Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Looking for a great deal on tickets for Ecom Elevated next month?

Yes, Commerce Catalyst has another big ecom conference. :)

We've run a few promotions, but with a new ticketing platform it's easier to offer some special discounts.

So, if you're interested in hearing from people like Dan Griffiths the CEO of Lume, or Akwasi Frimpong OLY an Olympian and Senior Manager of Partnerships at Momentous... or any number of our incredible sessions, then here is the deal:

Brand Tickets are $99 until March 15th. Then they're $150, then $199.
Saas/Service Tickets are $170 until March 15th. Then they're $249, then $349.

Grab them before prices go up! https://lnkd.in/gnsM__y8

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Open article: Ecom Elevated Spring by live.eventtia.com

While everyone is thinking about AI completely replacing software, you get great product releases like this one that use AI incredibly well:

- You install
- AI analyzes repeat purchase history
- AI determines the timing to send messages
- AI writes the messages with offers based on parameters you set

Customers buy on rePete.

AI right now is making implementation and configuration a no-brainer, enabling powerful customer experiences like this one.

🎙️Shopify1Percent Pod • BOLD Co-Founder • EY Entrepreneur of the Year ‘18 • @Shopify Partner ‘12 • Merchant ‘98

It is my extreme honor to introduce to you the newest member of your Shopify family: Meet rePete 👋

Like your favorite barista, rePete remembers your pace and nudges you when it's time. He's your smart, friendly AI reorder agent  that builds a dynamic reorder prediction for each individual customer. When they are running low, he sends a polite nudge, helping them easily restock with just ONE click! 🎉

Because, let's face it. Your life doesn't revolve around a fixed 30-day cycle.
Your customers want to reorder on their own terms, and at their own pace. They want replenishment that feels natural, not a fixed cycle disguised as convenience.

While subscription fatigue is at an all-time high and more customers are canceling subscriptions than ever before, there is good news! Most customers still want their products replenished, they just don't want a subscription.

And that's exactly why they love rePete so much ❤️

Instead of forcing customers onto a fixed schedule, rePete learns each customer's individual buying behavior and purchase patterns. He analyzes thousands of data points everywhere they shop, so he can send a friendly nudge at the perfect predicted time they're likely ready for a refill.

Predicted. Not scheduled. On-demand, not forced.

rePete is free to install, and his pricing is very simple: if he doesn't make you money, you don't pay a penny. He works entirely on commission. No per-SMS fees. No per-email costs. No app fees...

The future of repeat commerce isn't a subscription. It's a prediction.

#shopify #reorders #ecommerce #shopifyplus #repete

The top 5 things I'd do to improve a subscription program with little time.

I'll list them by potential impact for your business:

1. Default to subscribe and save with some simple design changes to make the subscription option more prominent.

Impact: 30-40% opt-in rate (minimum) - more subscribers coming in

2. Upsell to subscriptions in the cart. Simple, straightforward, but effective.

Impact: additional 10% improvement to opt-in rate

3. Make the billing reminder feel like a value reminder than a transaction. Show them why they subscribed in the first place.

Impact: lower monthly churn 10-15%

4. Update the cancel flow with better copy, stronger offers to stay, and a founder video on the splash screen when someone first cancels.

Impact: minimum 10% improvement on your cancel save rate

5. Make the onboarding flow feel educational and welcoming. There are so many questions people have; show them how you're different and how they can be successful with you.

Impact: lower MoM churn by 5-10%

Where do you think some of the best retention expertise comes from?

You might think an email agency, or growth background.

Sure, those people have a ton of skill. But there's something special about someone with a background in customer success when it comes to retention.

They already know the people. Know how to communicate with them.

They understand timing - not just for comms but in upsells and product usage.

That's why this week's dose is so special! We were lucky to sit down with Jade Moffatt from DIRTEA to talk all things retention.

Three great takeaways: strong education onboarding, timing your cross-sells, and how to better segment winbacks.

Let's dive in!

View newsletter: Subscription Prescription

Matt here with your weekly Subscription Prescription 💊 A big part of retention is timing. Not just how often you communicate, but what and when. In t

Open article: Dose #193: Education, Cross-sells, and Winbacks by Matthew Holman • 5 min read

Dose #193: Education, Cross-sells, and Winbacks

I’m a digital strategist who builds brands, not busywork.

My background is part strategy, part creative direction, part surviving 2,200 ghosted applications and using the trauma to get really good at organic growth.

I help companies tell better stories, build real communities, and stop spending money on ads because they can’t fix their positioning.

My favorite bragging rights:
• 2.5M LinkedIn impressions in 2024
• Almost 1.2M TikTok video views
• 42K+ followers
• 234K+ IG reel views
• All organic. All real. All built from scratch.

Sarcastic? Yes.
Datadriven? Absolutely.
Able to make marketing feel fun again? Weirdly… yeah.

If you want someone who can scale content, strategy, and energy and not just your task list let’s talk.

Patrick Williams 💭

Patrick Williams 

Just a dude in Marketing | I drink less water than AI

Unpopular Opinion: Y’all aren’t ready to have this conversation. Let that sink in. I’ll wait. And while we’re at it, can we normalize saying it louder for the people in back? So I did I thing. I don’t know who needs to hear this, but I said what I said. Make it make sense, full stop. Thank you for coming to my Ted Talk.

That’s it. That’s the post. Rage bait

Sorry that I post about politics so much, it’s just that the world is run by pedophiles who eat babies

Welcome to your forties...pulling the exact number of hangers to match your clean shirts now gets you fucking stoked.

You think I’m annoying now? I did the morning announcements in high school.

Today has just felt fucking heavy. So you know what I did? I watched one of my fave movies “arrival” and fucking cried on my couch. I can’t even describe how depressed I’ve felt this entire month. I can sort of feel the fog lifting a little bit. Here’s to a somewhat better March. Who the fuck knows honestly. It’s a roll of the dice every single day I wake up on how my brain is going to feel.

Responding to all auto job rejection emails like this now. Your move Weave ! Big mistake. Big. Huge!

Ok MrBeast . Sir beast jimmy sir, ok ill do it geez!!

They should invent a video meeting software that comes with a special button, and if someone in the meeting realizes that this dumb ass meeting could’ve been a slack message and presses it, the meeting immediately fucking ends. Confetti 🎊 and balloons come across the screen and we all go back to our phones and waste time till the boring work day ends.

Your email finds me ON THE FIELD OF BATTLE!

The United States of America is good for one thing and one thing only, its war and death and destruction. It’s not ever peace or stability. If there is an attack on US soil soon, you will not be able to convince me that it wasn’t Israel and the US doing it to make an excuse for this useless war. WE’RE the enemy. WE’RE the bad guys. Don’t get it fucking twisted from these useless pricks who were bullied in high school. I’m fucking embarrassed to be an American

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taplio

The Battle

Matthew Holman

Patrick Williams 💭

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Holman's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreMatthew Holman's LinkedIn Performance