world.

So when stress spikes, the path blurs, or the mental scar tissue gets too thick, we crumble.

And we quit trying.

We've worked with 400ish founders doing 6 to 9 figures in revenue.

Nearly all of them knew they were leaving massive potential on the table by failing to execute on what they already knew.

Yet the standard advice they were given was to "just keep hustling."

To "just push through."

As if execution failure was a character flaw.

It isn't.

It's a performance problem.

Solved through performance training.

Think about it: why does the average police officer last 2 minutes in combat, while the average Navy SEAL can go days without food until the mission's done?

The difference isn't IQ, talent, or motivation.

It's systematic training that rewires the brain for consistency, clarity, focus, and execution.

Yet entrepreneurs, who are under more pressure than anybody else, have been sold the lie that the solution to their performance problems is more courses or masterminds.

It isn't.

Every founder has 47 unfinished courses.

Knowledge is never the bottleneck, remember.

Your ability to use it (consistently, under pressure, when you're tired, unclear, or terrified)... that's your bottleneck.

And it's completely trainable.

So if you find yourself executing way below your potential, realize the solution is not to push, hustle, or pray harder.

The solution is to train yourself.

Just like all elite operators do.

What would change in your business if you could execute consistently for 90 days straight?

ABOGADOS EN MEDIACION

Socio Fundador de ABOGADOS EN MEDIACION

CEOE

Vocal de las Comisiones de Internacional, UE e Igualdad

Universidad Francisco de Vitoria

Profesor universitario visitante. Curso Experto. Máster de Acceso a la Abogacía. 

Fundación Microfinanzas BBVA

Centro Corporativo que  coordina actividad financiera de 6 bancos y entidades financieras ubicadas en 5 países de América Latina. +2,3 millones de clientes, +500 oficinas. + 8000 empleados. 
Coordinación equipo legal +40 abogados situados en 5 países
Resaltar: 
En M&E: 
- 2012 Adquisición del Banco de Crédito y Ahorro Adopem. República Dominicana. 
- 2013 adquisición de financiera Banvivienda en Panamá actual filial Microserfin 
- Tres “due dilligence” 2015/16/18 para la expansión del grupo FMBBVA en Colombia y México mediante la compra de entidades de crédito.
- Put options y compra de participaciones en Argentina, Colombia, Chile, Perú, Panamá y España
- La gestión de las relaciones corporativas con los socios de la FMBBVA: IFC del Banco Mundial, Banco Interamericano de Desarrollo, Banco Europeo de Inversiones, Separ, Oikocredit, Blue Orchard, etc.
- Gestión regulatoria con el Ministerio de Economía sobre inversiones y desinversiones en el capital de las entidades
- Autorizaciones de Bancos Centrales, Superintendencias financieras, Autoridades de Competencia,  registros públicos.
GOBIERNO CORPORATIVO y COMPLIANCE
- 2015. Due dilligence para la obtención del estatus consultivo en el Consejo Económico y social, (Ecosoc) de Naciones Unidas.
- Redactora del Código de Gobierno Corporativo de las microfinanzas de BBVA premiado por la Fundación Compromiso y Transparencia como un de las 10 mejores iniciativas de RSC de España en 2015.
- Coordinación de 6 Consejos de administración de las filiales y de sus comités de Apoyo.  Supervisión de la gestión de los Secretarios del Consejo locales. Definición y redacción de los códigos y reglamentos de Junta, Consejo y Comisiones y su aprobación por los reguladores locales.
Diseño, implementación y supervisión de la función de Compliance en holding y filiales.
OTROS;
-Creación de la Universidad Campus Microfinanzas. Estructura legal, autorizaciones
-Directora Revista Progreso Microfinanzas (2015-2018) sobre regulación y GC.

Secretaria Gral  del Consejo. Vocal Comité Dirección. Resp.  S.S. Jurídicos Grupo Microfinanzas BBVA

BBVA

Consejera dominical y Secretaria del Consejo. Sociedad filial de BBVA

Consejera Secretaria del Consejo de Administración de Corporación General Financiera, S.A.

Informe directo al Secretario General de BBVA. 
Asesoría Jurídica en materia institucional. 
Relaciones con reguladores, Banco de España, CNMV.
Negociaciones y redacción de acuerdos y contratos corporativos para el Grupo BBVA. 
Relación con Departamento de Accionistas e Inversores del Grupo.
Gestión y coordinación de los consejos de administración de las entidades del grupo BBVA. Nombramientos en sociedades filiales.
Marcas y la propiedad intelectual.
2000-2010. BBVA. Directora de la Secretaría del Consejo de Administración. 
En dependencia directa del Secretario General del Grupo BBVA. Asesoramiento jurídico en materia de acuerdos societarios. 
En razón de mi cargo ostenté las siguientes responsabilidades:
•	2003-2012. Responsable Legal de la Comisión de Riesgos del Consejo de BBVA. 
Secretaría de las reuniones del Comité. Asesoramiento en la gestión de las operaciones de riesgo. 
•	2003-2012. Banco de Promoción de Negocios, filial de BBVA.
Secretaria del Consejo
•	2011-2012. Corporación General Financiera, filial de BBVA. 
Consejera y secretaria del Consejo.

Directora de la Asesoría Jurídica Institucional

Asesoramiento y gestión de grandes operaciones de riesgo. Grandes Clientes.

Secretaría de la Comisión de Riesgos del Consejo

Directora de la Secretaría del consejo. 
Miembro del equipo legal a cargo de la fusión de los bancos públicos en España: Banco Hipotecario; Banco de Crédito Industrial, Banco Exterior de España y Caja Postal. 
Miembro del equipo legal para la salida a bolsa de Argentaria.

Directora de la Secretaría del Consejo de Administración.

Miembro del equipo legal a cargo de la fusión de los bancos públicos en España: Banco Hipotecario; Banco de Crédito Industrial, Banco Exterior de España y Caja Postal. 
Miembro del equipo legal para la salida a bolsa de Argentaria.

Directora de la Secretaría del Consejo de Argentaria, S.A.

Banco de Promoción de Negocios. Promobanc

Secretaria del Consejo de Administración

CAJA POSTAL

En dependencia directa del Consejero Secretario General y del Consejo de Administración.
Como responsable legal llevé a cabo las primeras actuaciones para la fusión de toda la banca pública, en concreto: 
Transformación de Caja Postal de entidad pública dependiente del Ministerio de Transportes a entidad bancaria. Autorizaciones regulatorias.
Fusión por absorción del Banco de Crédito Agrícola por Caja Postal.S.A.

Directora de la Secretaría del Consejo de Administración

BEX CARTERA SIM

Consejera

BANCO EXTERIOR INTERNACIONAL

Reestructuración de una cartera de más de 600 filiales, nacionales y extranjeras.

Letrada encarga de la reorganización de las sociedades participadas de Banco Exterior de España, S.A

Abogado, politóloga y socióloga, especialista en negociaciones complejas Harvard. Aporta amplia experiencia en la gestión corporativa en todos los ámbitos, regulación Gobierno Corporativo, Compliance, sostenibilidad, laboral y M&E. Experiencia como Consejera, Secretaria de Consejo, Vocal Consejo Asesor, Secretaría de la Comisión de Riesgos del Consejo. Miembro del Comité de Dirección. Orientada a la búsqueda negociada de resultados con visión creativa de las soluciones. Positivismo, iniciativa y pragmatismo. Gran capacidad de abordar y llevar a buen puerto retos complejos. Experiencia en contactos institucionales. Actividad internacional desarrollada en el mercado latinoamericano. Liderazgo de equipos deslocalizados en distintas jurisdicciones. 
En 2016 designada por The Legal 500 como uno de los 50 mejores abogados "in house" de España y Portugal. En 2017 seleccionada para la lista de finalistas de los Iberian Lawyer Gold Awards, en la categoría: Equipo Global (Focus Latinoamérica).
En 2015 fue reconocida como una de las TOP100 mujeres líderes de España.

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Horacio León Castillo

Paloma del Val

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Paloma del Val

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