Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Looking for a great deal on tickets for Ecom Elevated next month?

Yes, Commerce Catalyst has another big ecom conference. :)

We've run a few promotions, but with a new ticketing platform it's easier to offer some special discounts.

So, if you're interested in hearing from people like Dan Griffiths the CEO of Lume, or Akwasi Frimpong OLY an Olympian and Senior Manager of Partnerships at Momentous... or any number of our incredible sessions, then here is the deal:

Brand Tickets are $99 until March 15th. Then they're $150, then $199.
Saas/Service Tickets are $170 until March 15th. Then they're $249, then $349.

Grab them before prices go up! https://lnkd.in/gnsM__y8

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Open article: Ecom Elevated Spring by live.eventtia.com

While everyone is thinking about AI completely replacing software, you get great product releases like this one that use AI incredibly well:

- You install
- AI analyzes repeat purchase history
- AI determines the timing to send messages
- AI writes the messages with offers based on parameters you set

Customers buy on rePete.

AI right now is making implementation and configuration a no-brainer, enabling powerful customer experiences like this one.

🎙️Shopify1Percent Pod • BOLD Co-Founder • EY Entrepreneur of the Year ‘18 • @Shopify Partner ‘12 • Merchant ‘98

It is my extreme honor to introduce to you the newest member of your Shopify family: Meet rePete 👋

Like your favorite barista, rePete remembers your pace and nudges you when it's time. He's your smart, friendly AI reorder agent  that builds a dynamic reorder prediction for each individual customer. When they are running low, he sends a polite nudge, helping them easily restock with just ONE click! 🎉

Because, let's face it. Your life doesn't revolve around a fixed 30-day cycle.
Your customers want to reorder on their own terms, and at their own pace. They want replenishment that feels natural, not a fixed cycle disguised as convenience.

While subscription fatigue is at an all-time high and more customers are canceling subscriptions than ever before, there is good news! Most customers still want their products replenished, they just don't want a subscription.

And that's exactly why they love rePete so much ❤️

Instead of forcing customers onto a fixed schedule, rePete learns each customer's individual buying behavior and purchase patterns. He analyzes thousands of data points everywhere they shop, so he can send a friendly nudge at the perfect predicted time they're likely ready for a refill.

Predicted. Not scheduled. On-demand, not forced.

rePete is free to install, and his pricing is very simple: if he doesn't make you money, you don't pay a penny. He works entirely on commission. No per-SMS fees. No per-email costs. No app fees...

The future of repeat commerce isn't a subscription. It's a prediction.

#shopify #reorders #ecommerce #shopifyplus #repete

The top 5 things I'd do to improve a subscription program with little time.

I'll list them by potential impact for your business:

1. Default to subscribe and save with some simple design changes to make the subscription option more prominent.

Impact: 30-40% opt-in rate (minimum) - more subscribers coming in

2. Upsell to subscriptions in the cart. Simple, straightforward, but effective.

Impact: additional 10% improvement to opt-in rate

3. Make the billing reminder feel like a value reminder than a transaction. Show them why they subscribed in the first place.

Impact: lower monthly churn 10-15%

4. Update the cancel flow with better copy, stronger offers to stay, and a founder video on the splash screen when someone first cancels.

Impact: minimum 10% improvement on your cancel save rate

5. Make the onboarding flow feel educational and welcoming. There are so many questions people have; show them how you're different and how they can be successful with you.

Impact: lower MoM churn by 5-10%

Where do you think some of the best retention expertise comes from?

You might think an email agency, or growth background.

Sure, those people have a ton of skill. But there's something special about someone with a background in customer success when it comes to retention.

They already know the people. Know how to communicate with them.

They understand timing - not just for comms but in upsells and product usage.

That's why this week's dose is so special! We were lucky to sit down with Jade Moffatt from DIRTEA to talk all things retention.

Three great takeaways: strong education onboarding, timing your cross-sells, and how to better segment winbacks.

Let's dive in!

View newsletter: Subscription Prescription

Matt here with your weekly Subscription Prescription 💊 A big part of retention is timing. Not just how often you communicate, but what and when. In t

Open article: Dose #193: Education, Cross-sells, and Winbacks by Matthew Holman • 5 min read

Dose #193: Education, Cross-sells, and Winbacks

Marketing | Brand | Creative | Mental Health

Levi Lindsay

I don’t recommend changing jobs, launching a company, and having a baby pass away all in a 3 week period 

But looking back at 5 years ago after my startup fell apart, and I hit my lowest point. Attempting to take my life. 

Now I can see how hardship prepares you for more hardship. Once you survive something, you know you can make it through.

I knew it was time to move on from my last company, I had job interviews amidst funeral home visits.

And I just had to remind myself, that I’ve made it through rough times before.

Look all I’m sayin in this cheesy lil post is, hang in there. You can make it through.

VP of Creative @ Pestie 🐜 | Cofounder @ Peach Pals 🍑

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Please help me find the best Social Media Manager that's ever lived!

I'm hiring a Social Media Manager at Pestie. Not just someone that can manage a content calendar, but someone that wants to create national recognition and do big things!

Tag someone, tag yourself, or just comment your least favorite bug so the algorithm pushes this to more peeps.

If you recommend someone and I hire them I will give you a year of Pestie for free!

Link to apply in comments 👇

Dad’s do you take your girls in the men’s room or the women’s?

I’ve recently seen this as a debate. I’ve always taken my little girls in the men’s room with me.

It’s the reason we thought of the toilet seat spray and started Peach Pals, so my girls could sit on a clean seat wherever we go.

Girl Dads, what do you do?

So fun seeing your idea come to life!

From idea, to naming, to samples, to website it’s fun creating something 

Especially when that something is solving a problem for yourself 

Now my only hope is this is an actual problem that others face as well 😅

UPDATE: I had to cap it off! Wasn't expecting this amazing of a response. Can't wait to see all of the 🍑 posts!

Comment PEACH if you are willing to do a LinkedIn post in exchange for free Peach Pals 

Starting a brand is scary, and at first it can feel like yelling into an empty room

We’ve had a… mediocre start 😅 shoutout to the friends that supported immediately 🫶

But I wanna blast LinkedIn with Peach Pals, so let me know if you’re in, and I’ll send you a code

You know you’re in creative when you show up and this is on your teams monitor

Can’t wait to show off some of the creative we’re working on here at Pestie

"I wouldn't do that, if it would screw over an employee"

I heard a leader at my company say this the other day. Employees listen to the subtle cues of leadership, like a child does with their parents.

And what you say casually matters, and subtly shapes the culture.

Glad I work for a leader like Jake Berube, that often shapes the Pestie culture, and mentors me, without even knowing it.

Leaders take note

My homie Reyn Soffe is on the prowl for his next gig

He’s one of the most genuine, kind hearted, but most of all talented dudes I know!

If you know a company at an inflection point looking for explosive growth, hire Reyn as your marketing leader

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Levi Lindsay

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taplio

The Battle

Matthew Holman

Levi Lindsay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Holman's LinkedIn Performance

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Performance ScoreMatthew Holman's LinkedIn Performance