Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Probably our biggest event to this point outside of our conference.

In case you've wondered what we're covering, agenda is live:

We're putting experts on stage, combined with the ability to meet and learn from your peers in the afternoon. This day is PACKED with learning.

9am - 9:30am: Welcome, coffee, breakfast snacks ☕ 

9:30am - 10am: Jon Ricketts, from EKOM AI, on how brands are prepping landing pages for agentic commerce and how to show up correctly in AI search.

10:00am - 10:30am: Nate Larkin, from Gladly, and Nancy Orgill from KÜHL Clothing Company, break down how AI can either win a customer or lose one for you.

10:30am - 11:00am: Van Oakes, from Goat Media, on how he's leveraging AI across the acquisition funnel for brands like Diesel Power Gear, Minky Couture, and Everyday Dose.

11:00am - 11:30am: Matthew Schmitt, from Shoperator, on how AI is creating massive scale for static ad creation.

11:30am - 12pm: Drew Clary, from TIDLOS supplements, shows how his small brand has built its own Enterprise-grade AI solutions (yes, plural) on a shoestring budget.

12:00pm - 12:30pm: Panel discussion with Stephanie Hileman from 1800 Contacts, Steve Clark from Spoonful of Comfort, and Nick Christensen from GIMME Beauty on how brands are evaluating and implementing AI right now in their orgs.

12:30pm - 1:30pm: LUNCH 🥘 

1:30 - 3pm: Networking and chance to speak more with our speakers and sponsors

Happening in Lehi, Utah on January 20th.

If you don't have your ticket left, we are at 80% capacity right now. Grab a ticket now: https://luma.com/jvwnjkbb

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Marketing | Brand | Creative | Mental Health

Levi Lindsay

It's now been a few weeks since losing our baby

Everytime my family has needed prayers and support this community shows up in a big way

I don't think I can get to everyone, but wanted to shoutout some folks specifically

Lindsey Ivie and Tiffany Vail sent a huge gushy Minky Couture blanket, we often cuddled up and cried together wrapped in it the last few weeks

Joe Grover from Amplēo, Derek Miner from Build then Bless, and Ashley Muzzillo each sent a box from Spoonful of Comfort which true to its name is such a comforting gift.

Sterling Snow and Taggart Krueger from Redo both sent ungodly amounts worth of Doordash gift cards, which came in clutch during the hospital stay especially

Pete Larkin and his family dropped off cookies and crafts for our girls to do while my wife recovered. It was like having a babysitter, what a god send.

Gavin Tanner left basically a lifetime supply of Nielsen's Frozen custard on my porch. Tanner Milne and Dustin Kyle Kenyon sent me an incredibly generous venmo... I could go on!

Then there's the outpouring of texts, calls, and flowers. There's not enough room to mention you all! The vulnerability of so many of you sharing your experiences with loss, made us feel less alone. 

And it's not lost on me the energy and faith it takes from those that offered prayers I'll never hear, but surely felt during one of the lowest points in my life.

Love you all!

Levi Lindsay 💭

If you’re hiring a marketer who actually drives revenue, read this.

I want to help my friend Anna Wendt find her next role.

We worked together at Hona, and she is genuinely one of the best marketers I’ve worked with. Not a slide deck marketer. Not a fake marketer. Someone who actually ships, measures, and just makes s**** happen that works.

A few things she did while we worked together:

Created email campaigns that drove 61k in ARR in about 90 days

Launched zero-click newsletters averaging around 40 percent open rates and influencing over 105k in ARR

Ran email driven product launches for Voice AI and LEADS influencing more than 200k in ARR

Designed and built nurturing and onboarding workflows across three products, including a new freemium launch

She is thoughtful, fast, low ego, and understands how marketing supports product and revenue, which is rarer than it should be.

If you are hiring for lifecycle, growth, or product marketing and want someone who actually gets it, talk to Anna.

Happy to answer questions, make intros, or explain why my judgment here is flawless. 😉

Goodbye Hona!

When I stepped into this role, marketing was generating $0 in marketing-sourced revenue.

Today, marketing is responsible for over 80% of net-new ARR, consistently driving hundreds of thousands of dollars per month in attributable closed-won revenue.

I made lifelong friends, and learned so many valuable lessons.  I got to test a DTC content engine, coupled with sniper like audience building to generate millions from Meta ads when I was told "Meta ads won't work with Lawyers"

I'm shamelessly bragging because this is LinkedIn, and that's what you do no? And I’d need 100 posts to cover the mistakes. But obviously these wins were a team effort. 

Gavin Tanner and the whole Fractional Demand team were INTEGRAL to these wins.  I'll never forget when finance asked us "Anyway you can slow down the leads from Marketing while we figure out the sale side"

Bradley Seegmiller, Anna Wendt, Aubrey Calapp, Avery Griffiths, Alexis Jameson, Lindsey Ivie, Jon Westover 🟢, Marc Christiansen, Cindy W., Mike Kochis, Jordan Barker… man... I could go on and on! I learned so so much from you all THANK YOU!

Most of all thank you to Manny, Matt, and Joshua for betting on me and giving me the opportunity!

What’s next? Not sure, hit me up!

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The Battle

Matthew Holman

Levi Lindsay

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taplio

The Battle

Matthew Holman

Levi Lindsay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Holman's LinkedIn Performance

Performance ScoreLevi Lindsay's LinkedIn Performance

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Performance ScoreMatthew Holman's LinkedIn Performance